Dr. S.K. Singh is the Director and COO of the Amrapali Institute of Hotel Management. He has an experience of 8 years as a chef and an operational manager in the hospitality industry along with 20 years of academic experience. He along with his dedicated team work to provide students with opportunities to participate in various competitions of repute to have cross exposure and earn laurels for themselves.
What are the key factors that keep you connected with the education-sector?
“Being able to develop an environment conducive to learning”
Management of Education in past and present has been challenging and it has seen many ever-evolving changes in terms of dissemination of learning. Effective education leadership makes a difference in improving the learning environment. So while addressing such questions it provides a leader with an abundance of opportunities to keep the personal learning wheel spinning. Connected to the education sector, we have to spend a lot of time understanding the new age concepts which many a time are challenging in nature and experimenting the same with the teachers and students is a routine process to churn out the best.
How do you strategize about the key programs and plans for the marketing and administration of your school?
“Making use of digital platforms to get the maximum benefit”
Being a Director there is still much more to learn about the essentials of marketing and how to harness its benefits. We earlier used to vouch for the word of mouth niche but this year amidst the COVID 19 pandemic the entire Hospitality Industry has taken a set back and the mindset of parents and students has changed for Hospitality education. So this year we strategized the marketing plan focused more on career avenues for students who will pursue hospitality education. Various social media channels were used, webinars were conducted, and career prospects based posts were created, to create awareness about the hospitality sector. We also organized various online competitions and workshops by experts for students to keep their learning sprits high.
What do you think should be the Institute’s top priority over the next 10 years?
“Making students adaptable to learn new things”
The Hospitality and Service Industry is ever evolving in nature and with the year it has witnessed many changes. The hotel and food service industry is different from any other industry in many ways and the skills and education astudent acquires to allow them to work anywhere in the world. It is indeed a course full of golden opportunity since it offers great job and career opportunities. In near future, we look forward to nurturing professionals who have great understanding and professionalism, the right amount of exposure and have acquired skills required for success, so that they step ahead towards a wonderful career. We also aim at signing more MOU with training partners and Industry worldwide to develop high standards and create better and more training and placement opportunities for students.
How does the curriculum of the Amrapali Institute of Hotel Management ensure the best practice of industry?
“Utmost importance is given to skill development”
Amrapali Institute of Hotel Management promotes the all-round development of students and this is ensured through participation in various activities of team building, skill development, business planning, etc. The institute has an LMS and ERP-based monitoring system to support the mentoring system to nurture the performance of the students and address their difficulties. Each student’s performance record is maintained and accordingly, every student is counseled for excellence in specific areas. Tie-Ups with training partners and Industry is ensured to provide training in the latest domain and operations. The students are provided with exposure to the latest development in Industry through International Conferences, Skill Development Workshops, Expert Sessions, Skill Competitions, and Industrial Training in Worlds leading Hotel Brands.
What are some of the biggest challenges you see, both for higher education in general and for the Amrapali Institute of Hotel Management specifically?
“Bridging the skill gap and making maximum use of the technologies”
As higher education systems grow and diversify in India, parents, and society is increasingly concerned about the quality of programs, public assessments, and international rankings of higher education institutions. As we are about to witness the new education policy implementation which will bring reforms in the Indian Higher Education circuit, in view of same we will see many challenges upfront and they are moreover common to both Higher Education and Hospitality education too and some of them can be:
- Quality of programs and academic delivery
- Quality of teaching resources and availability of quality tools
- Research and Innovation
- Quality of Infrastructure,
- Changing landscape of mode of education,
We all need to understand that the Hospitality Industry is a major stake-holder in the job market of any country.
Any suggestions you would like to give to the current youth and the aspiring students?
“Nurture your professional skills and become successful entrepreneurs”
I would suggest that if they have a desire to have a fast-growing career that is not confined to the boundaries of a nation they should fearlessly look towards Hospitality Programmes as a career choice. The only quality they should have within them is the desire to learn, participate, and perform as by doing this they will become leaders of tomorrow.