HRIT MBA Digital Marketing FAQs
Ques. What is the scope of MBA Digital Marketing from HRIT University?
Ans. MBA Digital Marketing graduates from HRIT University can pursue careers in social media management, search engine optimisation, content marketing, e-commerce management, performance marketing, and digital advertising. India’s digital economy is among the fastest-growing in the world, and the demand for qualified digital marketing professionals continues to outpace supply. Ghaziabad’s proximity to Delhi gives graduates access to a large base of startups, agencies, and corporate marketing teams.
Ques. Which entrance exams are accepted for MBA admission at HRIT University?
Ans. HRIT University accepts CUET-PG 2026, CMAT 2026, and MAT scores for MBA admission. The CMAT 2026 exam was conducted on January 25, 2026, and results were declared on February 13, 2026. The CUET-PG 2026 exam was held from March 6 to March 27, 2026, with results declared on April 24, 2026. HRIT’s own HNAT is additionally accepted for university-quota seats. Applications are open on the HRIT portal from July 1 through September 10, 2026.
Ques. What companies recruit MBA Digital Marketing graduates?
Ans. MBA Digital Marketing graduates typically find opportunities at digital agencies, e-commerce companies, startups, and corporate marketing departments. Common employers in the NCR region include advertising agencies, retail brands, media companies, and technology firms. Skills in Google Analytics, Meta Ads, content management systems, and programmatic advertising are particularly valued by employers hiring freshers for digital marketing roles after MBA.
Ques. How is MBA Digital Marketing different from a general MBA in Marketing?
Ans. MBA Digital Marketing focuses specifically on online marketing channels such as SEO, social media, email marketing, paid advertising, and web analytics, whereas a general MBA in Marketing covers both traditional and digital marketing with broader exposure to brand management, consumer behaviour, and distribution channels. If you plan to work specifically in digital roles, the Digital Marketing specialisation offers deeper skill development in online tools and platforms used in the industry.
Ques. What is the total fee for MBA Digital Marketing at HRIT and are scholarships available?
Ans. The total 2-year fee for MBA Digital Marketing at HRIT University is INR 1,90,000 (INR 95,000 per year). Female students can apply for the PM-USP Pragati Scheme worth INR 50,000 per year from AICTE. UP domicile students from SC, ST, OBC, and EBC backgrounds may apply for the UP Government Post-Matric Scholarship through scholarship.up.gov.in. HRIT’s merit scholarship is additionally available for students with 60% or above in graduation.
Ques. What digital marketing skills are covered in the MBA curriculum at HRIT University?
Ans. The MBA Digital Marketing curriculum at HRIT University covers subjects such as digital advertising, social media marketing, search engine optimisation, web analytics, content marketing, e-commerce management, email marketing, and consumer behaviour in digital contexts. Students also study core management subjects including business strategy, financial management, marketing research, and organisational behaviour that form the foundation of the MBA degree across all specialisations.







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