KK Modi University Bhilai Bachelor of Business Administration [BBA] Mass Media: Fees 2026, Course Duration, Dates, Eligibility

Ans. Candidates must have passed Class XII from any recognised board in any stream with a minimum of 45% aggregate marks. SC/ST/OBC/EWS candidates require 40%. No separate entrance exam is required. Admission is merit-based on Class XII marks, and shortlisted candidates attend a personal interview conducted by the KKMU School of Management. Students with a strong interest in journalism, advertising, digital media, or communications are encouraged to apply irrespective of the Class XII stream.

Ans. The 3-year BBA Mass Media curriculum covers journalism and news writing, advertising strategy and campaign management, digital media production and content creation, public relations and corporate communications, broadcast media including radio and television production, social media marketing and analytics, media law and ethics, print and digital publishing, photography and videography basics, media management and entrepreneurship, and a final-year media project or internship. Business management fundamentals are integrated with practical media skills across all six semesters.

Ans. Graduates can work as journalists, digital content creators, social media managers, public relations executives, advertising account executives, media planners, broadcast producers, copywriters, communications officers in corporations, and digital marketing specialists. Sectors that hire mass media graduates include print and digital news media, advertising agencies, PR firms, FMCG companies, government communications departments, NGOs, and in-house marketing teams of corporate brands. Many graduates also pursue MBA in Media Management or PGDM in Communications.

Ans. BBA Mass Media and Communications combines journalism and media production skills with a management education framework. While B.A. Mass Communication focuses primarily on media theory, journalism, and production, the BBA approach adds business subjects like marketing, organisational behaviour, and entrepreneurship, making graduates suited for both editorial and business roles in the media industry. The BBA credential also allows lateral entry into MBA programmes for those who want to advance into media management or brand communications leadership.

Ans. The total programme fee is INR 3,84,000 for three years at INR 1,28,000 per year. Merit scholarships of 100% apply for Class XII marks of 80% and above, 75% for 75-79.99%, 50% for 70-74.99%, and 25% for 60-69.99%. An additional 20% tuition discount is available for siblings of existing KKMU students, single girl child, SC/ST/OBC candidates, and defence and paramilitary personnel. NSP Central Sector Scholarship of INR 12,000 per year is also available for eligible students.

Ans. Yes. KKMU has hostel facilities at its Bhilai campus available to BBA students subject to seat availability. Hostel charges of INR 1,76,000 are separate from the programme fee of INR 3,84,000. Students should apply for hostel accommodation at the time of admission. The university facilitates education loan support through banks including Axis Bank, Bank of India, ICICI Bank, and SBI via the Vidyalakshmi Portal, and microfinance through Grayquest Education Finance for flexible monthly instalment payment of semester fees.