Masters in Marketing in UK: Complete Guide for International Students
Masters in Marketing in UK is a 1 year degree focused on developing and building a strong baseline in the key domain in marketing. It creates an opportunity to master your skills in marketing degree.
- The average course fees of universities offering Masters in Marketing in UK is £22,500 per annum.
- The person working in the marketing domain in the UK earns an average salary of £140,000.
- Job prospects in this domain are Content Marketing Lead, Creative Writer, Digital Marketing Manager, Marketing Analyst, etc.
- Recent companies hiring Masters in Marketing graduates from UK universities are Google, L’Oreal, Volkswagen Group, Amnet, AKQA, Dyson Ltd, GroupM, etc.
Reason to Study Masters in Marketing in UK
For international aspirants, nowadays marketing is the popular choice, of course, to study in the UK. Here are a few reasons why students should study MS in marketing in the UK.
- Marketing and advertising jobs in UK increased from 144,000 in 2009 to 171,000 in 2019.
- The students will be studying marketing in globally recognized best institutions like Oxford and Cambridge.
- For international students, the UK is considered a more affordable study abroad destination with fewer tuition fees than Canada, USA, Australia, and Ireland.
- Candidates who study marketing in the UK help them to build strong communication skills.
Top Universities for Masters in Marketing in UK
According to QS News World University Ranking for 2020, top universities offering Masters in Marketing in UK are tabulated below:
|University||QS Ranking 2020||Course offered||Annual Tuition Fees|
|University of Edinburgh||20||MSc in Marketing||£23950|
|University of Bristol||49||MSc in Marketing||£25,700|
|University of Exeter||163||MSc in Marketing||£22000|
|University of Bath||172||MSc in Marketing||£20000|
|Queen’s University Belfast||173||MSc in Marketing||£7,000|
|Loughborough University||222||MSc in Marketing||£23200|
|University of Leicester||239||MSc in Marketing||£18935|
|University of Sussex||246||MSc in Marketing||£22500|
|University of Stirling||478||MSc in Marketing||£16950|
|University of Portsmouth||601-650||MA in Marketing||£14300 - £16400|
What is Masters in Marketing All About
Masters in Marketing will equip you with the marketing knowledge and the analytical skills required for a range of exciting marketing roles. This course is mainly designed for the core elements of modern marketing which are:
- marketing to consumers
- marketing to business and organizations
- marketing and society
A Master degree in marketing will give you the practical experience and theoretical expertise you need to succeed. It will sharpen your marketing skills, improve your understanding of marketing principles and theories. It will help you stand out from the competition with a graduate and postgraduate Master’s degree.
Courses Offered in Masters in Marketing in UK
Masters in Marketing in UK are available as a 12 months full-time program. The taught components of the program are delivered in the first two terms, and the third term is for research and practice.
Below shows the compulsory modules for this course:-
- Advanced Marketing Seminars
- Marketing Analysis and Research
- Marketing Strategy
- Integrated Marketing Communications
- Understanding consumer behavior
Comparative Study between Masters in Marketing vs MBA in Marketing
With the marketing jobs growing at a rapid rate, marketing degrees are becoming very popular specializations among the students. For students who are interested in pursuing advanced degrees in marketing, they can opt for either master in marketing or an MBA in UK. Below is the tabulated showing the differences between the two degrees.
|Masters in Marketing||MBA in Marketing|
|Focus on marketing specific courses namely marketing research, marketing analysis, etc.||Business foundation degree having less specialization, namely management and leadership, marketing, etc.|
|This leads to a deeper approach in marketing sectors.||Focuses on business functions rather than marketing specialization.|
|1-year duration||2 years duration|
Admission Process of Masters in Marketing in UK
The admission requirements for the Master’s degree in marketing is almost similar in most of the universities.
Eligibility for MS in Marketing Admission
- Bachelor's degree in marketing or related field
- Proof of English proficiency by submitting IELTS or TOEFL scores
- Work Experience (varies with university)
- Recommendation letters (depends upon university)
Proof of English Proficiency
The minimum score required to apply in UK universities are provided below:
|Universities||IELTS score required||TOEFL iBT score||PTE Academic score|
|University of Bristol||5.5||-||-|
|Queen’s University Belfast||6.5||-||-|
|University of Edinburgh||7.0||100||67|
|University of Stirling||6.0||78||54|
|University of Sussex||6.5||88||62|
|University of Exeter||7.0||100||65|
|University of Leicester||6.0-7.5||95||62|
|University of Portsmouth||6.5-7.0||91||61|
|University of Bath||7.0||100||69|
Cost of Studying Masters in Marketing in UK
The cost of studying abroad basically involves the tuition fees for that course, pre-arrival cost and living cost.
Before you arrive in UK, we must make sure of the following pre-arrival costs like airfare, visa cost, etc which are listed below:-
|Type of Expense||Cost|
|Textbook costs(depends upon on course)||£120-600|
|Visa Costs(for Tier 4)||£348|
Cost of Living in UK
A tabulated section is shown below for the cost of living in the UK.
|Cost of Expense||Cost per month|
|Water, gas, electricity||£46|
|Phone and internet||£27|
|Alcohol and cigarettes||£15|
Scholarships for Masters in Marketing in UK
For the international students, the UK offers a vast number of scholarships for the undergraduate as well as postgraduate students. Studying in the UK gives you an opportunity to get admitted to some of their best universities. Most international students need some form of financial aid or scholarships to fund their living costs and study in the UK.
Below is a tabulated section of the scholarships offered in the UK for international students:
|University||Scholarship offered||Award values|
|University of Sunderland||International Scholarships||£1,000 tuition fees reduction for international students|
|Queen’s University Belfast||Queen’s Loyalty scholarship||20% tuition fee reduction in 1 year|
|University of Edinburgh||Business school International MSc Scholarship||From £4000 to £10000|
|University of Stirling||Karen Napier Scholarship||Up-to £18950|
|University of Sussex||Chancellor’s International Business scholarship||£5000 to £7000|
|University of Exeter||Global Excellence Scholarship||£5000|
|University of Leicester||President’s Postgraduate Scholarship Scheme||£3000|
|University of Portsmouth||Vice Chancellor’s Global Development Scholarship||£1600 fee reduction for 1 year|
|University of Bath||GREAT scholarships 2020||2 times full tuition fee waive|
|Loughborough University||International Scholarship||20% off tuition fees|
Scope of Masters in Marketing in UK
A person working in the marketing domain in the UK earns an average of £140,000 per year. Though you cannot expect a great paycheck by starting off due to blackness of local UK experience. If one possesses a strong marketing background domain before applying for a master’s then it’ll surely help in landing a good job.
After pursuing Masters in Marketing, the job scopes are Digital Marketing Manager, Market Development Manager, Market Research Analyst, Market Research Manager, etc.
Let’s take a look at the below table:
|Job Titles||Average Salary per annum|
|Digital Marketing Manager||£157000|
|Market Development Manager||£178000|
|Market Research Analyst||£144000|
|Market Research Manager||£146000|
|Product Marketing Manager||£167000|
A marketing degree will open many doors in your career, as it’s an integral and in-demand job for most companies. The skills and techniques you’ll learn while studying marketing can help you later when pursuing other degrees like advertising or business management. Marketers in the UK get hired in big MNCs like Google, L’Oreal, Volkswagen, etc with handsome packages thus fulfilling their dream.
Ques. Where can I study Masters in Marketing in UK?
Ans. Marketing is a vast subject to cater to and studying that degree in the UK is a prestigious thing for any international student. Some of the top universities are the University of Exeter, University of Warwick, University of Bath, Loughborough University, etc.
Ques. Is it worth taking a master’s degree in marketing?
Ans. Master’s degree in marketing offers huge package jobs in MNCs like Deloitte, IBM, HP and more in marketing roles.
Ques. Which is better – Masters in Marketing or an MBA in marketing?
Ans. In a management degree, you opt for one subject as your specialization but in MBA mainly it is focused on a marketing degree. So a better package degree in MBA is a better choice.
Ques. Why get a master's degree in marketing?
Ans. Earning a master’s degree in marketing is a great way to broaden the knowledge of the field, network and gain advanced marketing strategies.