Content Curator | Updated on - Oct 3, 2026

The M.A. (Fashion Retail Management) at Amity University Mumbai is a 2-year full-time postgraduate programme offered by the Amity School of Fashion Technology (ASFT) on the Mumbai campus. The programme is designed to equip students with expertise in fashion business, brand management, retail operations, merchandising, digital retail, and entrepreneurship. With a total tuition fee of Rs. 3,28,000, it is one of the more affordable fashion management programmes at Amity Mumbai. The programme is popular among graduates aspiring to careers in fashion retail, brand management, visual merchandising, and fashion entrepreneurship. Mumbai's position as India's fashion and retail hub makes this programme highly relevant for industry exposure and placements.

Admissions for the 2026 batch are currently ongoing, with the application window open from November 1, 2025 to March 31, 2026. Selection is based on a Personal Interview, and any graduate is eligible to apply.

Key Points

Offered by Amity School of Fashion Technology (ASFT), Mumbai, a dedicated fashion school with strong industry linkages in India's fashion retail and brand management ecosystem.
The curriculum covers the full spectrum of fashion retail: Fashion Business & Brand Management, Fashion Marketing & Merchandising, Visual Merchandising, Fashion Retail Store Operations, Digital Retail & Merchandising (including CAD, UX, UI, AR), and Customer Relationship Management.
Students undertake a Summer Internship (evaluated in Semester 3) and a major Industry Project in Semester 4 (20 credits), ensuring deep practical engagement with the fashion retail industry.
The programme includes Entrepreneurship & Strategic Project Management, making it suitable for students aspiring to launch their own fashion businesses.
Courses on Green Technology & Sustainable Fashion and IPR (Intellectual Property Rights) reflect the programme's alignment with contemporary industry priorities.
Semester 4 is entirely dedicated to an Industry Project, providing students with a significant real-world portfolio piece.

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Highlights
Fees
Admission
Scholarships
FAQs

Amity Mumbai MA Fees

The M.A. (Fashion Retail Management) programme at Amity University Mumbai has a total tuition fee of Rs. 3,28,000 for the 2-year programme, payable in 4 semesters at Rs. 82,000 per semester. Hostel accommodation is available on campus at an additional cost of approximately Rs. 1,10,000 to Rs. 1,50,000 per year (not mandatory).

Fee Structure

Fee Component	Per Semester (Rs.)	Total for 2 Years (Rs.)
Tuition Fee	82,000	3,28,000
Total Academic Fee	82,000	3,28,000
Hostel Fee (Optional)	55,000 - 75,000 (approx.)	2,20,000 - 3,00,000 (approx.)
Total Fees (without Hostel)	-	3,28,000
Total Fees (with Hostel)	-	5,48,000 - 6,28,000

A refundable Academic Security Deposit of Rs. 20,000 is payable at the time of admission (refundable on completion/withdrawal as per university norms).
Hostel fees are not mandatory; students may opt for off-campus accommodation.
Fees are subject to revision by the university each academic year.
Education loan facilities are available through tie-ups with leading banks.
Students are required to pay the full fees initially; scholarship amounts (if applicable) are adjusted against Semester II payment.

Amity Mumbai MA Admission 2026

Admissions to the M.A. (Fashion Retail Management) programme at Amity University Mumbai for the 2026 batch are currently open. The application process is online and selection is based on a Personal Interview. Any graduate is eligible to apply, making this an accessible programme for students from fashion design, management, commerce, arts, and other backgrounds. The batch typically commences in July/August.

College Admission Dates

Event	Date
Application Window Opens	November 1, 2025
Application Deadline	March 31, 2026
Personal Interview (Rolling Basis)	Ongoing (post application)
Batch Commencement (Tentative)	July/August 2026

Entrance Exam Dates

Exam	Event	Date
CUET PG 2026	Registration	December 14, 2025 - January 25, 2026
CUET PG 2026	Admit Card	March 3, 2026
CUET PG 2026	Exam Date	March 6 - March 27, 2026
CUET PG 2026	Result	May 6, 2026

Note: Amity University Mumbai conducts its own selection process (Personal Interview) for M.A. Fashion Retail Management and does not mandate CUET PG scores. CUET PG scores may be considered as supplementary merit criteria.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must hold a Bachelor's degree (any discipline) of minimum 3 years duration from a recognised university under the 10+2+3 pattern.
Minimum aggregate of 50% marks in graduation (as per general Amity norms for PG programmes).
Candidates appearing in their final year of graduation are also eligible to apply provisionally.

Admission Process

Step 1: Fill the online application form at portal.amity.edu.
Step 2: Upload required documents (graduation marksheets, ID proof, photograph).
Step 3: Appear for a Personal Interview (conducted on campus or online).
Step 4: Receive offer letter upon selection.
Step 5: Pay the semester fee and complete the registration/reporting formalities.
Step 6: Batch commences in July/August 2026.

Amity Mumbai MA Scholarships 2026

Amity University Mumbai offers merit-based scholarships for PG programmes under the Amity Scholarship Scheme. For the M.A. (Fashion Retail Management) programme, scholarships are available based on Class XII and graduation academic performance. The scholarships are applicable on tuition fees only and are granted for the first year, with continuation subject to academic performance. Note that Fast Track Admission cum-Scholarship is not applicable for Fashion programmes as per Amity policy; however, merit-based PG scholarships may still be available.

Scholarship Details

Scholarship	Eligibility Criteria	Amount
Amity PG Merit Scholarship - 100%	93% and above in Class XII (CBSE/ISC/State Board) AND 80% and above in Graduation	100% of tuition fee (1st year)
Amity PG Merit Scholarship - 50%	88% and above in Class XII (CBSE/ISC/State Board) AND 75% and above in Graduation	50% of tuition fee (1st year)
Sports Scholarship - 100%	International Sports Participant (IOC/MYAS recognised events)	100% of tuition fee
Sports Scholarship - 50%	National Medal Winner (Gold/Silver/Bronze)	50% of tuition fee
Sports Scholarship - 25%	National Level Participant	25% of tuition fee
Martyr's Scholarship - 100%	Wards of deceased defence/paramilitary personnel (in line of duty)	100% of tuition fee

Scholarships are applicable on academic/tuition fees only and do not cover Security Deposit or Hostel/Boarding charges.
Fast Track Admission cum-Scholarship is not applicable for Fashion programmes as per Amity policy.
Students must submit the Amity Application Form by August 31, 2026 to be considered for scholarship.
Scholarship documents must be submitted to the Admissions Office latest by October 31 of the admission year.
Students are required to pay full fees initially; scholarship amounts are adjusted against Semester II payment.
Continuation of scholarship in the 2nd year is subject to the Amity University Scholarship Policy.
Limited scholarship seats are available on a first-come-first-serve basis.
Grant of scholarship is subject to approval of the Scholarship Committee.

Amity Mumbai MA FAQs

Ques. What is the difference between M.A. Fashion Retail Management and M.A. Fashion Communication & Journalism at Amity Mumbai?

Ans. M.A. Fashion Retail Management focuses on the business and retail side of fashion, including brand management, merchandising, retail store operations, digital retail, and entrepreneurship. M.A. Fashion Communication & Journalism focuses on the media and communication side, including fashion PR, journalism, photography, and content creation. Students interested in fashion business and retail careers should choose Fashion Retail Management, while those interested in fashion media and communication should opt for Fashion Communication & Journalism.

Ques. Is M.A. Fashion Retail Management at Amity Mumbai equivalent to an MBA in Fashion Management?

Ans. M.A. Fashion Retail Management is a postgraduate arts degree with a strong focus on fashion retail and brand management. While it covers several management topics (brand management, financial management, entrepreneurship, CRM), it is not equivalent to an MBA. An MBA in Fashion Management would have a broader management curriculum. However, for students specifically interested in fashion retail careers, the M.A. programme provides more specialised and industry-relevant training.

Ques. What career opportunities are available after M.A. Fashion Retail Management from Amity Mumbai?

Ans. Graduates can pursue careers as Fashion Retail Managers, Brand Managers, Visual Merchandisers, Fashion Buyers, Merchandising Managers, Fashion Entrepreneurs, E-commerce Managers for fashion brands, and Customer Relationship Managers. Key employers include fashion retail chains (Zara, H&M, Lifestyle, Shoppers Stop), fashion brands, e-commerce platforms (Myntra, Nykaa Fashion, AJIO), and fashion startups. Mumbai's fashion retail ecosystem offers strong placement opportunities.

Ques. Does the M.A. Fashion Retail Management programme cover e-commerce and digital retail?

Ans. Yes, the programme includes a dedicated course on Digital Retail & Merchandising (covering CAD, UX, UI, and AR) in Semester 2, and Social Media and Digital Marketing in Semester 3. This ensures students are equipped with the digital skills required in today's omnichannel fashion retail environment.

Ques. What is the Industry Project in Semester 4 of M.A. Fashion Retail Management at Amity Mumbai?

Ans. The Industry Project in Semester 4 carries 20 credits and is the culminating work of the programme. Students work on a real-world fashion retail project, which could include developing a brand marketing strategy, creating a retail store concept, designing a digital merchandising plan, or executing a fashion entrepreneurship project. This project is typically done in collaboration with an industry partner and forms the centrepiece of the student's professional portfolio.

Ques. Can I pursue M.A. Fashion Retail Management at Amity Mumbai if I have a non-fashion background?

Ans. Yes, any graduate from a recognised university is eligible to apply, regardless of undergraduate stream. Students from commerce, management, arts, and even science backgrounds can apply. The programme starts with foundational courses in Elements of Design & Fashion and Fashion: Concept to Consumer, which help students from non-fashion backgrounds build the necessary knowledge base. The Personal Interview assesses your interest in fashion retail and business acumen.

Amity University Mumbai MA Fashion Retail Management: Fees 2026, Course Duration, Dates, Eligibility

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