Bengal Business School MBA Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Kolkata, West BengalEstd 2025
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Collegedunia Team

Content Curator | Updated 3+ months ago

The MBA in Digital Marketing at Bengal Business School is a 2-year full-time postgraduate program designed to equip students with cutting-edge skills in digital marketing, analytics, and strategic business management. The course covers core business principles alongside specialized digital marketing domains including SEO, social media marketing, content strategy, web analytics, e-commerce, and AI-driven marketing. With a total fee of ₹600,000 (6 Lakhs) and an average placement package of ₹4 Lakhs per annum, this program is popular among students seeking careers in the rapidly growing digital marketing sector. The course is offered in full-time on-campus mode at the Kolkata campus.

Admissions for 2026-27 are currently ongoing. Early applications can avail scholarships of up to ₹25,000. The college follows a merit-based selection process without mandatory entrance exams. Interested candidates should apply online through the official Bengal Business School website. Document verification and counseling sessions are conducted post-application.

Key Points

  • Comprehensive curriculum covering SEO, SEM, social media marketing, content marketing, and marketing automation
  • Hands-on experience through live projects, industry case studies, and 2-month internship during the course
  • Specialization in analytics-driven decision-making and consumer behavior analysis
  • Access to certifications from leading digital marketing platforms
  • Industry partnerships with major companies for internship and placement opportunities

BBS MBA Fees

Fees Structure

Fee ComponentAmount
Tuition Fees₹545,000
Admission Fee (One-time)₹65,000
Hostel Fees (Optional, per month)₹4,000-8,000
Total Fees (2 Years)₹610,000
  • Hostel fees are optional and vary based on room type and occupancy.
  • The admission fee of 65,000 is a one-time payment.
  • Early bird scholarship of up to 25,000 is available for early applicants.
  • Merit-based scholarships are also offered based on academic performance.
  • All fees should be verified with the official college website for current year updates.

BBS MBA Admission 2026

Admissions

EventDetails
Application StartApril 2026 (Ongoing)
Application DeadlineAugust 2026 (Tentative)
Counseling DatesSeptember 2026 (Tentative)
Batch Start DateOctober 2026 (Tentative)
Document VerificationPost-selection

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

  • Bachelor's degree in any discipline from a recognized university with minimum 40% marks (45% for reserved category)
  • Valid graduation certificate and academic transcripts
  • Eligibility for merit-based selection based on academic performance

Admission Process

  • Online application form submission through the official website
  • Merit-based selection based on academic credentials and application review
  • Shortlisted candidates invited for counseling and interaction
  • Document verification and eligibility confirmation
  • Admission offer issuance post-verification
  • Confirmation of seat through fee payment and document submission

BBS MBA Scholarships 2026

Scholarships

Scholarship TypeAmountEligibility
Early Bird ScholarshipUp to ₹25,000Early application (within first month of admission opening)
Merit-Based ScholarshipBased on academic performanceGraduation marks and academic excellence
  • Scholarship amounts are adjusted against the final course fees.
  • Early bird scholarship is available for students who apply within the designated early application period.
  • Merit-based scholarships are awarded based on the candidate's graduation marks and overall academic performance.
  • Interested candidates should contact the admissions office for specific scholarship application procedures and deadlines.
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Table of Contents

BBS MBA FAQs

Ques. Is CAT/MAT exam mandatory for MBA admission at Bengal Business School?

Ans. No, Bengal Business School does not require mandatory entrance exams like CAT or MAT for MBA admission. The college follows a merit-based selection process based on your academic credentials, graduation marks, and application review. This makes it more accessible for working professionals and graduates who may not have appeared for entrance exams. However, if you have valid CAT/MAT scores, you can submit them as additional credentials to strengthen your application.

Ques. What is the placement scenario for MBA Digital Marketing graduates?

Ans. Bengal Business School has a strong placement record with an average package of ₹4 Lakhs per annum for MBA graduates. The college has partnerships with leading companies across sectors including Star India, Flipkart, Nike, and various digital marketing agencies. Graduates typically secure roles as Digital Marketing Managers, Social Media Strategists, SEO/SEM Specialists, Content Marketing Managers, and Performance Marketing Analysts. The college provides dedicated placement training and industry exposure through internships.

Ques. Can I pursue this MBA while working?

Ans. The MBA in Digital Marketing is offered as a full-time on-campus program, which means regular attendance is required. However, the college also offers online MBA options in some specializations. For the full-time program, you would need to commit to regular classes and campus activities. It is recommended to check with the admissions office about flexible scheduling options or online alternatives if you are currently employed.

Ques. What is the duration and structure of the MBA program?

Ans. The MBA in Digital Marketing is a 2-year full-time program divided into 4 semesters. Each semester typically spans 4-5 months with a mix of classroom lectures, practical labs, case studies, and projects. The curriculum includes core business management courses in the first year and specialized digital marketing courses in the second year. The final semester includes a capstone project and internship component, providing real-world industry experience.

Ques. Are there any additional costs beyond the tuition fees mentioned?

Ans. The total fees of ₹610,000 includes tuition fees and the one-time admission fee. However, hostel fees (if you opt for on-campus accommodation) are additional and range from ₹4,000-8,000 per month. Other potential costs include books, study materials, certification exams, and travel. The college provides early bird scholarships and merit-based financial aid that can help offset some of these costs. It is advisable to budget for these additional expenses when planning your MBA.

Ques. What career opportunities are available after completing this MBA?

Ans. Graduates of the MBA in Digital Marketing program have diverse career opportunities in the rapidly growing digital sector. Common roles include Digital Marketing Manager, Social Media Strategist, SEO/SEM Specialist, Content Marketing Manager, Brand Manager, E-commerce Manager, Performance Marketing Analyst, and Marketing Automation Specialist. Graduates can work in startups, multinational corporations, advertising agencies, e-commerce firms, digital consultancies, and can also launch their own digital ventures. The program equips students with entrepreneurial skills for those interested in starting their own digital marketing business.

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