CU Jammu MBA Marketing Management: Fees 2026, Course Duration, Dates, Eligibility

Jammu, Jammu and KashmirCentral UniversityEstd 2011NAAC Grade B++
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Collegedunia Team

Content Curator | Updated 3+ months ago

Central University of Jammu, established in 2009 and fully funded by the Central Government, offers a two-year MBA in Marketing Management across four semesters at its Rahya campus in Jammu. The programme covers brand management, digital marketing, consumer behaviour, market research, and sales strategy, equipping students for careers in FMCG, retail, media, and consulting sectors. Admission is based on CUET-PG, CAT, or CMAT scores followed by a personal interview. Collegedunia ranks CU Jammu 186 among Indian universities in 2025.

📋 Admission Status: Admissions to the MBA programme at CU Jammu for 2026-27 are based on CUET-PG 2026, CAT, or CMAT scores followed by a personal interview. The CUET-PG 2026 exam concluded in March 2026; the PG application portal is expected to open in May 2026.

Key Points

  • Two-year (4-semester) MBA programme at a UGC-recognised central university with no capitation or management quota fees.
  • Total course fee of INR 1,68,860 for the full programme, including tuition and all non-optional charges.
  • Admission via CUET-PG 2026, CAT 2025, or CMAT 2026 followed by a merit-based personal interview.
  • Curriculum covers marketing analytics, digital marketing, brand management, consumer behaviour, and retail management.
  • Located in Jammu; suitable for students targeting careers in the J&K region, FMCG, retail, and service sectors.

CU Jammu MBA Marketing Management Fees

ComponentAmount (INR)
Semester I (Tuition + Admission + Other fees)INR 47,978
Semester IIINR 36,452
Semester IIIINR 41,965
Semester IVINR 42,465
Total Fees (2 years)INR 1,68,860
  • Tuition fee is INR 28,500 per semester across all four semesters of the 2-year MBA programme.
  • Semester I includes a one-time Admission and Registration fee, Mark-sheet fee of INR 1,000, and Alumni Membership fee of INR 1,000.
  • Training and Placement fee and Orientation/Internship fee components are charged once and distributed across the first two semesters.
  • Optional hostel accommodation is available separately; hostel charges are not included in the total above.

CU Jammu MBA Marketing Management Admission 2026

Important Dates

EventDate
CUET-PG 2026 ExamMarch 6 to March 27, 2026
CUET-PG 2026 ResultApril 24, 2026
CU Jammu PG Application Portal OpensMay 2026 (Tentative)
Application Deadline (MBA)June 2026 (Tentative)
Personal InterviewJune to July 2026 (Tentative)
Classes CommenceAugust 2026 (Tentative)

Entrance Exam Dates

ExamRegistration EndExam DateResult
CUET-PG 2026January 25, 2026March 6 to March 27, 2026April 24, 2026
CAT 2025September 20, 2025November 30, 2025December 24, 2025
CMAT 2026November 24, 2025January 25, 2026February 13, 2026
  • Candidates must register on the CU Jammu PG admissions portal at cujammucuet.samarth.edu.in and submit a valid CUET-PG, CAT, or CMAT score.
  • Shortlisted candidates are called for a personal interview; final merit is based on entrance score and interview performance.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

  • Candidates must hold a Bachelor’s degree from a recognised university with a minimum of 60 percent aggregate marks (55 percent for SC/ST/PwD).
  • A valid score in CAT, MAT, CMAT, or CUET-PG is required for shortlisting.
  • Final selection is based on the entrance score combined with a personal interview conducted by the university.

Admission Process

  • Appear in CUET-PG 2026 (or CAT/CMAT 2025) and note the score for submission.
  • Register on the CU Jammu admissions portal at cujammucuet.samarth.edu.in during the application window.
  • Fill in the online application form and upload valid entrance score, academic certificates, and category documents.
  • Attend the personal interview at the university campus after shortlisting based on entrance score.
  • Pay the admission fee and complete enrolment formalities upon receiving the offer letter.
  • Attend the induction programme and commence classes for the new academic session.

✓ Opt for this if

  • Students targeting marketing careers in J&K or North India at a centrally funded university.
  • Budget-conscious candidates seeking an MBA at under INR 1.7 lakh total with no capitation fees.
  • Candidates with CUET-PG, CAT, or CMAT scores who prefer an interview-driven selection process.
  • Students interested in FMCG, retail, digital marketing, or services sector careers.

✗ Skip if

  • Students seeking pan-India placements with multinational corporate recruiters.
  • Candidates who need an AACSB- or AMBA-accredited business school brand for target employers.
  • Those who prefer a metro campus with industry proximity in Delhi NCR, Mumbai, or Bengaluru.

CU Jammu MBA Marketing Management Scholarships 2026

ScholarshipAmountEligibility
UGC Non-NET FellowshipAs per UGC normsFull-time research scholars not holding another fellowship
Rajiv Gandhi National Fellowship (SC/ST)As per UGC normsSC/ST students for full-time research/PG programmes
Maulana Azad National Fellowship (Minority)As per UGC normsMinority community students pursuing PG/research
Post Doctoral Fellowship for WomenAs per UGC normsWomen candidates for post-doctoral research
PM YASASVI Scholarship (OBC/EBC/DNT)As per GoI normsOBC/EBC/DNT students via National Scholarship Portal
  • CU Jammu is a centrally funded institution; students are encouraged to apply for government-sponsored fellowships through the National Scholarship Portal (scholarships.gov.in).
  • Scholarship disbursement and continuation are subject to the norms of the respective funding agency.
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Table of Contents

CU Jammu Latest Updates and News

08 Oct, 2026 CAT 2026 is scheduled for Nov 29, 2026. The admit card will be released on Nov 4, 2026, @iimcat.ac.in. Read More.

28 Sep, 2026 MAT December 2026 MBA exam schedule is out @mat.aima.in. Check the latest events below-

  • PBT exam registrations are open till Dec 14, and the exam will be conducted on Dec 20, 2026.
  • CBT exam registrations will close on Dec 21. The exam will be held on Dec 27, 2026. Read More.

17 Sep, 2026 CUET PG 2027 exam dates have been declared. The exam will be held between March 1 & 25, 2027. Read News.

CU Jammu: Students' Opinion

AI-Generated Summary based on 13 Reviews

The 2-year full-time MBA program at the Central University of Jammu requires candidates to have a Bachelor's Degree with at least 45% marks, though general category candidates need a minimum of 55%. Admissions are based on CAT scores or the university's own entrance exam, CUCET, with the process conducted online. The faculty is highly educated, supportive, and effective in guiding research, while the non-teaching staff is also helpful. The MBA program fee is INR 45,800 for two years, with the first year costing INR 27,650, the second year INR 18,150, and a one-time admission fee of INR 4,000.

Scholarships and financial assistance are available, especially for SC/ST students. Placement opportunities are promising, with a 40-60% placement rate and an average salary package between 5 to 10 lakh per annum, with the highest reaching 12 lakh. Companies like Wipro, Infotech, HDFC, ICICI, and Byju's regularly recruit from the campus. Internships are integral, with 70% of students securing positions, often with stipends ranging from INR 5,000 to 9,000 per month.

The placement cell is focused on skill enhancement, although there is potential for expanding job opportunities.

...Read More
 By Collegedunia’s Personal AI

CU Jammu MBA Marketing Management FAQs

Ques. What is the total fee for MBA Marketing Management at CU Jammu?

Ans. The total fee for the two-year MBA Marketing Management programme is INR 1,68,860, payable across four semesters. Semester I is INR 47,978, which includes one-time admission and registration charges. Semesters II, III, and IV are INR 36,452, INR 41,965, and INR 42,465 respectively. Hostel charges are separate.

Ques. Which entrance exams are accepted for MBA admission at CU Jammu?

Ans. CU Jammu accepts CUET-PG 2026, CAT 2025, and CMAT 2026 scores for MBA admission. After shortlisting based on the entrance score, candidates must appear for a personal interview at the campus. Final merit combines the entrance score and interview performance.

Ques. What is the eligibility for MBA Marketing Management at CU Jammu?

Ans. Candidates must hold a Bachelor’s degree from a recognised university with a minimum of 60 percent aggregate marks (55 percent for SC/ST/PwD). A valid score in CUET-PG, CAT, or CMAT is required for shortlisting and the subsequent personal interview.

Ques. How is the MBA admission process conducted at CU Jammu?

Ans. Candidates appear in CUET-PG 2026 or CAT/CMAT and register on the CU Jammu PG admissions portal at cujammucuet.samarth.edu.in. After shortlisting, they attend a personal interview at the campus. An offer letter is issued based on combined entrance score and interview performance, after which the admission fee must be paid to confirm the seat.

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