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Rai University Ahmedabad Bachelor of Business Administration [BBA] {Hons.} Sales and Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility
Rai University Ahmedabad Latest Updates and News
30 May, 2026 Rai University Ahmedabad BBA {Hons.} Digital Marketing Fee Structure 2026 has been released. The total academic fee is ₹ 2.86 Lakhs.
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About Rai University BBA Digital Marketing
Rai University offers a four-year, full-time BBA Digital Marketing course with 60 seats through merit and a personal interview. The course is taught on campus over eight semesters, with marketing, sales, analytics and business papers. The university is UGC recognised and NAAC accredited. The full fee without hostel is INR 2.94 Lakhs, paid per semester, and INR 6.14 Lakhs with hostel and mess. You get a seat through the Rai University admission form and interview. The basic cutoff is 45% in Class 12. The latest published batch shows an average pay of INR 4.2 LPA and 80% placement support.
Rai University BBA Digital Marketing Fees
The full course costs INR 2.94 Lakhs without hostel and INR 6.14 Lakhs with hostel. The tuition fee is INR 2.80 Lakhs of that. You pay the tuition fee per semester, eight times in all. The admission fee is paid once. The caution deposit comes back when you leave. Hostel and mess add INR 3.20 Lakhs over four years.
| Fee head | Amount | How it is charged |
|---|---|---|
| Tuition fee | INR 2.80 Lakhs | INR 35,000 a semester, 8 semesters |
| Admission fee | INR 14,000 | One time |
| Caution deposit | INR 10,000 | One time, refundable |
| Hostel and mess | INR 3.20 Lakhs | INR 80,000 a year, 4 years |
| Total, no hostel | INR 2.94 Lakhs | Full course |
| Total with hostel | INR 6.14 Lakhs | Full course |
Rai University BBA Digital Marketing Admission Dates
Application last date to apply is 22 Sep 2026. The personal interview is on 25 Sep 2026, and classes start on 15 Oct 2026. You should keep Class 12 marksheet, identity proof and fee receipt ready. If you miss the fee date, you lose the seat.
| Event | Date | Status |
|---|---|---|
| Application form opens | 1 Jan 2026 | Over |
| Application last date to apply | 22 Sep 2026 | Confirmed |
| Personal interview round | 25 Sep 2026 | Confirmed |
| Merit list | 28 Sep 2026 | Confirmed |
| Seat selection | 30 Sep 2026 | Confirmed |
| Admission fee, last date | 3 Oct 2026 | Confirmed |
| Campus reporting and document check | 10 Oct 2026 | Confirmed |
| Classes start | 15 Oct 2026 | Confirmed |
Rai University BBA Digital Marketing Eligibility
You need 45% in Class 12 from a recognised board. Students from reserved categories can ask the admission office about relaxation. You also need to clear the university interview. If your marks are close to the limit, apply early and keep your papers ready.
| Requirement | What you need |
|---|---|
| Class 12 marks | 45% from a recognised board |
| Reserved category | Ask the office for relaxation if allowed |
| Admission route | Online form and personal interview |
| Documents | Marksheet, identity proof and photos |
Rai University BBA Digital Marketing Admission Process
The form, interview, merit list and fee payment are the main steps. You fill the online form, upload papers and attend the interview. Rai University decides admission on marks and interview fit. If you miss the fee date, you lose the seat.
| Step | What you do |
|---|---|
| Apply online | Fill the Rai University form and pay the form fee |
| Upload papers | Give Class 12 marksheet and identity proof |
| Interview | Attend the personal interview round |
| Merit list | Check the offer from the admission office |
| Fee payment | Pay by the last date to hold the seat |
| Reporting | Bring originals for document check |
Rai University BBA Digital Marketing Cutoff
The basic score is 45% in Class 12 for the General route and 40% for reserved category students. These are merit-route marks, not an entrance exam rank. The final call also reads the interview. Keep this course high in your list if your marks clear the line.
| Category | Closing score, General merit | Round and year |
|---|---|---|
| General | 45% marks | Admission route 2026 |
| Reserved category | 40% marks | Admission route 2026 |
| Interview | Required | Admission office |
Rai University BBA Digital Marketing Placements
The latest published batch shows INR 4.2 LPA average pay and 80% placement support. Sales, digital marketing, business development and customer analytics are the main roles. The Corporate Resource Cell brings internships, guest lectures and placement training before final hiring.
| Metric | Value |
|---|---|
| Average pay | INR 4.2 LPA |
| Placement support | 80% |
| Main roles | Sales, digital marketing and business development |
| Career cell | Corporate Resource Cell |
| Recruiter count | 100+ recruiters across university |
Rai University BBA Digital Marketing Scholarships
Four schemes can cut the fee from INR 40,000 to INR 2 Lakhs over the course. The state post-matric scholarship gives the biggest support. The state and central schemes need income proof. EWS students need a valid certificate before the fee check.
| Scholarship | Who can get it | Amount or waiver |
|---|---|---|
| State post-matric scholarship | SC or ST with income proof | INR 2 Lakhs |
| Central Sector Scheme | Income up to INR 8 Lakhs | INR 40,000 |
| EWS tuition waiver | EWS certificate | INR 1.50 Lakhs |
| OBC post-matric scholarship | OBC-NCL with income proof | INR 1 Lakh |
Rai University BBA Digital Marketing Ranking
The university is UGC recognised and NAAC accredited. The management school offers BBA Hons with Sales and Digital Marketing, Applied HR and Fintech. These labels matter because they show approval, quality checks and the specialisations available in the same school.
| Scoreing body | Year | Score or grade |
|---|---|---|
| UGC | 2026 | Recognised |
| NAAC | 2026 | Accredited |
| Rai School of Management Studies | 2026 | BBA Hons offered |
Rai University BBA Digital Marketing Course Structure
Year 1 is maths, physics and programming; electives start in year 3 and year 4 ends with the final project. One course from day one, with labs from the first semester. There is no minor and no specialisation before year 3.
| Year | What you study |
|---|---|
| Year 1 | Maths, physics, programming and basic electronics |
| Year 2 | Data structures, digital logic, operating systems |
| Year 3 | Databases, networks, machine learning electives |
| Year 4 | Two electives a semester and the final project |
Rai University BBA Digital Marketing Seats and Intake
The hostel is on campus and first-years are allotted rooms before classes start. The mess fee is part of the hostel fee.
| Item | Detail |
|---|---|
| First-year room | Three to a room, allotted before classes start |
| Single room | From year 3, on request |
| Mess | Included in the hostel fee, three meals a day |
| Campus | One campus in a small industrial town |
Should you pick BBA Digital Marketing at Rai University?
This course suits students who want sales, marketing and digital campaign roles in Ahmedabad.
BBA Digital Marketing Eligibility▾
BBA Digital Marketing Admission Process▾
BBA Digital Marketing Admission Dates 2026
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These are the official 2026 dates. Tap 2027 Session for expected dates of the next batch.
Source: Rai University admission procedure. Confirm on the official site before you act.
Rai University BBA Digital Marketing Fees 2026
▾
This is the full 4-year cost, not one year. Turn on the toggle to add hostel and mess.
Source: Rai University admission office. Confirm on the official site before you act.
Will your score get you BBA Digital Marketing at Rai University?
Pick your category and route. The cutoff ranges use this course's merit score rules.
Use the merit range only as a guide. The admission team also checks your papers and interview before the final offer.
Rai University BBA Digital Marketing Scholarship Calculator
Answer two questions to see what you can claim. Confirm the final amount with the college.
Scholarships you missedYou do not qualify on your answers. Tap to see why.▾
Each chip below says which answer blocked the scheme.
Rai University BBA Digital Marketing vs similar colleges
Tap a college to see it next to Rai University. The cream box marks the better number in each row: lower fees, higher pay, an easier cutoff.
Fees and pay can change. Check each college site before you decide.
FAQs on Rai University BBA Digital Marketing
Straight answers to what students ask before they decide.
Is BBA Digital Marketing at Rai University worth the fee?▾
Should I take this course if my Class 12 score is near the cutoff?▾
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Who should not take this course here?▾
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Can scholarships cut the fee?▾
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