Content Curator | Updated on - Jun 3, 2026

Maya Devi University (MDU), Dehradun, Uttarakhand, offers the Master of Business Administration (MBA) programme in Digital Marketing through its School of Commerce and Management. The two-year full-time postgraduate management programme covers digital marketing strategy, search engine optimisation, social media marketing, content marketing, email marketing, data analytics, e-commerce management, brand management, consumer behaviour, and marketing research. Admission is through CAT, CMAT, MAT, NMAT, MDUCET, or CUET-PG; any graduate with a minimum of 50 percent marks is eligible. The total programme fee is INR 3,11,500 for the two-year duration. Graduates are prepared for careers as digital marketing manager and in allied management and industry roles.

Admissions for 2026-27 are in progress; CMAT 2026 was held on January 25, 2026, and CUET-PG 2026 was conducted from March 6 to 27, 2026. Counselling and document verification at the Selaqui campus are scheduled for June to July 2026.

Key Points

MDU offers MBA in Digital Marketing as a two-year full-time postgraduate management programme recognised by UGC; the curriculum integrates management theory with industry-relevant digital marketing applications.
The programme is delivered by the School of Commerce and Management, with emphasis on digital marketing strategy and analytical decision-making skills.
Total programme fee is INR 3,11,500 for the two-year duration (INR 1,40,000 per year tuition plus other charges and one-time fees); hostel charges are separate.

MDU MBA Digital Marketing Fees

Component	Amount (INR)
Tuition Fee (per year)	INR 1,40,000
Annual Other Charges (examination, ERP, library)	INR 7,000
One-Time Registration Fee	INR 1,500
One-Time Admission Fee	INR 16,000
Total Fees (2-Year Programme)	INR 3,11,500

Annual tuition of INR 1,40,000 is payable each year for two years; total tuition over the programme is INR 2,80,000.
Other annual charges of INR 7,000 per year cover examination, ERP, and library fees; total over two years is INR 14,000.
One-time charges of INR 17,500 (INR 1,500 registration and INR 16,000 admission fee) are payable at the time of enrolment.
Hostel and mess charges are separate from academic fees; optional on-campus accommodation is available at the university in Selaqui, Dehradun.

MDU MBA Digital Marketing Admission 2026

Important Dates

Event	Date
Application Opens	February 2026
Application Deadline	April 2026
MDUCET (MBA) / CMAT 2026	January 25, 2026
Merit List Publication	May 2026
Counselling and Document Verification	June to July 2026
Classes Begin	August 2026

Entrance Exam Dates

Exam	Registration End	Exam Date	Result
CAT 2025	Aug 1, 2025	Nov 30, 2025	Dec 24, 2025
CMAT 2026	Oct 17, 2025	Jan 25, 2026	Feb 13, 2026
CUET-PG 2026	Dec 14, 2025	Mar 6 to 27, 2026	Apr 24, 2026

Admission to MBA programmes at MDU is merit-based through MDUCET, CAT, CMAT, MAT, or CUET-PG; candidates must hold a graduation degree from a recognised university with a minimum of 50 percent aggregate marks.
Candidates from any undergraduate discipline (B.Com, B.Tech, BA, B.Sc, BBA, etc.) are eligible for MBA admission at MDU; no specific graduation stream is mandatory.
Counselling and document verification are conducted at the Selaqui campus; candidates must carry original graduation mark sheets, pass certificate, and entrance score card.
All schedules including merit lists, counselling dates, and seat matrix are published on the official university website (maya.edu.in) and the admission portal (admission.maya.edu.in).

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must hold a bachelor’s degree in any discipline from a recognised university with a minimum of 50 percent aggregate marks (45 percent for SC/ST/OBC/PwD as per UGC norms).
Any undergraduate stream is eligible (B.Com, B.Tech, BA, B.Sc, BBA, BCA, etc.); no specific graduation discipline is mandatory for MBA at MDU.
Entrance examinations accepted: CAT, CMAT, MAT, NMAT, MDUCET (Maya Devi University Common Entrance Test), and CUET-PG. Merit selection is based on entrance percentile and graduation aggregate.
Candidates currently in the final year of their bachelor’s programme may apply provisionally; admission is confirmed on submission of the final mark sheet meeting the minimum eligibility criteria.

Admission Process

Visit the admission portal at admission.maya.edu.in and register online; fill the MBA application form with graduation details and preferred specialisation as Digital Marketing.
Pay the application processing fee online and submit the form before the April 2026 deadline; upload graduation mark sheets and a valid entrance test scorecard (CAT/CMAT/MAT/NMAT/CUET-PG).
Merit lists based on entrance examination performance and graduation aggregate are published on maya.edu.in; shortlisted candidates receive offer letters with admission instructions.
Attend counselling and document verification at the Selaqui campus in June to July 2026; bring original graduation mark sheets, pass certificate, entrance scorecard, and character certificate.
Complete fee payment at the accounts section or through the online payment gateway to confirm enrolment. Classes for the 2026-27 academic year commence in August 2026.

MDU MBA Digital Marketing Scholarships 2026

Scholarship	Amount	Eligibility
MDU Merit Scholarship (CAT/XAT)	50% of tuition fee	CAT/XAT percentile 90 or above; 40% for 85-90 percentile; 30% for 80-85 percentile
MDU Merit Scholarship (MAT/CMAT)	50% of tuition fee	MAT/CMAT percentile 95 or above; 40% for 90-95; 30% for 85-90 percentile
MDU Merit Scholarship (NMAT)	50% of tuition fee	NMAT score 280 or above; 40% for 260-279; 30% for 240-259
Girl Child Scholarship	10% of tuition fee	All female students at MDU; automatically applied at the time of admission
Post-Matric Scholarship (SC/ST)	Tuition and maintenance support	SC/ST candidates; family income below INR 2,50,000; apply via scholarships.gov.in
Uttarakhand Domicile Scholarship	25% of tuition fee	Students who are domicile of Uttarakhand under Uttarakhand Private Universities Act

Merit scholarships based on entrance examination performance are contingent on maintaining a minimum of 80 percent attendance and clearing all semester examinations without backlogs on the first attempt.
The 25 percent domicile scholarship for Uttarakhand students is provided under the Uttarakhand Private Universities Act and is applied directly at the time of admission.
Government scholarship applications are submitted through the National Scholarship Portal (scholarships.gov.in) typically from August to November each year.

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Maya Devi University Dehradun Latest Updates and News

21 Aug, 2026 MAT September 2026 MBA exam schedule is out @mat.aima.in. Check the latest events below-

Special drive exam will be held on Sept 6 in PBT mode, and registrations are open till Sept 1, 2026. Read News.
PBT exam registrations are open till Sept 7, and the exam will be conducted on Sept 13, 2026.
CBT exam registrations will close on Sept 14. The exam will be held on Sept 20, 2026. Read More.

20 Aug, 2026 NMAT 2026 registration begins. Aspirants can register @mba.com/exams/nmat by Oct 10, 2026. NMAT 2026 will be held between Nov 2 & Dec 20, 2026. Read News.

03 Aug, 2026 CAT 2026 registration begins. Aspirants can register @iimcat.ac.in till Sept 15, 2026. CAT 2026 is scheduled for Nov 29, 2026. Read News.

18 Jul, 2026 XAT 2027 registration begins @xatonline.in. Register by Dec 6. The exam will be held on Jan 3, 2027 (2 PM to 5 PM). Read News.

Maya Devi University Dehradun MBA Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

MDU MBA Digital Marketing Fees

MDU MBA Digital Marketing Admission 2026

Important Dates

Entrance Exam Dates

Eligibility Criteria

Admission Process

MDU MBA Digital Marketing Scholarships 2026

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Maya Devi University Dehradun Latest Updates and News

MDU MBA Digital Marketing FAQs

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