TSM University Lucknow BBA Digital Marketing FAQs
Ques. What is the fee for BBA Digital Marketing at TSM University?
Ans. The programme fee is INR 1,01,000 in Year 1, INR 1,00,000 in Year 2, and INR 99,000 in Year 3, totalling INR 3,00,000 for the three-year BBA Digital Marketing at TSM University, Lucknow. Hostel charges are separate.
Ques. How is admission to BBA Digital Marketing done at TSM University?
Ans. Admission is through merit on Class 12 marks or CUET-UG scores. Candidates apply via the TSM University website and participate in TSM University counselling for seat allotment at the School of Business.
Ques. What is the eligibility for BBA Digital Marketing at TSM University?
Ans. Candidates must have passed Class 12 (10+2) from a recognised board in any stream with a minimum of 50 percent aggregate marks. A valid CUET-UG score is accepted for shortlisting. Reserved category candidates may be eligible for relaxation in minimum marks.
Ques. What digital marketing skills are covered in the BBA programme at TSM University?
Ans. The BBA Digital Marketing curriculum at TSM University covers search engine optimisation, pay-per-click advertising, social media marketing, content strategy, email marketing, web analytics, e-commerce platform management, and digital brand communication across three years. Tools such as Google Analytics, Meta Business Suite, and industry-standard platforms are integrated into the curriculum.
Ques. What are the career options after BBA Digital Marketing from TSM University?
Ans. Graduates can work as digital marketing executives, SEO specialists, content strategists, social media managers, or e-commerce coordinators at agencies, brands, and startups. The BBA Digital Marketing degree also provides a strong foundation for pursuing an MBA in Marketing or a Post-Graduate Diploma in Digital Marketing for further specialisation.
Ques. How is BBA Digital Marketing different from BBA General at TSM University?
Ans. BBA Digital Marketing at TSM University has a specialised curriculum focused on digital channels, brand communication, and data-driven marketing from Year 1, while BBA General covers broader business management subjects. The Digital Marketing specialisation has a higher total fee of INR 3,00,000 compared to INR 2,53,000 for the general BBA.
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