Google Ads is an online advertising platform developed by Google, which is the best and most used search engine in the world. It is a platform where the advertisers normally bid for displaying the advertisements for their products and services.
Google Ads normally displays the advertisements in results of a search, mobile apps, videos in browser, etc. It can even display the advertisements in a non-search website. The advertisement services are provided on a basis of pay per click (PPC) model. Google Ads is the main source of income for the Alphabet Inc.
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The advertisements are available in different formats like display ads, audio ads, video ads, mobile app ads, website ads, search ads, etc. so that an ad can reach a maximum number of people. Google Ads plays a primary role in the marketing and online business and due to this numerous opportunities are available based on this.
Google provides various courses to assist the eligible persons in advertising their business. All the courses are offered only as certification courses. In addition to advertising for the business, a certification course in Google Ads does open up a number of job opportunities like Digital Market Expert, AdWords Expert, Social Media Influencer, Freelancer, Content Writer, etc.
| Certificate Courses |
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Since the course is offered by Google, mostly it is offered as an online certification course. Google Ads courses are offered by almost every online course providing websites like Udemy, edX, Coursera which makes collaboration with Google for providing the courses. Moreover, Google also provides these courses on their own through Google Skillshop program. The duration may vary based on the online course providers.
Google Ads Courses: Highlights
| Popular Courses | Google AdWords for beginners, Advances Google Ads/AdWords Training, The Complete Google Ads Masterclass, Ecommerce PPC Ads: Google Shopping & Merchant Center, Ultimate Google Ads Training: Profit with Pay Per Click, Google Ads Display Certification, Google Ads Search Certification, Google Ads Measurement Certification, Google Ads Video Certification, Google Ads Apps Certification, Google Ads Certification. |
| Duration | 4 Hours to 28 Hours |
| Eligibility | Anyone |
| Average Fees | INR 400 to 40,000 |
| Online Courses | Available |
| Type of Online Courses | Udemy, Google Digital Garage, Skillshop, Alison, Lynda, DMI, SEMrush, Shopify, etc. (Includes Paid and Unpaid courses) |
| Top Job Prospects: | Digital Market Expert, AdWords Expert, Content Writer, Freelancer, Social Media Influencer |
| Average Salary | Payment Differ by Client to Client and Project to Project. |
As you might have a little idea about each kind of Google AdWords course by now, let’s discuss them in detail one-by-one.
Certificate Google AdWords Courses
The certification course is a professional authorization from Google (via its online training program,) that shows key knowledge in basic and advanced understanding of Google Ads. Besides the benefits of knowledge, one also gets a badge that they can put on their website, CV/Resume, and social profiles to differentiate themself from others that don’t have it.
Advantages:
- Accreditation from World’s Largest Search Engine.
- Short Term
- Reasonable Cost.
- Can be Added in CV and Resume, showed other interests of Candidates.
- Anyone can do so at their Comfort and Time flexibility.
- No Age bar.
- So many options one can choose from many suppliers.
- Global Knowledge.
Various Types of Google Ads Courses, being offered:
- Google AdWords for beginners
- Google Ads Video Certification
- Advances Google Ads/AdWords Training
- The Complete Google Ads Masterclass
- Google Ads Apps Certification
- Ecommerce PPC Ads: Google Shopping & Merchant Center
- Ultimate Google Ads Training: Profit with Pay Per Click.
- Google Ads Display Certification
- Google Ads Search Certification
- Google Ads Measurement Certification
- PPC Google Ads Courses
- Google AdWords Essential Training
- Google Ads Certification
- PPC Fundamentals Course with Joel Bondorowsky
- Google Ads for Ecommerce.
Online Certificate Google Ads Courses
Various online certificate law courses are being offered by various online websites. Among the numerous courses present, some of them are listed here:
| Certificate Name | Provider | Duration | Fees |
|---|---|---|---|
| Google AdWords for beginners | Udemy | 4 Hours | INR 460 |
| PPC Google Ads Courses | Chartered Institute of Marketing (CIM) | 7 Hours | INR 40,000 |
| Google Ads Display Certification | Skillshop | 2 Hours | Free |
| Advances Google Ads/AdWords Training | Udemy | 6 Hours | INR 460 |
| Google Ads Measurement Certification | Skillshop | 5 Hours | Free |
| Google AdWords Essential Training | Lynda | 3 Hours | Free* |
| The Complete Google Ads Masterclass | Udemy | 16 Hours | INR 460 |
| Google Ads Certification | Skillshop | 3 Hours | Free |
| PPC Fundamentals Course with Joel Bondorowsky | SEMrush | 5 Hours | Free |
| Ecommerce PPC Ads: Google Shopping & Merchant Center | Udemy | 9 Hours | INR 460 |
| Google Ads Apps Certification | Skillshop | 3 Hours | Free |
| Google Ads for Ecommerce | Shopify | 1 Hour 15 Minute | Free* |
| Ultimate Google Ads Training: Profit with Pay Per Click. | Udemy | 26 Hours | INR 460 |
| Google Ads Video Certification | Skillshop | 4 Hours | Free |
(* No Certification, Only Online Learning is available. )
What are the Top Job Options After Google Ads Courses?
Following are the best career options for the one who successfully completed their Google Ads courses.
Digital Market Expert
Once you gain the basic knowledge of how to run online businesses via some strategies, you can start your own consultancy website and attract your audience through some best Advertise policy and customer attraction. You can provide different services to your clients as per their requirement and all.
AdWords Expert
Yes, that’s another option after seeking knowledge of Online adversities and publicity of products/services. You can work on researching various keywords and their immediate impact on business. Then make your strategies and portfolio, so that your client has something to see of your work.
Social Media Influencer
The work of a social media influencer is to advertise some product in their unique way to their/company/brand’s social media handles. They can write substance, review and also share reviews there of such products. If you are active on Social media platforms then it’s the best way to utilize your time in the most productive way but at the same time you have to work sincerely, keep in mind all the updates and solutions of potential queries as well.
Content Writer
One can work as Content writer for any Digital sites, whose work is to provide certain information about query of Customer. You can also start your Blogger site and share your work there too. Start with Free/Low prices and then gradually rise your price after establishing yourself in the digital world.
Freelancer
If any of the above options won’t suit you then don’t worry. Start working as a Freelancer, where your work is supple from client to client and assignment to assignments. For that you have to make yourself expert in all the services, which you are supposed to provide to your client and update them in the meantime. Seems easy but in real time it isn’t. You may have to be super productive and energetic.
What Skills are Required in Google Ads Courses?
The most important skills required for a Google Ads Course are discussed here:
Communication Skill
Communication is the base of any work, especially the need of the hour in this Social Media World. One has to talk fluently when connected with clients virtually, because that’s where you are adjourned by them. So you must have to improve your communication skills. The more confidentially you are able to talk with your client, chances are more that you’ll be assigned the work.
Social Media Skill
When you are about to join as a Social media influencer or expert then you must have whole knowledge of it. The Ups and downs of it, so that you can put your views in front of your client and give them something to consider your words in their plans as well. You have to place the ads in the right place and then review the product. Have certain knowledge that will be beneficial to them, find it and subsequently include in plans.
Top Social Media Skill Courses
| Course | Provider | Duration | Average Fees |
|---|---|---|---|
| Create a Google Ads Video Campaign | Coursera | 2 Hours | Free |
| Learn Skills to Publish fast in High impact factor | Udemy | 2 Hours | INR 455/- |
| Power Searching with Google | edX | 1 Month | INR 20,000/- |
| Search Advertising | Coursera | 10 Hours | Free |
| Bullseye Keyword Research, Any Market, Any Niche, Any time | Udemy | 4 Hours | INR 3,840/- |
Research And Analyzing Skill
You have to keep researching certain keywords again and again to come to some conclusion. Then you have to mind certain hours also, that which advertisement attracts more traffic to your publicized products or services. They have to finalize some tricks and handy trims also, which can later on justify their adoption of such strategies.
Google Ads Courses Online Fees and Rating Comparison
| Courses | Provider | Duration | Rating | Fees |
|---|---|---|---|---|
| Google AdWords for beginners | Udemy | 6-10 Hours | 4.7 | INR 500 |
| Google Ads Certification | Skillshop | 4-6 Hours | 4.8 | Free |
| PPC Fundamentals Course with Joel Bondorowsky | SEMrush | 5 Hours | NA | Free |
| Google Ads for Ecommerce | Shopify | 1-1/5 Hours | NA | Free* |
(* No Certification, Only Online Learning is available. )
Comparison of Online Platforms Offering Google Ads Courses
| Parameters | Udemy | Skillshop | SEMrush | Shopify |
|---|---|---|---|---|
| Student Rating | 4.7 | 4.8 | NA | NA |
| Fees | INR 500 | Free | Free | Free* |
| Enrollment | 20,000 | 1500 | 1000 | 1200 |
| Duration | 8 Hours | 5 Hours | 5 Hours | 1 Hour |
(* No Certification, Only Online Learning is available. )
Google Ads Courses: FAQs
Ques: Can I include google ads certificate in my CV/ Resume?
Ans: Yes, you can include your certificate in CV/ Resume to show others your interest apart from studies.
Ques: Are All google ads courses free?
Ans: Not necessary that all courses available on online platforms are free, sometimes you have to pay a certain amount as fees.
Ques: What is an opportunity for work?
Ans: One can work as Freelancer, Content Writer or Content Editor, Keyword Founder and Brand promoter.
Ques: Am I eligible for Google Ads Courses?
Ans: Yes, everyone is able to do Google Ads courses, irrespective of Gender, Cast, nationality, and age.
Ques: Are Google Accredited Certificates valid for Job?
Ans: Yes, it is. Though Sometimes it depends on where you apply for the job, they can testify your knowledge as well.
Ques: Can anyone lend Google ads on their Article, Website and Page?
Ans: No, Apparently first you have to pay some money to Google to lend some advertisement on your page, on your site and on your article, and must meet some criteria decided by Google. (Please Read carefully all the Terms and conditions of Google ads for the same, for any queries, for any clarification and report the same to them.
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