KKMU BBA Marketing FAQs
Ques. What is the eligibility for BBA Marketing at KK Modi University?
Ans. Candidates applying for BBA Marketing at KK Modi University must have passed Class XII (10+2) from any recognised board in any stream with a minimum aggregate of 45%. No entrance examination is required. A 5% relaxation in marks is available for SC/ST/OBC/EWS candidates. Selection is based entirely on Class XII performance, and students from commerce, science, and arts backgrounds are all eligible to apply for the programme.
Ques. What is the total fee for BBA Marketing at KKMU?
Ans. The total programme fee for BBA Marketing at KK Modi University is INR 3,84,000 for the complete 3-year programme at INR 1,28,000 per year. Optional hostel accommodation costs INR 1,76,000 per year and is excluded from the programme fee total. KKMU merit scholarships of up to 100% on tuition are available to students scoring 80% or above in Class XII. Students scoring 60-69.99% in Class XII are eligible for a 25% tuition scholarship.
Ques. What subjects are covered in BBA Marketing at KKMU?
Ans. The BBA Marketing curriculum at KKMU covers core management subjects including financial accounting, principles of management, business law, and economics, along with marketing specialisation courses in consumer behaviour, brand management, advertising and promotion, digital marketing, retail management, marketing research, and sales and distribution management. A mandatory internship is part of the programme to provide real-world marketing exposure across different industries.
Ques. What career roles are available after BBA Marketing from KKMU?
Ans. Graduates of BBA Marketing from KK Modi University can work as Marketing Executive, Brand Associate, Sales Officer, Digital Marketing Coordinator, Market Research Analyst, and Retail Manager in FMCG, retail, e-commerce, media, and consumer goods companies. The BBA Marketing degree provides a foundation for MBA Marketing for those seeking senior brand or category management roles at larger organisations. KKMU’s corporate partnerships support internship and entry-level placement opportunities.
Ques. Is there an entrance exam for BBA Marketing at KKMU?
Ans. No, KK Modi University does not require any standardised entrance exam for BBA Marketing admission. The entire selection process is based on Class XII aggregate marks. Students need to register online at admissions.kkmu.edu.in, pay the application fee of INR 450, and confirm the seat by paying a registration deposit of INR 10,000. KKMU offers two intake sessions per year in July and January.
Ques. Does KKMU offer internship opportunities for BBA Marketing students?
Ans. Yes, KK Modi University’s BBA programme includes a mandatory internship as part of the curriculum. Marketing students gain practical experience through KKMU’s corporate connections with Godfrey Phillips India, Modicare Limited, and Indofil Industries, along with over 50 other companies that recruit from the campus. The university’s 70% experiential learning model also integrates live marketing projects and case studies throughout the 6-semester programme to build practical skills.


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