Email marketing is a strategy businesses use to send friendly, helpful messages to their customers' inboxes. Businesses ask for permission to receive emails, which are then created with tailored content and images. Email marketing and Social media Marketing is a friendly way for businesses to stay in touch with their customers while sharing interesting content.
There are several institutes and online platforms that offer email marketing courses. Tata Institute of Social Sciences and Delhi School of Communication are some universities that offer email marketing courses. A basic understanding of digital marketing concepts and familiarity with email platforms can be beneficial. Online platforms like Udemy, Coursera, and edX offer online email marketing courses. Some of these plaftforms also offer free email marketing courses. The average fees for these courses range from INR 15,000 - 45,000.
Email Marketing Specialist, Content Marketing Manager, Freelance Email Marketer and E-commerce Marketing Manager are some job roles a person can pursue after completing email marketing courses. The average salary ranges from INR 5 LPA - 10 LPA.
Table of Contents
2.1 Email Marketing Courses with Certifications
2.2 University Affiliated Email Marketing Courses
2.3 Free Email Marketing Courses
3.1 Udemy
3.2 Simplilearn
3.3 Coursera
3.4 edX
4.1 Beginner Level Email Marketing Syllabus
Top 10 Email Marketing Courses
Email marketing courses teach individuals and businesses about email marketing, covering strategy, design, content creation, list building, segmentation, and regulatory compliance.
| Course Name | Provider | Course Fee |
|---|---|---|
| Email Marketing Masterclass: Start & Growth your Email List | Udemy | INR 3,200 |
| 10 Email Marketing Strategies That Make Me 6-Figures | Udemy | INR 2,300 |
| Digital Marketing Specialist | Simplilearn | INR 44,000 |
| Advanced Social Media Certification Training Course | Simplilearn | INR 39,999 |
| Google- Foundations of Digital Marketing and E-commerce | Coursera | INR 1,631 |
| Google- Think Outside the Inbox: Email Marketing | Coursera | INR 2,455 |
| CurtinX: Online Marketing Strategies | edX | INR 16,000 |
| Marketing Strategy Capstone | edX | INR 16,796 |
| Email Marketing Course | Mailchimp | Free |
| Fundamentals of Email Marketing | Google Digital Garage | Free |
Top Email Marketing Courses
Email marketing courses are provided by various sources such as colleges, institutes and online platforms. Most courses provide certificates. The top Email marketing courses offered by different universities and institutes are given below, along with the course fees.
Email Marketing Courses with Certifications
The Email Marketing courses that provide certificates for the candidates are listed below. Most of the time, offers are on the website so the student can avail of the course at a discount as high as 90%.
| Course | Provider | Fees |
|---|---|---|
| Digital Marketing Master (CDMM) Course | Digital Vidya | INR 49,900 |
| Email Marketing | Udacity | INR 20,000 |
| Email Marketing Course | HubSpot Academy | Free |
| Digital Marketing | Udacity | INR 25,000 |
| Media Marketing & Management | SkillShare | INR 15,000 |
University Affiliated Email Marketing Courses
Several Universities offer Email Marketing courses. Some of the universities that offer Email marketing courses are listed below.
| Course Name | Provider | Course Fees |
|---|---|---|
| Professional Certificate Programme in Digital Marketing | Tata Institute of Social Sciences | INR 1,80,000 |
| Google Digital Marketing & E-commerce Professional Certificate | NMIMS University | INR 16,000 |
| Marketing Digital Professional Certificate | Delhi School of Communication | INR 14,000 |
Free Email Marketing Courses
Refer to the list below for Free email marketing courses available online.
| Course | Provider |
|---|---|
| Email Marketing Certification | HubSpot Academy |
| Email Marketing Course | Mailchimp |
| Fundamentals of Email Marketing | Google Digital Garage |
| Email Marketing Basics | Udemy |
| Email Marketing: Strategy and Optimization | LinkedIn Learning |
Top Email Marketing Courses Online
Top virtual learning platforms like Coursera, Udemy, Simplilearn, and edX offer email marketing courses. Most of the time, offers are on the websites so the students can avail of the courses at a discount as high as 90%.
Udemy Email Marketing Courses Online
Udemy is an online platform that offers different courses. Most of the time, offers are on the website so that the students can get the courses at a very discounted price. Check the list below for the top Email marketing courses available on Udemy.
| Course Name | Provider | Course Fees |
|---|---|---|
| The Complete Mailchimp Email Marketing Course | Udemy | INR 2,700 |
| Email Marketing Masterclass: Start & Growth your Email List | Udemy | INR 3,200 |
| 10 Email Marketing Strategies That Make Me 6-Figures | Udemy | INR 2,300 |
| Email Marketing Mastery: Make More Sales by Sending Emails | Udemy | INR 1,700 |
Simplilearn Email marketing courses online
Simplilearn is an online platform that offers different courses. This website has EMI options, so the students face no problem in pursuing the course. Please see the list below for the top Email marketing courses on Simplilearn.
| Course Name | Provider | Course Fees |
|---|---|---|
| Email Marketing Specialist | Simplilearn | INR 14,999 |
| Digital Marketing Specialist | Simplilearn | INR 44,000 |
| Advanced Social Media Certification Training Course | Simplilearn | INR 39,999 |
Coursera Email marketing courses Online
Courses on Coursera can be done free of cost. However, the students might not receive any certificates after availing of the course for free. Please see the list below for the top Email marketing courses on Coursera.
| Course Name | Provider | Course Fees |
|---|---|---|
| Google- Foundations of Digital Marketing and E-commerce | Coursera | INR 1,631 |
| Google- Think Outside the Inbox: Email Marketing | Coursera | INR 2,455 |
| Use Mailchimp to Build an E-mail Marketing Campaign | Coursera | INR 6,585 |
edX Email marketing courses Online
On edX, the courses are also available for a free audit. This means the students can have temporary access to the course materials but would not get any assignments or certificates if availed for free. Please see the list below for the top Email marketing courses on EdX.
| Course Name | Provider | Course Fees |
|---|---|---|
| CurtinX: Online Marketing Strategies | edX | INR 16,000 |
| Marketing Strategy Capstone | edX | INR 16,796 |
| Marketing Analytics: Data Tools and Techniques | edX | INR 10,795 |
Email Marketing Courses Syllabus
Email marketing courses cover essential topics like campaign creation, content creation, automation, analytics, and compliance, providing practical insights into the dynamic field of digital communication and email marketing.
Topics Covered in a Beginner Level Email Marketing Course
| Introduction to Email Marketing | Identifying target audiences |
| Building Email Lists | Using effective calls-to-action (CTAs) in emails |
| Using effective calls-to-action (CTAs) in emails | Using graphics, images, and multimedia elements effectively |
Topics Covered in an Intermediate Level Email Marketing Course
| Utilizing data for targeted email campaigns | Advanced Segmentation and Personalization |
| A/B Testing and Optimization | Managing sender reputation and avoiding spam filters. |
| Email Automation and Workflows | Analytics and Reporting |
Topics Covered in an Advanced Level Email Marketing Course
| Advanced Email Segmentation Strategies | Advanced Email Marketing Techniques |
| Advanced Tools and Platforms (MailChimp, HubSpot, Salesforce Marketing Cloud) | Compliance and Legal Considerations |
| Advanced Reporting and Attribution Models | Troubleshooting and resolving deliverability issues |
Email Marketing Job Roles and Salary
There are many job roles available after completing an email marketing course. Email marketing specialists, content marketing managers, and digital marketing executives are some of them. The average salary ranges from INR 5 - 10 LPA.
| Job roles | Average Salary |
|---|---|
| Email Marketing Specialist | INR 4 – 6 LPA |
| Content Marketing Manager | INR 3.6 – 8 LPA |
| Digital Marketing Manager | INR 5 – 8.5 LPA |
| Digital Marketing Executive | INR 2 – 4.5 LPA |
| E-commerce Marketing Manager | INR 7 – 10 LPA |
| Freelance Email Marketer | INR 2 – 4.5 LPA |
| CRM Manager | INR 10 – 12 LPA |
Email Marketing Courses: FAQs
Ques. What tools and platforms are commonly used in email marketing?
Ans. Common email marketing tools include platforms like MailChimp, Constant Contact, HubSpot, and others.
Ques. Do I need any prior experience in marketing or digital marketing to take this course?
Ans. Most email marketing courses do not have strict prerequisites. However, a basic understanding of digital marketing concepts and familiarity with email platforms can be beneficial.
Ques. What are the benefits of email marketing?
Ans. Email marketing benefits the customer's business by understanding the following:
- Creating personalised content.
- Collecting feedback and surveys.
- Improving sales.
- Sending timely campaigns.
- Increasing leads.
- Reaching the right people at the right time.
- Producing cost-effective campaigns.
- Providing more value to your audience.
- Having a forum for self-promotion.
- Owning your media and contact lists.
- Increasing brand awareness.
Ques. Where can I find online courses in email marketing?
Ans. Many online portals provide free and paid certifications in email marketing, including Udemy, LinkedIn Learning, Skillshare, Coursera, Edx and many more.
Ques. What are the different types of email marketing?
Ans. Different types of email marketing include Newsletters, Welcome Messages, Limited Time Offers, Abandoned Cart Emails, etc.
Ques. What is the average salary for an email marketing professional?
Ans. The average salary for an email marketing professional is between INR 5 - 10 LPA.
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