Content Curator | Updated on - Jun 22, 2026

The Bachelor of Design [B.Des] (Fashion Communication) at Amity University Mumbai is a 4-year full-time undergraduate programme offered by the Amity School of Fashion Technology (ASFT), with Programme Code 17811. The programme is designed to train students in the art and business of communicating fashion across multiple media platforms, covering fashion illustration, fashion photography, fashion PR, creative direction, journalism and content writing, fashion event management, creative advertising, digital marketing, and broadcast media. The total fees for the programme are Rs. 5.2 Lakhs for the entire 4-year duration, with a per-semester fee of Rs. 65,000 in the first year. Admission is merit-based with no mandatory entrance exam, and the programme is offered on-campus at Amity University Mumbai, Panvel. The course is popular among students who aspire to work at the intersection of fashion and media, including roles in fashion journalism, fashion PR, brand communication, digital content creation, and fashion event management, with Mumbai being India's fashion and media capital.

Admissions for the 2026 batch are currently open. Applications are being accepted from November 2025 through March 31, 2026. Students are encouraged to apply early as seats are limited and conditional offer letters are issued to students awaiting Class 12 results.

Key Points

The programme uniquely bridges fashion design and mass communication, covering fashion illustration, fashion photography, fashion PR, creative direction, journalism, content writing, event management, creative advertising, and broadcast media, making it one of the most versatile fashion programmes at Amity Mumbai.
Dedicated media and communication subjects include Fashion Photography (Semester 4), Fashion Public Relations (Semester 4), Creative Direction (Semester 5), Journalism and Content Writing (Semester 5), Fashion Editorial Styling (Semester 6), Fashion Event Management (Semester 7), Creative Advertising (Semester 7), and Project: Broadcast Media and Fashion (Semester 7).
The programme includes CAD for Blogging Design (Semester 5), E-Commerce and Digital Marketing (Semester 7), and Advanced Digital Portfolio and 3D Design (Semester 7), equipping students with digital content creation and marketing skills.
Subjects like Sustainable Fashion and Green Innovation (Semester 6) and The Business of Luxury Fashion (Semester 6) prepare students for both ethical and premium segments of the fashion industry.
A mandatory Summer Internship (evaluated in Semester 7) and a final-semester Fashion Industry Projects module (Semester 8, 16 credits) provide hands-on industry exposure.
The programme covers Consumer Psychographics (Semester 7) and Media Studies in Fashion (Semester 7), providing a strong understanding of fashion audiences and media strategy.
Students can learn foreign languages (French, German, Spanish) and choose from minor tracks in filmmaking, photography, and other disciplines.
The programme is offered at one of India's most affordable fees for a fashion communication degree, at Rs. 5.2 Lakhs for 4 years, compared to Rs. 8.4 Lakhs at Amity Noida and Rs. 9.54 Lakhs at Amity Gurgaon.

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Fees
Admission
Scholarships
Placements
FAQs

Amity Mumbai B.Des Fashion Communication Fees

The total fees for the B.Des. (Fashion Communication) programme at Amity University Mumbai is Rs. 5.2 Lakhs for the complete 4-year duration. The per-semester tuition fee is Rs. 65,000, which amounts to Rs. 1,30,000 per year. The 2026 fee structure reflects an increase of Rs. 32,000 from the 2025 fee of Rs. 4.88 Lakhs. Hostel fees are charged separately and are not mandatory for day scholars.

Fee Structure

Fee Component	Per Semester (Rs.)	Total (4 Years / 8 Semesters) (Rs.)
Tuition Fee	65,000	5,20,000
Total Academic Fee	65,000	5,20,000
Hostel Fee (optional, approx.)	70,000	5,60,000
Total Fees (without Hostel)	65,000	5,20,000
Total Fees (with Hostel)	1,35,000	10,80,000

Hostel fee is optional and not included in the Total Fees figure.
Students opting for hostel accommodation will incur additional charges of approximately Rs. 70,000 per semester.
A security deposit (refundable) is collected at the time of hostel admission.
Education loan facilities are available through tie-ups with leading banks.
Merit-based scholarships (25%, 50%, 100%) are available based on Class 12 aggregate marks and are applicable in the first year only.
Application form fee is currently waived as per the university's COVID-19 humanitarian measure.

Amity Mumbai B.Des Fashion Communication Admission 2026

Admissions to the B.Des. (Fashion Communication) programme at Amity University Mumbai for the 2026 batch are currently open. The process is merit-based and student-centric, allowing students to apply online. No mandatory entrance exam is required; however, students with 80% or above in Class 12 are eligible for direct admission without any entrance test. Conditional offer letters are issued to students whose Class 12 results are awaited.

College Admission Dates

Event	Date
Application Window Opens	November 1, 2025
Last Date to Apply	March 31, 2026
Conditional Offer Letters (for awaiting results)	Ongoing
Batch Commencement (tentative)	July/August 2026

Entrance Exam Dates

Exam	Registration Dates	Exam Date	Result Date
CUET UG 2026	January 3 - February 26, 2026	May 11 - May 31, 2026	July 4, 2026 (tentative)

Note: Amity University Mumbai does not mandate CUET scores for B.Des admission. The university primarily considers Class 12 board marks for admission. CUET scores may be used as part of the merit-based selection process if submitted.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed Class 10+2 (or equivalent) from a recognised board (CBSE/ISC/State Boards).
No minimum percentage is specified for general eligibility; however, merit-based scholarships require a minimum of 75% aggregate.
Physical Education, Fine Arts, Performing Arts, Vocational, and non-written subjects are excluded from aggregate computation for scholarship purposes.
Students with 80% or above aggregate in Class 12 are eligible for Direct Admission (no entrance test required).

Admission Process

Step 1: Fill the online application form at the Amity University Mumbai Admission Microsite (portal.amity.edu) and enter Class 12 board marks.
Step 2: Check the admission microsite regularly for updates on offer letters and admission status.
Step 3: Conditional offer letters are issued to students whose Class 12 results are awaited.
Step 4: Upon receiving the offer letter, complete the fee payment and document submission process.
Step 5: Attend orientation and commence the programme as per the academic calendar.
For queries, contact: Admission Helpline: 7303-396-396 | Email: admissions@mum.amity.edu | WhatsApp: +91 7045780129

Amity Mumbai B.Des Fashion Communication Scholarships 2026

Amity University Mumbai offers merit-based on-admission scholarships to UG students based on their Class 12 aggregate marks. These scholarships are applicable in the first year only; continuation scholarships from the second year onwards are governed by separate rules based on academic performance. Students with strong Class 12 scores can benefit significantly, with scholarships ranging from 25% to 100% of the tuition fee.

Scholarship Details

Scholarship	Eligibility Criteria (Class 12 Aggregate)	Scholarship Amount
100% Merit Scholarship	Minimum 93% aggregate (CBSE/ISC/State Boards 2023/2024/2025)	100% of tuition fee (1st year)
50% Merit Scholarship	Minimum 88% aggregate (CBSE/ISC/State Boards 2023/2024/2025)	50% of tuition fee (1st year)
25% Merit Scholarship	Minimum 75% aggregate (CBSE/ISC/State Boards 2023/2024/2025)	25% of tuition fee (1st year)

Physical Education, Fine Arts, Performing Arts, Vocational, and non-written subjects are excluded from aggregate computation for scholarship eligibility.
On-admission scholarships are applicable in the 1st year only.
Continuation scholarship rules apply from the 2nd year onwards based on academic performance.
Scholarship amounts are applied against the tuition fee component only.
Students are advised to check the official scholarship policy at amity.edu/mumbai/scholarship-scheme for the latest terms and conditions.

Amity Mumbai B.Des Fashion Communication Placement 2026

The Amity School of Fashion Technology (ASFT) at Amity University Mumbai has a dedicated Corporate Resource Centre (CRC) that facilitates placements and internships for B.Des. (Fashion Communication) students. Graduates of this programme are well-suited for roles in fashion media, brand communication, digital marketing, fashion PR, and event management. Key recruiters from the ASFT placement ecosystem include Marks & Spencer, Anita Dongre, Shantanu & Nikhil, Arvind, Shoppers Stop, Westside, and leading media and advertising agencies. Students have also interned with brands like Pantaloons, H&M, Zara, and D'Decor. The programme's strong focus on digital content, advertising, and media makes graduates particularly relevant for e-commerce companies, fashion magazines, and digital agencies.

Placement Details

Placement Metric	Details
Key Recruiters	Marks & Spencer, Anita Dongre, Shantanu & Nikhil, Arvind, Shoppers Stop, Westside, Pantaloons, H&M, Zara, D'Decor
Key Roles	Fashion Journalist, Fashion PR Executive, Brand Communication Manager, Creative Director, Fashion Event Manager, Digital Content Creator, Fashion Blogger/Influencer, Visual Merchandiser
Internship Duration	8 weeks (after 3rd year)
Placement Rate (University Overall)	88.8% (2024-25)

Course-specific placement data for B.Des. (Fashion Communication) is not separately published.
The above figures are based on ASFT placement records and industry benchmarks.

Amity Mumbai B.Des Fashion Communication FAQs

Ques. What is the difference between B.Des. (Fashion Communication) and B.Des. (Fashion Styling & Image Design) at Amity Mumbai?

Ans. Both programmes are offered by ASFT and share a common first-year foundation. B.Des. (Fashion Communication) has a stronger focus on media, journalism, advertising, event management, and brand communication, making it ideal for students who want to work in fashion media, PR, and marketing. B.Des. (Fashion Styling & Image Design) focuses more on personal styling, image design, and visual storytelling. If you want to write about fashion, manage fashion events, or work in fashion PR and advertising, choose Fashion Communication. If you want to style people and shoots, choose Fashion Styling & Image Design.

Ques. Does the B.Des. (Fashion Communication) programme cover digital marketing and social media?

Ans. Yes. The programme includes CAD for Blogging Design (Semester 5), Journalism and Content Writing (Semester 5), E-Commerce and Digital Marketing (Semester 7), Advanced Digital Portfolio and 3D Design (Semester 7), and Project: Broadcast Media and Fashion (Semester 7). These subjects equip students with skills for digital fashion content creation, fashion blogging, influencer marketing, e-commerce styling, and social media brand management, which are among the fastest-growing career areas in fashion today.

Ques. Is Fashion Event Management taught in this programme?

Ans. Yes. Fashion Event Management is a dedicated subject in Semester 7 of the B.Des. (Fashion Communication) programme. Students learn the planning, execution, and management of fashion shows, brand launches, fashion weeks, and other fashion events. This is complemented by Creative Advertising (Semester 7) and Media Studies in Fashion (Semester 7), giving students a comprehensive understanding of fashion event communication and promotion.

Ques. What career options are available after B.Des. (Fashion Communication) from Amity Mumbai?

Ans. Graduates can pursue careers as Fashion Journalist, Fashion PR Executive, Brand Communication Manager, Creative Director, Fashion Event Manager, Digital Content Creator, Fashion Blogger/Influencer, Visual Merchandiser, Fashion Copywriter, and Social Media Manager for fashion brands. Mumbai's thriving fashion, media, and advertising industry offers excellent opportunities. Key employers include fashion brands, media houses, advertising agencies, PR firms, e-commerce companies, and fashion magazines.

Ques. How is B.Des. (Fashion Communication) different from a Mass Communication or Journalism degree?

Ans. A Mass Communication or Journalism degree covers all sectors of media broadly. B.Des. (Fashion Communication) is a specialised degree that combines fashion design education with communication skills, specifically tailored to the fashion industry. Students learn fashion illustration, textiles, trend forecasting, and fashion history alongside journalism, PR, advertising, and digital marketing. This dual expertise makes graduates uniquely qualified for roles at the intersection of fashion and media, which a generic mass communication degree cannot provide.

Ques. Does the programme include any live projects or industry exposure?

Ans. Yes. The programme includes multiple live project components: Fashion and Textiles Trend Research Project (Semester 3), Industry Interaction Report and Presentation (Semester 5), Design Colloquium (Semester 6), Summer Internship (Semester 7, 6 credits), and the final Fashion Industry Projects module (Semester 8, 16 credits). Students also undertake Industrial Visits in Semesters 3, 4, 5, and 6. The CRC team at ASFT facilitates internships with leading fashion brands, media houses, and advertising agencies.

Amity University Mumbai B.Des Fashion Communication: Fees 2026, Course Duration, Dates, Eligibility

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