GMIT BBA Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Ans. The total course fee for the BBA (Digital Marketing) programme at GM University is INR 1,87,500 for the three-year programme, at INR 62,500 per year. The fee is payable in two instalments each academic year. Examination fees and university charges are payable additionally. Hostel accommodation charges are optional and payable separately. Students from economically weaker sections may apply for NSP and Karnataka state scholarships to reduce out-of-pocket costs.

Ans. Candidates must have passed PUC-II or 10+2 from any recognised board in any stream (Science, Commerce, or Arts) with a minimum of 35 percent aggregate marks. There is no mandatory stream restriction, making the programme accessible to a wide range of students regardless of their PUC-II subjects. Admission is on the basis of the qualifying examination marks or the university’s entrance process as notified.

Ans. Candidates apply online at gmu.ac.in and submit required documents including PUC-II mark sheets and identity proof. Admission is processed on a merit basis or through the GMUSET (GM University Scholarship and Entrance Test) as applicable. Shortlisted candidates are called for document verification and counselling, after which the seat is confirmed on payment of the prescribed fee. Management quota seats are also available at the university level.

Ans. The BBA (Digital Marketing) at GM University is a three-year full-time undergraduate programme spread over six semesters. Each semester covers core management subjects, specialisation electives, project work, and practical activities including industry visits, case studies, and presentations. The programme includes an internship component and a final-semester project, providing students with real-world business exposure before graduation. The university follows a semester-based examination system.

Ans. Graduates of BBA (Digital Marketing) from GM University can pursue entry-level roles as digital marketing executives, social media managers, SEO analysts, content marketers, performance marketing associates, and e-commerce coordinators across the e-commerce, digital agencies, FMCG, IT services, retail, media, and startups. The BBA degree also provides a strong foundation for postgraduate programmes including MBA, PGDM, or other specialised management courses. Graduates targeting competitive examinations for government banking and administrative posts benefit from the management and communication foundation built during the three-year programme.