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MS in Marketing in USA: An Overview for International Students

Komal Yadav Komal Yadav
Study Abroad Expert

Masters (MS) in Marketing in USA is 10 months to 1-year degree also available as specializations such as digital marketing, marketing analytics, marketing science etc. Students having a bachelor's degree from any field are eligible to apply for this program. Although, having a degree in marketing and relevant work experience gives an edge in the admission decision of USA universities.

  • Over 200 universities in the USA offer a postgraduate degree in this discipline. 
  • Marketing is also available as a specialization of MBA in the USA
  • Tuition fees of MS in Marketing in USA ranges between 28,500 USD to 64,000 USD.
  • After completion of Masters in Marketing from USA universities, you can earn an average pay of 134,290 USD as a marketing manager.

Why Study Marketing in the USA

Marketing is a very important aspect for the survival of any business. The generation of revenue for any company depends upon how efficient and effective its marketing team is. Thus, jobs in this field will never run out. Following points discuss how good the job prospect is in the USA for Masters in Marketing graduates:

  • The jobs for advertising & promotions manager and marketing managers is expected to grow at 3% and 8% respectively from 2018 to 2028.
Employment Projection in USA
  • In 2018, 286,800 people were employed in this field in the USA.
  • Marketing Managers employed in professional scientific and technical services earned the highest wage of 143,000 USD per annum as compared to other industries. 
  • Advertising, public relations and related services paid the annual salary of 134,780 USD to graduates of MS in Marketing in USA. 

Top Universities for MS in Marketing in USA

25 of the USA universities were included in the list of QS News Ranking 2020 which included 78 universities of the world offering Masters in Marketing. Top 10 of them are listed below:

UniversityBusiness SchoolProgram and DurationTotal Fees (in USD)
Columbia UniversityColumbia Business SchoolMS in Marketing Science; 1 year64,320
University of Southern California (USC)Marshall School of BusinessMS in Marketing; 1 year54,900
University of Texas at AustinMcCombs School of BusinessMS in Marketing; 10 months48,000
Michigan State UniversityBroad College of BusinessMS in Marketing Research; 1 year37,500
Florida International University (FIU)FIU BusinessMS in Marketing; 10 months31,500
Texas A&M UniversityMays Business SchoolMS in Marketing; 10 months28,572
Purdue UniversityKrannert School of ManagementMS in Marketing; 10 months31,350
John Hopkins UniversityCarey Business SchoolMS in Marketing; 1 year74,500
University of AlabamaUA Faculty of MarketingMS in Marketing; 1 year30,250
University of Illinois at Chicago (UIC)UIC BusinessMS in Marketing; 1 year47,800

MBA vs MS in Marketing

Many marketing aspirants at the start of choosing their graduate program get confused about whether to study MS in Marketing or MBA with a concentration in Marketing. Deciding between the two programs depends on your long-term career goal.

MS in Marketing helps you get a focused insight into the marketing field and deeper knowledge about marketing techniques. If you plan to work in the only area of marketing, you should definitely consider doing MS in Marketing. 

This subject being domain-specific, is also suitable for pursuing a PhD in this field, making it easier for you to move into the academic area. After completing MS Marketing, you can apply to any of the three categories of jobs:

  • Research Firm
  • Managerial Positions
  • Academics (PhD)

MBA Marketing is more management centric. Doing this program gives you a general managerial idea about how things function in a corporate, involving marketing, finance, HR, etc. So, if you plan to consider moving out of marketing into other areas in the future, then having a general understanding of all areas of business would be highly beneficial.

Admission Process of MS in Marketing in USA

A bachelor's degree and GRE/GMAT score is mandatory for admission in Masters in Marketing in USA. International students are also required to demonstrate proficiency in English language by submitting IELTS or TOEFL test scores. 

Where to Apply: You can apply directly via the university’s website for Masters in Marketing in USA. 

Eligibility for Masters in Marketing in USA Admission

  • Bachelor's degree in related fields
  • Minimum 84% or 3.0 GPA on a 5.0 scale 
  • GRE or GMAT test scores

Minimum GRE/GMAT score requirement and application deadline of top business schools in USA is provided below:

Business SchoolMinimum GRE/GMAT Score RequiredApplication Deadline
Columbia Business SchoolRequiredJanuary 7
Marshall School of BusinessRequiredRound 1: October 31;
Round 2: February 28
McCombs School of BusinessRequiredRolling Admission
Broad College of BusinessRequiredFall: May 1; Spring: October 1
FIU BusinessGMAT: 500 or Equivalent GRE scoreJanuary Term: September 1; August Term: April 1
Mays Business SchoolGMAT: 600; GRE: 152January 15
Krannert School of ManagementGMAT: 500 or Equivalent GRE scoreRolling Admission
Carey Business SchoolRequiredApril 1
UA Faculty of MarketingGMAT: 550; GRE: 300Rolling Admission
UIC BusinessRequiredFall: April 1: Spring: September 1; Summer: March 15;

Documents Required for Masters in Marketing in USA Admission

  • Transcripts of 10th, 12th and bachelors
  • Updated Resume
  • Recommendation Letters
  • Statement of Purpose
  • Proof of relevant work experience
  • Essays (based on university’s guidelines)

English Proficiency Requirement for International Students

International students who are from countries where English is not the first language are required to submit IELTS or TOEFL test scores. These scores demonstrate the English proficiency of applicants. Minimum score requirement for most of the popular universities of USA are:

  • IELTS: 7.0
  • TOEFL (iBT): 100
  • TOEFL (PBT): 250
  • PTE: 70

Cost of Studying MS in Marketing in USA

Another important factor to consider while applying for studying abroad is cost of study. It has majorly three components associated with it: Pre-arrival Cost, Tuition Fees and Post-arrival Cost.

Pre-arrival Cost

The expenses incurred while applying for a university are part of a pre-arrival cost. A general estimate of this cost is provided below:

Type of ExpenseCost (in USD)
Application fee$1,200
Flight fare (one-way)$700
F-1 Visa Fee$170
SEVIS Fee$200

Tuition Fees for Masters in Marketing in USA

Annual tuition fees of top universities in the USA offering MS in Marketing ranges between 28,500 USD to 74,500 USD. John Hopkins and Columbia University charge the highest tuition fees among these.

Tuition Fees

Cost of Living in USA

The average cost of living in the USA for an international student is around 15,000 USD per annum. The amount varies depending upon your lifestyle, type of accommodation you choose and other utilities you avail while studying here. Estimated cost of various expenses are provided below

Type of ExpenseCost in USD/ year
Apartment rent9600 - 14400
Health insurance2000
Travel1440 - 3000
Food cost and grocery3000
Gas and electricity2000
Learning materials2400

Scholarships for MS in Marketing in USA

Cost of studying in the USA is comparatively higher than other countries and could be a major concern for many international students. However, many organizations and universities provide financial aid in the form of scholarships, loans and bursaries to ease this burden.

Table below provides few popular scholarships for international students in USA pursuing MS in Marketing degree: 

ScholarshipGranting InstituteAmount
Partial Tuition FellowshipColumbia Business SchoolTuition fee waiver
AAUW International FellowshipAmerican Association of University Women (AAUW)18,000 - 30,000
USC Libraries Research AWardUSCUpto 1,000
FIU Online Academic Merit ScholarshipFIUVaries
SGA Residential ScholarshipFIU2,000
Graduate School FellowshipUniversity of Alabama15,000
Dean’s Alumni Advisory Board (DAAB) ScholarshipsCarey Business SchoolVaries
Purdue Master’s ScholarshipPurdue UniversityVaries

Job Opportunities after MS in Marketing in USA

Marketing graduates are usually offered roles in advertising, promotion and sales department of a company. Digital Marketing is one of the recently evolved specializations of this discipline due to the increasing importance of digital space in today’s era. Hence, Masters in Digital Marketing from Canada or USA is another popular program among students who wish to have a career in marketing.

The average salary earned by a graduate having MS in Marketing in the USA is 72,000 USD per annum. Some of the top recruiters are Amazon, IBM and Ipsos.

Top Recruiters

Following table lists the popular jobs available for Masters in Marketing graduates in USA: 

Job RoleResponsibilityAverage Salary (in USD)
Marketing ManagerManages the advertising and sales of the company72,000
Marketing DirectorOversees the management and direction of marketing tasks of the organization99,000
Marketing SpecialistHelps in advertising products and services52,000
Digital Marketing ManagerCreating advertising strategies for digital spaces for promoting products and services71,000
Marketing CoordinatorDeveloping and coordinating marketing campaigns46,000
Marketing AnalystHelps in gaining more insight into products from marketing perspective59,000

Choosing tostudy in the US itself increases your value of education and doing a specialized degree speaks volumes about your calibre. MS Marketing is one of the popular courses among all the undergraduates who are interested in learning advanced marketing skills or are marketing professionals. 

Through this course the graduates are equipped with the marketing tools and concepts and are trained to work in the industry, NPOs, consulting firms, government and at all other places where there is a requirement of a marketing professional with core knowledge.

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