Content Curator
Mr Vineet Patawari is the Co-Founder of elearnmarkets. He is a major in finance and over the years, felt the need of educating the financial system to the people of India With this great thought, he started his journey with Kredent InfoEdge in 2008. The company focused on training retail investors on various aspects of financial management. To expand financial education widely, he started an online venture called elearnmarkets.com in 2014 which was a huge success. Currently, it has over 600000 learners from over 200 cities in India in 6 different languages - English, Bengali, Hindi, Gujarati, Marathi and Telugu.
What is your philosophy of leadership?
“Leadership that allows the people to be empowered and given the space to take risks, fail, learn new things, and grow”
Leadership is where a leader makes himself redundant after a point of time. The qualities because of which he/she is leading should be passed down to other team members. This ensures that the organisation eventually becomes self-sustaining, with or without that leader.
How do you plan the marketing and administration of your school?
“Paying close attention to user feedback and modifying the learning modules accordingly”
We keep listening to the user feedback. Designing modules and webinars for the working professionals has been a result of this feedback. 90% of our webinars are paid. We charge something around Rs. 600 to Rs. 1100 for these webinars and we get a very decent audience. So, listening to the audience has given us a lot of points to be covered. Also, they suggest improvements to a product. We have tried capturing user feedback at every step so that we can continuously improvise on our products.
What can an inbound student gain from studying your online modules?
“The best processes of e-learning, modern tools and expert trainers”
We are one of the biggest initiatives in the whole world in terms of financial markets education. The best practices are already implemented and we are continuously trying to improve. Anyone who wishes to learn the financial market gets a very good pool of trainers, said standard processes, continuous engagement and a good support team.
How does the curriculum ensure the best practice of industry?
“Effective online teaching methods, regular webinars and dynamic content for learners”
There are two sides to it, one is the people's side and another is the process. In terms of people, the trainer of a particular course is assisted by our teams for better execution of the lesson. For every process, there are SOPs to be followed in a structured manner. We are continuously improving the curriculum based on user feedback.
Check Elearnmarkets Courses & Fees
What do you see as your organization's greatest strengths?
“Courses certified by NSE, affordable price range and experiential learning”
- We make an effort to make the financial market as practical as possible. We have implemented this practical vision in all our courses and modules.
- In terms of fees, we have a wide variety available. We begin at the rate of INR. 500/- for a webinar. Some of our highly rated courses are also priced at around INR. 1 lakh. Our flagship program called CRTA, Certificate in Research Trading and Advising (7-8 months), is a holistic program that covers all areas of finance. It is certified by the National Stock Exchange.
- We have more than 20 courses, certified by the National Stock Exchange, which is India's biggest stock exchange.
Can you throw some light on the uniqueness of your product?
“Continuously evolving and ever-changing with help of modern tools and technologies”
In 2010 we started The Kredent Academy that was classroom training. Slowly, over a while, we expanded through the online mode named e-learn markets and now we have gone completely online. The scope of this type of education has increased and now we are covering all aspects of the financial market, stock market, technical analysis, fundamental analysis, derivatives trading, value investing etc. We also expanded into mutual funds and other allied products. Now we have over 600000+ learners on our website and App.
How did e-learn markets overcome the difficulties of the COVID19 Pandemic situation?
“Our numbers almost doubled in the last 10 months, with an increase in the number of learners”
- The covid experience was very unfortunate for a lot of people, but for our organisation, it was a blessing in disguise. There was a hockey stick growth in the 9 to 10 months and the reason for that is multifold.
- The stock market was open throughout and e-learning became the favour of the market. And, we could scale it up very fast during this time.
- Our infrastructure was unable to take the load which came all of a sudden but thankfully, we could scale it up quickly in today's cloud environment.
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