Interview by Sakshi Aggarwal
Currently serving in Sadhna Academy of Media Studies as its Director, Ms. Veena has completed Master’s degree from Kurukshetra University, in Mass Communication/Media Studies.
She has a production house at Veena Creation, which can shoot corporate videos, record jingles, make presentations which are special, shoot events for the special screening, make talk shows, panel discussion programs, TV serial – fiction and non-fiction and documentaries. It is also involved in shooting event stalk shows, panel discussion programs, TV serial – fiction and non-fiction and documentaries.
Ms. Veena is the Director at Sadhna Group and “Visual Content Officer” at IGNCA, The Indira Gandhi National Centre for the Arts which was established in 1987 as an autonomous institution under the Ministry of Culture, as a center for research, academic pursuit, and dissemination in the field of the arts.
Prior to this, Ms. Veena was the Senior Producer. It was then when she directed more than 55 hours of monthly Programmes in Sadhna TV. Like – Spirituals, Astrological, Entertainment, Celebrity Show, Musical Shows- Sur Sadhna, Live Studio Talk Shows, Outdoor lives, Promos, Scripting, documentary films, Corporate Films for the channels.
She produced special programme for Sadhna and Sadhna News “Her hath ko milay Kam”- This is an SSI based Entrepreneurs based Programme.
Ms. Veena’s experience in the education sector
Being in the education sector, my experience has been enormous not only in terms of years, but also in terms of handling students as per their requirements. In recent decades, the commercialization of education has become more apparent and the need for using marketing tools is greater than before. This study aims to identify the demographic and background information of students that differentiate their perception about the quality of higher education. Sadhna Academy for Media Studies provides extensive practical exposure and regular classes from proficient faculty along with 100% placement record which makes it one of the best academy in the market.
Ms. Veena’s philosophy of leadership and her leadership style
Being the Director of Sadhna Academy of Media Studies, my philosophy of leadership would be described in simple words- leader with a strong teamwork. When you are a good leader and have a supported team, you can conquer any demanding or critical situation. I allow my team to learn and excel in every possible situation.
Significant challenges faced by Ms. Veena as the Director of Sadhna Academy of Media Studies
The quality of education is still a matter of great concern when the attendance rates, number of trained teachers in the system, availability of equipment and operationalizing of student-centered are examined. Most importantly, placement of every student as per their interest becomes a tedious task at times.
Curriculum at Sadhna Academy of Media Studies
Our curriculum ensures best practice of industry by delivering the classes to the students from dexterous faculty and giving 100% placement to the students as per their interests.
The growth of students through placement opportunities available at Sadhna Academy of Media Studies
As I make sure that each and every student gets his/his placement according to their interest, I make a regular visit and address every student’s problem so as to gain a continuous trust from them. I would like to dictate my formula to every media institute that remain dedicated to your students, to their career building and you will never fail to achieve unmatched success in this field.
Read more about the placement opportunities available at Sadhna Academy of Media Studies here.
Ms. Veena’s relationship with the students
Being the Director, I stay connected to the students by active Whatsapp group, I arrange a weekend group discussion class in order to address the problem of each and every student. Also, I and my team always remain available for students, admin department especially addresses the concern and try their best to solve query otherwise they can come to me.
Ideal school environment according to Ms. Veena and how she encourages that kind of culture at Sadhna Academy of Media Studies
An ideal school climate would be to work together to carry out the shared vision where the teachers are conducting regular classes, students are getting continuous support in order to build a successful career and thus, creating a positive environment. Studies find that it decreases absenteeism, suspensions, substance abuse, and bullying, and increases students’ academic achievement, motivation to learn, and psychological well-being. It can even mitigate the negative effects of self-criticism and socioeconomic status on academic success. In addition, working in this kind of climate lessens teacher burnout while increasing retention.
Top qualities, according to Ms. Veena, that an aspiring Mass Communication candidate must possess
Mass Communication is a multidisciplinary subject. You can get into different professions like public relations, event management, electronic media, print media or social media. However, to be successful in any of the fields stated you need to build up a bunch of qualities which will definitely make your career flourishing. Some qualities that a student should develop are:
Keep enriching your knowledge base – Read, Read and Read. The more you read, the more diverse and innovative ideas you will get.
Don’t be clichéd – Always try thinking out of the box, a true mass communication student will not go with rotten and overused ideas.
Develop an interest and be passionate – While doing mass communication, a student gets exposed to number of expertise. Choose a stream that interests you the most and is suitable for your talent and then expands your skills and zeal for it.
Be original and unique – The only mantra to be successful in mass communication field is to pop up with original and unique ideas. Take feedback on your idea, be open to criticism and then reiterate it the best. Just keep in mind that the ideas should be attainable and can be executed.
Goals in mind for Sadhna Academy of Media Studies for the next few years
Very clear goals I have-to take my institute on the number one position in the coming years, to help in building careers of various mass communication aspirants, to deliver more quality education and to make sure for a continuous growth of my institute.
Suggestions for the current youth and the aspiring students
Understanding adolescent development and the factors contributing to the healthy development of all young people is critical to the design and implementation of community programs for youth. A priority of the committee’s work was identifying what is necessary for adolescents to be happy, healthy, and productive at the present time, as well as successful, contributing adults in the future.