MSc in Marketing in UK: Top Universities, Fees, Admission Process, Scholarships, Scope

    MSc in Marketing in UK is a 1-year full-time degree focused on enhancing foundational business knowledge of students. It teaches marketing strategies, brand management, distribution, effectiveness, pricing, segmentation, etc. Bachelors degree in marketing or related field is preferred for admission. However, some UK universities also accept students from other domains such as science, arts, etc. The main focus of program is sharpening the skills of students and improving their understanding of marketing principles and theories.

    The average course fees of top universities offering MSc in Marketing in UK is 20,000 GBP to 29,500 GBP per annum (equivalent to 19 lakhs – 28 lakhs INR). As compared to the fees charged, salary offered to graduates at entry level is 37,000 GBP per annum (35.4 lakhs INR). This can go upto 132,000 GBP per year which is equivalent to 1.26 crore INR. Graduates are majorly hired at managerial or associate position in the marketing domain with this degree. 

    Top Universities for MSc in Marketing in UK

    According to QS News World University Ranking 2020 for Master of Marketing, following are the top 10 universities offering this program in UK: 

    QS Ranking 2020 University Course Offered Total Program Fees (in GBP)
    2 Imperial College London MSc Strategic Marketing 29,500
    6 University of Manchester MSc Marketing 24,000
    10  University of Warwick MSc Marketing and Strategy 29,250
    12 Cranfield University MSc Strategic Marketing 24,500
    13 University of Edinburgh MSc Marketing 23,950
    19 Lancaster University MSc Advanced Marketing Management 23,000
    22 University of Birmingham MSc Marketing 22,500
    24 University of Bath Master in Marketing 20,000
    25 Durham University MSc Marketing 23,500
    28 University of Glasgow MSc in International Strategic Marketing 21,920

    Why Study MSc in Marketing in UK?

    Here are a few reasons why students should study MSc in Marketing in UK: 

    • 3 universities of UK rank within the top 10 among world universities offering Masters in Marketing, according to QS News Ranking of 2020.
    • Marketing and advertising jobs in the UK increased from 144,000 in 2009 to 171,000 in 2019. 
    Marketing and Advertising jobs in UK

    • Masters degree in UK takes only a year to complete while in other countries like USA, Canada, etc, it takes 1.5 to 2 years to complete. 

    Masters in Marketing in UK: Highlights

    Duration 1 year
    Type of Degree MS
    Specializations Available International Marketing, Strategic Marketing, Digital Maketing, etc
    Admission Requirements Bachelors with 60% – 70%
    Entry-level Salary 37,000 GBP per annum
    Job Roles Content Marketing Lead, Creative Writer, Digital Marketing Manager, Marketing Analyst
    Top Recruiters Google, L’Oreal, Volkswagen Group, Amnet, AKQA, Dyson Ltd, GroupM

    Course Details of MSc in Marketing in UK

    Masters in Marketing will equip you with the marketing knowledge and the analytical skills required for a range of exciting marketing roles. The taught components of the program are delivered in the first two terms, and the third term is for research and practice. 

    Below shows the compulsory modules for this course that you can study in the UK

    • Advanced Marketing Seminars
    • Marketing Analysis and Research
    • Marketing Strategy
    • Integrated Marketing Communications
    • Understanding consumer behaviour

    With the marketing jobs growing at a rapid rate, marketing degrees are becoming very popular specializations among the students. Students interested in pursuing advanced degrees in marketing can opt for either master in marketing or an MBA in UK with a specialization in marketing. 

    Admission Process of MSc in Marketing in UK

    International students can apply for UK universities either via UCAS portal or university’s website. It is always a good idea to apply through UCAS since you can apply for multiple universities through one application and most most of the top universities are associated with this portal. Applications are invited for January intake in most cases.  

    Eligibility for MSc in Marketing in UK

    • Bachelor's degree in marketing or related field with minimum of 60%
    • Proof of English proficiency by submitting IELTS or TOEFL scores

    Requirements for some of the top universities of UK offering Masters in Marketing are discussed in detail below:

    University Minimum Eligibility Additional Requirements
    Imperial College London 75% in bachelors;
    Answer to career planning questions
    GRE/GMAT (recommended);
    2 references;
    Personal Statement;
    University of Manchester 60% in bachelors References;
    Rank in class;
    Reputation of previous institution;
    1 Academic LOR;
    University of Warwick 75% in bachelors with marketing and/or strategy Minimum 700 GMAT or equivalent GRE (recommended);
    1 Academic Reference;
    500 words SOP
    Cranfield University 60% – 70% in bachelors OR relevant work experience of 5 years No additional requirements specified
    University of Edinburgh 70% in business or managemnet related subjects Work experience (recomended)
    Lancaster University 60% in bachelors overall and 55% every year No additional requirements specified
    University of Birmingham 75% in bachelors or postgraduate diploma 5000 characters Personal Statement;
    1 Academic Reference
    University of Bath 75% in bachelors with business/management and marketing related course OR 3 years of relevant work experience No additional requirements specified
    Durham University 60% – 70% in bachelors Two academic references
    University of Glasgow Bachelors in business, management, marketing or commerce with:
    20% credits in management or economics & 5% in marketing OR
    25% credits in marketing, management or economics & 1 year work experience OR
    2 years of marketing work experience
    1 reference letter

    Documents Required for MSc in Marketing in UK Admission

    Although some universities may not mention these but submitting following documents will give a positive boost to applications of international students: 

    • Official transcripts of degrees previously obtained
    • English translation of non-English transcripts
    • Resume
    • Work Experience (varies with the university)
    • Recommendation letters (depends upon university)
    • Personal Statement

    Proof of English Proficiency for International Students

    If you are an international student from a country where English was not the primary language or your education for past 3 to 4 years was not English, then you must submit proof to demonstrate proficiency in this language. Minimum test scores required for admission in top universities of the UK are as follows:

    • IELTS: 6.5 to 7.0
    • TOEFL (iBT): 79 to 92 

    Cost of Studying MSc in Marketing in UK

    The cost of studying abroad basically involves the tuition fees for that course, pre-arrival cost and living cost.

    Pre-arrival Expenses

    Before you arrive at the study destination, you have to pay some expenses such as application fees, visa fee, registration fee of exams required to study in the UK, etc. These are known as pre-arrival cost. 

    Type of Expense Cost (in GBP)
    Application Fee (non-refundable) 60
    IELTS Fee 150
    TOEFL Fee 140
    Visa Costs (for Tier 4) 348

    Tuition Fees of MSc in Marketing in UK

    University of Bath charges the lowest annual tuition fees whereas Imperial College London has the highest fees among top universities offering Masters in Marketing in UK. Average tution fees for top universities ranges between 19 lakhs to 28 lakhs INR.

    Following are some of the universities that offer MSc in Marketing in UK at cheaper rate:

    University Program Offered and Duration Annual Tuition Fees (in GBP)
    Sheffield Hallam University MSc International Marketing 13,905
    University of Chester MSc Marketing Management 12,450
    Ulster University London & Birmingham MSc Marketing London: 12,500;
    Birmingham: 11,000
    University of Sunderland MA Marketing 13,000
    Birmingham City University MSc in Management and Marketing 12,800

    Cost of Living in UK

    Travel and accommodation costs in the UK are another major expense that an international student have to pay. The table given below provides a brief summary of the same: 

    Cost of Expense Cost per month (in GBP)
    Transport 80
    Food, shop 74
    Water, gas, electricity 46
    Phone and internet 27
    Alcohol and cigarettes 15

    Scholarships for MSc in Marketing in UK

    Most international students need some form of financial aid or scholarships to fund their living and study cost. The UK offers a vast number of scholarships at both undergraduate as well as postgraduate level.

    Below is a tabulated section of the scholarships offered in the UK for international students

    University Scholarship Offered Award Value (in GBP)
    Imperial College London Imperial Business Scholarship Up to 5,000
    University of Manchester Alliance MBS Masters Scholarships for UK/EU/International Students Full tuition fees
    University of Warwick WBS Scholarship 50% of tuition fees
    University of Edinburgh Business School International MSc Scholarship From £4000 to £10000
    University of Cranfield Cranfield Scholarship Variable
    Lancaster University  LUMS Program Scholarship Variable
    University of Birmingham Birmingham Masters Scholarship 2,000
    Durham University Alumni Scholarship 25% of tuition fees
    University of Glasgow International Leadership Scholarship Tuition fee waiver

    For more scholarships in UK, click here

    Scope of MSc in Marketing in UK

    A person working in the marketing domain in the UK earns an average of 140,000 GBP per year. Though you cannot expect a great paycheck by starting off due to the blackness of local UK experience. If one possesses a strong marketing background domain before applying for a master’s then it’ll surely help in landing a good job.

    After pursuing a Masters in Marketing, the job scopes are Digital Marketing Manager, Market Development Manager, Market Research Analyst, Market Research Manager, etc. 

    Let’s take a look at the below table for more jobs available in UK for marketing graduates along with the average salary offered:

    Job Titles Average Annual Salary (in GBP)
    Digital Marketing Manager 157,000
    Market Development Manager 178,000
    Market Research Analyst 144,000
    Market Research Manager 146,000
    Marketing Analyst 126,000
    Marketing Associate 93,600
    Marketing Specialist 111,000
    Product Marketing Manager 167,000

    A marketing degree will open many doors in your career, as it’s an integral and in-demand job for most companies. The skills and techniques you’ll learn while studying marketing can help you later when pursuing other degrees like advertising or business management. Marketers in the UK get hired in big MNCs like Google, L’Oreal, Volkswagen, etc with handsome packages thus fulfilling their dream.


    Ques. What are some of the best universities for MSc in Marketing in UK?

    Ans. Marketing is a vast subject to cater to and studying that degree in the UK is a prestigious thing for any international student. Some of the top universities are the Imperial College London, University of Manchester, University of Warwick, University of Edinburgh and Cranfield University.

    Ques. Is it worth taking a MSc in marketing from UK?

    Ans. MSc in Marketing offers huge package jobs in MNCs like Deloitte, IBM, HP and more in marketing roles. The average salary offered to graduates is 140,000 GBP per annum. Also, marketing and advertising jobs in the UK have increased from 144,000 in 2009 to 171,000 in 2019. 

    Ques. What is the scope after doing MSc in Marketing in UK?

    Ans. After completion of MSc in Marketing in UK, you can work as a Digital Marketing Manager, Market Development Manager, Market Research Analyst, Market Research Manager, etc. 

    Ques. How much does it cost to pursue MSc in Marketing in UK?

    Ans. Average tuition fees of top universities offering MSc in Marketing in UK ranges between 20,000 GBP to 29,500 GBP per annum. 

    Ques. What is the eligibility required to apply for MSc in Marketing in UK?

    Ans. Bachelors degree in marketing or related field with minimum 60% is required to apply for MSc in Marketing in UK. International students are also required to demonstrate proficiency in English language by submitting minimum IELTS score of 6.5 or TOEFL score of 79.