Content Curator | Updated on - Oct 3, 2026

The Bachelor of Business Administration [BBA] {Hons.} (Business Psychology) is a 4-year full-time undergraduate programme offered by Amity Business School (ABS), Amity University Mumbai. It is a unique interdisciplinary programme that combines core business management education with the principles of psychology, covering consumer behaviour, organisational behaviour, human resource psychology, behavioural science, and decision-making. Delivered under the NEP 2020 framework, the programme leads to an Honours degree, making graduates eligible for a 1-year Master's programme. The total course fee is Rs. 13.68 Lakhs for the full 4-year duration. The programme is offered on campus at the Panvel campus (Mumbai-Pune Expressway) and is popular among students who wish to understand the human side of business, making it particularly relevant for careers in HR, marketing, consumer insights, organisational consulting, and people management.

Admissions for the 2026 batch are currently ongoing. The application window for BBA/BBM programmes is open from November 1, 2025 to March 31, 2026. Students are advised to apply early as seats are limited and offers are rolled out on a rolling basis.

Key Points

BBA (Business Psychology) is a distinctive interdisciplinary programme that blends business management with psychology, making graduates uniquely equipped to understand human behaviour in organisational and consumer contexts.
The curriculum covers consumer behaviour, organisational behaviour, HR psychology, behavioural science, social psychology, and business decision-making, in addition to core management subjects.
Under NEP 2020, students who complete 4 years earn an Honours degree and are eligible for a 1-year MBA, while those who exit after 3 years receive a regular Bachelor's degree.
The programme is offered by Amity Business School (ABS), Mumbai, which has strong industry connections with leading HR, consulting, marketing, and consumer research firms.
Students with 80% or above in Class XII are eligible for Direct Admission (no entrance test required).
The campus is located on the Mumbai-Pune Expressway, Panvel, approximately 45-50 km from South Mumbai.
Business Psychology graduates are in demand across HR, talent management, consumer insights, marketing research, and organisational development functions.

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

Amity Mumbai BBA Fees

The BBA {Hons.} (Business Psychology) programme at Amity University Mumbai has a total tuition fee of Rs. 13.68 Lakhs for the 4-year course, payable at Rs. 1,71,000 per semester (8 semesters). The first year fee amounts to Rs. 3.42 Lakhs. Hostel accommodation is optional and available separately at Rs. 1,95,000 per annum for AC rooms (2026 session). The total cost including hostel for 4 years is approximately Rs. 24.9 Lakhs.

Fee Breakdown

Fee Component	Per Semester	Total (4 Years / 8 Semesters)
Tuition Fee	Rs. 1,71,000	Rs. 13,68,000
Total Academic Fee	Rs. 1,71,000	Rs. 13,68,000
Total Fees (without Hostel)		Rs. 13,68,000

Hostel Fees (Optional)

Hostel Component	Amount
AC Room (per annum)	Rs. 1,95,000
One-time Hostel Security Deposit	Rs. 15,000
Total Hostel Cost (4 years)	Rs. 7,80,000 + Rs. 15,000 (one-time)

Hostel fee is inclusive of boarding and laundry charges.
Multi-cuisine cafeterias are available separately on campus.
On-admission scholarships are applicable in the 1st year only; continuation scholarship rules apply from 2nd year onwards.
EMI facility is available through GrayQuest (contact: amity@grayquest.com or 08044633885).
Education loans are available through Amity's tie-ups with premier banks.
Fee refund is subject to AUUP Withdrawal Guidelines.
The fee shown is for the General (Non-Sponsored) category.

Amity Mumbai BBA Admission 2026

Admissions to BBA {Hons.} (Business Psychology) at Amity University Mumbai for 2026 are currently open and ongoing. The process is student-centric and largely online. Candidates with 80% or above in Class XII are directly admitted without an entrance test. Others can apply using their Class XII scores, and if required, appear for the Amity Common Admission Test (AMCAT). Conditional admission offer letters are issued to students whose Class XII results are awaited.

College Admission Dates

Event	Date
Application Window Opens	November 1, 2025
Application Deadline (BBA/BBM)	March 31, 2026
Admission Offer Letters (Rolling Basis)	Ongoing
Batch Commencement (Tentative)	July 2026

Entrance Exam Dates

Exam	Relevance	Remarks
AMCAT (Amity Common Admission Test)	Mandatory if not qualifying for Direct Admission	Conducted by Amity; schedule available on admission microsite
SAT (CollegeBoard)	Accepted for UG admissions	Valid SAT scores accepted in lieu of AMCAT

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed Class 10+2 (or equivalent) from a recognised board (CBSE/ISC/State Board) with a minimum aggregate of 50%.
Physical Education, Fine Arts, Performing Arts, Vocational, and other non-written subjects are excluded from aggregate computation.
Candidates with 80% or above in Class XII qualify for Direct Admission (no entrance test required).

Admission Process

Step 1: Fill the online application form at portal.amity.edu and enter Class XII board marks.
Step 2: Check the admission microsite regularly for offer letter status.
Step 3: If Class XII results are awaited, a conditional admission offer letter is issued.
Step 4: Candidates not qualifying for Direct Admission may appear for AMCAT (Amity Common Admission Test).
Step 5: Accept the offer and pay the semester fee to confirm admission.
Step 6: Report to campus on the commencement date with required documents.
Minimum 75% attendance is mandatory to appear in end-semester examinations.

Amity Mumbai BBA Scholarships 2026

Amity University Mumbai offers merit-based on-admission scholarships for UG students, applicable in the 1st year based on Class XII aggregate scores. Continuation scholarships from 2nd year onwards are based on academic performance (CGPA). Students are also eligible for government scholarships and education loans through Amity's banking tie-ups.

Scholarship Details

Scholarship	Eligibility Criteria	Benefit
100% On-Admission Scholarship	Min. 93% aggregate in Class XII (CBSE/ISC/State Board, 2023/2024/2025)	Full tuition fee waiver for Year 1
50% On-Admission Scholarship	Min. 88% aggregate in Class XII	50% tuition fee waiver for Year 1
25% On-Admission Scholarship	Min. 75% aggregate in Class XII	25% tuition fee waiver for Year 1
Amity Alumni Advantage	Amity alumni continuing higher education (pass-outs of 2024/2025/2026)	10% fee concession (check Mumbai campus applicability)

Physical Education, Fine Arts, Performing Arts, Vocational, and non-written subjects are excluded from aggregate computation for scholarship eligibility.
On-admission scholarships are applicable in Year 1 only.
Continuation scholarships from Year 2 onwards are based on CGPA performance.
Scholarship policy: amity.edu/mumbai/scholarship-scheme
Students may also apply for state government scholarships (Maharashtra) and central government scholarships (NSP portal) based on category and income criteria.

Amity Mumbai BBA Placement 2026

Amity Business School Mumbai has a dedicated Corporate Resource Centre (CRC) that actively facilitates placements for BBA students. BBA (Business Psychology) graduates are well-suited for roles in HR, talent acquisition, consumer insights, marketing research, and organisational development. The 2024-25 placement season saw 550+ companies participate, with 88.8% of university students placed overall. Key recruiters across HR, consulting, and marketing domains include Deloitte, EY, KPMG, Accenture, HDFC Bank, Axis Bank, Aditya Birla Group, McKinley Rice, and various consumer research and HR consulting firms. Graduates typically find roles as HR Executive, Talent Acquisition Specialist, Consumer Insights Analyst, Organisational Development Trainee, and Marketing Research Executive.

Placement Statistics

Placement Metric	2024-25 Data
Overall University Placement Rate	88.8%
Highest Package (ABS)	14.8 LPA
Average Package (BBA Business Psychology)	4.5 - 7 LPA
Key Recruiters	Deloitte, EY, KPMG, Accenture, HDFC Bank, Axis Bank, Aditya Birla Group, McKinley Rice
Typical Roles	HR Executive, Talent Acquisition Specialist, Consumer Insights Analyst, Organisational Development Trainee, Marketing Research Executive

Amity Mumbai BBA FAQs

Ques. What is BBA (Business Psychology) and how is it different from a regular BBA or a Psychology degree?

Ans. BBA (Business Psychology) is an interdisciplinary programme that combines business management with psychology. Unlike a regular BBA which focuses on management, marketing, finance, and HR, this programme specifically integrates psychological principles into business contexts, covering consumer behaviour, organisational behaviour, HR psychology, and behavioural decision-making. It is also different from a pure Psychology degree (BA/BSc Psychology) as it retains the business management core, making graduates employable in both business and people-focused roles.

Ques. What career options are available after BBA {Hons.} (Business Psychology) from Amity Mumbai?

Ans. Graduates can pursue careers in HR and talent management, consumer insights and market research, organisational development, marketing, advertising, and management consulting. Common entry-level roles include HR Executive, Talent Acquisition Specialist, Consumer Insights Analyst, Organisational Development Trainee, and Marketing Research Executive. Many graduates also pursue MBA (HR) or MBA (Marketing) for senior roles, or pursue a Master's in Applied Psychology or Organisational Psychology.

Ques. Is Psychology background required for BBA (Business Psychology) at Amity Mumbai?

Ans. No prior Psychology background is required. The minimum eligibility is 50% aggregate in Class XII from any stream (Science, Commerce, or Arts). The programme introduces psychology concepts from scratch in the context of business, so students from any background can enrol. Students with a prior interest in human behaviour, consumer psychology, or HR will find the programme particularly engaging.

Ques. Can I pursue an MBA (HR) or MBA (Marketing) after this 4-year BBA {Hons.}?

Ans. Yes. The 4-year BBA {Hons.} under NEP 2020 makes graduates eligible for a 1-year Master's programme (including MBA HR or MBA Marketing) instead of the standard 2-year MBA. For MBA admissions at other universities, you would still need to appear for CAT/MAT/XAT or other relevant entrance exams. The BBA (Business Psychology) background is particularly well-suited for MBA (HR) and MBA (Marketing) specialisations.

Ques. How does BBA (Business Psychology) compare to BBA (Business Analytics) at Amity Mumbai?

Ans. Both programmes have the same total fee of Rs. 13.68 Lakhs for 4 years and the same eligibility (50% in Class XII). BBA (Business Analytics) focuses on data-driven decision-making using statistical and analytical tools, while BBA (Business Psychology) focuses on understanding human behaviour in business contexts. Students interested in data and technology should opt for Business Analytics, while those interested in people, behaviour, and human-centric roles should opt for Business Psychology.

Ques. Is the campus actually in Mumbai? I have heard it is in Panvel, which is far from the city.

Ans. The campus is located on the Mumbai-Pune Expressway, Bhatan, Post Somathne, Panvel, Maharashtra 410206. While it is officially called Amity University Mumbai, the campus is approximately 45-50 km from South Mumbai and about 20-25 km from Navi Mumbai. Students commuting from Mumbai city should factor in travel time. On-campus hostel accommodation is available at Rs. 1,95,000 per annum (AC rooms, 2026 session), which many outstation students prefer.

Amity University Mumbai BBA {Hons.} Business Psychology: Fees 2026, Course Duration, Dates, Eligibility

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