BBS MBA FAQs
Ques. Is CAT/MAT exam mandatory for MBA admission at Bengal Business School?
Ans. No, Bengal Business School does not require mandatory entrance exams like CAT or MAT for MBA admission. The college follows a merit-based selection process based on your academic credentials, graduation marks, and application review. This makes it more accessible for working professionals and graduates who may not have appeared for entrance exams. However, if you have valid CAT/MAT scores, you can submit them as additional credentials to strengthen your application.
Ques. What is the placement scenario for MBA Digital Marketing graduates?
Ans. Bengal Business School has a strong placement record with an average package of ₹4 Lakhs per annum for MBA graduates. The college has partnerships with leading companies across sectors including Star India, Flipkart, Nike, and various digital marketing agencies. Graduates typically secure roles as Digital Marketing Managers, Social Media Strategists, SEO/SEM Specialists, Content Marketing Managers, and Performance Marketing Analysts. The college provides dedicated placement training and industry exposure through internships.
Ques. Can I pursue this MBA while working?
Ans. The MBA in Digital Marketing is offered as a full-time on-campus program, which means regular attendance is required. However, the college also offers online MBA options in some specializations. For the full-time program, you would need to commit to regular classes and campus activities. It is recommended to check with the admissions office about flexible scheduling options or online alternatives if you are currently employed.
Ques. What is the duration and structure of the MBA program?
Ans. The MBA in Digital Marketing is a 2-year full-time program divided into 4 semesters. Each semester typically spans 4-5 months with a mix of classroom lectures, practical labs, case studies, and projects. The curriculum includes core business management courses in the first year and specialized digital marketing courses in the second year. The final semester includes a capstone project and internship component, providing real-world industry experience.
Ques. Are there any additional costs beyond the tuition fees mentioned?
Ans. The total fees of ₹610,000 includes tuition fees and the one-time admission fee. However, hostel fees (if you opt for on-campus accommodation) are additional and range from ₹4,000-8,000 per month. Other potential costs include books, study materials, certification exams, and travel. The college provides early bird scholarships and merit-based financial aid that can help offset some of these costs. It is advisable to budget for these additional expenses when planning your MBA.
Ques. What career opportunities are available after completing this MBA?
Ans. Graduates of the MBA in Digital Marketing program have diverse career opportunities in the rapidly growing digital sector. Common roles include Digital Marketing Manager, Social Media Strategist, SEO/SEM Specialist, Content Marketing Manager, Brand Manager, E-commerce Manager, Performance Marketing Analyst, and Marketing Automation Specialist. Graduates can work in startups, multinational corporations, advertising agencies, e-commerce firms, digital consultancies, and can also launch their own digital ventures. The program equips students with entrepreneurial skills for those interested in starting their own digital marketing business.




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