Florida Gulf Coast University: Campus, Courses, Admissions, Fees, Scholarships and Placements

Florida Gulf Coast University [FGCU]: Rankings, Courses, Admissions, Tuition Fee, Cost of Attendance & Scholarships

Fort Myers, FloridaLocation
UniversitySchool type
Estd1991established year
15080enrollment
SACSSCOC
Public
Study Abroad Team's profile photo

Study Abroad Team

Updated on - Sep 7, 2026

Florida Gulf Coast University, a public university located in Fort Myers, Florida, ranks #170 among Top Public Schools in the US News Best Colleges 2026 list. Founded in 1991 on an 807-acre campus, the university enrols 16,612 students across seven colleges, with distinct strengths in nursing, engineering, business, marine science, and environmental sciences.

Florida Gulf Coast University offers 63 undergraduate degrees, 26 master’s, and 7 doctoral programmes, all taught in English. FGCU welcomes Indian students each Fall (August) and Spring (January) intake, with rolling application windows that open six to eight months before each start date. The Global Engagement Office coordinates F-1 visa support, credential verification, and post-arrival orientation for international admits.

  • US News Rank: #170 in Top Public Schools 2026 and #318 in National Universities 2026
  • Acceptance Rate: 77% (estimated), based on the most recent official disclosure
  • Intakes: Fall (August start) and Spring (January start)
  • PG Annual Tuition: USD 39,019 (INR 36.85 lakh) for non-resident international students
  • Total Enrolment: 16,612 students, Fall 2024

Also Check: MS Universities in USA for Indian Students

FGCU keeps tuition among the lowest in Florida’s State University System, and out-of-state waivers flow through the Florida Linkage Institute programme for students from selected partner countries. Indian applicants require an F-1 student visa, and the study in USA guide covers financial-proof norms and monthly living costs in Southwest Florida.


Exchange rate used: 1 USD = INR 94.45 as of September 2026

Admission Status: Closing Soon (Spring 2027 intake). The preferred international deadline for Spring 2027 entry is November 1, 2026, giving Indian applicants about eight weeks to submit transcripts, WES evaluation, and IELTS or TOEFL scores. The next cycle, for Fall 2027 entry, opened on August 1, 2026 and closes on the preferred deadline of July 1, 2027. FGCU processes applications on a rolling basis after the preferred date, subject to seat availability.

Popular Courses and Fees at Florida Gulf Coast University 2027

Florida Gulf Coast University groups its 63 bachelor’s, 26 master’s, and 7 doctoral programmes across seven colleges. Postgraduate tuition for non-resident international students is set at USD 1,439.75 per credit hour, and undergraduate tuition at USD 933.95 per credit hour, with mandatory fees added on top for a standard 24 to 30 credit-hour annual load.

Top 10 Postgraduate Programmes and FGCU Fees at Florida Gulf Coast University 2027

Every FGCU master’s programme is delivered in English, spans one to two years across 30 to 36 credits, and follows the same non-resident tuition schedule of USD 39,019 per academic year, including mandatory fees. Programme totals below reflect a standard two-year, 30-credit path.

ProgrammeTotal Fee (USD)Total Fee (INR lakh)Entry Requirement for Indian Applicants
MS in EngineeringUSD 43,193INR 40.80 lakhBachelor’s in engineering with 55% or CGPA 5.5/10 (recommended)
MS in Physician Assistant StudiesUSD 51,832INR 48.96 lakhBachelor’s in health sciences with 60% or CGPA 6.0/10 (recommended)
MS in Nurse EducatorUSD 43,193INR 40.80 lakhBSc Nursing with 55% and active RN licence (recommended)
MS in Accounting and TaxationUSD 43,193INR 40.80 lakhBachelor’s in commerce or accounting with 55% (recommended)
MS in Information Systems and AnalyticsUSD 43,193INR 40.80 lakhBachelor’s in IT, computer science or business with 55% (recommended)
MS in Environmental ScienceUSD 43,193INR 40.80 lakhBachelor’s in life or environmental sciences with 55% (recommended)
MS in Forensic StudiesUSD 43,193INR 40.80 lakhBachelor’s in science, criminal justice or psychology with 55% (recommended)
MS in Criminal JusticeUSD 43,193INR 40.80 lakhBachelor’s with 55% or CGPA 5.5/10 (recommended)
MS in MathematicsUSD 43,193INR 40.80 lakhBachelor’s in mathematics or related field with 55% (recommended)
MA in EnglishUSD 43,193INR 40.80 lakhBachelor’s in English or humanities with 55% (recommended)

Top 5 Undergraduate Programmes and FGCU Fees at Florida Gulf Coast University 2027

Bachelor’s programmes at FGCU run four years across 120 credit hours, with per-year non-resident tuition and mandatory fees of USD 25,162. Programme totals below reflect the full four-year cost at that rate.

ProgrammeTotal Fee (USD)Total Fee (INR lakh)Entry Requirement for Indian Applicants
BS in NursingUSD 100,648INR 95.06 lakhClass 12 science with 70% to 85% (recommended)
BS in Software EngineeringUSD 100,648INR 95.06 lakhClass 12 science or maths with 70% to 80% (recommended)
BS in Civil EngineeringUSD 100,648INR 95.06 lakhClass 12 PCM with 70% to 80% (recommended)
BS in AccountingUSD 100,648INR 95.06 lakhClass 12 commerce or general with 65% to 80% (recommended)
BA in Communication StudiesUSD 100,648INR 95.06 lakhClass 12 any stream with 65% to 75% (recommended)

Insider note: Indian postgraduates gravitate to MS Engineering, MS Information Systems and Analytics, MS Environmental Science, and the MBA at Lutgert College of Business, each of which is STEM designated except the MBA and offers a 24-month STEM OPT extension.

Read More: Florida Gulf Coast University Fees and Cost of Living Guide


Florida Gulf Coast University Admission 2027

Florida Gulf Coast University runs two annual intakes for Indian applicants, Fall (August start) and Spring (January start), and the Fall cycle draws the largest share of international enrolment.

MilestoneDateNotes for Indian Applicants
Preferred deadline (Spring 2027)November 1, 2026Applications opened January 2, 2026; deposit due December 1, 2026
Preferred deadline (Fall 2027)July 1, 2027Applications opened August 1, 2026; deposit due August 1, 2027
Credential verification (WES or ECE)Start 8 to 10 weeks before deadlineAll international transcripts must be evaluated by a NACES-approved service
Programme start (Fall 2027)Expected late August 2027 (based on the Fall 2026 academic calendar)Orientation week precedes the first day of classes

Planning note: Indian applicants should book the F-1 visa slot at the US Embassy at least 90 days before the FGCU programme start, since summer visa slots in Delhi, Mumbai, Chennai, and Hyderabad fill quickly between April and July each year.

Read More: Florida Gulf Coast University Admissions Guide for Indian Students


Florida Gulf Coast University Admission Requirements for Indian Applicants 2027

Indian applicants must satisfy academic, English proficiency, and credential verification thresholds set by the FGCU admissions office before an I-20 is issued.

  • Undergraduate academic: Class 12 completion with 65% to 80% aggregate marks (recommended), plus SAT 1060 or ACT 21 where GPA-only transcripts are unavailable.
  • Postgraduate academic: Four-year bachelor’s degree with 55% or CGPA 5.5/10 (recommended); most FGCU master’s programmes have waived GRE and GMAT permanently after 2021.
  • English proficiency (all international applicants): IELTS 6.5, or TOEFL iBT 79 (0-120 legacy scale), or TOEFL paper-based 550, or Duolingo English Test 110. Scores must be less than two years old.
  • Credential verification: Course-by-course evaluation from WES, ECE, or another NACES-approved agency is mandatory for every international transcript.

Key insight: Indian applicants who completed a bachelor’s degree taught fully in English can request an IELTS or TOEFL waiver by submitting an official letter from the college registrar confirming medium of instruction, though FGCU reviews each waiver case individually.


Florida Gulf Coast University Acceptance Rate 2027

Florida Gulf Coast University reports an acceptance rate of 77% (estimated), drawn from the most recent official Common Data Set disclosure. As per US News, FGCU falls in the moderately selective band for Florida public universities, and the international admit rate closely tracks the overall figure.

Indian applicants who meet the recommended academic and English thresholds face limited seat pressure outside high-demand programmes such as Nursing, MS Physician Assistant Studies, and MBA. Selective programmes apply stricter internal cutoffs.

Reality check: A 77% headline rate should not be read as a guarantee, since programmes such as Nursing, Physician Assistant Studies, and MS Environmental Science admit only 25% to 40% of applicants after departmental review.

Read More: Florida Gulf Coast University Acceptance Rate


Florida Gulf Coast University Fees and Cost of Living for Indian Students 2027

Indian students at Florida Gulf Coast University should budget between USD 41,000 and USD 55,000 (INR 38.72 lakh to INR 51.95 lakh) per year, combining tuition, mandatory fees, on-campus or off-campus housing, food, transportation, and health insurance.

Florida Gulf Coast University Tuition Fees for Indian Students 2027

FGCU sets tuition per credit hour under Florida’s Board of Governors schedule, and international students are billed at the non-resident rate.

CategoryAmount (USD)Amount (INR)
Undergraduate tuition and fees (annual)USD 25,162INR 23.77 lakh
Postgraduate tuition and fees (annual)USD 39,019INR 36.85 lakh
MBA total programme (36 credits, estimated)USD 51,832 (estimated)INR 48.96 lakh (estimated)
Application fee (international)USD 30INR 2,834
Enrolment deposit (post-admit)USD 200INR 18,890

[Source: Florida Gulf Coast University Office of Student Account Services, 2025-26 non-resident tuition schedule]

Monthly Cost of Living in Fort Myers for Florida Gulf Coast University Students

Fort Myers sits below the US average on housing and transport but ties the state average on food and personal costs, keeping monthly outgoings manageable for Indian students.

CategoryMonthly (USD)Monthly (INR)
Accommodation (shared on-campus or off-campus apartment)USD 550 (estimated)INR 51,948 (estimated)
Food and groceriesUSD 380 (estimated)INR 35,891 (estimated)
Transportation (Lee Tran pass and campus shuttle)USD 150 (estimated)INR 14,168 (estimated)
Books and suppliesUSD 100 (estimated)INR 9,445 (estimated)
Personal and mobileUSD 200 (estimated)INR 18,890 (estimated)
Total monthlyUSD 1,380 (estimated)INR 1.30 lakh (estimated)
Total annualUSD 16,560 (estimated)INR 15.64 lakh (estimated)

[Source: FGCU-reported on-campus housing and dining rates 2026, blended with Fort Myers market averages]

Insider note: Off-campus one-bedroom apartments at Southwest Sound, Coastal Village, and The Reef rent from USD 600 to USD 900 monthly, and sharing a two-bedroom unit with a classmate cuts rent to under USD 450 per person per month.

Read More: Study in USA Guide for Indian Students


Florida Gulf Coast University Campus, Facilities and Student Life

The 807-acre FGCU campus sits in Fort Myers off Ben Hill Griffin Parkway, 15 minutes from Southwest Florida International Airport and 25 minutes from Fort Myers Beach.

  • Location and transport: Lee Tran bus route 140 links the campus to downtown Fort Myers, and the campus shuttle circulates every 10 minutes on weekdays.
  • Housing: The residential system offers 4,600 beds across North Lake Village, South Village, West Lake Village, and Osprey Hall, with priority for early-deposit international applicants.
  • Signature facility: The Vester Field Station on Estero Bay serves the Water School and marine science students, and the Emergent Technologies Institute anchors engineering research.
  • Indian community: The Indian Student Association hosts Diwali, Holi, and Republic Day celebrations, and the FGCU pantry stocks Indian groceries through the Publix partnership.

What Indian students say: Recent Indian arrivals describe FGCU as a low-pressure, safe campus where professors respond within a day and where the Global Engagement Office genuinely follows up on OPT paperwork rather than treating international students as an afterthought.


Florida Gulf Coast University Scholarships 2027

Florida Gulf Coast University administers about USD 30 million (INR 283.35 crore) in scholarship funding annually, though only two named awards are officially designated for international students.

ScholarshipTypeAward ValueEligibilityDeadline
FGCU Global Learning GrantMerit-basedVerify at fgcu.eduEnrolled international undergraduate students with global learning focusRolling
Florida Linkage Institute Scholarships and Tuition WaiversCountry-based waiverOut-of-state tuition waiver, saving approximately USD 19,000 (INR 17.94 lakh) per yearNationals of Brazil, Canada, Caribbean, Costa Rica, Eastern Europe, France, Israel, Japan, Mexico, and West Africa (not currently open to Indian nationals)Rolling

[Source: FGCU Global Engagement Office scholarships page]

Planning note: Indian applicants are not currently eligible for the Florida Linkage Institute waiver, so external funding through Inlaks, Tata Trusts, Aga Khan, or private lenders such as Prodigy Finance and MPOWER usually fills the funding gap.

Read More: Florida Gulf Coast University Scholarships Guide


Florida Gulf Coast University Rankings 2027

FGCU is ranked primarily by US News Best Colleges, which placed the university at #318 among National Universities and #170 among Top Public Schools in its 2026 edition.

Ranking BodyLatest EditionPrevious EditionTwo Editions Back
US News National Universities2026: #3182025: verify at usnews.com2024: verify at usnews.com
US News Top Public Schools2026: #1702025: verify at usnews.com2024: verify at usnews.com
QS World University Rankings2027: Not ranked2026: Not ranked2025: Not ranked
THE World University Rankings2026: Not ranked2025: Not ranked2024: Not ranked

[Source: US News, QS, Times Higher Education]

As per Times Higher Education, FGCU appears in the THE Sustainability Impact category in the 601-800 band, reflecting its Water School and Everglades research strengths. Princeton Review ranks the FGCU School of Entrepreneurship at #30 nationally for undergraduate entrepreneurship programmes.

Key insight: The absence of a QS or THE world rank does not affect F-1 visa eligibility or STEM OPT rights, since US employers and USCIS treat any regionally accredited US university, including FGCU, as valid for H-1B sponsorship.

Read More: Florida Gulf Coast University Rankings Analysis


Florida Gulf Coast University Placements and Career Outcomes 2027

Florida Gulf Coast University reports strong employment outcomes for bachelor’s graduates, with 82% of degree recipients employed full-time within one year of graduation, the second highest in the Florida State University System.

  • Employment rate (undergraduate, within 1 year): 82%, per FGCU institutional data
  • Median starting salary (bachelor’s): USD 50,200 (INR 47.42 lakh) per year, market median from US News data
  • Median mid-career salary: USD 62,300 (INR 58.85 lakh), market median
  • Top recruiting sectors: Healthcare (Lee Health, NCH Healthcare), engineering (Chico’s, Arthrex), banking (Fifth Third, Regions), and hospitality across Southwest Florida
  • Careers support: The FGCU Career Development Services runs on-campus interviews, resume clinics, and CPT and OPT workshops through the Global Engagement Office

Insider note: Indian STEM master’s graduates cluster in Tampa, Orlando, and Naples for their first OPT roles, since Southwest Florida employers such as Arthrex, Chico’s FAS, and Hertz recruit directly from FGCU engineering and analytics cohorts each spring.

Florida Gulf Coast University vs Peer Universities

The peer set below covers Florida public universities that compete for the same Indian applicant pool on cost, location, and STEM offer.

UniversityUS News National Universities 2026Avg Annual PG Fee (USD / INR lakh)Differentiator
Florida Gulf Coast University#318USD 39,019 / INR 36.85 lakhLowest tuition in the peer set with Water School specialisation
Florida Atlantic University#219USD 32,514 / INR 30.71 lakhLarger research portfolio, AAU-aspirant profile
University of North Florida#256USD 37,608 / INR 35.52 lakhJacksonville metro location, stronger banking recruiter base
University of South Florida#91USD 34,720 / INR 32.79 lakhR1 research classification, larger Indian student community
University of Central Florida#116USD 32,940 / INR 31.11 lakhOrlando tech corridor, larger STEM cohort

[Source: US News Best Colleges 2026 and university tuition schedules; peer PG fees are institution-published averages, converted at 1 USD = INR 94.45]

FGCU wins on cost, safety, and coastal setting, and its Water School gives it a unique environmental research edge that no Florida peer replicates. Applicants who want higher research intensity and stronger tech recruiter pipelines usually pair FGCU with USF or UCF as peer choices, as covered in the MBA universities in USA comparison.

Florida Gulf Coast University suits Indian students who want an affordable public US degree, a coastal safe campus, and access to STEM OPT without paying private university fees. The three-year total investment of INR 55 lakh to INR 85 lakh, weighed against a median starting salary of INR 47.42 lakh, delivers payback within two to three years, and the STEM OPT pathway supports an F-1 to H-1B route.

Florida Gulf Coast University is a weaker fit for applicants who want a research-heavy R1 university, a large Indian community above 500 students, or a downtown urban campus. Those applicants should shortlist University of South Florida or University of Central Florida instead, both of which sit higher in US News and host larger Indian cohorts.


Florida Gulf Coast University FAQs

Ques. What is the total cost of studying at Florida Gulf Coast University for Indian students?

Ans. Indian undergraduate students spend around USD 43,000 (INR 40.60 lakh) per year at Florida Gulf Coast University, covering tuition of USD 25,162, on-campus housing at USD 6,571, meal plan at USD 4,536, plus books, personal expenses, transportation, and health insurance. Postgraduate students spend around USD 57,000 (INR 53.83 lakh) per year on the same basis. Off-campus housing in Fort Myers can lower housing costs to between USD 500 and USD 900 monthly.

Ques. Does Florida Gulf Coast University require GRE or GMAT for Indian applicants?

Ans. Most FGCU master’s programmes waived GRE and GMAT requirements permanently after 2021, including the MBA and MS Engineering. A handful of graduate programmes still recommend GRE, notably the MS in Environmental Science and select clinical programmes. Indian applicants should confirm the exact test requirement on the department admission page before applying. The English proficiency requirement of IELTS 6.5 or TOEFL iBT 79 remains mandatory for all international graduate applicants.

Ques. Can Indian students work part-time while studying at FGCU?

Ans. Yes. F-1 visa holders at Florida Gulf Coast University can work up to 20 hours per week on campus during the semester and full-time at 40 hours during official breaks. Common on-campus roles include library assistants, dining services, research assistantships, and residence hall staff. Off-campus work requires CPT or OPT authorisation and is only allowed after two full semesters. Wages typically range from USD 12 to USD 17 per hour depending on role.

Ques. How long does OPT last for FGCU international graduates?

Ans. Standard OPT allows 12 months of full-time work in the field of study after graduation from Florida Gulf Coast University. Graduates of STEM-designated programmes such as MS Engineering, MS Information Systems and Analytics, MS Environmental Science, and MS Mathematics qualify for an additional 24-month STEM OPT extension, giving a total of 36 months. Students must apply through USCIS via the FGCU International Services Office before graduation and maintain employer E-Verify enrolment.

Ques. Which Indian banks offer education loans for Florida Gulf Coast University?

Ans. Major Indian lenders including SBI, HDFC Credila, ICICI Bank, Axis Bank, Bank of Baroda, Prodigy Finance, MPOWER Financing, and Avanse offer collateral and non-collateral education loans for Florida Gulf Coast University. Loan amounts typically range from INR 20 lakh to INR 1 crore, with interest rates between 9.5% and 12.5% for secured loans. Applicants should share the FGCU I-20 form and detailed cost estimate for loan pre-approval and disbursement scheduling.

Ques. Does Florida Gulf Coast University offer conditional admission for low English scores?

Ans. Florida Gulf Coast University does not run a standalone conditional-admission pathway for English proficiency below IELTS 6.5 or TOEFL iBT 79. Applicants who fall below the threshold must complete an approved intensive English programme before enrolment. Indian applicants who studied at an English-medium school may request a waiver by submitting a certified letter from the college registrar, subject to review by the FGCU admissions office on a case-by-case basis.

Ques. What documents do Indian applicants need for the F-1 visa interview after FGCU admission?

Ans. Indian F-1 visa applicants require the FGCU I-20, valid passport, DS-160 confirmation, SEVIS I-901 fee receipt, MRV visa fee receipt, admission letter, academic transcripts, degree certificates, English test scorecards, and financial documents showing at least USD 45,000 available. FGCU also expects a sponsorship affidavit if a family member funds the studies. Interview slots open at the US Embassy Delhi and consulates in Mumbai, Chennai, Kolkata, and Hyderabad.

Ques. Is on-campus housing guaranteed for FGCU Indian students?

Ans. On-campus housing at Florida Gulf Coast University is not guaranteed for international students but is prioritised for those who apply within two weeks of admission and pay the USD 50 deposit. FGCU has 4,600 residential beds across North Lake Village, South Village, West Lake Village, and Osprey Hall. Indian students who miss the housing deadline typically find furnished off-campus apartments at Southwest Sound, Coastal Village, or The Reef for USD 600 to USD 900 monthly.

Top Recommended Courses


Master of Science [M.S] Engineering

1 year
On Campus
English
Full Time
Exam Scores: TOEFL79|IELTS6.5|Duolingo110
Entry Requirement: Duolingo-110
USD 39,019 /Yr

2 years
On Campus
English
Full Time
Exam Scores: TOEFL79|IELTS6.5|Duolingo110
Entry Requirement: Duolingo-110
USD 39,019 /Yr

Do you think the fees are wrong ?  Report Here

Master of Science [M.S] Information Systems and Analytics

2 years
On Campus
English
Full Time
Exam Scores: TOEFL79|IELTS6.5|Duolingo110
Entry Requirement: Duolingo-110
USD 39,019 /Yr

Master of Science [M.S] Physician Assistant Studies

2 years
On Campus
English
Full Time
Exam Scores: TOEFL79|IELTS6.5|Duolingo110
Entry Requirement: Duolingo-110
USD 39,019 /Yr
2 years
On Campus
English
Full Time
Exam Scores: TOEFL79|IELTS6.5|Duolingo110
Entry Requirement: Duolingo-110
USD 39,019 /Yr

Do you think the fees are wrong ?  Report Here

Florida Gulf Coast University Ranking

20242019

US News logo

Overall 304 out of 435 in Global Ranking

#67 out of 413 in USA 2024

Do you think the Rankings are wrong ?  Report Here

Florida Gulf Coast University Scholarships


NameScholarship Per StudentLevel of StudyType
Novus Biological Scholarship ProgramScholarship per student$1,500Level Of StudyAssociateTypeMerit-Based
Washington DC ScholarshipsScholarship per studentVariable AmountLevel Of StudyBachelorTypeMerit-Based
Claes Isacson ScholarshipScholarship per student$20,000Level Of StudyBachelorTypeNeed-Based
TEC ScholarshipScholarship per student$1,000Level Of StudyBachelorTypeMerit-Based
BeArt Presets-Academic ScholarshipScholarship per student$2,500Level Of StudyBachelorTypeMerit-Based
Chuan Ai Lu Engstrom Memorial ScholarshipScholarship per student$1,000Level Of StudyBachelorTypeMerit-Based

Do you think the Scholarship is wrong ?  Report Here

Florida Gulf Coast University Admissions

  • Early Action Deadlines

    Important Date: November1 (Application deadline)
    Important Date: April1 (Application results)
  • Regular Decision Deadlines

    Important Date: January15 (Application deadline)
    Important Date: April1 (Application results)

Florida Gulf Coast University Exam Scores

ExamsAvg. ScoreMin ScoreMax. Score%Submitted'
Language Proficiency
TOEFL-79--
IELTS-6.5--
Undergraduate
SAT11351060121054
Check Detailed Score
Evidence-Based Reading and Writing575540610-
Mathematics560520600-
ACT23212566
Check Detailed Score
English242126-
Mathematics232025-

Attendance Cost

$25,161

attendance cost

The table shows average yearly cost of attendance for international students. Amount may vary with the course opted, nature of accommodation, and personal spending habits of a candidate.Check Program wise Fees

Tuition fees
Undergraduate Programs
$25,161 / Year
Post Graduate Program
$39,019 / Year
On Campus
Books & Supplies
$1,200 / Year
On campus, Room & Board
$9,672 / Year
On Campus, Other Expenses
$3,400 / Year
Off Campus
Off campus (not with family), Room & Board
$9,672 / Year
Off campus (not with family), Other Expenses
$3,400 / Year
Off campus (with family), Room & Board
$3,400 / Year
Off campus (with family), Other Expenses
$3,400 / Year

Florida Gulf Coast University Accreditations

Institutional accreditations
Southern Association of Colleges and Schools
Program wise accreditation
Music Programs
National Association of Schools of Music
Nursing Programs
Commission on Collegiate Nursing Education
Nursing Programs
Council on Accreditation of Nurse Anesthesia Educational Programs
Programs
American Occupational Therapy Association
Physiotherapy Programs
American Physical Therapy Association

Faculty

Total FacultyFull TimePart TimeGraduate Assistants
124818504397726

Comments


No Comments To Show

interested in this College ?

Get free counselling