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The BBA (Digital Marketing) programme at K.R. Mangalam University is a 3-year full-time undergraduate course designed to prepare students for careers in the rapidly growing digital marketing industry. With academic support from IIDE (Indian Institute of Digital Education), one of Asia's leading digital marketing institutes, the programme combines theoretical knowledge with practical industry exposure. The annual fee is Rs. 2,25,000, making the total programme cost Rs. 6,75,000 for three years. Students gain expertise in SEO, paid media, social media marketing, content strategy, analytics, and AI-driven marketing using professional tools like Google Ads, Meta Ads Manager, HubSpot, and SEMrush. This programme is highly popular among students seeking careers as digital marketing specialists, social media managers, and brand strategists.

Admissions for the 2026-27 academic year are currently ongoing. The application deadline is August 20, 2026, with orientation scheduled for August 23, 2026. Interested candidates can apply through the official admissions portal at admissions.krmangalam.edu.in. The application fee is Rs. 1,000 (non-refundable), and registration fee of Rs. 25,000 is payable upon offer of admission and adjusted in semester fees.

KEY POINTS

IIDE-Aligned Curriculum with industry-driven modules covering SEO, SEM, social media, content strategy, analytics, automation, and AI-driven marketing
Expert Faculty designed in consultation with industry insiders, experts, and acclaimed academicians ensuring current market relevance
International Exposure with fully sponsored 2-week summer school at a prestigious European University for global perspective
Live Industry Projects and Case Studies solving real-time business challenges through IIDE-supported projects simulating corporate environment
Multiple Industry Certifications including IIDE certification and platform credentials from Google, Meta, and HubSpot upon completion

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
FAQs

KRMU BBA Digital Marketing Fees

The BBA (Digital Marketing) programme requires an annual tuition fee of Rs. 2,25,000, payable per year for three years. The total programme fee amounts to Rs. 6,75,000 over the course duration. Additional charges include a one-time application fee of Rs. 1,000 and a registration fee of Rs. 25,000 (adjusted in semester fees). Hostel facilities are available on campus but are optional and charged separately.

Fee Structure

Fee Component	Amount (Per Year)	Total (3 Years)
Tuition Fee	Rs. 2,25,000	Rs. 6,75,000
Application Fee (One-time)	Rs. 1,000	Rs. 1,000
Registration Fee (One-time, adjusted in semester)	Rs. 25,000	Rs. 25,000
Total Fees	Rs. 2,51,000	Rs. 7,01,000

Hostel fees are optional and charged separately.
The fee payable in subsequent years may increase up to 10% per annum.
Refundable deposits and EMI options are available through partner banks including ICICI, Axis, IDFC, and others.
Education loans with moratorium periods are available, allowing repayment to begin one year after course completion or six months after securing employment (whichever comes first).

KRMU BBA Digital Marketing Admission 2026

Important Dates

Event	Date
Application Window Opens	January 2026
Last Date to Apply	August 20, 2026
Entrance Exam	Scheduled after application submission
Personal Interview	Following entrance exam
Orientation Date	August 23, 2026
Academic Session Begins	August 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidates must have passed 10+2 or equivalent examination from a recognized board with a minimum of 50% aggregate marks
Admission is merit-based, considering entrance exam performance and personal interview assessment
Candidates from all streams (Science, Commerce, Arts) are eligible to apply

Admission Process:

The BBA (Digital Marketing) programme follows a structured admission process designed to identify motivated and capable candidates. Admissions for 2026-27 are open, with applications accepted until August 20, 2026. The university conducts its own entrance examination (K.R. Mangalam University Entrance Exam) followed by a personal interview with faculty members. Successful candidates receive admission offers and can enroll to begin their digital marketing career journey.

Submit online application through admissions.krmangalam.edu.in with required documents
Pay non-refundable application fee of Rs. 1,000
Appear for K.R. Mangalam University Entrance Exam
Attend faculty-led personal interview
Receive admission offer letter upon successful interview
Complete enrollment and pay registration fee of Rs. 25,000

KRMU BBA Digital Marketing Scholarships 2026

K.R. Mangalam University offers merit-based scholarships to deserving students, limited to the first 100 students on a first-come, first-served basis. Scholarships are awarded based on performance in Class XII examinations and entrance exam scores. The scholarship programme aims to support talented students and reduce financial barriers to quality education.

Scholarship Details

Merit Criteria	Scholarship Amount	Payment Schedule
90% and above in Class XII	100% of Programme Fee	25% upfront, 50% in Semester 2, 25% in Semester 3
85% to less than 90%	35% of Programme Fee	50% upfront, 50% in Semester 2
80% to less than 85%	25% of Programme Fee	Full amount in Semester 1
CUET Score 40% and above (3+ papers)	10% of Programme Fee	Semester 1 only
Sports Scholarship	Varies based on performance	Based on certificate verification and physical test

Scholarships are applicable only on first-year programme fees.
No two scholarships can be combined.
Continuation of scholarship in subsequent semesters requires minimum 75% attendance, clearing all subjects, and maintaining disciplinary standards.
Shero Scholarship (for female students) is available for Semester 1 only.
Sports scholarships cover traveling allowance, registration, and match fees.

KRMU BBA Digital Marketing Placement 2026

K.R. Mangalam University maintains strong placement records with over 800 companies participating in campus recruitment drives. The university offers 100% placement assistance to all students. For BBA graduates, the highest package offered reaches Rs. 56.6 LPA, with average packages ranging from Rs. 4-6 LPA. Top recruiting companies include Nestle, Cadbury, SBI, EY, Capgemini, Flipkart, and Asian Paints. The BBA (Digital Marketing) programme specifically prepares students for roles as performance marketing managers, growth marketing managers, digital marketing specialists, SEO specialists, and brand strategists. Many graduates secure positions with leading brands and digital agencies globally.

Placement Statistics

Placement Metric	Details
Highest Package	Rs. 56.6 LPA
Average Package	Rs. 4-6 LPA
Placement Rate	92% (as per recent data)
Number of Recruiters	800+ companies
Top Recruiting Sectors	Digital Marketing, E-commerce, Consulting, FMCG
Placement Assistance	100% placement support provided

KRMU BBA Digital Marketing FAQs

Q1: What is the IIDE partnership and how does it benefit students?

Ans. IIDE (Indian Institute of Digital Education) is one of Asia's leading digital marketing institutes. The partnership ensures the curriculum is industry-driven and updated with latest digital marketing trends. Students receive hands-on training in professional tools like Google Ads, Meta Ads Manager, HubSpot, and SEMrush, and earn multiple industry certifications upon completion.

Q2: What certifications will I receive after completing the BBA (Digital Marketing) programme?

Ans. Upon completion, students receive IIDE certification and platform credentials from Google, Meta, and HubSpot. These globally recognised certifications make graduates industry-ready and highly competitive in the job market for digital marketing roles.

Q3: Are there international exposure opportunities in this programme?

Ans. Yes, students get a chance to attend a fully sponsored 2-week summer school at a prestigious European University. This international exposure provides global perspective and networking opportunities with international professionals in the digital marketing field.

Q4: What tools and platforms will I learn in this programme?

Ans. Students receive hands-on training in professional digital marketing tools including Google Ads, Meta Ads Manager, HubSpot, SEMrush, Hootsuite, and analytics platforms. These tools are essential for modern digital marketing roles and make graduates highly competitive in the job market.

Q5: What career options are available after completing BBA (Digital Marketing)?

Ans. Graduates can pursue careers as performance marketing managers, growth marketing managers, digital marketing specialists, SEO specialists, brand strategists, social media managers, content marketing strategists, and PPC experts. The programme also opens doors to entrepreneurship, allowing individuals to launch their own digital marketing agencies or e-commerce brands.

Q6: How does the programme prepare students for real-world marketing challenges?

Ans. The programme includes live industry projects and case studies where students solve real-time business challenges. Students work on actual brand campaigns and marketing scenarios, gaining practical experience that directly translates to professional roles. Regular guest lectures and masterclasses by IIDE experts provide additional industry insights.