MBA Marketing at Third Eye College Guwahati is a 2-year option taught in part-time / distance mode in Guwahati, Assam. Students begin with core business subjects covering management principles, marketing fundamentals, business economics, and financial accounting. They then move into advanced marketing areas such as consumer behavior, brand management, retail management, and global marketing in the later semesters. Students pay INR 60,000 in academic fees.
Important Details for MBA Marketing Students
| Particulars | Details |
|---|---|
| Course Duration | 2 years (4 semesters) |
| Mode | Part-time / Distance |
| Eligibility | Bachelor's degree in any discipline with minimum 50% marks (45% for reserved categories) |
| Admission Basis | Entrance test (MAT / CAT / University Entrance Test) followed by Group Discussion and Interview |
| Affiliation or Regulator | Sikkim Manipal University (SMU), East Sikkim |
| Total Fees | INR 60,000 |
| Fee component | Amount | Scope |
|---|---|---|
| Total Fees | INR 60,000 | total course fee |
Admission is based on performance in a recognized management entrance test such as MAT or CAT, followed by a group discussion and personal interview. Students must hold a bachelor's degree from a recognized university with the required marks.
The first two semesters cover core business areas including principles of management, business economics, financial management, human resource management, quantitative methods, and business communication. The third and fourth semesters shift focus to marketing specialization subjects such as consumer behavior, advertising, brand management, market research, service marketing, and global marketing. A project work in the final semester gives students hands-on experience in applying marketing concepts to real business situations.
| Subject area | What students learn |
|---|---|
| Core Management Foundations | Students study principles of management, organizational behavior, business communication, and legal aspects of business to build a strong managerial base |
| Marketing Management | Covers market segmentation, targeting, positioning, the marketing mix, and the fundamentals of understanding consumer markets |
| Advertising and Brand Management | Students explore brand equity, advertising campaign planning, integrated marketing communication, and brand extension strategies |
| Market Research and Quantitative Methods | Covers research methodology, data collection techniques, quantitative analysis, and using consumer data to support marketing decisions |
| Global and Service Marketing | Students study international marketing strategies, service marketing principles, retail management, and supply chain concepts in a global business context |
Classroom theory is reinforced through case studies, group projects, and a final semester project where students analyze a real marketing problem and develop data-backed recommendations.
Students work on live case studies, group assignments, and presentations that simulate real business challenges. The final project requires students to research a chosen marketing issue and present findings with actionable strategies.
| Role | Work area | Relevant subject |
|---|---|---|
| Marketing Manager | Plans and oversees brand promotion, advertising campaigns, and product launches across industries | Marketing Management and Brand Management |
| Sales Executive | Manages client relationships, territory sales targets, and product distribution in FMCG, banking, or retail companies | Consumer Behavior and Marketing Management |
| Market Research Analyst | Collects and analyzes consumer data to help businesses understand market trends and customer preferences | Market Research and Quantitative Methods |
| Course | Purpose |
|---|---|
| Ph.D in Management | For students interested in academic research or teaching careers in business and marketing |
| Digital Marketing Certification | Short industry programmes that build skills in SEO, social media marketing, and performance advertising |
| Certified Marketing Professional (CMP) | A recognized industry credential that validates marketing knowledge and supports career growth |
| Measure | Figure |
|---|---|
| Placement rate | 40% to 60% |
| Average package | INR 3 to 5 LPA |
| Higher package range | INR 5 to 8 LPA |
| Likely work areas | FMCG, banking, insurance, retail, e-commerce, and digital marketing agencies |
Note: The actual placement might differ so students are advised to visit the college.
Ques. What is the fee for MBA Marketing at Third Eye College Guwahati?
Ans. The academic fee for MBA Marketing at Third Eye College Guwahati is INR 60,000 for the full course.
Ques. Is the MBA Marketing at Third Eye College offered in regular full-time mode?
Ans. The MBA programme at Third Eye College Guwahati is primarily offered through Sikkim Manipal University (SMU) in distance or part-time mode. This makes it well suited for working professionals who want to earn a postgraduate degree while continuing employment. Students should confirm the exact delivery format directly with the college before applying.
Ques. What entrance tests are accepted for MBA admission?
Ans. The college accepts scores from nationally recognized management entrance tests including MAT and CAT, as well as the Sikkim Manipal University entrance test. After clearing the written test, shortlisted candidates appear for a Group Discussion and Personal Interview before final selection is made.
Ques. What subjects are covered in the MBA Marketing specialization?
Ans. Core subjects in the first two semesters include financial management, human resource management, quantitative methods, and business communication. The marketing specialization in the third and fourth semesters covers consumer behavior, advertising and brand management, market research, service marketing, retail management, and global marketing.
Ques. What jobs can I get after completing MBA Marketing from Third Eye College?
Ans. Graduates typically find roles as Marketing Manager, Sales Executive, Brand Analyst, Market Research Analyst, or Digital Marketing Executive. They work across sectors such as FMCG, banking, retail, insurance, and e-commerce. Strong analytical and communication skills developed during the programme are valued by employers in these fields.
Ques. Is the MBA degree awarded by Third Eye College recognized?
Ans. The MBA degree is awarded by Sikkim Manipal University (SMU), which is a recognized private university holding NAAC accreditation. Its degrees are recognized under UGC norms. Students are advised to verify the current recognition status with the college or SMU directly before enrolling.
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