Poornima University MBA Business Analytics: Fees 2026, Course Duration, Dates, Eligibility

Ans. Yes. The programme listed as MBA (Business Analytics) is officially offered at Poornima University as MBA (Marketing and Business Analytics). It is a 2-year full-time programme that integrates marketing strategy with data analytics, covering both digital marketing tools (SEO, social media, content marketing) and analytics tools (predictive analytics, AI-driven analytics, market research). Students graduate with a dual skill set that is highly valued by companies looking for professionals who can both strategise and analyse data.

Ans. The programme covers a range of industry-relevant tools and technologies including Google Analytics, Tableau, Power BI, CRM platforms, and AI-driven analytics tools. On the marketing side, students learn SEO, social media marketing, content marketing, email marketing, and digital campaign management. The analytics component covers predictive modelling, consumer behaviour analysis, big data concepts, and performance metrics. This combination makes graduates well-suited for roles that require both marketing creativity and data-driven decision-making.

Ans. Graduates can target roles such as Business Analyst, Marketing Analyst, Data Analyst, Digital Marketing Manager, Brand Manager, SEO Specialist, Social Media Manager, Quantitative Analyst, Business Intelligence Analyst, and Automation Expert. The demand for professionals who can combine marketing strategy with analytics is growing rapidly across e-commerce, FMCG, fintech, media, and consulting sectors. Poornima University's placement cell has facilitated placements with companies across various industries, and the MBA programme has seen packages ranging from Rs. 3 LPA to Rs. 12 LPA depending on the company and role.

Ans. No external entrance exam such as CAT, MAT, or CMAT is mandatory for admission to this programme at Poornima University. Admission is based on merit in the qualifying graduation examination. Students with a minimum of 50% marks in graduation (45% for SC/ST/OBC/SBC) from any recognised university are eligible to apply. Applications can be submitted directly through the university's official website, and the process runs on a rolling basis until 31 August 2026.

Ans. The MBA (Marketing and Business Analytics) at Poornima University is a hybrid programme that covers both marketing and analytics, unlike a standalone MBA in Marketing (which focuses primarily on marketing strategy and consumer behaviour) or a standalone MBA in Data Analytics (which focuses on statistical modelling and data science). This makes it a good choice for students who want breadth across both domains. However, students who want deep specialisation in pure data science or pure marketing may find a more focused programme more suitable. The annual fee of Rs. 2,50,000 is competitive compared to similar programmes at other private universities in Rajasthan.

Ans. The maximum scholarship available under the Shanti Education Society (SES) scheme is 40% on tuition fees for students with 85% or above in graduation, which translates to a saving of approximately Rs. 69,750 per year on the tuition fee of Rs. 1,74,375. Additionally, eligible girl candidates enrolling in 2026-27 receive an extra 5% scholarship in the first year. NCC 'C' Certificate holders can avail 50% scholarship on tuition fees. Scholarships are applied only on tuition fees and not on development or administrative fees. Continuation of the scholarship in the second year depends on the student's CGPA in the first year with no backlogs. A student can avail only one scholarship at a time.