Diploma in Sales and Marketing Management at Third Eye College Guwahati is a 6-month option taught in part-time mode in Guwahati, Assam. Students begin with the core principles of marketing and selling, then move into applied topics like consumer behaviour, sales planning, and promotional strategies. The program is designed for working graduates who want to build practical business skills in a short time. Students pay INR 15,000 in academic fees.
Important Details for Diploma in Sales and Marketing Management Students
| Particulars | Details |
|---|---|
| Course Duration | 6 months |
| Mode | Part-time |
| Eligibility | Graduation in any discipline from a recognised university |
| Admission Basis | Merit and document verification |
| Affiliation or Regulator | Sikkim Manipal University (SMU), East Sikkim |
| Total Fees | INR 15,000 |
| Fee component | Amount | Scope |
|---|---|---|
| Total Fees | INR 15,000 | total course fee |
Admission is offered on a merit basis through direct application to Third Eye College. Candidates submit their academic documents and attend a brief counselling session before final enrollment is confirmed.
The first phase covers the fundamentals of marketing, selling, and business communication so that every student starts from a common base. The middle section moves into applied subjects covering consumer behaviour, sales force management, and advertising planning. The final weeks focus on case studies and project work drawn from real Indian market situations.
| Subject area | What students learn |
|---|---|
| Principles of Marketing | Students learn how markets work, what customers want, and how companies plan their product, price, place, and promotion strategies |
| Sales Management | Topics include setting sales targets, managing a sales team, forecasting demand, and tracking performance against business goals |
| Consumer Behaviour | Students study what drives buying decisions, how attitudes and habits form, and how marketers can positively influence customer choices |
| Advertising and Promotion | Covers planning ad campaigns, choosing media channels, writing promotional content, and measuring the results of a campaign |
| Retail and Distribution Management | Students explore how products move from manufacturer to consumer through different distribution channels and retail formats |
Classroom learning is reinforced through case studies based on Indian brands and local Guwahati market scenarios. Students apply concepts by working on short marketing plans and sales strategy exercises during the course.
The practical component includes group projects, market visit assignments, and live presentations of marketing scenarios. Students are encouraged to analyse local businesses in Guwahati as real-world examples throughout the program.
| Role | Work area | Relevant subject |
|---|---|---|
| Sales Executive | Field sales, client acquisition, and account management in FMCG, retail, or services sectors | Sales Management |
| Marketing Coordinator | Supporting campaign planning, social media handling, and promotional event management for brands | Advertising and Promotion |
| Retail Sales Supervisor | Managing store operations, customer service, and daily sales targets in retail chains or showrooms | Retail and Distribution Management |
| Course | Purpose |
|---|---|
| MBA in Marketing | For deeper specialisation in brand management, digital marketing, and advanced marketing strategy |
| PGDM in Sales and Marketing | A post-graduate diploma that adds sales analytics, B2B marketing, and leadership skills |
| BBA or B.Com | Graduates who hold only this diploma may consider completing a full undergraduate degree to broaden their long-term career options |
| Measure | Figure |
|---|---|
| Placement rate or Employment rate | 30% to 55% |
| Average package | INR 1.8 to 3 LPA |
| Higher package range | INR 3.5 to 5 LPA |
| Likely work areas | FMCG sales, retail chains, banking and insurance, telecom, and local businesses in Guwahati and Assam |
Note: The actual placement might differ so students are advised to visit the college.
Ques. What is the fee for Diploma in Sales and Marketing Management at Third Eye College Guwahati?
Ans. The academic fee for Diploma in Sales and Marketing Management at Third Eye College Guwahati is INR 15,000 for the full course.
Ques. What is the eligibility to join this diploma?
Ans. You need to have completed graduation in any subject from a recognised university. There is no requirement for a specific stream or minimum percentage, though individual batch conditions may vary. Working professionals are especially encouraged to apply since the course runs on a part-time schedule.
Ques. How long does this diploma program last?
Ans. The Diploma in Sales and Marketing Management at Third Eye College runs for 6 months on a part-time basis. Classes are typically scheduled to fit around work or other daily commitments, making it convenient for employed candidates.
Ques. What kinds of jobs can I get after this diploma?
Ans. Graduates commonly find roles as sales executives, marketing coordinators, and retail supervisors. Companies in FMCG, banking, telecom, insurance, and retail regularly hire people with sales and marketing training. The diploma gives practical skills that can be applied directly from the first day on the job.
Ques. Is Third Eye College a recognised institution?
Ans. Yes. Third Eye College Guwahati is a NAAC-accredited private institution affiliated with Sikkim Manipal University (SMU), which is a UGC-recognised university. The diploma carries the SMU name and is accepted by employers across India.
Ques. Can I pursue higher studies after completing this diploma?
Ans. Yes. After finishing this diploma you can apply for an MBA in Marketing, PGDM in Sales, or other post-graduate management programs. Since you already hold a graduation degree as an entry requirement, you meet the eligibility for most PG programs in India.
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