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The BBA (Hons./Hons. with Research) Marketing programme at K.R. Mangalam University is a 4-year full-time undergraduate course designed to prepare students for careers in brand management, digital marketing, and strategic marketing. The programme combines industry-driven modules with research-driven learning to develop expertise in consumer insights, market analysis, and brand positioning. The annual fee is Rs. 2,00,000, making the total programme cost Rs. 8,00,000 for four years. Students gain in-depth knowledge of marketing strategy, digital marketing, consumer behavior, market research, and brand management. The course emphasizes research methodology, analytical thinking, and real-world problem-solving in dynamic marketing environments. This programme is highly popular among students seeking careers in digital marketing, brand management, advertising, market research, and sales.

Admissions for the 2026-27 academic year are currently ongoing. The application deadline is August 20, 2026, with orientation scheduled for August 23, 2026. Interested candidates can apply through the official admissions portal at admissions.krmangalam.edu.in. The application fee is Rs. 1,000 (non-refundable), and registration fee of Rs. 25,000 is payable upon offer of admission and adjusted in semester fees.

KEY POINTS

Curriculum Designed with Industry Leaders ensuring cutting-edge knowledge and practical skills for marketing excellence
Learning from Industry Experts through guest lectures, workshops, and mentorship sessions bridging classroom and real-world applications
Industry Visits and Live Projects providing practical exposure to workplace challenges and competitive advantage in marketing sector
Entrepreneurship and Innovation Support through Entrepreneurship and Incubation Centre and Design Thinking Lab for marketing ventures
Marketing Strategy and Consumer Insights developing expertise in analyzing consumer behavior, market trends, and brand positioning

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
FAQs

KRMU BBA (Hons.) Marketing Fees

The BBA (Hons.) Marketing programme requires an annual tuition fee of Rs. 2,00,000, payable per year for four years. The total programme fee amounts to Rs. 8,00,000 over the course duration. Additional charges include a one-time application fee of Rs. 1,000 and a registration fee of Rs. 25,000 (adjusted in semester fees). Hostel facilities are available on campus but are optional and charged separately.

Fee Structure

Fee Component	Amount (Per Year)	Total (4 Years)
Tuition Fee	Rs. 2,00,000	Rs. 8,00,000
Application Fee (One-time)	Rs. 1,000	Rs. 1,000
Registration Fee (One-time, adjusted in semester)	Rs. 25,000	Rs. 25,000
Total Fees	Rs. 2,26,000	Rs. 8,26,000

Hostel fees are optional and charged separately.
The fee payable in subsequent years may increase up to 10% per annum.
Refundable deposits and EMI options are available through partner banks including ICICI, Axis, IDFC, and others.
Education loans with moratorium periods are available, allowing repayment to begin one year after course completion or six months after securing employment (whichever comes first).

KRMU BBA (Hons.) Marketing Admission 2026

The BBA (Hons.) Marketing programme follows a structured admission process designed to identify motivated and capable candidates with interest in marketing and brand management. Admissions for 2026-27 are open, with applications accepted until August 20, 2026. The university conducts its own entrance examination (K.R. Mangalam University Entrance Exam) followed by a personal interview with faculty members. Successful candidates receive admission offers and can enroll to begin their marketing career journey.

Important Dates

Event	Date
Application Window Opens	January 2026
Last Date to Apply	August 20, 2026
Entrance Exam	Scheduled after application submission
Personal Interview	Following entrance exam
Orientation Date	August 23, 2026
Academic Session Begins	August 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed 10+2 or equivalent examination from a recognized board with a minimum of 50% aggregate marks
Admission is merit-based, considering entrance exam performance and personal interview assessment
Candidates from all streams (Science, Commerce, Arts) are eligible to apply

Admission Process

Submit online application through admissions.krmangalam.edu.in with required documents
Pay non-refundable application fee of Rs. 1,000
Appear for K.R. Mangalam University Entrance Exam
Attend faculty-led personal interview
Receive admission offer letter upon successful interview
Complete enrollment and pay registration fee of Rs. 25,000

KRMU BBA (Hons.) Marketing Scholarships 2026

K.R. Mangalam University offers merit-based scholarships to deserving students, limited to the first 100 students on a first-come, first-served basis. Scholarships are awarded based on performance in Class XII examinations and entrance exam scores. The scholarship programme aims to support talented students and reduce financial barriers to quality education.

Scholarship Details

Merit Criteria	Scholarship Amount	Payment Schedule
90% and above in Class XII	100% of Programme Fee	25% upfront, 50% in Semester 2, 25% in Semester 3
85% to less than 90%	35% of Programme Fee	50% upfront, 50% in Semester 2
80% to less than 85%	25% of Programme Fee	Full amount in Semester 1
CUET Score 40% and above (3+ papers)	10% of Programme Fee	Semester 1 only
Sports Scholarship	Varies based on performance	Based on certificate verification and physical test

Scholarships are applicable only on first-year programme fees.
No two scholarships can be combined.
Continuation of scholarship in subsequent semesters requires minimum 75% attendance, clearing all subjects, and maintaining disciplinary standards.
Shero Scholarship (for female students) is available for Semester 1 only.
Sports scholarships cover travelling allowance, registration, and match fees.

KRMU BBA (Hons.) Marketing Placement 2026

K.R. Mangalam University maintains strong placement records with over 800 companies participating in campus recruitment drives. The university offers 100% placement assistance to all students. For BBA graduates, the highest package offered reaches Rs. 56.6 LPA, with average packages ranging from Rs. 4-6 LPA. Top recruiting companies include Ernst & Young (EY), Capgemini, SBI, Nestle, Asian Paints, Flipkart, and Cadbury. The BBA (Hons.) Marketing programme specifically prepares students for roles as digital marketing strategists, brand managers, market research analysts, advertising executives, and sales and business development managers. Many graduates secure positions with leading multinational corporations and marketing agencies globally.

Placement Statistics

Placement Metric	Details
Highest Package	Rs. 56.6 LPA
Average Package	Rs. 4-6 LPA
Placement Rate	92% (as per recent data)
Number of Recruiters	800+ companies
Top Recruiting Sectors	Marketing, Advertising, Consulting, FMCG
Placement Assistance	100% placement support provided

KRMU BBA (Hons.) Marketing FAQs

Q1: What is the difference between the 3-year BBA Marketing and 4-year BBA (Hons.) Marketing?

Ans. The 4-year BBA (Hons.) Marketing programme includes advanced research methodology, deeper specialization in marketing analytics and strategy, and research-driven learning. It prepares students for research-oriented careers, higher education, and senior marketing roles. The 3-year programme focuses on practical marketing skills for immediate career entry.

Q2: Does the programme include a research component?

Ans. Yes, the BBA (Hons./Hons. with Research) Marketing programme emphasizes research-driven learning. Students conduct marketing research projects, develop analytical skills, and can opt for the Hons. with Research track which includes a comprehensive research thesis on marketing topics.

Q3: What marketing tools and software will I learn?

Ans. Students receive hands-on training in marketing analytics tools, CRM software, social media management platforms, and data analytics tools. These industry-standard tools are essential for modern marketing roles and make graduates highly competitive in digital marketing and brand management.

Q4: What career options are available after completing BBA (Hons.) Marketing?

Ans. Graduates can pursue careers as digital marketing strategists, brand managers, market research analysts, advertising executives, sales and business development managers, or marketing consultants. The advanced research component also prepares students for doctoral studies and academic careers in marketing.

Q5: Are there internship opportunities with leading brands?

Ans. Yes, the programme includes industry-driven learning through live projects, marketing conferences, and corporate internships with leading brands and marketing agencies. Students gain practical exposure in real-world marketing environments, working on actual brand campaigns and market research projects.

Q6: How does the programme prepare students for digital marketing careers?

Ans. The curriculum focuses on digital marketing strategy, social media marketing, content marketing, SEO, and data-driven marketing. Combined with industry expert mentorship and hands-on projects, students develop comprehensive understanding of digital marketing and are well-prepared for careers in rapidly evolving digital landscape.