KK Modi University Bhilai BBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

Bhilai, ChhattisgarhPrivate UniversityEstd 2020
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Collegedunia Team

Content Curator | Updated on - Jul 5, 2026

KK Modi University’s BBA in Marketing is a 3-year full-time undergraduate programme at its Bhilai campus in Chhattisgarh. The programme covers consumer behaviour, brand management, digital channels, and sales strategy. Total programme fee is INR 3,84,000 for the complete duration. Admission is merit-based on Class XII marks with no entrance exam required. The July 2026 session is currently open.

📋 Admission Status: Applications are currently open. Last date to apply is July 2026.


KKMU BBA Marketing Fees 2026

ComponentAmount (INR)
Programme Fee (3 Years)3,84,000
Hostel Charges (Optional)1,76,000
Total Fees (Hostel Charges Separate)3,84,000
  • Programme fee covers 6 semesters over 3 years at INR 1,28,000 per year.
  • Hostel is optional and excluded from the programme fee total.
  • Merit scholarships of up to 100% on tuition are available based on Class XII marks.

KKMU BBA Marketing Admission 2026

EventDate
Academic Session BeginsJuly 2026
  • KKMU conducts two intake sessions per year: July and January.
  • Apply online at admissions.kkmu.edu.in with Class XII certificates and mark sheets.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

  • Pass in Class XII (10+2) from any recognised board in any stream with a minimum 45% aggregate marks.
  • A 5% relaxation in qualifying marks is available for SC/ST/OBC/EWS candidates.
  • No entrance exam is required. Selection is based on Class XII marks.

Admission Process

  • Submit the online application at admissions.kkmu.edu.in with a non-refundable fee of INR 450.
  • Upload Class XII mark sheet, board certificate, and a recent passport-size photograph.
  • Receive merit evaluation from the admissions team based on Class XII aggregate marks.
  • Pay the provisional registration deposit of INR 10,000 via online payment or DD.
  • Complete enrolment at the KKMU Administrative Office as indicated in the offer letter.

✓ Opt for this if

  • You want a marketing career without sitting a management entrance exam.
  • Budget is a primary factor and you qualify for a merit scholarship.
  • You plan to work in FMCG or retail sales in central India after graduation.
  • You prefer a university connected to the Modi Enterprises corporate group.

✗ Skip if

  • You need a high-ranked BBA for metro corporate marketing roles.
  • Placement in top FMCG or consulting firms outside Chhattisgarh is the goal.
  • You prefer a university with a dedicated digital marketing or media lab.
  • IIM entrance or top B-school MBA requires a strong-ranked undergraduate degree.

KKMU BBA Marketing Scholarships 2026

ScholarshipAmountEligibility/Schedule
KKMU Merit Scholarship25% to 100% on tuitionBased on Class XII marks: 100% for 80%+, 75% for 75-79.99%, 50% for 70-74.99%, 25% for 60-69.99%
KKMU Additional Scholarship20% on tuitionSiblings of KKMU students, single girl child, SC/ST/OBC, or defence personnel
Chhattisgarh State Post-Matric ScholarshipAs per state normsSC/ST/OBC domicile students. Apply via the state scholarship portal annually.
NSP Central Sector ScholarshipINR 12,000 per yearTop 20 percentile Class XII students with family income below INR 8 lakh
  • KKMU merit scholarships disbursed at admission based on Class XII marks.
  • Additional 20% discount for siblings of current KKMU students or single girl child.
  • National scholarships via scholarships.gov.in before the annual deadline.

Table of Contents

KKMU BBA Marketing FAQs

Ques. What is the eligibility for BBA Marketing at KK Modi University?

Ans. Candidates applying for BBA Marketing at KK Modi University must have passed Class XII (10+2) from any recognised board in any stream with a minimum aggregate of 45%. No entrance examination is required. A 5% relaxation in marks is available for SC/ST/OBC/EWS candidates. Selection is based entirely on Class XII performance, and students from commerce, science, and arts backgrounds are all eligible to apply for the programme.

Ques. What is the total fee for BBA Marketing at KKMU?

Ans. The total programme fee for BBA Marketing at KK Modi University is INR 3,84,000 for the complete 3-year programme at INR 1,28,000 per year. Optional hostel accommodation costs INR 1,76,000 per year and is excluded from the programme fee total. KKMU merit scholarships of up to 100% on tuition are available to students scoring 80% or above in Class XII. Students scoring 60-69.99% in Class XII are eligible for a 25% tuition scholarship.

Ques. What subjects are covered in BBA Marketing at KKMU?

Ans. The BBA Marketing curriculum at KKMU covers core management subjects including financial accounting, principles of management, business law, and economics, along with marketing specialisation courses in consumer behaviour, brand management, advertising and promotion, digital marketing, retail management, marketing research, and sales and distribution management. A mandatory internship is part of the programme to provide real-world marketing exposure across different industries.

Ques. What career roles are available after BBA Marketing from KKMU?

Ans. Graduates of BBA Marketing from KK Modi University can work as Marketing Executive, Brand Associate, Sales Officer, Digital Marketing Coordinator, Market Research Analyst, and Retail Manager in FMCG, retail, e-commerce, media, and consumer goods companies. The BBA Marketing degree provides a foundation for MBA Marketing for those seeking senior brand or category management roles at larger organisations. KKMU’s corporate partnerships support internship and entry-level placement opportunities.

Ques. Is there an entrance exam for BBA Marketing at KKMU?

Ans. No, KK Modi University does not require any standardised entrance exam for BBA Marketing admission. The entire selection process is based on Class XII aggregate marks. Students need to register online at admissions.kkmu.edu.in, pay the application fee of INR 450, and confirm the seat by paying a registration deposit of INR 10,000. KKMU offers two intake sessions per year in July and January.

Ques. Does KKMU offer internship opportunities for BBA Marketing students?

Ans. Yes, KK Modi University’s BBA programme includes a mandatory internship as part of the curriculum. Marketing students gain practical experience through KKMU’s corporate connections with Godfrey Phillips India, Modicare Limited, and Indofil Industries, along with over 50 other companies that recruit from the campus. The university’s 70% experiential learning model also integrates live marketing projects and case studies throughout the 6-semester programme to build practical skills.

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