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Vogue Institute of Fashion Technology, Bangalore

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Product Designing enthusiasts Ritu S. & Nikhil Baveja share their thoughts on Product Designing as a career option

PRODUCT DESIGNING: FOR THE VISIONARY

Are you visionary and innovative? Do your random sketches catch the attention of people around you? Does your mind conjure up objects that you feel are wanting? If you are good at illustration and have a bent of an engineering mind, then Product Designing course is the best option for you.

Product designing

So, what exactly is product designing? Wikipedia states that ‘product designing is to create a new product to be sold by a business to its customers.’ One can either design a product as per the demand (e.g., designing trophies and medals for national sports events) or create completely new products never seen before (e.g., the selfie stick is a new age design, mobile rings is a new product that has just hit the market). Also, evolution in products is the mind work of a product designer. For example, the change in the outer look of desktops or laptops, from box-like to sleek, through the years is an outcome of product designing. In a way, product designing involves designing ‘human scale’ products.

Product designing is a relatively new area of expertise, considering that other designs and engineering subjects have been around for ages. Few institutes in India offer this course. National Institute of Design, Ahmedabad; Department of Design-IIT, Guwahati, are premier institutes offering different specializations in this course. These two specifically offer Product Designing. It is fortunate that another premier institute, Vogue Institute of Fashion Technology (VIFT), Bangalore, is planning to include Product Designing course in its mainstream from June 2017. Founded in 1996, VIFT has been ranked as one amongst top ten designing colleges in India by India Today and Outlook magazine for consecutive years.

The course

‘Learning by doing’ is the objective of this course. During this course, the student, through a various mix of subjects like science, art, technology, has his mind trained in a way that he is able to think out of the box. Ample assignments help students to visualize, analyse, conceptualize and synthesize ideas and turn them into tangible products or inventions. This helps the student in understanding the practicality and usability of his products. Product design also requires a great deal of understanding of both materials and manufacturing techniques. The student is expected to stay up-to-date with developments in his field. The subjects in product designing, like a technical drawing, CAD, materials and manufacture processes, history of design, ergonomics, problem-solving, prototyping, projects, etc. encompass all these aspects to help in this cognitive growth. Numerous specializations are offered in this course, which one can choose as per his/her interest. For example, NID offers specializations in Furniture Design, Lifestyle Accessory Design, Product Design, Toy & Game Design, Transportation and Automobile Design, etc. Vogue Institute of Fashion Technology also offers a Bachelor’s degree in Visual Arts (Product Design).

Scope

The scope of this course is very wide. Every second thing that a person sets his eye on is a product. Automobile companies, organizations dealing with consumer durables, consumer electronics and personal products, all of them need product designers to design new variants or evolve existing ones. One can work as a design consultant, design educationalist, product designer, environmental/spatial designer, industrial designer, furniture designer, lighting designer, toy designer. The average salary in India for a beginner could range from 3-5 lakhs. Alternatively, one can excel as an entrepreneur as well.

Enter the world of the Product Designer folks, the one field that doesn’t limit your thoughts!!

Ritu S. with inputs from Nikhil Baveja

(Nikhil Baveja, founder of Nickel, has experience in retail store design, exhibition design, product design, etc. and Ritu S. has been associated with various reputed colleges in Goa, Bangalore and Vadodara as faculty in the field of fashion design).

 

Last Updated - 20 Feb 2017

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Dr. A.N. RadhikaSenior Associate Professor and Head, Department of Management
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Mrs. Arundathi RavishankarSenior Associate Professor and Head, Department of Interior Designing
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