IILM University Greater Noida BBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

Ans. The marketing specialisation covers consumer behaviour, brand management, digital marketing, sales and market research. Students run live campaigns and learn research tools that prepare them for brand, advertising and sales roles. The curriculum mixes creative and analytical training so graduates can both design campaigns and measure their impact in real markets. Digital channels and social media marketing are an important part of the syllabus.

Ans. The three-year BBA in Marketing costs INR 7,50,000 in total, or INR 2,50,000 per year. Hostel charges of about INR 1,42,000 per year are optional and billed separately from tuition, while one-time admission and security charges apply at enrolment. Merit scholarships can lower the net tuition payable, and education loans are supported for eligible candidates to ease the overall cost of the programme.

Ans. Graduates work in brand management, digital marketing, advertising, sales and market research. The growth of online and retail marketing in the NCR region creates strong demand for trained marketing professionals. With experience, they move into roles such as brand manager, digital lead and marketing strategist across consumer and service companies. The mix of creative and data skills keeps career paths flexible, and the shift of advertising budgets towards digital channels continues to create fresh openings for trained marketers.

Ans. Yes. Students work on live marketing campaigns and research projects with industry partners. Internships and case studies help connect concepts like branding and consumer behaviour with real market practice. Hands-on work with digital tools, analytics and campaign planning gives graduates a portfolio that strengthens their job applications in marketing. This practical record helps them stand out to recruiters.

Ans. Admission is based on CUET-UG scores or IILM merit, followed by a personal interview that assesses creativity and communication. Seats fill on a rolling, first-come basis, so applying early at the Greater Noida campus is advised. Class 12 academic performance is also considered as part of the final selection, so a steady school record supports the application alongside the interview.

Ans. Yes. The IILM Merit Scholarship offers up to a full tuition waiver on merit, and early bird, sports and cultural concessions are available. Education loans support eligible candidates through the programme. The merit award depends on board or entrance percentage and is reviewed each year against the student’s academic results at the university. Students should apply for a scholarship at the time of admission.