In recent times, Mass Media is considered as a platform which is free from any biases. The medium has a wide reach to a large audience at the same time. Its presence is omnipresent and has an impact on various aspects of our lives. Mass media is defined as the primary means of communication used to reach the vast majority of the general public. It is broadly categorized into following forms i.e. Print, Electronic, and Digital Media. The existence of mass media is an integral part to which people are accustomed for their day to day activities.
There is a saying which totally fits the current situation of mass media: “If you are always trying to be normal, you will never know how amazing you can be.” The people around the world are still struggling to understand the new forms of media that are introduced regularly in the world. There was a time when only a few have the opportunity to remain updated with the trends. Nowadays, everything is getting viral in a second among people.
In India, the media has always played a vital role in exposing the social concerns, encouraging popular discussions and debates, mobilizing public opinion and generating movements for political and social reform. Keeping up with the trend of the world, the youth of the country has preferably chosen mass communication courses over engineering courses.
Nowadays, various options are available for students in the field of mass media to showcase their talents. Though there are a lot of reputed institutions for pursuing mass media but International Institute of Mass Media is ranked among the top institutes of mass communication.
The institute is committed to offering academic and practical learning to aspiring students. With its dynamic learning process, programs, marketing skills, and holistic development, IIMM is making a difference in the country. They are aiming to create a flexible and innovative environment among students.
Think of the time when you want to hear a song, watch a movie or know about the current events. The only source for doing all these things is MASS MEDIA. It defines the world in a different way with a whole new attitude. Be it some pictorial script from early ages or modern-day news, it is inseparable from our lives. Media have changed the cultural and moral values of society. A majority of the audiences believe in what is shown by the media. Since the audience of mass media is broad therefore the need for varied forms of mass media is essential. The list includes:
It is the traditional form of mass media which transmit information to the widest audience. It is also known as ‘electronic media.’ It is currently challenged by a fast growth rate of digital media. Broadcast media is cost-effective and has more influence on public opinion.
This form of media is an indispensable part of our lives. It is primarily used to gather information on anything because of its powerful presence in the world. A lot of human behavior is influenced by print media.
- Mobile mass communication like emails, social media, news, etc.
We, all, are aware of the multi-purpose form of digital media and the influence it has on us. With the advent of the Internet, we enjoy the advantages of digital media. It has opened various opportunities and has made mass communication entertaining. It is a simple blend of technology and content but with a fast-paced network.
The world is making use of mass media technologies for its living and giving purposes to a hugely interesting field. The one fact that mass media has is that it is very versatile and a prolific way to inform, educate, entertain. The channels of communication in mass media services may change their version but its utility and its ground value remain unchanged and are a constant.Last Updated - 16 May 2019