MSc in Marketing in UK is a 1-year full-time degree focused on enhancing foundational business knowledge of students. It teaches marketing strategies, brand management, distribution, effectiveness, pricing, segmentation, etc. Bachelors degree in marketing or related field is preferred for admission. However, some UK universities also accept students from other domains such as science, arts, etc. The main focus of program is sharpening the skills of students and improving their understanding of marketing principles and theories.
The average course fees of top universities offering MSc in Marketing in UK is 20,000 GBP to 29,500 GBP per annum (equivalent to 19 lakhs – 28 lakhs INR). As compared to the fees charged, salary offered to graduates at entry level is 37,000 GBP per annum (35.4 lakhs INR). This can go upto 132,000 GBP per year which is equivalent to 1.26 crore INR. Graduates are majorly hired at managerial or associate position in the marketing domain with this degree.
Top Universities for MSc in Marketing in UK
According to QS News World University Ranking 2020 for Master of Marketing, following are the top 10 universities offering this program in UK:
|QS Ranking 2020||University||Course Offered||Total Program Fees (in GBP)|
|2||Imperial College London||MSc Strategic Marketing||29,500|
|6||University of Manchester||MSc Marketing||24,000|
|10||University of Warwick||MSc Marketing and Strategy||29,250|
|12||Cranfield University||MSc Strategic Marketing||24,500|
|13||University of Edinburgh||MSc Marketing||23,950|
|19||Lancaster University||MSc Advanced Marketing Management||23,000|
|22||University of Birmingham||MSc Marketing||22,500|
|24||University of Bath||Master in Marketing||20,000|
|25||Durham University||MSc Marketing||23,500|
|28||University of Glasgow||MSc in International Strategic Marketing||21,920|
Why Study MSc in Marketing in UK?
Here are a few reasons why students should study MSc in Marketing in UK:
- 3 universities of UK rank within the top 10 among world universities offering Masters in Marketing, according to QS News Ranking of 2020.
- Marketing and advertising jobs in the UK increased from 144,000 in 2009 to 171,000 in 2019.
- Masters degree in UK takes only a year to complete while in other countries like USA, Canada, etc, it takes 1.5 to 2 years to complete.
Masters in Marketing in UK: Highlights
|Type of Degree||MS|
|Specializations Available||International Marketing, Strategic Marketing, Digital Maketing, etc|
|Admission Requirements||Bachelors with 60% – 70%|
|Entry-level Salary||37,000 GBP per annum|
|Job Roles||Content Marketing Lead, Creative Writer, Digital Marketing Manager, Marketing Analyst|
|Top Recruiters||Google, L’Oreal, Volkswagen Group, Amnet, AKQA, Dyson Ltd, GroupM|
Course Details of MSc in Marketing in UK
Masters in Marketing will equip you with the marketing knowledge and the analytical skills required for a range of exciting marketing roles. The taught components of the program are delivered in the first two terms, and the third term is for research and practice.
Below shows the compulsory modules for this course that you can study in the UK:
- Advanced Marketing Seminars
- Marketing Analysis and Research
- Marketing Strategy
- Integrated Marketing Communications
- Understanding consumer behaviour
With the marketing jobs growing at a rapid rate, marketing degrees are becoming very popular specializations among the students. Students interested in pursuing advanced degrees in marketing can opt for either master in marketing or an MBA in UK with a specialization in marketing.
Admission Process of MSc in Marketing in UK
International students can apply for UK universities either via UCAS portal or university’s website. It is always a good idea to apply through UCAS since you can apply for multiple universities through one application and most most of the top universities are associated with this portal. Applications are invited for January intake in most cases.
Eligibility for MSc in Marketing in UK
- Bachelor's degree in marketing or related field with minimum of 60%
- Proof of English proficiency by submitting IELTS or TOEFL scores
Requirements for some of the top universities of UK offering Masters in Marketing are discussed in detail below:
|University||Minimum Eligibility||Additional Requirements|
|Imperial College London||75% in bachelors;
Answer to career planning questions
|University of Manchester||60% in bachelors||References;
Rank in class;
Reputation of previous institution;
1 Academic LOR;
|University of Warwick||75% in bachelors with marketing and/or strategy||Minimum 700 GMAT or equivalent GRE (recommended);
1 Academic Reference;
500 words SOP
|Cranfield University||60% – 70% in bachelors OR relevant work experience of 5 years||No additional requirements specified|
|University of Edinburgh||70% in business or managemnet related subjects||Work experience (recomended)|
|Lancaster University||60% in bachelors overall and 55% every year||No additional requirements specified|
|University of Birmingham||75% in bachelors or postgraduate diploma||5000 characters Personal Statement;
1 Academic Reference
|University of Bath||75% in bachelors with business/management and marketing related course OR 3 years of relevant work experience||No additional requirements specified|
|Durham University||60% – 70% in bachelors||Two academic references|
|University of Glasgow||Bachelors in business, management, marketing or commerce with:
20% credits in management or economics & 5% in marketing OR
25% credits in marketing, management or economics & 1 year work experience OR
2 years of marketing work experience
|1 reference letter|
Documents Required for MSc in Marketing in UK Admission
Although some universities may not mention these but submitting following documents will give a positive boost to applications of international students:
- Official transcripts of degrees previously obtained
- English translation of non-English transcripts
- Work Experience (varies with the university)
- Recommendation letters (depends upon university)
- Personal Statement
Proof of English Proficiency for International Students
If you are an international student from a country where English was not the primary language or your education for past 3 to 4 years was not English, then you must submit proof to demonstrate proficiency in this language. Minimum test scores required for admission in top universities of the UK are as follows:
- IELTS: 6.5 to 7.0
- TOEFL (iBT): 79 to 92
Cost of Studying MSc in Marketing in UK
The cost of studying abroad basically involves the tuition fees for that course, pre-arrival cost and living cost.
Before you arrive at the study destination, you have to pay some expenses such as application fees, visa fee, registration fee of exams required to study in the UK, etc. These are known as pre-arrival cost.
|Type of Expense||Cost (in GBP)|
|Application Fee (non-refundable)||60|
|Visa Costs (for Tier 4)||348|
Tuition Fees of MSc in Marketing in UK
University of Bath charges the lowest annual tuition fees whereas Imperial College London has the highest fees among top universities offering Masters in Marketing in UK. Average tution fees for top universities ranges between 19 lakhs to 28 lakhs INR.
Following are some of the universities that offer MSc in Marketing in UK at cheaper rate:
|University||Program Offered and Duration||Annual Tuition Fees (in GBP)|
|Sheffield Hallam University||MSc International Marketing||13,905|
|University of Chester||MSc Marketing Management||12,450|
|Ulster University London & Birmingham||MSc Marketing||London: 12,500;
|University of Sunderland||MA Marketing||13,000|
|Birmingham City University||MSc in Management and Marketing||12,800|
Cost of Living in UK
Travel and accommodation costs in the UK are another major expense that an international student have to pay. The table given below provides a brief summary of the same:
|Cost of Expense||Cost per month (in GBP)|
|Water, gas, electricity||46|
|Phone and internet||27|
|Alcohol and cigarettes||15|
Scholarships for MSc in Marketing in UK
Most international students need some form of financial aid or scholarships to fund their living and study cost. The UK offers a vast number of scholarships at both undergraduate as well as postgraduate level.
Below is a tabulated section of the scholarships offered in the UK for international students:
|University||Scholarship Offered||Award Value (in GBP)|
|Imperial College London||Imperial Business Scholarship||Up to 5,000|
|University of Manchester||Alliance MBS Masters Scholarships for UK/EU/International Students||Full tuition fees|
|University of Warwick||WBS Scholarship||50% of tuition fees|
|University of Edinburgh||Business School International MSc Scholarship||From £4000 to £10000|
|University of Cranfield||Cranfield Scholarship||Variable|
|Lancaster University||LUMS Program Scholarship||Variable|
|University of Birmingham||Birmingham Masters Scholarship||2,000|
|Durham University||Alumni Scholarship||25% of tuition fees|
|University of Glasgow||International Leadership Scholarship||Tuition fee waiver|
For more scholarships in UK, click here.
Scope of MSc in Marketing in UK
A person working in the marketing domain in the UK earns an average of 140,000 GBP per year. Though you cannot expect a great paycheck by starting off due to the blackness of local UK experience. If one possesses a strong marketing background domain before applying for a master’s then it’ll surely help in landing a good job.
After pursuing a Masters in Marketing, the job scopes are Digital Marketing Manager, Market Development Manager, Market Research Analyst, Market Research Manager, etc.
Let’s take a look at the below table for more jobs available in UK for marketing graduates along with the average salary offered:
|Job Titles||Average Annual Salary (in GBP)|
|Digital Marketing Manager||157,000|
|Market Development Manager||178,000|
|Market Research Analyst||144,000|
|Market Research Manager||146,000|
|Product Marketing Manager||167,000|
A marketing degree will open many doors in your career, as it’s an integral and in-demand job for most companies. The skills and techniques you’ll learn while studying marketing can help you later when pursuing other degrees like advertising or business management. Marketers in the UK get hired in big MNCs like Google, L’Oreal, Volkswagen, etc with handsome packages thus fulfilling their dream.
Ques. What are some of the best universities for MSc in Marketing in UK?
Ans. Marketing is a vast subject to cater to and studying that degree in the UK is a prestigious thing for any international student. Some of the top universities are the Imperial College London, University of Manchester, University of Warwick, University of Edinburgh and Cranfield University.
Ques. Is it worth taking a MSc in marketing from UK?
Ans. MSc in Marketing offers huge package jobs in MNCs like Deloitte, IBM, HP and more in marketing roles. The average salary offered to graduates is 140,000 GBP per annum. Also, marketing and advertising jobs in the UK have increased from 144,000 in 2009 to 171,000 in 2019.
Ques. What is the scope after doing MSc in Marketing in UK?
Ans. After completion of MSc in Marketing in UK, you can work as a Digital Marketing Manager, Market Development Manager, Market Research Analyst, Market Research Manager, etc.
Ques. How much does it cost to pursue MSc in Marketing in UK?
Ans. Average tuition fees of top universities offering MSc in Marketing in UK ranges between 20,000 GBP to 29,500 GBP per annum.
Ques. What is the eligibility required to apply for MSc in Marketing in UK?
Ans. Bachelors degree in marketing or related field with minimum 60% is required to apply for MSc in Marketing in UK. International students are also required to demonstrate proficiency in English language by submitting minimum IELTS score of 6.5 or TOEFL score of 79.