Fashion, it not only includes the apparel but it is applied art on lifestyle and accessories which are influenced by cultural and social conditions. Fashion design is a global and one of the fastest growing industries in India. The fashion industry in India, just like in any other country is also about fashion photography, pattern making, garment construction, accessory designing, make-up artists, modelling, fabric weaving, textile research and development, fashion journalism/editorial, and manufacturing to name a few.
History of Fashion in India
Recently, India has stepped up in fashion. India is the largest exporter of fabric and second largest producer of silk which itself creates a background for fashion growth. The fashion in India is not only appreciated in India but also grabbed attention worldwide. Though, there is an influence of the rich culture but also the Indian aesthetic talent has helped to succeed in the industry.
Education industry’s influence in fashion
Fashion is also exposed through different fashion institutions. Institutes like Vogue Institute of Fashion Technology, NIFT, Pearl Academy, Symbiosis Institute of Design are some of the top fashion institutes in India providing which are training students professionally to make them ready for future of fashion industries. Recently, some young aspirants have given a tremendous contribution even to grow the institutions and the fashion industry as well. Fashion jobs have become highly paid jobs where there is enough scope for designing industry as well as other related industries. Fashion industry jobs are open for retails, designers, forecast, management, marketing, product developers etc.
During several years, boutiques, fashion houses, stores, malls, export houses, garment industries, textile mills etc. have been a tremendous success. The retail response has made International brands enter the Indian Fashion Market. Earlier, only the metros cared about fashion but today small cities are becoming increasingly fashion and brand conscious.
Media’s role in Fashion
Films and television have played a major role in fashion design where masses get to know trends which are changing day by day. The television, magazines, newspapers are educating about fashion which is influencing all ages and all classes.
Designers are also playing a major role in setting up the trend. Every year, fashion events are held where the designers are getting exposed globally. Many designers like Ritu Beri, Rohit Bal, Rina Dhaka, Manish Arora, Satya Paul, Abraham and Thakore, Tarun Tahiliani, JJ Valaya and Manish Malhotra and much more have given fashion the next step of success where Indian market has been recognized at international level. Their designer clothes, accessories have become a symbol of status. Even with modernity thumping on the doors, many Indian designers find a way to weave in traditional ethos into their costumes and that is one reason why Indian fashion remains unique.Last Updated - 20 Feb 2017