The third edition of the Drivers of Digital Awards witnessed the rise of some new-age startups and enterprises in the digital space. However, some of the winners did not surprise us at all; one such industry stalwart is Mukesh Ambani, Chairman, and MD of Reliance Industries Limited, who has been widely acknowledged as the man who revolutionized the digital landscape in the country. The title of ‘Digital Icon of the Year – 2018’ conferred on him is one of the many accolades this business magnate has earned due to his landmark initiatives such as Jio.
Advertising giant iProspect won multiple titles at the ceremony including the prestigious ‘Digital Agency of the Year’ and ‘Digital Enterprise of the Year’ awards. With more than 39 digital brands under its banner, Times Internet bagged the ‘Digital Publisher of the Year’ award. Other digital agencies that took home multiple awards for their creative campaigns included Grapes Digital, Logicserve Digital, Sociowash, So Cheers, Columbus, and WATConsult. Among the new entrants, sunSTRATEGIC, PivotRoots, Paisabazaar.com, and D Yellow Elephant grabbed the key startup awards.
Brands that stood out with digital initiatives and campaigns in this year’s edition included - Jio, Raymond, Franklin Templeton Investments, Decathlon, IBM, Bloomberg Quint, Panasonic, Godrej, Sony, Godrej, Piramal Healthcare, Cipla, Bajaj Allianz General Life Insurance, Onesta, Himalaya, Cadbury, Hewlett Packard Vogon, Dish TV, RealMe 2, Religare Health Insurance, BLR Airport, Big Bazaar, Paytm, Abbott, Amazon Prime, Snapdeal, AMFI, Ashok Leyland, HDFC Life, Qtrove, RingOut, Shriram Life, Manforce, Dell, Future Generali India Life Insurance, Faasos, Essilor Group, MG Motor India, Resonance Eduventures, Chandigarh University, HARMAN, Times Network, Maruti Suzuki Nexa, Harpic (Reckitt Benckiser), Bigg Boss S11, Nissan Datsun, CenturyPly, 99acres.com, Eicher, Citibank, OLA, Mahindra Insurance Brokers.
Other professionals, agencies and enterprises that were recognized at the ceremony for their exemplary work across different categories include – Adlift, Affle, AGS Transact Technologies, Armworldwide, Avenues Payments, Axis Bank, Bank bazaar, BBH India, Better India, CAMS Online, Cisco, Social Panga, Dentsu Webchutney, DHFL, Ethinos, Exide Life, Fabindia, Federal Bank, Franklin Templeton Asset Management, Frog Ideas, Fullerton India, Gozoop, IIFL, India First Life, IndiaMart, Infibeam Avenues Limited, Interactive bees, IRCTC, Jagran New Media, Left Right Mind, Magic FM, Magnon Eg-Plus, Magnon TBWA, Mahindra, Mahindra Comviva, mCanvas, Narayanahealth, Netcore, Network 18, Nextgentele, Ogilvy & Mather, Paymate, Plan B, Policy Bazaar, Publisis, Radiocity, Red Dot Entertainment, Reliance Industries Limited, Reliance Money, Run Time Solutions, Ruosh (Sara Group), SBI Funds Management, Schbang, Shemaroo, Skechers, Social Kinnect, Sportz Interactive, Techmagnate, Timeus Interactive, Tradebulls, Triotech, Viacom18, VYRL Communications and Zee Essel Group.