Lloyd Business School, Greater Noida

Lloyd Business School, Greater Noida

Greater Noida, Uttar Pradesh AICTE, NBA, MHRD | Estd 2004 AKTU, Lucknow Private

Lloyd’s PGDM course integrating Education with Digitalisation

Satyam Purwar Satyam Purwar
Content Curator

In today’s world, digitalization has become a tool of transformation which can extend beyond one’s lifestyle in the way people transact, interact and conduct business. Simply put, it is the process of converting information into a digital i.e. computer readable format.

Digitalisation has played a crucial role in every sector. In the education sector, the world has witnessed drastic and modern changes. A digital education will allow people to continue to participate in social life in a self-determined manner in future. The education system and in particular the way people learn and teach must, therefore, be adapted for this era of digitalization.

Keeping the vision of transforming India into digitally empowered society and knowledge economy at its stake Lloyd Business School is providing ample of opportunities through its PGDM programs to learn, explore and implement. It’s a platform where they are providing the students with the digital skills alongside reading, writing, and arithmetic through their Centre of Ideation, Innovation and Design Thinking.

The School is also continuously working to nurture the students with modern marketing practices through the amalgamation of various workshops, seminars, conferences. Apart from this, emergence of various student-driven clubs like Marketing and E- Cell plays an important role in developing managerial skills through various recreational activities.

With the integration of digitalization into today’s market scenario, people must radically alter both how and what they learn. In today’s era of globalization, there is a paradigm shift from analog to digital platforms imbibing various marketing dimensions. There is a growing demand of Internet Marketing, Social Media Marketing, Digital Marketing, Online Marketing many B- Schools in the education industry is in the phase of transforming their curriculum according to the new standards of going Digital, fulfilling the vision our Prime Minister of bridging the gap and bringing Digital Revolution.

The welfare of senior citizens can easily be improved by means of intelligent health services, children can learn history and geography in a virtual environment and the need for a private car may be removed by comprehensive public transport services and many more. With “Digital India” campaign launched in India, the government is ensuring that all services are made available to citizens electronically by improved online infrastructure and by increasing internet connectivity.

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