JIS University MBA Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Agarpara, KolkataPrivate UniversityEstd 2014
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Collegedunia Team

Content Curator | Updated on - Jun 26, 2026

The Master of Business Administration (MBA) in Digital Marketing at JIS University, Kolkata, West Bengal, is a two-year postgraduate management programme. JIS University is a UGC-recognized private university under the JIS Group, established in 2015. Admission is through CAT, CMAT, or JET 2026. The programme covers digital advertising, SEO, social media marketing, content strategy, and e-commerce analytics, preparing graduates for careers as digital marketing manager, SEO specialist, social media manager, and e-commerce strategist.

📋 Admission Status: JIS University MBA admissions for 2026-27 are open. Apply at jisuniversity.ac.in.


Key Points

  • Two-year MBA in Digital Marketing, JIS University, Kolkata.
  • JIS Group private university, UGC-recognized.
  • Accepts CAT 2025, CMAT 2026, and JET 2026.
  • Total fees: INR 6,00,000 over two years.
  • Ph.D. in Management available via JISU-RET.

JIS University Kolkata MBA Digital Marketing Fees 2026

ComponentAmount (INR)
Year 1INR 3,00,000
Year 2INR 3,00,000
Total Fees (2 Years)INR 6,00,000
  • Hostel charges are separate and not included in Total Fees.
  • Confirm current fees at jisuniversity.ac.in before enrolling.

JIS University Kolkata MBA Digital Marketing Admission 2026

EventDate
CAT 2025 Result24 December 2025
CMAT 2026 Result13 February 2026
JET 2026 (JIS Entrance Test)27 June 2026
JIS University MBA Admission ProcessJuly to August 2026 (Tentative)
MBA Classes CommenceNovember 2026 (Tentative)
  • Apply at jisuniversity.ac.in with graduation marks and entrance exam score.
  • Shortlisted candidates may attend group discussion and personal interview.
  • Merit list is based on entrance score and interview performance.
  • Complete verification and fee payment at JIS University.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

  • Candidates must hold a Bachelor’s degree in any discipline from a recognised university with at least 50% aggregate marks (45% for reserved categories). A valid score in CAT 2025, CMAT 2026, XAT 2026, MAT 2026, or JET 2026 is required. There is no restriction on the undergraduate stream. Shortlisted candidates may appear for a group discussion and personal interview at JIS University.

Admission Process

  • Obtain a valid score in CAT 2025, CMAT 2026, MAT 2026, XAT 2026, or JET 2026.
  • Apply at jisuniversity.ac.in and upload graduation certificates and entrance exam score card.
  • Shortlisted candidates are invited for group discussion and personal interview.
  • Final merit list is prepared based on entrance score and GD/PI performance.
  • Complete document verification and fee payment at JIS University to confirm the seat.

✓ Opt for this if

  • Graduates seeking digital marketing and e-commerce careers.
  • WB-based students wanting affordable MBA in digital marketing.
  • Students using CMAT or JET route without high CAT scores.
  • Those targeting marketing agencies or e-commerce in Kolkata.

✗ Skip if

  • Students needing IIM or AACSB-accredited brand recognition.
  • Those requiring strong pan-India corporate internship networks.
  • Students planning international MBA or consulting roles.
  • Those needing NIRF top-50 B-school brand for leadership roles.

JIS University Kolkata MBA Digital Marketing Placement 2025

MetricValue
Highest Package (2024)INR 23.5 LPA
Average Package (2024)INR 4.5 LPA
Top RecruitersAccenture, Capgemini, Ericsson, Tech Mahindra, Nestle, Bandhan Bank

JIS University Kolkata MBA Digital Marketing Scholarships 2026

ScholarshipAmountEligibility
Sumedha Scholarship (JIS Group)Up to 100% tuition waiverStudents with 60% and above marks in qualifying exam
WB SC/ST Post-Matric ScholarshipAs per WB government normsSC/ST students domiciled in West Bengal, apply via oasis.gov.in
WB OBC-A/OBC-B ScholarshipAs per WB government normsOBC-A/OBC-B students in West Bengal with prescribed income limit
AICTE Pragati ScholarshipINR 50,000 per yearWomen in AICTE-approved programmes, family income below INR 8 LPA
  • Sumedha Scholarship applied through JIS Group admission portal.
  • WB government scholarships applied through oasis.gov.in.
  • AICTE Pragati Scholarship through scholarships.gov.in for women.

Table of Contents

JIS University Latest Updates and News

Key Updates1
Other Updates2

10 Sep, 2026 MAT September 2026 MBA exam schedule is out @mat.aima.in. Check the latest events below-

  • PBT exam admit cards have been released, and the exam will be conducted on Sept 13, 2026. Read News.
  • CBT exam registrations will close on Sept 14. The exam will be held on Sept 20, 2026. Read More.

JIS University Kolkata MBA Digital Marketing FAQs

Ques. What is the total fee for MBA in Digital Marketing at JIS University?

Ans. The total fee for MBA in Digital Marketing at JIS University Kolkata is INR 6,00,000 for the two-year programme, payable at INR 3,00,000 per year. Students with 60% and above marks in qualifying degree may avail the Sumedha Scholarship from JIS Group. Hostel charges are billed separately from the tuition fees.

Ques. What entrance exams are accepted for MBA in Digital Marketing at JIS University?

Ans. JIS University accepts CAT 2025, CMAT 2026, MAT 2026, XAT 2026, and JET 2026 for MBA admission. CMAT 2026 was conducted on January 25, 2026, with results on February 13, 2026. CAT 2025 results were out on December 24, 2025. JET 2026 is conducted by JIS University on June 27, 2026 for direct applicants.

Ques. Who is eligible for MBA in Digital Marketing admission at JIS University?

Ans. Any graduate with at least 50% marks from a recognised university is eligible. There is no restriction on the undergraduate discipline. Engineering, commerce, arts, and science graduates are all eligible. Reserved category students need a minimum of 45% marks. A valid national entrance exam score or JET 2026 score is required.

Ques. What does MBA in Digital Marketing cover at JIS University?

Ans. The MBA in Digital Marketing at JIS University covers digital advertising, SEO, social media marketing, content strategy, and e-commerce analytics. The two-year programme includes coursework, industry internships, live projects, and a dissertation. Students gain both theoretical grounding and practical skills through interaction with industry mentors and participation in industry-linked activities at JIS University.

Ques. What are the career options after MBA in Digital Marketing from JIS University?

Ans. MBA in Digital Marketing graduates from JIS University can pursue careers as digital marketing manager, SEO specialist, social media manager, and e-commerce strategist. The university’s career services office connects graduates with corporate firms in FMCG, banking, technology, and consulting. Graduates also qualify for roles in startups, family businesses, and public sector enterprises across West Bengal and other states.

Ques. Is JIS University Kolkata a good choice for MBA?

Ans. JIS University Kolkata is a UGC-recognized private university under the JIS Group with over a decade of higher education experience in West Bengal. The MBA programme provides exposure to industry through projects and a career services office with more than 150 corporate partners. The university offers specialisations including Digital Marketing, Finance, HR, and Marketing for diverse career goals.

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