Maya Devi University (MDU), Dehradun, Uttarakhand, offers the Bachelor of Business Administration (BBA) programme in Business Analytics through its Department of Business Administration, Faculty of Management Studies. The three-year full-time undergraduate management programme covers business analytics fundamentals, data visualisation, statistical methods for business, machine learning applications in business, SQL and database management, business intelligence tools, predictive analytics, marketing analytics, financial analytics, and operations research. Admission is through MDUCET or CUET-UG; candidates from any stream with Class 12 and a minimum of 50 percent marks are eligible. The total programme fee is INR 2,44,000 for the three-year duration. Graduates are prepared for entry-level roles as business analyst and in business analytics and data management and allied management fields.
Admissions for 2026-27 are in progress; MDUCET 2026 was conducted in April 2026. Counselling and document verification are scheduled for June to July 2026 at the Selaqui campus.
Key Points
- MDU offers BBA in Business Analytics as a three-year full-time undergraduate management programme recognised by UGC; the curriculum integrates management theory with practical business analytics and data management applications.
- The programme is offered by the Department of Business Administration, with emphasis on business analytics fundamentals and contemporary business analytics and data management practices.
- Total programme fee is INR 2,44,000 for the three-year duration (INR 67,000 per year tuition plus other charges); hostel charges are separate.
- Admission is open to candidates from all streams (Science, Commerce, Arts) with Class 12 and a minimum of 50 percent aggregate marks; a valid MDUCET or CUET-UG score is required.
MDU BBA Business Analytics Fees
| Component | Amount (INR) |
|---|
| Tuition Fee (per year) | INR 67,000 |
| One-Time Admission Fee | INR 16,000 |
| Other Annual Charges (development, library, examination) | INR 9,000 |
| Total Fees (3-Year Programme) | INR 2,44,000 |
- Annual tuition of INR 67,000 is payable each year for three years; total tuition over the programme is INR 2,01,000.
- The one-time admission fee of INR 16,000 is payable at the time of enrolment and is non-refundable after commencement of classes.
- Other annual charges of INR 9,000 per year cover development, library, and examination fees; total over three years is INR 27,000.
- Hostel and mess charges are separate from academic fees; optional on-campus accommodation is available at the university in Selaqui, Dehradun.
MDU BBA Business Analytics Admission 2026
Important Dates
| Event | Date |
|---|
| Application Opens | February 2026 |
| Application Deadline | April 2026 |
| MDUCET Exam | April 2026 |
| Merit List Publication | April to May 2026 |
| Counselling and Document Verification | June to July 2026 |
| Classes Begin | August 2026 |
Entrance Exam Dates
| Exam | Registration End | Exam Date | Result |
|---|
| MDUCET 2026 | April 12, 2026 | April 13, 2026 | April 15, 2026 |
| CUET-UG 2026 | February 26, 2026 | May 11 to 31, 2026 | June 14, 2026 |
- Admission to BBA programmes at MDU is merit-based through MDUCET or CUET-UG; candidates must have passed Class 12 from a recognised board with a minimum of 50 percent aggregate marks.
- BBA Human Resource Management is open to candidates from any stream (Science, Commerce, or Arts) at the Class 12 level; no specific subject prerequisites apply.
- Counselling and document verification are conducted at the Selaqui campus in Dehradun; candidates must carry original Class 12 certificates, mark sheets, transfer certificate, and character certificate.
- All schedules including merit lists, counselling timetables, and seat matrix are published on the official university website (maya.edu.in) and the admission portal (admission.maya.edu.in).
The dates mentioned above are tentative and subject to change.
Eligibility Criteria
- Passed Class 12 or Higher Secondary examination from a recognised board with a minimum of 50 percent aggregate marks. Candidates from Science, Commerce, or Arts streams are all eligible for BBA in Business Analytics.
- No specific subject prerequisites at Class 12 level; basic awareness of business and management concepts is beneficial for first-year coursework.
- Entrance examination: MDUCET (university-level entrance test) or CUET-UG (Common University Entrance Test). Merit selection considers entrance score and Class 12 aggregate marks.
- Candidates currently appearing in Class 12 examinations may apply provisionally; admission is confirmed only on submission of the final mark sheet meeting the minimum eligibility.
Admission Process
- Visit the admission portal at admission.maya.edu.in and register online; fill the BBA application form with Class 12 details and preferred specialisation as Business Analytics.
- Pay the application fee online and submit the form before the April 2026 deadline; retain the confirmation receipt for all future correspondence.
- Appear for MDUCET at the Selaqui campus or submit a valid CUET-UG scorecard; MDUCET 2026 was conducted in April 2026 at the MDU campus.
- Merit lists based on entrance score and Class 12 aggregate are published on the official website (maya.edu.in); shortlisted candidates receive offer letters with admission instructions.
- Attend counselling and document verification at the Selaqui campus in June to July 2026; bring original Class 12 mark sheets, pass certificate, school leaving certificate, and character certificate.
- Complete fee payment at the accounts section or through the online payment portal to confirm enrolment. Classes for the 2026-27 academic year commence in August 2026.
MDU BBA Business Analytics Scholarships 2026
| Scholarship | Amount | Eligibility |
|---|
| MDU Merit Scholarship | Up to 100% of tuition fee | Based on MDUCET score; candidates scoring 95 percentile and above receive full tuition waiver |
| CUET-UG Merit Scholarship | 30 to 50% of tuition fee | Candidates admitted on the basis of CUET-UG scores |
| Girl Child Scholarship | 10% of tuition fee | All female students at MDU; automatically applied at the time of admission |
| Post-Matric Scholarship (SC/ST) | Tuition and maintenance support | SC/ST candidates; family income below INR 2,50,000; apply via scholarships.gov.in |
| Defence Personnel Scholarship | 30% of tuition fee | Children or dependents of serving or retired defence/paramilitary personnel |
| Merit-cum-Means Scholarship | Variable | Uttarakhand domicile students; based on academic merit and financial need |
- Merit scholarships are contingent on maintaining a minimum of 80 percent attendance per semester and clearing all semester examinations without backlogs on the first attempt.
- Government scholarship applications are submitted through the National Scholarship Portal (scholarships.gov.in) typically from August to November each year.
- Uttarakhand domicile students may also be eligible for additional state government scholarships through the Uttarakhand Scholarship Portal; eligibility criteria vary by category.
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