MICA Ahmedabad (The School of Ideas), established in 1992 is the first residential institute in the country. It is dedicated to creating and delivering Leadership in Strategic Marketing and Communication solutions to the industry, government and community. Today, it is the alma mater of professionals, including in leadership positions, in some of the best-known companies in India and abroad. The campus is always buzzing with something new, read on to know about the latest developments, happening at MICA!
MICANS Gift Colourful Walls to Telav School Children
Date: October 24, 2019
This Diwali, students of MICA, Ahmedabad beautified the walls of a government secondary school in Telav. As part of their social service, Jagriti, the student-run social service wing of MICA that promotes social service and societal marketing, took up an initiative to paint the walls of Telav Secondary School, located near the campus.
A total of 25 students from first-year and second-year post-graduate program volunteered for the activity. The students painted the pillars that lie on the exterior of the school building, outer walls as well as three classrooms.
A first-year student Akriti Ananya, also a member of Jagriti said, "As part of their CSR activity, Indigo Paints provided us with the colors and brush. We had floated a form for the students to participate in the activity and took care of other logistics like transport, food, etc for the students."
Bharatbhai Patel, Principal, Telav Secondary School said, "We had not informed the students about such an initiative. When they saw the school and classrooms painted the next day, they were surprised and overwhelmed. The wall that they liked the most had a depiction of natural disaster."
Speaking about the process, a first-year student and a member of Jagriti, Siddharth Chauhan said, "The principal was extremely helpful and extended his support for the initiative. Since it is a secondary school, he was wanting the walls to be informative so we painted walls on the themes of the solar system, natural disasters, water cycle, global warming, to name a few. He wanted the walls to add value to the learning of the students."
MICA hosts an Interactive session with COO OF IndiaMART
Date: October 14, 2019
MICA hosted Mr. Dinesh Gulati, Chief Operating Officer, IndiaMART at the campus recently. An interacting session with the agenda of “Make Doing Business Easy” was organized by MICA Leadership Series (MLS). Mr. Gulati, with a career spanning over 7 years at IndiaMART, has been responsible for overall customer delight, people efficiency and setting out core strategies for the organization.
He commenced his talk by enlighting the students about the business ecosystem and how digital exploration has allowed both small and large businesses to explore this arena. Speaking about the content, He said “To make content go viral it has to be creative and not expensive. Video is becoming an indomitable tool across the industry and a combination of videos and vernacular content can help businesses to expand to small tier cities”.
Sharing his journey, he talked about how IndiaMART has become a one-stop solution for both small and large entrepreneurs to make their products available online. He also emphasized on Democratisation of opportunities with India being one of the world’s highest data consumption country creating a wonderful ecosystem for the businesses.
His parting words were “IndiaMART is a two-way marketplace allowing a direct interaction for both buyers and sellers on the platform creating a community and networking effect”. The session was concluded with a vote of thanks by Mr. Vaneet Chhibber, Professor and Associate Dean, Marketing and External Relations, MICA.
MICANS win National B-School Competition
Date: August 27, 2019
MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communications found itself on a celebratory high, winning a national B-school competition launched by MNC Ab InBev. In an intense power-packed grand finale held in Bengaluru, the team, comprising second-year MICA students Jeffrey A. Modak, Samriti Goel and Vivek Jayakumar emerged victorious, battling it out against four teams from 3 B-schools that include Faculty of Management Studies (FMS) New Delhi, IIM Ahmedabad and IIM Kozhikode, with their winning concept.
The nationwide B-school competition, in its first-ever iteration, saw applications from 20 top MBA colleges in India, receiving over 6000 team registrations, 2200 team applications, and 1100 Round 1 submission. Students were asked to choose one challenge out of the three given by the company focussing on marketing, strategy and sustainability functions while creating concepts.
Speaking about the same, Jeffrey Modak, a second-year student said, "We did a market analysis and saw the potential for a blue ocean strategy (creating an uncaptured market) in developing a premium customizable product."
The team name – Corona Pyaar Hai, a reference to AB InBev’s in-house brand Corona, generated a lot of buzz among the jury, dignitaries, and guests in attendance. A perfect mix of wit and the sound business strategy worked in favor of the team, as they presented their bold, unique and disruptive the finale. The winners bagged a cash award of Rs. 1,50,000 and a golden chance at interviewing for the coveted Global Management Trainee (GMT) program.
The judges panel comprised of high-profile industry stalwarts - Ben Verhaert, Business Unit President, AB InBev South Asia, Vibha Paul Rishi, Former Executive Director (Global), Pepsi, presently a board member of Tata Chemicals, Taj Hotels, Asian Paints and ICICI Bank and Dr. AK Siva Kumar, Professor for Public Policy at Kennedy School at Harvard University and former member of National Advisory Council to the Prime Minister of India.