Master of Science [M.Sc] (Digital Marketing)
Field of Study:
$39,235 /Yr
University of Exeter MSc Digital Marketing is a full-time campus Masters at Streatham Campus in Exeter, with 9-month, 12-month and industrial experience variants. Indian applicants need a UK 2:2 equivalent Bachelors degree. September 2027 tuition is unpublished, while 2026/27 tuition was £31,000 (INR 39.38 Lakhs), as a prior-cycle reference.
The course suits applicants who want applied digital marketing, analytics and campaign planning rather than a broad general marketing route. It is strongest for candidates ready to connect consumer behaviour, content creation, marketing technology and measurement in consulting style tasks.
- The Chartered Institute of Marketing accreditation gives eligible graduates exemptions from selected professional marketing qualifications.
- The 12-month route includes Marketing in Practice, where teams work on company briefs and individual recommendations.
- The industrial experience variant adds a placement year, but its second-year fee is separate from the standard MSc fee.
Current Admission Status
Applications for the September 2027 intake are Not Yet Open. International student deadline: unpublished; the 2027/8 application window opens on 28 September 2026.
Indian applicants should prepare transcripts, English evidence and scholarship statements before the portal opens. Exeter advises international applicants to submit a complete September-start application by mid-July once target-cycle deadlines are published.
Also Check: University of Exeter admissions
Exeter MSc Digital Marketing Fees and Living Costs 2027
September 2027 tuition is unpublished on the checked Exeter course and fee pages. The table therefore separates the target-cycle status from 2026/27 prior-cycle figures that Indian applicants can use only for planning.
Target-cycle fee status: Exeter has announced September 2027 applications, but the checked programme page still publishes 2026/27 fee figures for MSc Digital Marketing.
| Fee item | Published GBP amount | INR equivalent | Applicant meaning |
|---|---|---|---|
| September 2027 international tuition | Unpublished | Unpublished | Use the checked official page before budgeting. |
| 2026/27 full-time standard MSc tuition | £31,000 | INR 39.38 Lakhs | Prior-cycle reference for the 12-month route. |
| 2026/27 industrial experience second year | £6,200 | INR 7.88 Lakhs | Added only if choosing the placement variant. |
| 2026/27 international tuition deposit | £2,500 | INR 3.18 Lakhs | Prior-cycle confirmation cost after offer. |
| 2026/27 taught fee payment profile | 50% in November and 50% in January | No INR conversion needed | Expect early cash flow pressure after enrolment. |
Source: University of Exeter course, deposit and student finance pages checked for the target cycle.
All INR conversions in the article use a conversion rate of GBP 1 = INR 127.03 as of 26 September 2026. Rates fluctuate daily, verify before applying.
The standard 12-month route is the clearest planning base because the supplied course identity is full-time and on campus. The 9-month route compresses study time, while the industrial experience route adds a placement year and a separate second-year fee.
Cost of Living in Exeter for Digital Marketing Students
Exeter estimates that a single student in Exeter or Cornwall needs £1,300 to £2,000 (INR 1.65 Lakhs to INR 2.54 Lakhs) each month. This estimate includes rent, transport, food, entertainment, utility bills, clothes and socialising.
| Expense | GBP amount | INR equivalent |
|---|---|---|
| Monthly basic living estimate | £1,300 to £2,000 | INR 1.65 Lakhs to INR 2.54 Lakhs |
| Calculated 12-month living range | £15,600 to £24,000 | INR 19.82 Lakhs to INR 30.49 Lakhs |
| Weekly self-catered halls | £150 to £270 | INR 19,054 to INR 34,298 |
| Weekly private room without bills | £135 to £250 | INR 17,149 to INR 31,758 |
| Weekly local spend estimate | £316 to £421 | INR 40,141 to INR 53,480 |
A prior-cycle planning illustration combines 2026/27 tuition of £31,000 (INR 39.38 Lakhs) with 12 months of living costs. Those living costs are £15,600 to £24,000 (INR 19.82 Lakhs to INR 30.49 Lakhs). That gives a planning range of £46,600 to £55,000 (INR 59.20 Lakhs to INR 69.87 Lakhs), before travel, visa charges and personal buffers.
Read More: cost of living in UK
Fee cycle note
Verify the target fee on the official fee page. Do not treat the 2026/27 tuition as a confirmed September 2027 charge.
Key insight: The current decision risk is not the published prior-cycle fee, but the missing 2027 tuition. Build a buffer above INR 69.87 Lakhs before counting scholarships.
Exeter MSc Digital Marketing Admission 2027
Exeter asks for a 2:2 Honours degree in any discipline for MSc Digital Marketing. Indian applicants should treat this as a broad academic screen, because Exeter makes the final equivalency decision.
The programme is accessible to non-marketing graduates, but the curriculum rewards applicants who can handle data, consumer behaviour and campaign planning. Work experience can strengthen exceptional cases, although Exeter does not publish a minimum work requirement.
Intakes and Academic Eligibility
The checked programme content is built around a September start at Streatham Campus. The 12-month route is the most relevant match for the supplied full-time course identity.
| Admission item | Official requirement | Indian applicant meaning |
|---|---|---|
| Degree level | Masters degree in Digital Marketing | Apply after completing a recognised Bachelors degree. |
| Standard route | 12 months full-time on campus | Best fit for applicants needing a dissertation style practice module. |
| Accelerated route | 9 months full-time on campus | Useful only if the shorter academic calendar matches funding and visa plans. |
| Industrial experience route | Two years full-time with placement year | Check placement effort, fee exposure and visa timing before choosing it. |
| Academic threshold | UK 2:2 Honours degree in any discipline | Approximately 55% to 60%, or CGPA 6.0 to 6.5 on 10, as a planning range. |
| Professional tests | No GMAT or GRE requirement is listed | Use the statement and academic record to prove quantitative readiness. |
English Language Requirements
MSc Digital Marketing uses English Profile B1. The current Exeter page publishes both the old TOEFL scale and the TOEFL scores for tests taken from 21 January 2026.
| Accepted route | Required score | Indian applicant meaning |
|---|---|---|
| IELTS Academic | 6.5 overall, with no section below 5.5 | The section floor is lower than many business schools but still needs balance. |
| TOEFL iBT before 21 January 2026 | 90, with 20 speaking and 18 in writing, listening and reading | Do not self-convert this score to the revised scale. |
| TOEFL iBT from 21 January 2026 | 4.5 overall, with no section below 3.5 | Use Exeter’s published revised scale when booking a new TOEFL test. |
| PTE Academic | 67, with no communicative skill below 59 | This can suit applicants who want faster computer-based reporting. |
| Indian Standard XII English | 70% for listed boards, or 60% for West Bengal Board | This school-English route is valid for seven years before programme start. |
- Applicants using Standard XII English should check board coverage before paying for a new English test.
- Applicants with uneven section scores should target the lowest subsection first because Exeter publishes section floors.
- Applicants changing fields should use the statement to connect analytics, content and consumer behaviour preparation.
Tip for Indian students: The 2:2 threshold makes eligibility broad, but the applied modules demand evidence of analytical comfort. Use academic projects or work samples to show that fit.
Exeter MSc Digital Marketing Application 2027
Applications for September 2027 open on 28 September 2026, according to Exeter’s Masters deadline page. The final September 2027 international deadline is not yet published.
This timing matters because scholarship forms, English evidence and bank documentation can move on different timelines. Indian applicants should prepare a complete file before the portal opens, then watch the official deadline page.
Target-cycle application status: Exeter has announced the opening date for September 2027/8 applications, while detailed deadlines will be published later.
| Application stage | Published 2027 information | Indian applicant action |
|---|---|---|
| Application window opens | 28 September 2026 | Prepare transcripts, passport details, references and statement drafts before this date. |
| International final deadline | Unpublished for September 2027 | Use mid-July as the working submission target until Exeter publishes the exact date. |
| Decision timing | Within 20 working days after a complete application | Leave time for extra documents before scholarship or loan milestones. |
| Email acknowledgement | Within 2 working days of receipt | Check spam settings for Exeter emails after submission. |
| Outstanding conditions | Four weeks before the official start date for non-2026 starts | Plan final marks, English scores and deposit proof around that buffer. |
Because the final September 2027 deadline is unpublished, verify the target date on Exeter’s official application deadline page. The university’s portal date and timezone will control the application cutoff.
- Submit early if you need a bank loan sanction letter before the visa stage.
- Use the statement to show why digital analytics and campaign planning match your academic history.
- Keep English evidence ready because Profile B1 scores can become the offer condition that delays Confirmation of Acceptance for Studies.
Check Out: University of Exeter courses
Application tip: The useful target is not the final date yet, because Exeter has not published it for 2027. Aim for a complete application soon after the 28 September 2026 opening.
Exeter MSc Digital Marketing Scholarships 2027
September 2027 funding is partly published, with Exeter Excellence listed for postgraduate taught Masters applicants. India-specific PGT funding still needs cycle checking because the India scholarship row names September 2026 entry.
This matters for the Digital Marketing MSc because the confirmed 2027 tuition is not published yet. Applicants should treat every percentage or capped award against the final invoice, not against the 2026/27 tuition reference.
Funding cycle context: September 2027 Excellence funding is published, while India-specific PGT automatic funding remains a prior-cycle reference until Exeter updates it.
| Award | Published value | INR equivalent | Route and timing |
|---|---|---|---|
| Exeter Excellence Scholarship for September 2027 PGT Masters | £15,000 | INR 19.05 Lakhs | Competitive tuition fee scholarship for international fee-paying Masters students. |
| University of Exeter PGT Scholarship for India, prior-cycle reference | £7,500 | INR 9.53 Lakhs | Automatic for eligible September 2026 PGT offer holders from India. |
| Exeter Excellence PGT, prior-cycle reference | £3,000, £5,000 or £10,000 | INR 3.81 Lakhs, INR 6.35 Lakhs or INR 12.70 Lakhs | Earlier September 2026 round is closed. |
| Alumni or progression discount, prior-cycle reference | 20% of first-year tuition | Depends on final tuition | Relevant only for eligible Exeter alumni or direct progressors. |
| Commonwealth Masters Scholarships 2027 | Tuition fees, approved fares, stipend and allowances | Value depends on scholarship rules | Applicants use a nominating agency and must check development theme fit. |
Check Exeter’s official India funding page before assuming an automatic India award for September 2027. The confirmed target-cycle figure on that page is the £15,000 (INR 19.05 Lakhs) Exeter Excellence PGT value.
- Apply early enough to receive an offer before any scholarship form or nominating agency deadline.
- Do not subtract a percentage scholarship from the 2026/27 tuition when estimating a 2027 net price.
- Keep a no-award budget ready because the largest published 2027 award is selective.
Read More: University of Exeter scholarships
Scholarship reality: The strongest 2027 figure is £15,000 (INR 19.05 Lakhs), but it is not guaranteed. Treat funding as upside until Exeter confirms your award in writing.
Exeter MSc Digital Marketing Salary 2027
Course-specific salary and placement rates are not published for MSc Digital Marketing after checking Exeter’s programme and employability pages. The available evidence supports career planning, but not a guaranteed salary forecast.
The course is professional in orientation because it teaches analytics, content, campaign planning, marketing technologies and practice briefs. Its ROI depends on whether you can convert those skills into UK or India roles after graduation.
| Career evidence | Evidence scope | What Exeter publishes | Decision meaning |
|---|---|---|---|
| Course graduate salary | Course cohort outcome | Not published after checks | Do not use a payback calculation as proof of affordability. |
| Course placement rate | Course cohort outcome | Not published after checks | Judge ROI through skills fit and visa timing. |
| Role preparation | Course careers page | Digital Marketing Executive, Research Analyst and Market Analyst roles are listed. | Match your application to measurable marketing work. |
| Business School employability | School-level support | Students access careers consultants, skills sessions and job-search resources. | Use the support early because it is not a placement guarantee. |
| Employer targeting | University-level proxy | Exeter reports 10th most-targeted status in 2024 High Fliers research. | This signals employer visibility, not course hiring probability. |
Source: University of Exeter course careers page, Business School employability page and graduate outcomes method page.
The prior-cycle planning cost for tuition plus Exeter living costs is £46,600 to £55,000 (INR 59.20 Lakhs to INR 69.87 Lakhs). Since Exeter does not publish course salary outcomes, Indian applicants should assess ROI through job readiness, funding certainty and the post-study work window.
- The course lists Google Analytics, Facebook Insights and online market research tools, so applicants should build a portfolio before arrival.
- The 12-month route includes Marketing in Practice, so candidates should be comfortable with group briefs and individual reports.
- The industrial experience route adds placement exposure, but the 2026/27 second-year fee is £6,200 (INR 7.88 Lakhs).
- Gross salary can differ sharply from take-home income, so test UK tax and loan EMI scenarios before accepting debt.
For India-return planning, the applied analytics emphasis can fit performance marketing, CRM (Customer Relationship Management) and marketing insights roles. CRM means using customer data to manage acquisition, retention and loyalty decisions.
ROI reality: Exeter gives credible marketing skills evidence, but not course salary evidence. The safest decision is to fund the degree without depending on a specific UK salary.
UK Visa for Exeter MSc Digital Marketing Students 2027
The UK Student visa fee is £558 (INR 70,883), and the student Immigration Health Surcharge is £776 (INR 98,575) per year on the official Student visa page. After the published rule change, Exeter students outside London should plan for £1,203 (INR 1.53 Lakhs) monthly maintenance. The maintenance cap is £10,827 (INR 13.75 Lakhs) for nine months.
- Graduates applying from 1 January 2027 get an 18-month Graduate visa window after eligible completion.
- The Skilled Worker route normally needs a sponsored eligible job and a general salary threshold of £41,700 (INR 52.97 Lakhs).
- Taught Masters dependants are restricted unless a government sponsorship or research-course exception applies.
- Keep visa maintenance money separate from Exeter living-cost estimates because the two figures answer different rules.
Read More: UK student visa funds
Visa reality: The 18-month Graduate route makes early job search essential for marketing roles. Start portfolio work before arrival, because sponsorship depends on employer fit and salary rules.
Exeter MSc Digital Marketing Ranking 2027
Exeter publishes subject-level marketing and business rankings, not a standalone ranking for MSc Digital Marketing. These rankings help judge academic context, but they should not replace course fit, cost and outcomes evidence.
The most relevant signal is the marketing subject context because the MSc focuses on digital channels, analytics and campaign planning. Broader business rankings are useful only as school-level context.
| Ranking source | Edition | Published position | Scope for this course |
|---|---|---|---|
| Complete University Guide, Marketing graduate prospects | 2027 | 1st in the UK | Subject employability context, not MSc placement data. |
| Complete University Guide, Marketing | 2027 | 2nd in the UK | Marketing subject context for Exeter Business School. |
| QS World University Subject Rankings, Business and Management Studies | 2026 | 201 to 250 globally | Broader discipline context for business applicants. |
| Times Higher Education, Business and Economics | 2026 | 176 to 200 globally | School-level subject context, not a course outcome. |
For Indian applicants, the ranking evidence is most useful when paired with the course structure. The Digital Marketing MSc is a better fit if the applicant wants applied analytics and technology-led campaign work, rather than a general brand management route.
Check Out: University of Exeter rankings
Honest take: The rankings support Exeter’s marketing context, but they do not prove a salary result. Use them as academic evidence, then test the programme against your portfolio and funding plan.
Exeter MSc Digital Marketing fits Indian applicants who want applied marketing analytics, campaign planning and technology-led consumer work in a campus setting. The strongest fit is a candidate who can use the 12-month route to build portfolio evidence while keeping the industrial experience variant as a separate cost decision. The main tradeoff is financial uncertainty, because September 2027 tuition and final deadlines are not yet published. The next action is to prepare the application file before 28 September 2026, then verify the official fee and scholarship pages before committing funds.
MSc Digital Marketing FAQs
Ques. Is Exeter MSc Digital Marketing open for September 2027 applications?
Ans. Applications are not yet open on 26 September 2026. Exeter says September 2027 applications open on 28 September 2026, while final target deadlines remain unpublished.
Ques. What is the expected cost for Indian students?
Ans. Target 2027 tuition is unpublished. As a prior-cycle planning illustration, 2026/27 tuition plus 12-month living costs equals £46,600 to £55,000 (INR 59.20 Lakhs to INR 69.87 Lakhs).
Ques. Does Exeter require GMAT or GRE for this MSc?
Ans. Exeter does not list GMAT or GRE for MSc Digital Marketing. Applicants should instead prove readiness through grades, relevant modules, work evidence and a focused statement.
Ques. Which English test route is practical for Indian applicants?
Ans. IELTS 6.5 with no section below 5.5 is the clearest route. Some Indian Standard XII English scores can also meet Profile B1.
Ques. Is the course worth it without published salary outcomes?
Ans. It can be rational for applicants targeting analytics-led marketing roles. The safer decision is to fund it without assuming a specific UK salary or sponsorship result.
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $39235 (GBP 29500) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Living Expenses | $15960 (GBP 12000) |
| Total Cost | $15960 (GBP 12000) |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2023 | $35644 (GBP 26800) |
Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For Fall 2026 Intake | |
Scores Required


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TOP Scholarships
| Scholarship name | Award amount | Eligibility |
|---|---|---|
| Aziz Foundation Masters Scholarships | 100% tuition fee coverage | British Muslims advancing their careers and community impact, studying at partner UK universities |
| Exeter Excellence Scholarships 2025/26 | £3,000, £5,000 or £10,000 first year tuition fees discount | Applicants have an international fee status. |
| University of Exeter Class of 2025 Progression Scholarship | 20% reduction in first-year tuition fees | University of Exeter students graduating in Summer 2025 and progressing to a postgraduate degree in 2025/26. |
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Career and Placement after Course
- Brand Manager
- Business Development Executive
- Category Manager
- Customer Relationship Manager
- Digital Marketing Manager or Strategist
- E-commerce Manager
- Key Account Manager
- Market Manager
- Market Research Manager
- Marketing Communication Executive
- Product Manager
- Sales Area Manager
- Shopper Marketing Manager
- Strategic Planner
- Trade Marketing Manager
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| India Postgraduate Taught Master’s Scholarship | Scholarship per student$ 4,728/Yr$3,555 | Level Of StudyMaster | TypeCollege-Specific | |
| Axol Science Scholarship | Scholarship per student$ 2,660/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
| Leo Murray Entrepreneurship Scholarship | Scholarship per student$ 18,620/Yr$14,000 | Level Of StudyMaster | TypeCollege-Specific | |
| Business Administration Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| VueVille Future Technology Scholarship | Scholarship per student$ 1,330/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Saltire Scholarships | Scholarship per student$ 10,640/Yr$8,000 | Level Of StudyMaster | TypeMerit-Based |

















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