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The MBA (Marketing) at Graphic Era Hill University (GEHU), Dehradun is a 2-year full-time postgraduate program offered under the School of Management, designed to develop marketing leaders equipped to navigate the rapidly evolving global marketplace. Spread across 4 semesters, the program covers consumer behavior, strategic branding, advanced market research, digital marketing strategies, advertising, sales management, AI-driven marketing, and consumer analytics. Total fees for All India candidates range from approximately Rs. 4.25 lakhs to Rs. 8.48 lakhs depending on merit-based scholarships. Admission is based on CAT/MAT/XAT/CMAT/NMAT scores or a university-level aptitude test, and the program is popular among students targeting careers in brand management, digital marketing, market research, and business development across industries such as FMCG, e-commerce, media, and consulting.

Admissions for the 2026-27 batch are currently open at GEHU Dehradun. Applications can be submitted online through the official website with an application fee of Rs. 1,500. Based on previous year patterns, the batch typically commences in July-August. Candidates are advised to apply early as seats are filled on a rolling merit basis.

Key Points

Curriculum covers consumer behavior, strategic branding, digital marketing, market research, advertising, sales management, and AI-driven marketing.
Strong focus on experiential learning through live projects, real-world case studies, simulation exercises, and industry workshops.
Masterclasses and guest lectures by experienced marketing professionals provide insights into current market trends.
Exposure to emerging marketing techniques including AI-driven marketing, influencer marketing, and consumer analytics.
Students with 75 percentile or above in CAT/MAT/XAT/CMAT or 210 score in NMAT are exempted from the university aptitude test.
GEHU alumni seeking PG admission are eligible for a 10% Loyalty Concession on net tuition fee.
Marketing professionals are in demand across FMCG, technology, healthcare, media, e-commerce, hospitality, and financial services sectors.

Official Link:

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Highlights
Fees
Admission
Scholarships
FAQs

GEHU Dehradun Latest Updates and News

Key Updates1

Other Updates5

03 Jun, 2026 GEHU Dehradun has released MBA Marketing Fee Structure 2026. The total academic fee is ₹ 8.48 Lakhs.

GEHU MBA (Marketing) Fees

The MBA (Marketing) at GEHU Dehradun follows a merit-linked fee structure where tuition fees are fixed but scholarships vary based on graduation percentage or entrance exam percentile. For All India candidates without any scholarship, the total program cost (tuition + one-time charges + other charges) comes to approximately Rs. 8.48 lakhs. With the highest merit scholarship (graduation 95%+ or CAT/XAT 85+ percentile), the total reduces to approximately Rs. 4.25 lakhs. Uttarakhand/state domicile candidates benefit from an additional state concession on tuition fees, bringing their total down further.

Fee Components

Fee Component	Amount (Rs.)
Tuition Fee - Year 1 (per semester x 2)	3,81,800
Tuition Fee - Year 2 (per semester x 2)	3,96,800
Total Tuition Fee (2 years)	7,78,600
Admission Fee (One-time)	20,000
Enrolment Fee (One-time)	5,000
Other Charges (Exam, Library, Insurance, Sports, PDP etc.) - 2 years	41,000
Caution Money (Refundable)	3,000
Total Fees (All India, No Scholarship)	8,47,600

Note: The above is for All India candidates with no scholarship applied (graduation below 70% or CAT/XAT below 60 percentile category).

Merit Scholarship Ranges (All India Candidates - applied on tuition fee per semester):

Graduation 95%+ or CAT/XAT 85.01+ percentile or MAT/CMAT 99+ percentile: Rs. 45,000 per semester
Graduation 90-95% or CAT/XAT 80.01-85 percentile or MAT/CMAT 95.01-99 percentile: Rs. 36,500 per semester
Graduation 85-90% or CAT/XAT 75.01-80 percentile or MAT/CMAT 93.01-95 percentile: Rs. 26,000 per semester
Graduation 80-85% or CAT/XAT 70.01-75 percentile or MAT/CMAT 90.01-93 percentile: Rs. 21,000 per semester
Graduation 75-80% or CAT/XAT 65.01-70 percentile or MAT/CMAT 85-90 percentile: Rs. 16,000 per semester
Graduation 70-75% or CAT/XAT 60-65 percentile: Rs. 12,500 per semester

Diversity Scholarship: Rs. 36,000 per semester for All India candidates (10% seats reserved for candidates with 70%+ in 12th).

Uttarakhand/State Candidates: Tuition fee per semester is Rs. 1,43,175 (Year 1) and Rs. 1,48,800 (Year 2) after state concession. 50% seats are reserved for Uttarakhand candidates.

Additional Concessions:

10% additional scholarship on net tuition fee for girl candidates.
5% fee concession for wards of defence personnel.
5% discount on net tuition fee for annual (yearly) payment mode.
Caution Money of Rs. 3,000 is fully refundable at the time of course completion.

Hostel Fees

Hostel Fees (Optional, 2026-27, per year):

Boys Hostel: Rs. 1,35,000 (4-seater Non-AC) to Rs. 2,30,000 (Single AC, premium hostels)
Girls Hostel: Rs. 1,20,000 (Triple Non-AC) to Rs. 2,30,000 (Single AC, premium hostels)
Hostel Security (Refundable): Rs. 5,000 to Rs. 10,000 (depending on hostel)
One-time Hostel Registration Fee: Rs. 10,000

Hostel is optional and not included in the Total Fees above.

The above is for All India candidates with no scholarship applied (graduation below 70% or CAT/XAT below 60 percentile category).

GEHU MBA (Marketing) Admission 2026

Admissions for the 2026-27 batch at GEHU Dehradun are currently open. The admission process is merit-based and conducted entirely online. Candidates are shortlisted based on their graduation percentage or entrance exam scores (CAT/MAT/XAT/CMAT/NMAT), followed by an aptitude test and personal interview (PI) or self-introduction video. Candidates scoring 75 percentile or above in CAT/MAT/XAT/CMAT or 210 in NMAT are exempted from the aptitude test. The application fee is Rs. 1,500.

GEHU MBA (Marketing) Admission Dates

Event	Date
Admissions Open 2026	Open (Ongoing)
Online Application Start	Open Now
Application Fee	Rs. 1,500
Aptitude Test and PI	Rolling basis (after application)
Batch Commencement (Tentative)	July - August 2026
Last Date to Apply (Tentative)	June 2026

Entrance Exam Dates

Exam	Key Dates
CAT 2025	Exam: Nov 30, 2025 \| Result: Dec 24, 2025
XAT 2026	Exam: Jan 4, 2026 \| Result: Jan 16, 2026
CMAT 2026	Exam: Jan 25, 2026 \| Result: Feb 13, 2026
MAT (Feb/Mar 2026)	PBT: Mar 1, 2026 \| CBT: Mar 8, 2026
CAT 2026 (Tentative)	Registration: Aug 1 - Sep 20, 2026 \| Exam: Nov 30, 2026
NMAT 2026 (Tentative)	Exam Window: Nov 6 - Dec 17, 2026

Note: CAT 2025, XAT 2026, and CMAT 2026 scores are valid for 2026 admissions. MAT is conducted multiple times a year; candidates may use scores from any recent session.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree of at least 3 years duration from a recognized university with a minimum of 60% marks in aggregate.
Candidates appearing in the final year of their graduation are also eligible to apply provisionally.
Candidates must appear for the university aptitude test and personal interview (PI) / self-introduction video (exempted if 75+ percentile in CAT/MAT/XAT/CMAT or 210+ score in NMAT).

Admission Process

Step 1: Apply online at gehu.ac.in and pay the application fee of Rs. 1,500.
Step 2: Fill the application form and upload required documents (graduation marksheets, entrance exam scorecard, ID proof).
Step 3: Appear for the university aptitude test and PI/self-introduction video (if not exempted by entrance exam score).
Step 4: Merit list is prepared based on graduation percentage or entrance exam percentile.
Step 5: Receive provisional allotment letter and complete fee payment to confirm admission.
Step 6: Report to campus on the batch commencement date with original documents for verification.

GEHU Dehradun: Students' Opinion

AI-Generated Summary based on 7 Reviews

The MBA program at Graphic Era Hill University requires applicants to hold a graduation degree with at least 50% marks. The admission process involves completing a form, a medical certificate, and possibly faculty references for a fee concession. A formal interview, either telephonic or in person, is part of the process. Post-admission, a 15-day induction program is conducted. The faculty is highly qualified, blending industry and teaching expertise, and the curriculum covers various business topics.

The student-to-teacher ratio stands at 80:1. The fee for the first year is INR 1 lakh per semester, with possible concessions based on merit or domicile status. Around 75% of students participating in placements receive offers, though high-paying positions are secured by about 15-20%. The average salary package is between Rs. 3-4 lakhs per annum, with the highest reaching Rs. 70 lakhs. Notable recruiters include Jaro, TCS, Airtel, P&G, and more.

Internships, often unpaid, are competitive, with companies like ITC and Amazon offering opportunities. The university encourages entrepreneurship through its Technology Business Incubator. Scholarships are available based on criteria like academic performance, entrance test scores, and domicile status. Fees can be paid in various modes and may include registration, lab, and transportation charges. The university also offers rebates for sports achievements, army wards, and girl wards.

By Collegedunia’s Personal AI

GEHU MBA (Marketing) Scholarships 2026

GEHU Dehradun offers a comprehensive scholarship structure for MBA (Marketing) students that is merit-linked and applicable for the entire course duration. The academic scholarship is frozen at the time of admission based on the candidate's qualifying exam performance and remains constant throughout the program, subject to maintaining a minimum 7 SGPA each semester. In addition to merit scholarships, special concessions are available for girl candidates, wards of defence personnel, GEHU alumni, and siblings of current/former students, making the program financially accessible to a wide range of students.

Scholarship Details

Scholarship / Concession	Eligibility	Amount
Academic Scholarship (Merit-based)	Based on graduation % or entrance exam percentile	Rs. 12,500 to Rs. 45,000 per semester
Diversity Scholarship	10% seats for candidates with 70%+ in 12th (All India quota)	Rs. 36,000 per semester (or Rs. 26,000 for 60-69.99% in 12th)
Girl Candidate Scholarship	All female candidates	10% on net tuition fee (additional)
Ward of Defence Personnel Concession	Wards of current/ex-servicemen (Army, Navy, Air Force, Paramilitary)	5% on net tuition fee
Loyalty Concession	GEHU/GEU alumni pursuing PG	10% on net tuition fee
Sibling Concession	Siblings of current GEHU students	7.5% on net tuition fee
Sibling Concession (Alumni)	Siblings of GEHU alumni	5% on net tuition fee
Annual Payment Discount	Candidates paying full year fee at once	5% on net tuition fee

A maximum of Academic Scholarship + 3 additional scholarships/concessions can be availed simultaneously.
Scholarships are applied in descending order of value to maximize benefit to the candidate.
The scholarship bracket is frozen at the time of admission and does not change during the course.
To retain the scholarship each semester, a minimum SGPA of 7.0 must be maintained and no backlogs should be present.
If SGPA falls below 7.0 in any semester, the scholarship is suspended for that semester but reinstated once the student achieves 7.0+ SGPA again.
Valid supporting documents must be submitted for all concessions; failure to do so will result in cancellation of the concession.

GEHU MBA (Marketing) FAQs

Ques. What subjects are covered in the MBA (Marketing) specialization at GEHU Dehradun?

Ans. The MBA (Marketing) curriculum at GEHU covers consumer behavior, strategic branding, advanced market research, digital marketing strategies, advertising, sales management, AI-driven marketing, influencer marketing, and consumer analytics. The first year covers core MBA subjects common to all specializations, while the second year focuses on marketing-specific courses.

Ques. What are the career opportunities after MBA (Marketing) from GEHU Dehradun?

Ans. Graduates can pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, Advertising Manager, Sales Manager, Product Manager, Business Development Manager, Public Relations Specialist, and Social Media Marketing Manager across industries like FMCG, e-commerce, media, healthcare, IT, and financial services.

Ques. Does GEHU provide internship opportunities during the MBA (Marketing) program?

Ans. Yes, the MBA (Marketing) program at GEHU includes internship and placement opportunities with leading companies. The curriculum also integrates live projects, case studies, and industry workshops, giving students practical exposure to real-world marketing scenarios before graduation.

Ques. Is digital marketing covered as part of the MBA (Marketing) curriculum at GEHU?

Ans. Yes, digital marketing is a significant component of the MBA (Marketing) curriculum at GEHU. The program covers cutting-edge digital marketing strategies, AI-driven marketing, influencer marketing, consumer analytics, and data-driven marketing approaches, ensuring graduates are equipped for the modern digital marketing landscape.

Ques. What is the minimum CAT percentile required for MBA (Marketing) admission at GEHU?

Ans. There is no minimum CAT percentile required for admission. However, having a CAT percentile of 60 or above qualifies for the lowest merit scholarship bracket, while 85+ percentile qualifies for the highest scholarship. Candidates without a CAT score can appear for the university's aptitude test. A 75+ percentile in CAT/MAT/XAT/CMAT or 210+ in NMAT exempts candidates from the aptitude test.

Ques. How is MBA (Marketing) at GEHU different from a standalone digital marketing course?

Ans. MBA (Marketing) at GEHU is a comprehensive 2-year postgraduate degree that covers the full spectrum of marketing including traditional and digital marketing, branding, sales, market research, and business strategy, along with core MBA subjects like finance, operations, and organizational behavior. A standalone digital marketing course is typically shorter and narrower in scope. The MBA degree carries greater weight for managerial and leadership roles in the corporate world.