MS in Marketing in USA: An Overview for International Students

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    Bhavya Rawal

    Study Abroad Expert

    Masters (MS) in Marketing in USA is 10 months to 1-year degree also available as specializations such as digital marketing, marketing analytics, marketing science, etc. The tuition fees of MS in Marketing in USA range between 28,500 USD to 64,000 USD. After completion of Masters (MS) in Marketing from USA universities, you can earn an average pay of 134,290 USD as a marketing manager.

    Students having a bachelor's degree from any field are eligible to apply for this program. Although, having a degree in marketing and relevant work experience gives an edge in the admission decision of USA universities. Over 200 universities in the USA offer a postgraduate degree in this discipline. Marketing is also available as a specialization of an MBA in the USA

    Why Study Marketing in the USA?

    Marketing is a very important aspect for the survival of any business. The generation of revenue for any company depends upon how efficient and effective its marketing team is. Following points discuss how good the job prospect is in the USA for Masters in Marketing graduates:

    • As per BLS the marketing sector is expected to grow 8% within the time span of 2018-2028. This is higher than the national average which is 5%.
    • As per the above percentage, the projected employment for 2028 is around 308,600. This includes jobs like advertising, marketing managers, promotions, and sales managers.  
    • Marketing Managers employed in professional scientific and technical services earned the highest wage of 143,000 USD per annum as compared to other industries. 
    • Advertising, public relations, and related services paid the annual salary of 134,780 USD to graduates of MS in Marketing in USA. 
    • The jobs for advertising & promotions manager and marketing managers is expected to grow at 3% and 8% respectively from 2018 to 2028.
    Employment Projection in USA

    MS in Marketing in USA: Top Universities

    With 25 of the US universities included in the list of QS News Ranking 2020 for MS in Marketing, USA is one of the top study destinations for the program, The top 10 universities offering MS in Marketing in USA are listed below along with the details of the program and its overall fees. 

    University Business School Program and Duration Total Fees (in USD)
    Columbia University Columbia Business School MS in Marketing Science; 1 year 64,320
    University of Southern California (USC) Marshall School of Business MS in Marketing; 1 year 54,900
    University of Texas at Austin McCombs School of Business MS in Marketing; 10 months 48,000
    Michigan State University Broad College of Business MS in Marketing Research; 1 year 37,500
    Florida International University (FIU) FIU Business MS in Marketing; 10 months 31,500
    Texas A&M University Mays Business School MS in Marketing; 10 months 28,572
    Purdue University Krannert School of Management MS in Marketing; 10 months 31,350
    John Hopkins University Carey Business School MS in Marketing; 1 year 74,500
    University of Alabama UA Faculty of Marketing MS in Marketing; 1 year 30,250
    University of Illinois at Chicago (UIC) UIC Business MS in Marketing; 1 year 47,800

    Some universities in the US also offer MBA in marketing which is listed below. An MBA in marketing prepares you for managerial roles while an MS prepared you for the 

    • Pace University: MBA in Marketing Management. 
    •  Liberty University: Online MBA in Marketing
    • Southern Connecticut State University: MBA in Marketing
    • The City University of New York: MBA in Marketing

    MBA vs MS in Marketing

    Many marketing aspirants at the start of choosing their graduate program get confused about whether to study MS in Marketing or MBA with a concentration in Marketing. Deciding between the two programs depends on your long-term career goal. The difference in the programs is:

    MS in Marketing helps you get a focused insight into the marketing field and deeper knowledge about marketing techniques. If you plan to work in the only area of marketing, you should definitely consider doing MS in Marketing. 

    This subject being domain-specific, is also suitable for pursuing a PhD in this field, making it easier for you to move into the academic area. After completing MS Marketing, you can apply to any of the three categories of jobs:

    • Research Firm
    • Managerial Positions
    • Academics (PhD)

    MBA Marketing is more management centric. Doing this program gives you a general managerial idea about how things function in a corporate, involving marketing, finance, HR, etc. So, if you plan to consider moving out of marketing into other areas in the future, then having a general understanding of all areas of business would be highly beneficial.

    MS in Marketing in USA: Admissions

    Pursuing any MS in USA requires the international student to hold 16 years of education (10+2+4), which means you must have a four years bachelor's degree. Along with a bachelor’s degree, you are also required to submit a GRE/GMAT score. International students are also required to demonstrate English language proficiency by submitting IELTS or TOEFL test scores. 

    Where to Apply: You can apply directly via the university’s website for MS in Marketing in USA. International applicants must note that for the upcoming semester, the application deadline of top US universities has been postponed. Applicants are suggested to keep a track on the university’s website for details on upcoming deadlines.

    MS in Marketing in USA: Eligibility

    • Bachelor's degree in related fields with mathematics and English as core subjects
    • Minimum 83-86% or 3.0 GPA on a 4.0 scale 
    • GRE or GMAT test scores
    • IELTS or TOEFL scores

    The minimum score requirement for various standardized tests for top business schools in USA is detailed below:

    Business School GRE/GMAT Cut-off IELTS Cut-off TOEFL Cut-off
    Columbia Business School Verbal/Quant: 156 or more 7.5 100
    Marshall School of Business GRE: 321 (class avg)
    required: 300 or more
    6.5 100
    McCombs School of Business Verbal/Quant: 159 (class avg) 7.0 100
    Broad College of Business Required, no min score
    GMAT avg:670, GRE equivalent required
    6.5 100
    FIU Business GMAT: 500 or Equivalent GRE score 6.5 80
    Mays Business School GMAT: 600; GRE: 152 6.0 100
    Krannert School of Management GMAT: 500 or Equivalent GRE score 7.5 93
    Carey Business School GRE: 310 (class avg)
    required: 300
    7.0 80
    UA Faculty of Marketing GMAT: 550; GRE: 300 6.5 79
    UIC Business Required 6.5 80

    Masters in Marketing in USA: Documents Required

    For pursuing MS in Marketing in USA international applicants are required to submit the following documents along with your application.

    • Transcripts of 10th, 12th and bachelors
    • Updated Resume with detailed work experience
    • Recommendation Letters
    • Statement of Purpose
    • Proof of relevant work experience
    • Essays (based on university’s guidelines)
    • Proof of funding: Applicants must have a bank statement showing minimum account balance that can cater to their first-year tuition fees and living expenses.  

    Cost of Studying MS in Marketing in USA

    Another important factor to consider while applying for studying abroad is the cost of study. It has majorly three components associated with it: Pre-arrival Cost, Tuition Fees, and Post-arrival Cost. Planning ahead of expenses allows the students to plan for findings in the form of scholarships in USA

    Pre-arrival Cost

    The expenses incurred while applying for a university are part of a pre-arrival cost. These include application fees, student visa fees, and fees of exams required to study in USA. A general estimate of this cost is provided below:

    Type of Expense Cost (in USD)
    GRE $205
    TOEFL $170
    Application fee $1,200
    IELTS $250
    Flight fare (one-way) $700
    F-1 Visa Fee $170
    SEVIS Fee $200

    Tuition Fees for MS in Marketing in USA

    The annual tuition fees of top universities in the USA offering MS in Marketing range between 28,500 USD to 74,500 USD. John Hopkins and Columbia University charge the highest tuition fees among these.

    Tuition Fees

    The annual cost for pursuing MS in Marketing in USA for Indian students ranges between 21 LPA to 56 LPA INR. To cater to this hefty amount, look for scholarships available for Indian students in USA.

    Cost of Living in USA

    The average cost of living in the USA for an international student is around 15,000 USD per annum. The amount varies depending upon your lifestyle, type of accommodation you choose and other utilities you avail while studying here. The estimated cost of various expenses are provided below: 

    Type of Expense Cost in USD/ year
    Apartment rent 9600 - 14400
    Health insurance 2000
    Travel 1440 - 3000
    Food cost and grocery 3000
    Gas and electricity 2000
    Entertainment 2500
    Learning materials 2400

    MS in Marketing in USA with Scholarships

    The cost of studying in the USA is comparatively higher than in other countries and could be a major concern for many international students. However, many organizations and universities provide financial aid in the form of scholarships, loans, and bursaries to ease this burden. The table below provides a few popular scholarships for international students in USA pursuing MS in Marketing degree: 

    Scholarship Granting Institute Amount
    Partial Tuition Fellowship Columbia Business School Tuition fee waiver
    AAUW International Fellowship American Association of University Women (AAUW) 18,000 - 30,000
    USC Libraries Research AWard USC Upto 1,000
    FIU Online Academic Merit Scholarship FIU Varies
    SGA Residential Scholarship FIU 2,000
    Graduate School Fellowship University of Alabama 15,000
    Dean’s Alumni Advisory Board (DAAB) Scholarships Carey Business School Varies
    Purdue Master’s Scholarship Purdue University Varies

    MS in Marketing in USA: Scope

    Marketing graduates are usually offered roles in the advertising, promotion, and sales department of a company. Digital Marketing is one of the recently evolved specializations of this discipline due to the increasing importance of digital space in today’s era. Hence, a Masters in Digital Marketing from Canada or the USA is another popular program among students who wish to have a career in marketing. The average salary earned by a graduate having MS in Marketing in the USA is 72,000 USD per annum. Some of the top recruiters are Amazon, IBM, and Ipsos.

    Top Recruiters

    The following table lists the popular jobs available for MS in Marketing graduates in USA: 

    Job Role Responsibility Average Salary (in USD)
    Marketing Manager Manages the advertising and sales of the company 72,000
    Marketing Director Oversees the management and direction of marketing tasks of the organization 99,000
    Marketing Specialist Helps in advertising products and services 52,000
    Digital Marketing Manager Creating advertising strategies for digital spaces for promoting products and services 71,000
    Marketing Coordinator Developing and coordinating marketing campaigns 46,000
    Marketing Analyst Helps in gaining more insight into products from marketing perspective 59,000

    Choosing to study in the US itself increases your value of education and doing a specialized degree speaks volumes about your caliber. MS Marketing is one of the popular courses among all the undergraduates who are interested in learning advanced marketing skills or are marketing professionals. 

    Through a master's in marketing in USA, the graduates are equipped with the marketing tools and concepts and are trained to work in the industry, NPOs, consulting firms, government, and at all other places where there is a requirement of marketing professional with core knowledge.


    Ques. Which country is best for MS in Marketing?

    Ans. For pursuing masters in marketing the top three countries are France, UK, and USA. The top colleges at these country’s to pursue MS in marketing are HEC Paris (France), Imperial College Business School (UK), and Columbia Business School (USD).

    Ques. What jobs can I get after Masters in marketing in USA?

    Ans. The various jobs available after completion of MS in marketing in USA are marketing managers, advertising and promotions manager, sales manager, public relations managers, marketing analysts, or marketing specialists. Some of the top recruiters for marketing graduates include IBM, Ipsos, Vanderbilt, PWC. 

    Ques. What are some of the top universities offering Masters in marketing in USA? 

    Ans. The top universities in US offering MS in marketing include Columbia University, Florida International University, USC, UT Austin, Texas A&M University, and many more.

    Ques. How much does Masters in marketing in USA cost?

    Ans. The annual tuition fees for masters in marketing in USA range between 28,500 USD to 74,500 USD. For an Indian student, this amount equals 21 to 56 LPA INR.

    Ques. What is the eligibility for Masters in marketing in USA?

    Ans. International aspirants for MS in Marketing in USA must have 83-86% in bachelors degree with relevant core subjects. They are also required to submit GRE/GMAT scores (GRE- 300 min), and IELTS/TOEFL scores. IELTS score required ranges between 6.5-7.5 and TOEFL score required is 79-100. The requirements may vary from university to university.

    Ques. Is MS in Management in USA a STEM program?

    Ans. Masters in management in USA is designated as a STEM program. This allows international students on an F1-visa to extend their stay post completion of their studies to find work opportunties. 

    Ques. How much can I earn after MS in marketing in USA?

    Ans. Post completion of a masters in marketing in USA students can earn a minimum salary package of $60,000 to a maximum package of $110,000 at an entry-level. The median salaries of the sector for the year 2019 as reported by BLS were 135,000 USD.