GLIM Chennai Digital Marketing FAQs
Ques. Who can apply for the Professional Certificate Course in Digital Marketing at GLIM Chennai?
Ans. The programme is open to all women with a recognised undergraduate degree and at least 2 years of work experience. It is specifically designed for women returning to the workforce after a career break of 6 months to 8 years, as well as working women seeking to upskill or pivot into digital marketing roles. No entrance exam score is required for admission.
Ques. What topics are covered in the Digital Marketing curriculum at GLIM Chennai?
Ans. The 4-month curriculum covers three main modules: functional technical skills in digital marketing tools and frameworks, business and management training, and career readiness support. Topics include SEO, paid media, social media marketing, analytics, content strategy, and digital campaign management. The programme emphasises real-world applications and practical tools rather than theoretical content alone.
Ques. What is the ENCORE Scholarship and how can one apply for it?
Ans. The ENCORE Scholarship offers up to 100% waiver of tuition fees on a merit-cum-means basis for women who have been on a career break for 6 months to 8 years. Eligibility is assessed on academic record, professional background, and financial need. No separate application is required as the evaluation is integrated into the admission review process for each cohort.
Ques. Does GLIM Chennai provide placement assistance for Digital Marketing certificate graduates?
Ans. Yes, GLIM Chennai provides career support as part of the ENCORE programme. This includes resume-building workshops, interview preparation, and facilitated interview opportunities with partner corporations. Companies that have engaged with the ENCORE programme include Accenture, TCS, Amazon, and PayPal. Graduates also gain access to the 12,000-plus Great Lakes Executive Alumni network for long-term career support.
Ques. What is the class schedule for the part-time Digital Marketing programme?
Ans. The Professional Certificate Course in Digital Marketing runs over 4 months in a blended format delivering 150 hours of learning. Classes are conducted mostly online through live-virtual sessions. One weekend each month requires physical presence at the GLIM Chennai campus in Mahabalipuram. This schedule is designed for working women or those on a career break who cannot attend full-time residential programmes.
Ques. Can women currently employed apply for the ENCORE Digital Marketing programme?
Ans. Yes, the programme is open to working women as well as women on a career break. The part-time blended format with mostly online classes and one campus weekend per month is specifically designed to accommodate professional and personal commitments. Working women looking to transition into digital marketing or enhance their existing skill set are encouraged to apply through the ENCORE programme page.





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