A Digital Marketer is a qualified and trained professional who implements marketing campaigns for brand recognition, analyzes reports to enhance brand awareness, and builds & maintains the online presence of the company. Digital Marketers are in charge of promoting the company's brand and products online so that it reaches its target audience. A Digital Marketer uses various digital platforms to reach potential customers for the advertisement of the products and services offered by a company.
The minimum eligibility required to become a Digital Marketer is a graduation degree with expertise in branding, promoting and marketing through various online platforms. Though there is no specific course that can be pursued to become a Digital Marketer yet BBA in Marketing, BJMC, and MJMC can be taken up by aspiring candidates. Also Check: How to Become a Journalist
Some essential skills required to become a Digital Marketer are basic knowledge and understanding of digital marketing, knowledge of SEO, creative writing, knowledge of technical tools etc. which can be gained through various online digital marketing courses.
The average salary of a Digital Marketer in India is INR 6 LPA, while the minimum salary is INR 2.40 LPA. A Digital Marketer with substantial years of experience and relevant knowledge in the related subject can earn a salary up to INR 22 LPA - 25 LPA. Some of the top recruiters for Digital Marketers are Accenture, Dell Technologies, and Amazon. Read More: How to Become a Public Relations Officer
Table of Contents
- How to Become a Digital Marketer: Quick Facts
- What does a Digital Marketer do
- Digital Marketer Qualifications
- Eligibility to Become a Digital Marketer
- How to Become a Digital Marketer in India
5.1 How to Become a Digital Marketer After 12th
6.1 Online Courses
How to Become a Digital Marketer: Quick Facts
| Eligibility | Graduation |
| Skills Required | SEO expertise, content analyzing, marketing strategies |
| Top Recruiters | Accenture, Google, TCS |
| Starting Salary (INR) | 2.40 LPA |
| Average Salary (INR) | 6.33 LPA |
| Highest Salary (INR) | 25 LPA & above |
What does a Digital Marketer do
A Digital Marketer uses various digital platforms to reach potential customers for advertising a company’s products and services. Digital Marketers use their ability to plan and execute marketing campaigns. Some of the basic tasks that comes under the purview of a Digital Marketer on a daily basis are listed below for your reference.
- Designing strategies based on SEO and SEM analysis followed by content, email and social media marketing for digital campaigns.
- Researching new online media opportunities and keeping up to date with present digital trends for the benefit of the business.
- Dealing with media suppliers to get the best price for consumers.
- Managing the contact database for lead generation.
- Conducting keyword research and prepare web statistics reports using different software to monitor the performance of websites and accordingly create proposals for modification.
Qualifications of a Digital Marketer
The list of the basic educational qualifications required to become a Digital Marketer is as follows,
- Candidates must complete their class 12 board exams from a recognized board with an average aggregate score of 50% and above in any stream
- They must then complete their graduation and post-graduation (optional) across various subjects such as Digital Marketing and Marketing
- Some of the top course choices for Digital Marketers are Bachelor in Digital Marketing, BBA Marketing, B. Tech ( CS/IT), Diploma in Digital Marketing, MBA Marketing Management
- Admissions to these courses are done both on the basis of entrance exams as well as on the basis of merit, depending on the college that one chooses to get admission into.
Eligibility to Become a Digital Marketer
A graduation degree across any stream is the basic eligibility criterion for becoming a Digital Marketer. Some of the other eligibility criteria to become a Digital Marketer are listed below for your reference,
- A graduation degree in any stream is the minimum eligibility for becoming a Digital Marketer.
- A certification or diploma in digital marketing, Google Analytics or Google Adwords is desired for becoming a Digital Marketer.
- BBA, BJMCand relevant degree courses are preferred.
- MBA in Digital Marketing, MAJMC etc are preferred.
- No age preference or age limit is prescribed.
How to Become a Digital Marketer in India
For becoming a Digital Marketer in India, the basic qualification is a bachelor's degree from any university recognised by the UGC. Apart from a graduation degree, recruiters ask for the skills necessary for becoming a Digital Marketer. Thus, the preparation for becoming a Digital Marketer in India needs to be started at the school level i.e. after the 10th board examination.
School level preparation: For obtaining digital marketing skills at an early stage, students after completion of their 10th board can opt for the various online courses available on platforms like Udemy, Coursera, and Upgrad. Few of these courses which can be pursued after the 10th are:
- A complete digital marketing course provided by Udemy.
- Social media marketing mastery course provided by Udemy.
- Google Adwords course by Udemy
- Digital marketing strategy and planning course provided by Coursera.
How to Become a Digital Marketer After 12th
UG Preparation: After completion of 12th, to become a Digital Marketer, students can opt for the following courses for their graduation degree.
- After completion of the 12th board, students must focus on clearing the entrance exams for the different courses which are helpful in providing them with the skills needed to become a Digital Marketer.
- The most desired courses for becoming a Digital Marketer are BBA, a Bachelor's in Digital Marketing, and BJMC.
- During their undergraduate courses, students must focus on grooming skills like digital marketing, Google ad word, SEO understanding and creative writing etc. which are essential to becoming a Digital Marketer.
- Candidates opting for PG courses, should start preparing for various related competitive exams like XAT, and IIMC Entrance tests.
PG Preparation: A post-graduate degree adds an extra badge to the candidates’ profile for becoming a Digital Marketer. The PG preparation for becoming a Digital Marketer includes,
- Clearing the related competitive exams such as CAT, and MAT for the desired PG courses.
- Selecting streams and courses as per candidates’ own strengths, understanding and preferences.
- Grooming digital marketing skills and technical skills needed for becoming a Digital Marketer through related courses like certification on digital marketing, google Adword etc. available online and offline.
- Internships, project work and different assignments related to the skills associated for the position of Digital Marketer are mostly desired.
Digital Marketing Courses
Some of the top courses that can be pursued in order to become a Digital Marketer are tabulated below.
| Parameters | MBA in Digital Marketing | BBA | BJMC |
|---|---|---|---|
| Duration | 2 years | 3 years | 3 years |
| Eligibility | Graduation | 12th | 12th |
| Top Colleges | IIM Ahmedabad, IIM Calcutta etc. | IIM Ahmedabad, Amity university etc. | IIMC, Allahabad University, Amity University, Delhi University etc. |
| Entrance exams | CAT, MAT, XAT | IPMAT, DUJAT | IIMC entrance test, CU CET |
| Average Course fee | INR 1,00,000- 5,00,000 yearly | INR 40,000 - 1,50,000 per semester | INR 12,000- 1,00,000 per semester |
| Average Salary | 6 LPA | 5 LPA | 5 LPA |
Online Courses
Apart from the regular degree courses, candidates aspiring to become Digital Marketers can pursue online courses as well. There are no specific eligibility criteria for pursuing these courses, however, clearing class 12 board exams is the minimum basic that can be done in order to pursue these online courses.
Tabulated below are some of the online digital marketing courses for your reference.
| Courses | Platform | Fees |
|---|---|---|
| Online Digital Marketing Course | IIDE | INR 1,25,000/INR 1,80,000 |
| Fundamentals of Digital Marketing | Free | |
| Google Digital Marketing and E-commerce Professional Certificate | Coursera | INR 1,116 (1 month) or INR 2,232 (3 months) or INR 3,348 (6 months) |
| The Complete Digital Marketing Course - 12 Courses in 1 | Udemy | INR 455 (INR 3,499) 87% off |
| Advanced Certificate in Digital Marketing and Communication | UpGrad | INR 1,09,045 – INR 1,56,245 (depending on the number of specializations) |
| Digital Marketing for SMBs with Greg Gifford | Semrush | Free |
| Professional Certificate Program In Digital Marketing | Simplilearn | INR 1,17,700 |
| Digital Marketing Nanodegree Program | Udacity | INR 58,257 (INR 68,547) |
| Digital Marketing Foundations | LinkedIn Learning | Free |
| Future Learn Digital Marketing Course | Future Learn | INR 7,000 - 30,000 |
| Postgraduate Program in Strategic Digital Marketing | Great Learning | INR 1,25,000 |
Skills Required to Become a Digital Marketer
Honing skills that are relevant to a particular job magnify chances of landing jobs with lucrative salary packages. Tabulated below is the list of essential skills that are required to become a Digital Marketer.
| Knowledge of digital marketing | Copywriting skill | Graphic designing skill |
| Marketing Strategies | Communication skill | Basic to advance computer knowledge |
| SEO knowledge | Marketing connection | Organizational skills |
Benefits of Being a Digital Marketer
Becoming a digital marketer gives candidates a great opportunity to work across diverse streams giving them professional expertise. Digital marketing enhances the candidate’s capabilities of marketing through digital tools. Apart from technical expertise, working as a digital marketer grooms candidates’ soft skills too. Some of these benefits of becoming a digital marketer are listed below.
- Knowledge of online marketing techniques: Digital Marketers combine specific knowledge of online marketing techniques with their own creative skills to deliver profitable digital marketing campaigns for themselves, their clients, or their employers.
- Wide Job Scope: One great benefit of a career in digital marketing is the tremendous diversity of roles that one can choose from. Whether switching to a new role or just getting started in the industry there are multiple roles a Digital Marketer can opt for.
- Plenty of room for advancement as organizations expand: Because of rapid job growth throughout the industry, there’s plenty of room for advancement as organizations expand their digital marketing operations and even create new leadership and executive roles for digital marketing specialists.
- Work for yourself: With the skills of a Digital Marketer and some entrepreneurial spirit, you can skip employment altogether and choose to work for yourself instead.
Digital Marketer Jobs
A digital marketer role involves multiple job profiles. Digital marketers with different job profiles are having different job responsibilities. For example a SEO specialist is responsible for developing and implementing effective search engine optimization strategies, coordinating contents etc. In the same way other digital marketing professionals have other roles depending upon their profiles.
Some of these job profiles of digital marketers with their roles are tabulated below.
| Job Profiles | Job Description |
|---|---|
| Digital marketing manager | Responsible for maintaining a brand's online presence and sales by working on various marketing campaigns. |
| Digital marketing specialist | A Digital Marketing Specialist, is responsible for devising marketing campaigns to maintain a brand. |
| Digital content specialist | Responsible for creating engaging contents for reaching out to the target customers by the company. |
| SEO specialist | Developing and implementing effective search engine optimization (SEO) strategies · Coordinating content, design etc. |
| Digital marketing analyst | Responsible for researching consumer demand in the market and responses towards the company’s products. |
Digital Marketer Scope
A digital marketing strategy is a set of planned actions performed online to reach specific business goals. The need for availability of any business online due to digitalisation has widened the scope of digital marketers. It is evident that in recent years top MNCs and other corporate entities scaled up the recruitment of digital marketers to 5-8%. The scope of digital marketers with the present scenario of the industry is pointed below.
- Ease of audience targeting: With digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education. Companies can also retarget potential customers who are already familiar with their brand using different methods and messages for each audience.
- Low Investment, high ROI: The cost per lead with digital, or inbound, marketing, is 61 percent less expensive than traditional marketing. Businesses that advertise on social media, use paid search and employ other digital strategies spend considerably less on their campaigns.
- Reaching mobile users: There are more than 14 billion mobile devices worldwide, and that number is projected to grow to almost 18 billion by 2025. Because almost all smartphones have internet access, it is easier than ever for businesses to reach potential customers anywhere, anytime.
- B2B lead generation: To generate leads, B2B marketers are active on social media platforms like LinkedIn and Twitter. They also often rely on PPC campaigns to reach their target audiences without spending too much money.
- B2C campaigns: B2C marketers focus on improving brand awareness and attracting customers to their websites and products using social media platforms like Facebook, Twitter, Instagram, and Pinterest.
Top Recruiters for Digital Marketers
In this era of digitalisation, almost every corporate entity is recruiting digital marketers for the marketing and promotion of their goods and services. Top recruiters for digital marketers are tabulated below.
| Accenture | Lounge Lizard. | WebFX. |
| Amazon | Brolik. | Conklin Media |
| Fuel online | WEBITMD. | Dell Technologies |
Salary of a Digital Marketer
Salary of a digital marketer in India ranges between INR 3 to 15 LPA. The average annual salary of a digital marketer is INR 6 LPA. A digital marketer intern gets a monthly remuneration of 8 to 10 thousand while a skilled digital marketing professional with experience and expertise in the field earns a maximum of INR 22 LPA and in some cases more than that. Below is the table showing the average annual salary of a digital marketer as per their designation.
| Designation | Average Annual Salary (INR) |
|---|---|
| SEO manager | 6 L - 18 L |
| Digital marketing manager | 6 L - 20 L |
| Digital content specialist | 3 L - 12 L |
| Digital marketing analyst | 2.5 L - 12 L |
| Advertising executive | 1.9 L - 12 L |
| Customer service executive | 1.5 L - 8 L |
How to Become a Digital Marketer: FAQs
Ques. How to become a Digital Marketer?
Ans. One can become a Digital Marketer after a graduation degree with the necessary skills of managing, promoting, advertising and marketing company’s products and services through online media platforms.
Ques. How can a fresher become a Digital Marketer?
Ans. A fresher graduate can become a Digital Marketer by gaining skills and experience related to creative writing, digital marketing through courses in digital marketing,google ad word, creative writing and other related fields offered by different Institutions like IIM, IITs, NITs etc. and online platforms like Udemy, Coursera etc.
Ques. What qualifications do you need to be a Digital Marketer?
Ans. The necessary qualifications to be a Digital Marketer is a graduation degree with good communication skills.
Ques. What does a Digital Marketer actually do?
Ans. Digital Marketers are in charge of advertising, managing, promoting and marketing company’s products and services across digital platforms.
Ques. How to start a career as a Digital Marketer?
Ans. With a graduation degree and expertise in marketing, google adword etc. one can start a career as a Social Media Manager in any company.
Ques. What is the average salary a Digital Marketer gets?
Ans. A Digital Marketer makes a salary between 2 to 20 LPA with an average of 6 LPA.
Ques. What are the courses best for Digital Marketers?
Ans. Online courses on digital marketing provided by Coursera, Udemy etc., graduation degree in digital marketing, computer applications, B.Tech etc. are the best courses for becoming a social media manager.
Ques. What degree is best for a social Digital Marketer?
Ans. MBA in Digital Marketing, BCA, B. Tech (CS/IT), M. Tech etc. are the best degrees available to become a social media manager.
Ques. What skills are needed to become a Digital Marketer?
Ans. The skills needed to become a Digital Marketer includes creative writing, digital marketing, SEO knowledge etc.
Ques. Who are the Top recruiters of Digital Marketer profiles?
Ans. Top recruiters for Digital Marketers are Accenture, Amazon, Dell technologies etc.
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