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The Master of Business Administration [MBA] with specialization in Marketing at IFTM University is a 2-year postgraduate program designed to provide advanced knowledge in marketing strategy, consumer behavior, digital marketing, and brand management. The program emphasizes contemporary marketing practices, market research, and strategic marketing management. With an annual fee of Rs. 110,000 and examination fee of Rs. 10,000, the program attracts professionals interested in advancing their marketing careers. The course is offered in full-time mode on campus, requiring regular attendance and active participation in case studies, simulations, and industry projects. MBA Marketing is popular among students aspiring to pursue careers in marketing management, brand management, digital marketing, and market research.

Admissions for MBA Marketing at IFTM University are ongoing for the 2026-27 academic session. The application submission deadline is tentatively set for August 15, 2026. Interested candidates can apply directly through the university's admission portal or by submitting offline applications. The university accepts both merit-based applications and entrance exam scores (CAT/MAT). For the current year, registration and document verification are expected to commence from May 2026, with classes typically beginning in August 2026.

Key Points

Comprehensive curriculum covering marketing strategy and consumer behavior
Focus on digital marketing, social media marketing, and e-commerce
Study of brand management, market research, and customer relationship management
Training in marketing analytics and data-driven decision making
Seminars on contemporary marketing trends and innovations
Industry projects and case studies with real-world applications
Strong emphasis on strategic thinking and creative problem-solving

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03 Aug, 2026 CAT 2026 registration begins. Aspirants can register @iimcat.ac.in till Sept 15, 2026. CAT 2026 is scheduled for Nov 29, 2026. Read News.

IFTM University MBA Marketing Fees

The MBA Marketing program at IFTM University has a structured fee system designed for professional development. The annual tuition fee is Rs. 110,000, with an examination fee of Rs. 10,000 per annum. Additional charges include a one-time processing fee of Rs. 5,000. Hostel accommodation is optional and costs Rs. 45,000 per annum including fooding and lodging. The university provides free bus facilities to all students.

Fee Breakdown

Fee Component	Amount
Tuition Fee Per Annum	Rs. 110,000
Examination Fee Per Annum	Rs. 10,000
Processing Charge One Time	Rs. 5,000
Hostel Fee Optional Per Annum	Rs. 45,000
Bus Facility	FREE
Uniform and ID Card	Included
Total Fees for 2 Years Without Hostel	Rs. 245,000
Total Fees for 2 Years With Hostel	Rs. 335,000

Hostel fees are optional and not mandatory.
The processing charge is a one-time fee.
Bus facility is complimentary for all students.
EMI options and payment schedules are available upon request from the admission office.

IFTM University MBA Marketing Admission 2026

The MBA Marketing program at IFTM University follows a merit-based admission process with flexibility in entrance exam requirements. Candidates can apply based on their graduation scores or valid entrance exam scores (CAT/MAT). The university accepts applications from candidates who have completed their bachelor's degree with a minimum of 45 percent marks (40 percent for SC/ST candidates) in any stream. The admission process is transparent and professional, with applications accepted both online and offline. Document verification is conducted after application submission, and merit lists are prepared based on academic performance and entrance exam scores.

Admission Timeline for 2026-27

Event	Date
Application Submission Deadline	August 15, 2026 (Tentative)
Document Verification	August 20 - August 31, 2026 (Tentative)
Merit List Declaration	September 5, 2026 (Tentative)
Counselling and Seat Allocation	September 10 - September 15, 2026 (Tentative)
Fee Payment Deadline	September 20, 2026 (Tentative)
Classes Commencement	August 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree from a recognized university with minimum 45 percent marks (40 percent for SC/ST candidates)
Valid CAT/MAT score (optional but preferred)
Work experience is an added advantage but not mandatory
Valid graduation certificate and mark sheets required at the time of admission

Admission Process

Download the application form from the official IFTM University website or collect it from the admission office
Fill the application form with accurate personal and academic details
Submit the form along with required documents (mark sheets, degree certificate, ID proof, photographs, entrance exam score if applicable)
Pay the application fee (Rs. 5,000) via cash or demand draft
Attend document verification on the scheduled date
Merit list will be published based on academic performance and entrance exam scores
Selected candidates must confirm their seat by paying the admission fee
Complete registration and hostel allocation if applicable

IFTM University MBA Marketing Scholarships 2026

IFTM University offers multiple scholarship schemes to support meritorious and economically disadvantaged students. Merit-based scholarships are awarded to students based on their graduation scores and entrance exam performance, ranging from 10 percent to 50 percent fee waiver. Additionally, the university provides scholarships for SC/ST candidates and other reserved categories as per government guidelines. A special 10 percent scholarship is available for girl students across all programs. The Navya Scholarship Scheme is also available for eligible candidates.

Scholarship Options

Scholarship Type	Eligibility	Benefit
Merit Scholarship	60-64.99 percent marks	10 percent Fee Waiver
Merit Scholarship	65-69.99 percent marks	15 percent Fee Waiver
Merit Scholarship	70-74.99 percent marks	20 percent Fee Waiver
Merit Scholarship	75-79.99 percent marks	25 percent Fee Waiver
Merit Scholarship	80-89.99 percent marks	30 percent Fee Waiver
Merit Scholarship	90 percent and above	50 percent Fee Waiver
Girl Student Scholarship	All girl students	10 percent Fee Waiver
SC/ST Scholarship	Family income less than Rs. 2.5 Lakh per annum	As per Government norms
OBC/Minority Scholarship	Family income less than Rs. 2 Lakh per annum	As per Government norms
Navya Scholarship Scheme	Eligible candidates	Variable amount for eligible candidates

Merit scholarships are valid for the first year and may continue in subsequent years if the student scores minimum 75 percent marks.
Scholarships are not applicable for certain programs as per university policy.
Application deadlines and detailed eligibility criteria are available on the university website.
Contact the scholarship office at 05912550208 or 05912360818 for more information.

IFTM University MBA Marketing Placement 2026

IFTM University has a dedicated Training and Placement Cell that facilitates excellent career opportunities for MBA Marketing graduates. The university maintains strong connections with leading multinational companies, FMCG organizations, and marketing consulting firms. MBA Marketing graduates have secured positions in marketing management, brand management, digital marketing, and market research roles. The median salary package for MBA graduates ranges from Rs. 4.0 to 6.5 LPA, with opportunities in both government and private sectors. The university organizes regular placement drives and skill development workshops to enhance employability.

Placement Statistics

Placement Metric	Details
Average Placement Rate	85-90 percent
Median Salary Package	Rs. 4.0 - 6.5 LPA
Highest Package	Rs. 15 LPA
Top Recruiting Sectors	FMCG, IT, E-commerce, Retail, Consulting
Major Recruiters	Fortune 500 Companies, Multinational Corporations, Marketing Consulting Firms
Higher Education Opportunities	PhD programs, Executive Education

IFTM University MBA Marketing FAQs

Ques. Is an entrance exam required for MBA Marketing admission at IFTM University?

Ans. While IFTM University accepts applications based on graduation scores, having a valid CAT or MAT score is preferred and can strengthen your application. The university follows a merit-based selection process that considers both academic performance and entrance exam scores. Candidates without entrance exam scores can still apply based on their graduation marks.

Ques. What is the difference between MBA Marketing and other MBA specializations?

Ans. MBA Marketing specifically focuses on marketing strategy, consumer behavior, brand management, and digital marketing. Unlike general MBA programs, Marketing specialization provides in-depth knowledge of marketing functions, market research, customer relationship management, and contemporary digital marketing practices. This specialization is ideal for those interested in pursuing careers specifically in marketing management.

Ques. What career opportunities are available for MBA Marketing graduates from IFTM University?

Ans. MBA Marketing graduates from IFTM have excellent career prospects in marketing management, brand management, digital marketing, market research, and product management. The university's placement cell actively connects students with leading FMCG companies, IT firms, e-commerce organizations, and marketing consulting firms. The median salary package ranges from Rs. 4.0 to 6.5 LPA, with the highest package reaching Rs. 15 LPA.

Ques. Are there any scholarships available for MBA Marketing students?

Ans. Yes, IFTM University offers merit-based scholarships ranging from 10 percent to 50 percent fee waiver based on graduation scores and entrance exam performance. Additionally, scholarships are available for SC/ST candidates, OBC/Minority categories, and a special 10 percent scholarship for girl students. Eligibility criteria and application procedures are available on the university website.

Ques. Is the MBA Marketing program offered in distance mode or only full-time?

Ans. The MBA Marketing program at IFTM University is offered in full-time mode only, requiring regular on-campus attendance. Students are expected to participate actively in case studies, simulations, industry projects, and classroom discussions. This full-time format ensures comprehensive learning, networking opportunities, and better interaction with faculty and peers.

Ques. What skills will I develop during the MBA Marketing program?

Ans. MBA Marketing students at IFTM University develop advanced skills in marketing strategy, consumer behavior analysis, digital marketing, and marketing analytics. The program emphasizes strategic thinking, creative problem-solving, communication, and leadership skills. Students also gain expertise in contemporary marketing practices, brand management, and market research methodologies, making them suitable for senior marketing roles in diverse industries.

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IFTM University Moradabad MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

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