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IIM Calcutta has opened the application window for its APMP Program for the academic session 2023-24.
New Delhi: Indian Institute of Management, Calcutta is inviting applications for admission to its Advanced Program for Marketing Professionals (APMP). Classes are expected to begin from June 2023.
APMP Program held by IIM Calcutta is a distance education certificate programme. It will be conducted by Professor Ramendra Singh, Professor Suren Sista. The program fee is Rs. 3,90,000/-.
IIM Calcutta APMP Program: Aim of the Program
The programme aims at helping participants in the following ways:
- To learn cutting edge knowledge about sales and marketing theory and practice
- To develop knowledge and competence for effective market planning and execution
- To learn and appreciate challenges of complexities posted by the interrelationship of various market mix elements (e.g. Product, price, promotion) and ways and means of building effective response
- Appreciate the organizational context of marketing decision making and issues thereof
- Groom themselves for higher roles in sales and marketing function.
The programme is broadly divided into two courses – the Foundation Course and the Advanced Course.
IIM Calcutta APMP Program: Eligibility Criteria
The programme is targeted at the middle to senior level executives in sales and marketing function looking for cutting edge knowledge on both strategic and tactical issues concerning sales and marketing functions in the business in order to prepare them to take higher responsibilities.
Candidates should have 50% or higher in graduation (10+2+3/10+2+4/10+2+2 /11+1+3) from a recognized university (UGC/AICTE/DEC/AIU) to be eligible. Candidates with minimum three years Diploma after class XIIth from recognized institutions like AICTE etc./state govt. bodies are also eligible for the program. Marks for all (3 or 4) years to be included for calculating graduation percentage. Those candidates who have less than 50% marks in graduation but have more than 50% marks in Post-Graduation (from a recognized university) are also eligible for the program.
Candidates should have a minimum of five (05) years of full-time paid experience at the time of application. This should be after the graduation degree / Qualifying degree is complete and should be working at the time of filling up the application form
IIM Calcutta APMP Program: Program Duration
The programme will be delivered through online platform once in a week (Saturday 9.00 am -12.00 pm).
Campus –2 campus visits of 8 days (one visit of 3 days & one visit of 5 days).
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