M.B.A E-Marketing Concentration at National American University [NATIONAL AMERICAN UNIVERSITY], Rapid City Fees, Entry Requirement & Application Deadline

M.B.A from National American University

Rapid City, South DakotaLocation
UniversitySchool type
Estd1941established year
1346enrollment
Private

Master of Business Administration [M.B.A] (E-Marketing Concentration)

2 years
full time
On Campus

Field of Study: 

$1,312 /Yr

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Study Abroad Team

Updated on - Aug 18, 2026

National American University Master of Business Administration (MBA) E-Marketing Concentration is a 45-quarter-credit, 10-course online degree from Rapid City, South Dakota. It takes as little as 18 months and requires a bachelor’s degree with GPA (grade point average) 2.75 on 4.0. Indian planning is 65% to 70% or CGPA (cumulative grade point average) 6.5 to 7.0 on 10, with US$27,825 (INR 26.61 Lakhs) for Fall A 2026.

The course pairs MBA core subjects with an E-Marketing Credential requiring MT6255 Introduction to Leadership and Quality plus three digital-marketing course choices. The credential suits applicants seeking management depth with digital channel, commerce, social media, and analytics exposure. Credentials of Graduate Studies (COGS) badges mark progress through the degree and specialty, while the main tradeoff is online study without an F-1 student visa route.

  • Three specialty courses let students shape the credential around Internet Marketing, E-Commerce, Social Media Marketing, or E-Marketing Analytics.
  • The required Strategy and Policy course tests whether the MBA core can be integrated into a business decision.
  • The online format can support professionals who need shorter eight- or 11-week courses.

Current Admission Status

Applications for the Fall A 2026 intake are Open. International student deadline: Expected 01 September 2026 registration cutoff.

The date is an expected registration cutoff derived from NAU’s statement that registration is typically one week before course start because a separate international MBA deadline is not published. The current catalog also says NAU is not accepting international students on F-1 visas, so Indian applicants should confirm India-based online enrolment before submitting documents.

Also Check: National American University MBA Admission

NAU MBA E-Marketing Fees and Living Costs 2026

The 2026-27 master’s tuition is US$2,625 per course (INR 2.51 Lakhs), and the E-Marketing MBA route uses 10 courses. Tuition therefore calculates to US$26,250 (INR 25.10 Lakhs) before programme charges.

The fee schedule adds a US$75 matriculation fee (INR 7,173) and US$100 technology fee (INR 9,563) per course. It also lists a US$50 resource material fee (INR 4,782) per eligible course, so the table separates published rates from calculated totals.

Target-cycle fee context: The figures below use the 2026-27 general master’s tier and the 10-course E-Marketing structure.

Cost componentAmount (USD)Amount (INR)Basis
General master’s tuitionUS$2,625 per courseINR 2.51 Lakhs2026-27 general master’s rate
Tuition for 10 coursesUS$26,250 calculatedINR 25.10 Lakhs10 × US$2,625
Matriculation feeUS$75 one timeINR 7,173New degree-seeking student
Technology feesUS$1,000 calculatedINR 95,63510 × US$100 mandatory per course
Resource material feeUS$50 per eligible courseINR 4,782 per eligible courseEligibility depends on course
Known direct charges before resource feesUS$27,325 calculatedINR 26.13 LakhsTuition, matriculation, and technology fees
Illustrative direct cost if all 10 courses are eligibleUS$27,825 calculatedINR 26.61 LakhsKnown charges plus 10 × US$50

All INR conversions in the article use a conversion rate of USD 1 = INR 95.6349 as of 18 August 2026. Rates fluctuate daily, verify before applying.

Source: National American University 2026-27 Tuition and Fees.

  • The programme cost is calculated per course, so confirm the 10-course sequence rather than applying a per-credit assumption.
  • The resource charge can change the direct-cost illustration by up to US$500 (INR 47,817), so request a course-level fee map before registration.
  • NAU says financial arrangements must be made before class start, making payment readiness part of intake planning.

Cost of Living in Rapid City for MBA Students

NAU’s current 2026-27 cost page gives an incoming undergraduate off-campus example, not a graduate MBA budget. Because this programme is online, an Indian student does not need to add Rapid City housing unless choosing to reside there.

The table preserves the university’s combined food-and-housing estimate and keeps it separate from tuition. NAU does not split that combined line into rent, utilities, and groceries.

ExpenseMonthly (USD)Monthly (INR)Annual (USD)Annual (INR)
Living expenses, food and housingUS$858.00INR 82,055US$10,296INR 9.85 Lakhs
TransportationUS$164.25INR 15,708US$1,971INR 1.88 Lakhs
Miscellaneous personal expensesUS$161.25INR 15,421US$1,935INR 1.85 Lakhs
Federal student loan fee estimateUS$8.17INR 781US$98INR 9,372
Total indirect costsUS$1,191.67INR 1.14 LakhsUS$14,300INR 13.68 Lakhs

Source: National American University 2026-27 Cost of Attendance, incoming undergraduate off-campus example.

The maximum direct-cost illustration is US$27,825 (INR 26.61 Lakhs), while the university’s off-campus indirect estimate is US$14,300 (INR 13.68 Lakhs). The resulting U.S.-residence planning illustration is US$42,125 (INR 40.29 Lakhs), not an MBA-published total or a required online-study cost.

For an India-based student, the practical all-in budget is the target-cycle direct cost plus local living, internet, and tax expenses. NAU does not publish an India-based living estimate, so do not substitute the Rapid City example for those costs.

Check Out: U.S. cost of studying guide

Budget boundary

The MBA direct-cost illustration is target-cycle and course-specific, but the living table is undergraduate U.S. context; Indian applicants should build a separate India-based monthly budget.

Key insight: The 2026-27 MBA charge is predictable through tuition, matriculation, and technology fees, but resource eligibility and residence choice decide the final budget.

National American University MBA E-Marketing Admission 2026

Admission to the regular online MBA requires a recognised bachelor’s degree, cumulative GPA 2.75 on a 4.0 scale, a completed enrollment agreement application, and programme preparation. For Indian planning, the GPA threshold is approximately 65% to 70% or CGPA 6.5 to 7.0 on 10.

The E-Marketing route is the regular 10-course MBA with a three-course specialty credential, not the separate accelerated MBA. NAU’s current online master’s information states that no GMAT (Graduate Management Admission Test) or GRE (Graduate Record Examination) is required. This shifts attention to transcripts, prerequisites, credential evaluation, and English proof.

RequirementOfficial ruleIndian applicant action
Academic degreeBachelor’s degree or equivalent from an institution recognised or accredited by an appropriate agencySubmit the final degree certificate and complete transcripts
Minimum GPA2.75 on a 4.0 scaleUse approximately 65% to 70% or CGPA 6.5 to 7.0 on 10 for planning
Preparatory Option AFinancial Accounting for Managers, Business Statistics, Macroeconomics, and Business Finance I with C or higherMap Indian coursework and retain detailed syllabi
Preparatory Option BStatistics, Economic Analysis, and Accounting and Finance for Managers at graduate levelAsk whether missing undergraduate preparation changes the specialty route
Course agePrior NAU or equivalent Option A work should normally be within 10 years of applicationSubmit recent equivalents or request an exception review
Credential evaluationInternational records require a course-by-course report from a NACES (National Association of Credential Evaluation Services) or AICE (Association of International Credential Evaluators) member sent directly to NAUOrder the evaluation before the application file is marked complete
GMAT or GRENo GMAT or GRE requirement is listed for NAU’s online master’s programmesUse preparation time for prerequisites and English evidence
Work experienceNo standard MBA minimum is published in the checked current sourcesUse relevant experience to explain the marketing career objective, not as an assumed cutoff
Computer proficiencyStudents must be proficient in computers and application softwareDiscuss any skills gap with an admissions adviser before starting

Option A covers accounting, finance, statistics, and economics, so a business degree title alone may not prove eligibility for the E-Marketing sequence. When preparation is insufficient, NAU requires Option B or an approved alternative, which can change the order and emphasis of the 45-credit plan.

International applicants must send original course-by-course evaluation reports and transcript copies directly to the Registrar’s Office. NAU may review equivalent coursework, examinations, or an experiential learning portfolio under its published preparation rules.

English Language Requirements

NAU accepts IELTS at 5.0 overall, TOEFL at the listed paper, computer, or Internet score, TOEIC at 750, or two qualifying semesters of college English. TOEFL means Test of English as a Foreign Language, IELTS means International English Language Testing System, and TOEIC means Test of English for International Communication.

The current catalog publishes TOEFL on legacy paper, computer, and 0 to 120 Internet-based scales. It does not publish a revised 1.0 to 6.0 TOEFL policy, so confirm the accepted reporting format before booking a new test.

Score-scale note: The table reproduces NAU’s stated scales and does not convert one TOEFL version into another.

English routeMinimum listed by NAUIndian applicant action
IELTS5.0 overallSend the official report within the university’s stated validity period
TOEFL paper-based500Do not convert from computer or Internet scores
TOEFL computer-based173Submit the exact score scale reported by the testing agency
TOEFL Internet-based61 on the 0 to 120 scaleConfirm acceptance before taking a revised TOEFL format
TOEIC750Use this route only when the score can be sent directly to NAU
College-level EnglishTwo semesters or equivalent with C or higher, excluding English as a Second Language coursesSubmit transcripts showing course titles, grades, and language of instruction
  • Order the credential evaluation early because the original report must reach NAU directly before the international file is complete.
  • Use the college-English route only when Indian transcripts clearly show two qualifying semesters and grades of C or higher.
  • Ask NAU to confirm the TOEFL format in writing because the current catalog still displays legacy score scales.

E-Marketing eligibility checkpoint

Send transcripts and syllabi before applying because missing accounting, finance, statistics, or economics preparation can require Option B and may alter the specialty-course sequence.

Tip for Indian students: Confirm the prerequisite route and TOEFL reporting scale before paying for evaluation or testing, because both checks can change application readiness.

National American University MBA E-Marketing Application 2026

Applications are open for Fall A 2026, which begins on 08 September 2026. NAU does not publish a separate international MBA deadline, decision date, interview stage, or processing time in the checked current sources.

The academic calendar publishes 12 online starts across the 2026-27 cycle. Because the admissions FAQ says registration is typically one week before course start, the cutoffs below are expected planning dates rather than separately published international deadlines.

2026-27 MBA E-Marketing Intake Timeline

All course starts come from NAU’s current 2026-27 academic calendar, while each expected cutoff is calculated seven days earlier. NAU does not publish a deadline time or timezone, so confirm the portal cutoff in IST (India Standard Time) before submission.

Timing status: The application route is open, but the registration cutoffs are expected and should be treated as document-completion targets.

IntakeExpected registration cutoffPublished course start
Fall A 2026Expected 01 September 202608 September 2026
Fall B 2026Expected 28 September 202605 October 2026
Fall C 2026Expected 26 October 202602 November 2026
Winter A 2026-27Expected 30 November 202607 December 2026
Winter B 2027Expected 28 December 202604 January 2027
Winter C 2027Expected 25 January 202701 February 2027
Spring A 2027Expected 22 February 202701 March 2027
Spring B 2027Expected 29 March 202705 April 2027
Spring C 2027Expected 26 April 202703 May 2027
Summer A 2027Expected 31 May 202707 June 2027
Summer B 2027Expected 28 June 202705 July 2027
Summer C 2027Expected 26 July 202702 August 2027

The expected cutoffs are planning calculations, while the start dates are confirmed calendar entries. A separate MBA application fee is not published on the checked current MBA and admissions surfaces, so ask for the complete payment schedule before submitting.

Application Documents and Sequence

A complete application combines the enrollment agreement with academic, evaluation, language, and prerequisite evidence. Financial arrangements must be made before class start, so payment confirmation belongs in the same readiness check.

Document context: International records must be evaluated and sent directly to NAU before the admissions file can be treated as complete.

StageEvidence required or publishedApplicant action
Online applicationCompleted enrollment agreement applicationSelect the regular MBA and intended E-Marketing start
Academic recordBachelor’s degree with cumulative GPA 2.75 or higherUpload complete transcripts and the final degree record
Credential evaluationOriginal course-by-course report from an approved NACES or AICE evaluatorOrder the report before the expected cutoff
English proofAccepted IELTS, TOEFL, TOEIC, or qualifying college-English evidenceSend the official score or transcript evidence
Prerequisite reviewOption A or Option B business preparationProvide syllabi when Indian course titles do not match
Financial arrangementsArrangements made before class startConfirm the payment plan before registration
  • Submit Fall A materials by the expected 01 September 2026 cutoff only after evaluation and English evidence are ready.
  • Use Fall B or a later start when transcript evaluation cannot be completed for the earlier intake.
  • Confirm India-based online enrolment because the current catalog says NAU is not accepting international students on F-1 visas.

The checked official sources do not publish a standard MBA decision date or interview requirement. Request a written completion check from admissions instead of assuming an undocumented turnaround.

Deadline verification

Use the expected dates for planning, then verify the portal cutoff and application status on the official admissions FAQ before submitting.

Application tip: Treat the expected cutoff as a document-completion deadline, because evaluation, English proof, prerequisites, and financial arrangements all affect readiness.

National American University MBA E-Marketing Scholarships 2026

No target-cycle named scholarship amount or deadline is confirmed for a new Indian applicant. National American University lists conditional funding routes. Keep the calculated direct cost of US$27,825 (INR 26.61 Lakhs) as the base budget until an award is confirmed in writing.

The current financial-aid page lists Foundation opportunities, a 10% alumni tuition benefit, and employer reimbursement. Because each route has a separate eligibility condition, review the official financial-aid page before using funding in a payment plan.

Funding routePublished value or calculationEligibility conditionDeadline or applicant action
NAU Foundation Scholarship OpportunitiesAmount not universal or published for this target intakeNew or returning NAU students, subject to available resources and opportunity rulesRequest the current application and deadline from Financial Services
10% Alumni Tuition Benefit10% of regular tuition, calculated as US$2,625 (INR 2.51 Lakhs) across 10 coursesApplicant must have graduated from NAU with a qualifying diploma or degreeNo deadline published; benefit cannot combine with another NAU grant, scholarship, or benefit
Company Tuition ReimbursementEmployer-dependent amountApplicant’s employer must operate a qualifying reimbursement planConfirm employer approval, payment timing, and required documents

The alumni calculation is an illustration rather than a general award because a new Indian applicant may not have an NAU qualification. The Foundation route is more relevant to a new student, but its amount, selection criteria, and target-cycle deadline are not universal.

  • Budget the full calculated direct cost of US$27,825 (INR 26.61 Lakhs) unless NAU confirms a named award in writing.
  • Ask Financial Services for the Foundation application before treating a periodic opportunity as target-cycle funding.
  • Use the 10% alumni calculation only after NAU confirms prior degree eligibility and non-combination rules.
  • Request employer reimbursement approval before registration when company funding will cover a course charge.

Read More: Scholarships for studying in the United States

Funding reality

Only conditional routes are visible for this target cycle, so obtain written eligibility and timing before reducing the MBA budget or committing to registration.

Scholarship reality: The E-Marketing MBA has possible funding routes but no confirmed open merit award, so secure the full direct-cost plan before relying on assistance.

National American University MBA E-Marketing Salary 2026

National American University does not publish an E-Marketing MBA cohort salary, offer rate, or placement rate in the checked official programme and disclosure sources. The available evidence is therefore an external job-market benchmark, not a graduate outcome.

BLS (U.S. Bureau of Labor Statistics) publishes national occupation-level wages rather than course results. Those medians describe established roles, so they cannot be treated as entry salaries, placement probabilities, or repayment proof for this MBA.

The E-Marketing credential develops strategy, e-commerce, social media, and campaign analytics content within an MBA core. That mix supports role mapping, but financial return still depends on prior experience, portfolio evidence, geography, and work authorisation.

Evidence scopePublished measureINR equivalentDecision meaning
External market benchmark, marketing managers, BLS May 2024US$161,030 median annual wageINR 1.54 CroreManager-level occupation benchmark, not an E-Marketing MBA outcome
External market benchmark, management analysts, BLS May 2024US$101,190 median annual wageINR 96.77 LakhsUseful for mapping strategy roles, not a course salary or guarantee
External market benchmark, market research analysts, BLS May 2024US$76,950 median annual wageINR 73.59 LakhsUseful for mapping analytics roles, not a course salary or guarantee

Source: U.S. Bureau of Labor Statistics Occupational Outlook Handbook profiles, May 2024 wage data.

The cited medians are gross pay rather than take-home income because taxes, benefits, location, and experience change net cash flow. Use a current IRS tax withholding estimator before modelling monthly affordability.

For ROI (return on investment), the relevant starting point is the calculated direct cost of US$27,825 (INR 26.61 Lakhs), not an assumed salary. A course-specific payback period would be unsupported because NAU does not publish an E-Marketing MBA outcome report.

  • The calculated direct cost is US$27,825 (INR 26.61 Lakhs), so test affordability at full price and add India-based living and internet costs.
  • The marketing-manager benchmark is US$161,030 (INR 1.54 Crore), so map a realistic role level before using it in a career model.
  • The management-analyst benchmark is US$101,190 (INR 96.77 Lakhs), so compare your experience and portfolio against strategy-role requirements.
  • The market-research benchmark is US$76,950 (INR 73.59 Lakhs), so identify analytics evidence that can connect the E-Marketing credential to that role.
  • The online route creates no F-1 or OPT pathway, so model India-based employment or another independently authorised work route.

Check Out: Education loans for U.S. study

Evidence scope

The salary figures are U.S. occupation-level medians, not National American University graduate outcomes, so use them to test role alignment rather than forecast payback.

ROI reality: The E-Marketing MBA’s direct cost is verified, but course outcomes and U.S. work authorisation are unavailable through this route, so an India-based career plan is essential.

United States Visa for NAU MBA E-Marketing Students 2026

An F-1 student visa is not available through this online E-Marketing MBA. F-1 is the U.S. academic student status that normally supports campus study and related benefits. The current NAU catalog says international students are not being accepted on F-1 visas, so Indian applicants should plan for online study from India rather than U.S. entry. SEVIS means Student and Exchange Visitor Information System; STEM means science, technology, engineering, and mathematics.

  • Future F-1 applicants would face US$185 (INR 17,692) visa processing and US$350 (INR 33,472) I-901 SEVIS fees, separate from tuition.
  • OPT (Optional Practical Training) can provide up to 12 months for an eligible F-1 graduate, while a STEM extension can add 24 months, but this MBA creates neither route.
  • H-1B specialty-occupation status depends on employer sponsorship, selection rules, and the higher actual or prevailing wage, with no course-linked permanent-residence timeline.
  • F-2 dependants may accompany a qualifying F-1 student, but spouses and minor children need individual documents and F-2 dependants are not employment-authorised.

Check Out: U.S. student visa requirements

Visa boundary

Do not budget relocation, visa, or post-study work income for this MBA unless NAU confirms a different eligible delivery mode in writing, because the published route is online.

Visa reality: The E-Marketing MBA can be assessed as an India-based online degree, but it should not be chosen for U.S. entry, OPT, F-2 dependants, or post-study settlement.

National American University’s online MBA E-Marketing Concentration fits an Indian applicant who wants a 45-quarter-credit management degree with a focused digital-marketing credential. It combines a business core, three E-Marketing courses, and COGS milestones, making it useful for applicants who can connect coursework with an existing or planned marketing role. The material tradeoff is the US$27,825 (INR 26.61 Lakhs) calculated direct-cost illustration alongside no published course salary outcomes and no F-1 route. Before the expected 01 September 2026 cutoff, confirm prerequisite clearance, credential evaluation timing, India-based enrolment, resource-fee eligibility, and funding.

National American University MBA E-Marketing FAQs

Ques. Is the National American University E-Marketing MBA a U.S. campus programme?

Ans. It is an online programme administered from Rapid City, so an Indian applicant can study from India without relocating. The current catalog says NAU is not accepting international students on F-1 visas.

Ques. Can an Indian business graduate enter the E-Marketing courses directly?

Ans. Direct entry depends on transcript evidence for accounting, business statistics, macroeconomics, and business finance. Missing preparation can require Option B graduate courses, so ask admissions to approve the E-Marketing sequence before registration.

Ques. What should an Indian applicant budget for the E-Marketing MBA?

Ans. The calculated 10-course direct-cost illustration is US$27,825 (INR 26.61 Lakhs) when all resource fees apply. Add India-based living, internet, and tax expenses because the Rapid City estimate is undergraduate context.

Ques. Which intake should an Indian applicant choose for this MBA?

Ans. Fall A 2026 starts 08 September 2026, with an expected registration cutoff of 01 September 2026. Use a later start when evaluation or English evidence cannot be ready, and confirm the portal cutoff in IST.

Ques. Can this MBA support a U.S. marketing job or Optional Practical Training?

Ans. NAU does not publish an E-Marketing MBA salary, offer rate, or placement rate, and this online route does not create F-1 or OPT eligibility. U.S. occupation medians can support role mapping, but they are not graduate outcomes.


Tuition Fees

Year1st Year Fees
Tuition Fees$1312

Other Expenses

HeadAvg Cost Per Year
Compulsory Fees$675
Miscellaneous expenses$1449

Previous Year Tuition Fees

Year1st Year Fees
2022$26250

Scores Required

6.5 / 9

Avg. Score in

IELTS

79 / 120

Avg. Score in

TOEFL

3 / 4

Minimum gpa

GPA

  • Average GPA: 3.11
  • GRE or GMAT is not required for admission.


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