As content war aggravates, India Content Leadership awards the creative heroes

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Akanksha Gupta

Content Curator


A unique concept that acknowledged exemplary work done by enterprises, media agencies and publishers in the domain of content development while discussing critical aspects of the booming content industry

Winners being felicitated at the ICL 2018

From startups to brands, local mom-and-pop stores to MNCs, celebrities to political organizations and governments – the growing power of content is being leveraged across industries and sectors; much of this can be attributed to the proliferation of new-age media and content formats. Content has indeed become the most influential tool when it comes to achieving desired results from the target audience. Capitalizing on this trend, advertisers and agencies are extensively utilizing their creative prowess to develop engaging content that is often customized to suit different media platforms. The increasing demand of original content is definitely a good sign not only for the media industry but also the overall economy of the country as it creates numerous jobs and opportunities for talented individuals.

Full House at #ICL2018

Therefore, it becomes important to encourage the unsung heroes who have immensely contributed to the development of remarkable content for the benefit and/or entertainment of the viewers. It is with this view that Inkspell Solutions organized the first edition of the India Content Leadership Conference and Awards on May 03, 2018 in Mumbai.

Trophies of India Content Leadership Awards 2018

Award-winning Communication and Content expert, Pavan R Chawla, Vice President - Adfactors PR, who was a panelist and moderator in two separate panels, said, "The Inkspell Content Leadership Summit and Awards event covered several important areas and nuances at the crossroads of content, creativity, media and the IoT from various angles for today's integrated Marketing and Brand custodian. It brought excellent practitioners as panelists and speakers from across sectors and disciplines, together with a quality audience of professionals, for what was undoubtedly an excellent knowledge and insights experience for all."

The India Content Leadership Conference and Awards 2018

Some other renowned speakers at the event included Ali Hussein (Eros Digital), Vijay Koshi (TVF), Parveen Singhal (Wittyfeed), Vivek Bharagava (Dentsu Aegis), Aditi Shrivastava (Pocket Aces), Soumini Sridhara Paul (Hungama), Manav Sethi (ALTBalaji), Madhavi Irani (Nykaa), L. Ramakrishnan (ABP News), Kapil Sharma (9xMedia), Rituraj Bidwai (Reliance Petroleum), Ganesh Iyer (Radio Mirchi), Aditi Shrivastava (Filtercopy), Shradha Agarwal (Grapes Digital), Tarandeep Singh Sekhon (KidZania India) and Manish Bhatia (HSIL).

(L-R) Soumini Paul (Hungama), Manav Sethi (ALTBalaji), Vivek Bhargava (D...

On the Awards aspect of the event, Madhavi Irani – Chief Content Officer at Nykaa and one of the jurors for the evaluation process of nominations said, “I was impressed by the inspired ideation and creative concepts that were used to create video content that made me think, engage, laugh and pause to ponder. The fact that India is one of the largest consumers of video content in the world –with a five-fold increase in consumption in just the last year – has seen the art of storytelling on digital platforms undergo a metamorphosis, so evident from the entries submitted this year.”

(L-R) Soumini Paul (Hungama), Manav Sethi (ALTBalaji), Vivek Bhargava (D...

Another juror of the programme, Shradha Agarwal – Co-Founder and COO of Grapes Digital, said that the supreme quality of entries that have been submitted for the contest made it really challenging for her to assess and distinguish between various nominations in terms of the marking scheme. “It is very seldom that you get to see a plethora of nominations all of which are almost at par in terms of merit. However, the exhaustive procedure that was followed for the evaluations assures you of right judgment and results. These factors speak volumes about the quality of the event, and had set high expectations for the show. I was really enthralled to be part of this initiative and had a chance to meet the leading content producers of the nation,” exclaimed Shradha.

(L-R) L. Ramakrishnan (ABP News), Soumini Paul (Hungama), Madhavi Irani ...

At the awards programme, following enterprises/businesses/professionals were declared as winners in the respective categories:

Category Title
Content Enterprise of the Year The Viral Fever
Content Influencer of the Year [Person] Adhil Shetty
Best Content Delivery Enabler [Technology] Kenscio Digital
Content Leader of the Year [Person] Sameer Saxena
Best Content in a Financial Services/Banking Blog/Website Democratizing Financial Education in India by Transamerica
Best Content in a Healthcare/Fitness Blog/Website OnlyMyHealth.com by Jagran Prakashan
Best Content in a Business Blog/Website The Amazon A-to-Z GST Guide
Best Content in an eCommerce Website in a Specialised Category IRCTC.COM
Best Content in an eCommerce Website by a Retail Brand Nigh Nigh Development By Digitactix
Best Motivational Content Halwai on A Global Mission for Marriott by Chrisaldo
Best Motivational Content - Special Mention The Marathon of Life by Franklin Templeton Investments
Best Educational Content Shut the Phone Up for Manforce by Grapes Digital
Best Sports Content Igniting Rivalries for Star Sports by DigitalF5 & Yellow Door
Best Humorous Content No More Dishstress with Girliyapa for Bosch by The Viral Fever
Best Entertaining Content Bachelors Season 2 by The Viral Fever
Best Web Series Dice Media - What the Folks by Pocket Aces Pictures
Best Web Series - Special Mention Hadh by SonyLIV
Best Motion Picture - Short Film (less than 30 mins) Mukti by SonyLIV
Best Financial Services Content in a Digital Campaign Citi Travel Campaign - #WhatsNewThisVacation by Publicis India
Best Content in a PR Campaign Yes Fintech by Yes Bank
Best Content in a Print Campaign (Magazine) CFO Insights by Yes Bank
Best Content in a BTL Marketing Campaign Chahel Pahel with Airtel by SunStrategic
Best Content in a Radio Campaign UTI Swatantra
Best Content in a B-2-B Marketing Campaign Immersive Technology for Scientific Storytelling by Abbott India
Best Content in a Print Campaign (Daily) Snickers Hunger Bar for Mars Internation by RKS BBDO
Best Content in an OOH Campaign FIFA U17 World Cup by SonyLIV
Best Content in a 360 Degree Campaign Zee Cine Awards 2018
Best Content in a Digital Integrated Campaign #SirfEkInterval for Star Gold Select by DViO Digital
Best Content in a Digital Integrated Campaign - Special Mention Travel User Insight for Thomas Cook by Logicserve Digital
Best Animation/Motion Graphics So Sorry by Aajtak
Best Content in an Online PR Campaign Night Auto Expo for Maruti Suzuki by Grapes Digital
Best Content in a Video Marketing Campaign The Marathon of Life by Franklin Templeton Investments
Best Content in a Video Marketing Campaign - Special Mention Girliyapa and Whisper's Sit Improper by The Viral Fever
Best Content in a Low-Budget Marketing Campaign (Digital) World Water Day for PepsiCo India by Hindustan Times
Best Use of Content in a Digital Campaign for Social and Economic Development WorldSkills India by NSDC
Best Branded Content Do Big Stories - Powering Innovations by Tata Teleservices
Best Content in a Search Marketing Campaign Winning Featured Snippets on Google for MYNTRA by INFIDIGIT
Best Content in a Search Marketing Campaign - Special Mention Honesty Breaks Clutter by White Rivers Media
Best Content in a Viral Marketing Campaign Women's Day - Gurdeep Singh & Daughters by Star Plus
Best Content in a Viral Marketing Campaign - Special Mention #WantedFairBridesAndGrooms by Shaadi.com
Best Content in a Performance-driven Digital Campaign Free Shopping Weekend for Brand Factory by IdeateLacs
Most Engaging Content in a Digital Campaign Knowledge Center by Angel Broking
Most Engaging Content in a Digital Campaign - Special Mention City Cine Awards (Telugu) by Radio City
Most Innovative/Creative Content in a Mobile Campaign Kellogg's Mother Brand by mCanvas
Most Engaging Content in a Mobile Campaign Radio Rangeela for Asian Paints by Radio Mirchi
Best Marketing Automation in Content Marketing Data Driven Email Marketing for Fullerton India by Logicserve Digital
Best Marketing Automation in Content Marketing - Special Mention Powering Lifecycle Emails of Yatra.com by Kenscio Digital
Best Content in a Display Marketing Campaign SmartSearch for Bajaj Allianz General Insurance by Logicserve Digital
Best Content in a Social Media Marketing Campaign TED Talks India Nayi Soch by Star Plus
Best Content in a Social Media Marketing Campaign - Special Mention Data Suraksha Campaign for Dell EMC by Timeus Interactive
Most Innovative/Creative Content in a Digital Campaign Big Bazaar Sabse Saste 5 Din by Law & Kenneth Saatchi & Saatchi
Best Content in an Email Marketing Campaign E-Newsletters for SBI General Insurance by The Good Edge
Best Content in an Influencer Marketing Campaign Ikyawann - #NotShaadiMaterial by Star Plus
Most Cost-Effective Content Marketing Campaign (Digital) #KhujliKamKar for Ring-Out by Grapes Digital
Best Content in a News App AajTak
Best Content in a Video-on-Demand App ALTBalaji
Best Content in a Financial Services/Banking App Your Ultimate Personal Finance Manager by BankBazaar
Best Content in a Multilingual App ShareChat
Best Content in a Travel/Tourism App Happy Roads for Bharat Petroleum by Lexiconn
Best Content in a BTL Campaign by/for a Financial Services/Banking enterprise Yes Fintech by Yes Bank
Best Content in a Digital Campaign by/for an Electronics Enterprise Enabling India to lead a healthy Lifestyle for Livpure by DigitalF5
Best Content in a Digital Campaign for a Cause/NPO/NGO/CSR It's Time We #PayAttention for Avon Beauty Products by Zeno
Best Content in a Digital Campaign for a Cause/NPO/NGO/CSR - Special Mention #1SmallStepForCancer for One Small Step Foundation by Gozoop
Best Content in a Digital Campaign by/for an Educational Institution/Enterprise #IAMPearl for Pearl Acedemy by Arm Digital
Best Content in a Digital Campaign by a Financial Enterprise JuggleLikeAChamp for Bank of Baroda by D-Crypt Digital
Best Content in a Digital Campaign by a Financial Enterprise - Special Mention Finance Penetration in Refinance Industry by Mahindra & Mahindra
Best Content in a BTL Campaign by/for a Real Estate Enterprise Property Information Memorandum for The Iconic India By JLL India
Best Content in a Digital Campaign by/for an Automobile Enterprise City in a New Light for Honda Cars by PowerDrift Studios
Best Content in a Digital Campaign by/for a Healthcare Enterprise Real-time Ads for Piramal Healthcare by Logicserve Digital
Best Content in an ATL Campaign by/for a Financial Services/Banking enterprise Edelweiss SME Loans Campaign
Best Content in a Digital Campaign by/for a Media/Entertainment enterprise #StarGoldKiTubelight for Star TV by Social Kinnect
Best Content in an ATL Campaign for a Cause/NPO/NGO/CSR DANGAL Premiere under #ZeeForAll initiative by Zee Cinema
Best Content in an ATL campaign by/for an eCommerce enterprise Amazon A-to-Z GST Guide Video Campaign
Best Content in a an ATL Campaign by/for an Automobile Enterprise SyouV for Mahindra & Mahindra by Hansa Customer Equity
Best Content in a Social Challenge #RemainUnshocked for Center Shock by Grapes Digital

For more details on India Content Leadership Conference and Awards 2018, please visit www.indiacontentleadership.com