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Masters in Marketing in UK: Complete Guide for International Students

Komal Yadav Komal Yadav
Study Abroad Expert

Masters in Marketing in UK is a 1 year degree focused on developing and building a strong baseline in the key domain in marketing. It creates an opportunity to master your skills in marketing degree. 

  • The average course fees of universities offering Masters in Marketing in UK is £22,500 per annum.
  • The person working in the marketing domain in the UK earns an average salary of £140,000.
  • Job prospects in this domain are Content Marketing Lead, Creative Writer, Digital Marketing Manager, Marketing Analyst, etc.
  • Recent companies hiring Masters in Marketing graduates from UK universities are Google, L’Oreal, Volkswagen Group, Amnet, AKQA, Dyson Ltd, GroupM, etc. 

Reason to Study Masters in Marketing in UK

For international aspirants, nowadays marketing is the popular choice, of course, to study in the UK. Here are a few reasons why students should study MS in marketing in the UK.

  • Marketing and advertising jobs in UK increased from 144,000 in 2009 to 171,000 in 2019. 
Marketing and Advertising jobs in UK
  • The students will be studying marketing in globally recognized best institutions like Oxford and Cambridge. 
  • For international students, the UK is considered a more affordable study abroad destination with fewer tuition fees than Canada, USA, Australia, and Ireland.
  • Candidates who study marketing in the UK help them to build strong communication skills.

Top Universities for Masters in Marketing in UK

According to QS News World University Ranking for 2020, top universities offering Masters in Marketing in UK are tabulated below: 

UniversityQS Ranking 2020Course offeredAnnual Tuition Fees
University of Edinburgh20MSc in Marketing£23950
University of Bristol49MSc in Marketing£25,700
University of Exeter163MSc in Marketing£22000
University of Bath172MSc in Marketing£20000
Queen’s University Belfast173MSc in Marketing£7,000
Loughborough University222MSc in Marketing£23200
University of Leicester239MSc in Marketing£18935
University of Sussex246MSc in Marketing£22500
University of Stirling478MSc in Marketing£16950
University of Portsmouth601-650MA in Marketing£14300 - £16400

What is Masters in Marketing All About

Masters in Marketing will equip you with the marketing knowledge and the analytical skills required for a range of exciting marketing roles. This course is mainly designed for the core elements of modern marketing which are:

  • marketing to consumers
  • marketing to business and organizations
  • marketing and society

A Master degree in marketing will give you the practical experience and theoretical expertise you need to succeed. It will sharpen your marketing skills, improve your understanding of marketing principles and theories. It will help you stand out from the competition with a graduate and postgraduate Master’s degree.

Courses Offered in Masters in Marketing in UK

Masters in Marketing in UK are available as a 12 months full-time program. The taught components of the program are delivered in the first two terms, and the third term is for research and practice. 

Below shows the compulsory modules for this course:-

  • Advanced Marketing Seminars
  • Marketing Analysis and Research
  • Marketing Strategy
  • Integrated Marketing Communications
  • Understanding consumer behavior

Comparative Study between Masters in Marketing vs MBA in Marketing

With the marketing jobs growing at a rapid rate, marketing degrees are becoming very popular specializations among the students. For students who are interested in pursuing advanced degrees in marketing, they can opt for either master in marketing or an MBA in UK. Below is the tabulated showing the differences between the two degrees.

Masters in MarketingMBA in Marketing
Focus on marketing specific courses namely marketing research, marketing analysis, etc.Business foundation degree having less specialization, namely management and leadership, marketing, etc.
This leads to a deeper approach in marketing sectors.Focuses on business functions rather than marketing specialization.
1-year duration2 years duration

Admission Process of Masters in Marketing in UK

The admission requirements for the Master’s degree in marketing is almost similar in most of the universities. 

Eligibility for MS in Marketing Admission

  • Bachelor's degree in marketing or related field
  • Proof of English proficiency by submitting IELTS or TOEFL scores
  • Resume
  • Work Experience (varies with university)
  • Recommendation letters (depends upon university)

Proof of English Proficiency

The minimum score required to apply in UK universities are provided below: 

UniversitiesIELTS score requiredTOEFL iBT scorePTE Academic score
University of Bristol5.5--
Queen’s University Belfast6.5--
University of Edinburgh7.010067
University of Stirling6.07854
University of Sussex6.58862
University of Exeter7.010065
University of Leicester6.0-7.59562
University of Portsmouth6.5-7.09161
University of Bath7.010069
Loughborough University6.59262

Cost of Studying Masters in Marketing in UK

The cost of studying abroad basically involves the tuition fees for that course, pre-arrival cost and living cost.

Pre-arrival Expenses

Before you arrive in UK, we must make sure of the following pre-arrival costs like airfare, visa cost, etc which are listed below:-

Type of ExpenseCost
Application Fee(non-refundable)£60
Textbook costs(depends upon on course)£120-600
IELTS Fee150
TOEFL Fee140
Visa Costs(for Tier 4)£348

Cost of Living in UK

A tabulated section is shown below for the cost of living in the UK.

Cost of ExpenseCost per month
Food, shop£74
Water, gas, electricity£46
Phone and internet£27
Alcohol and cigarettes£15

Scholarships for Masters in Marketing in UK

For the international students, the UK offers a vast number of scholarships for the undergraduate as well as postgraduate students. Studying in the UK gives you an opportunity to get admitted to some of their best universities. Most international students need some form of financial aid or scholarships to fund their living costs and study in the UK. 

Below is a tabulated section of the scholarships offered in the UK for international students

UniversityScholarship offeredAward values
University of SunderlandInternational Scholarships£1,000 tuition fees reduction for international students
Queen’s University BelfastQueen’s Loyalty scholarship20% tuition fee reduction in 1 year
University of EdinburghBusiness school International MSc ScholarshipFrom £4000 to £10000
University of StirlingKaren Napier ScholarshipUp-to £18950
University of SussexChancellor’s International Business scholarship£5000 to £7000
University of ExeterGlobal Excellence Scholarship£5000
University of LeicesterPresident’s Postgraduate Scholarship Scheme£3000
University of PortsmouthVice Chancellor’s Global Development Scholarship£1600 fee reduction for 1 year
University of BathGREAT scholarships 20202 times full tuition fee waive
Loughborough UniversityInternational Scholarship20% off tuition fees

Scope of Masters in Marketing in UK

A person working in the marketing domain in the UK earns an average of £140,000 per year. Though you cannot expect a great paycheck by starting off due to blackness of local UK experience. If one possesses a strong marketing background domain before applying for a master’s then it’ll surely help in landing a good job.

After pursuing Masters in Marketing, the job scopes are Digital Marketing Manager, Market Development Manager, Market Research Analyst, Market Research Manager, etc. 

Let’s take a look at the below table:

Job TitlesAverage Salary per annum
Digital Marketing Manager£157000
Market Development Manager£178000
Market Research Analyst£144000
Market Research Manager£146000
Marketing Analyst£126000
Marketing Associate£93600
Marketing Specialist£111000
Product Marketing Manager£167000

A marketing degree will open many doors in your career, as it’s an integral and in-demand job for most companies. The skills and techniques you’ll learn while studying marketing can help you later when pursuing other degrees like advertising or business management. Marketers in the UK get hired in big MNCs like Google, L’Oreal, Volkswagen, etc with handsome packages thus fulfilling their dream.


Ques. Where can I study Masters in Marketing in UK?

Ans. Marketing is a vast subject to cater to and studying that degree in the UK is a prestigious thing for any international student. Some of the top universities are the University of Exeter, University of Warwick, University of Bath, Loughborough University, etc.

Ques. Is it worth taking a master’s degree in marketing?

Ans. Master’s degree in marketing offers huge package jobs in MNCs like Deloitte, IBM, HP and more in marketing roles.

Ques. Which is better – Masters in Marketing or an MBA in marketing?

Ans. In a management degree, you opt for one subject as your specialization but in MBA mainly it is focused on a marketing degree. So a better package degree in MBA is a better choice.

Ques. Why get a master's degree in marketing?

Ans. Earning a master’s degree in marketing is a great way to broaden the knowledge of the field, network and gain advanced marketing strategies.

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