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Bachelor of Business Administration (BBA) Honours with Research in Business Intelligence and Analytics with academic support of Ernst & Young (EY) at K.R. Mangalam University is a 4-year full-time undergraduate honours programme designed to prepare students for data-driven leadership roles. The programme fee is 2.30 lakhs per year, with a total course fee of 12.81 lakhs. The primary entrance exam is the K.R. Mangalam University Entrance Exam (KREE). The course has an intake of approximately 60 students per batch. This full-time on-campus honours programme is popular among students seeking careers in business analysis, data science, market research, and digital marketing analytics, with emphasis on industry-standard tools like SAS, Tableau, and R.

Admissions for the 2026-27 academic year are currently ongoing. The application process is open throughout the year on a rolling basis. Interested candidates can apply through the official admissions portal at admissions.krmangalam.edu.in. The KREE entrance exam is conducted multiple times during the admission season. Counselling and fee payment typically occur within 2-3 weeks of receiving the admission offer. Batch commencement is scheduled for July 2026 for the academic year 2026-27.

Key Points:

Honours programme with integrated research component providing advanced specialization in business analytics and data intelligence
Industry-endorsed curriculum developed with EY ensuring alignment with current analytics trends and business demands
Mastery of industry-standard tools including SAS, Tableau, and R for practical data analysis and visualization
Learning from EY India experts through guest lectures, masterclasses, and mentorship programmes
Hands-on industry exposure through visits to leading analytics firms and business conferences
Access to advanced labs including Business Simulation Lab and well-equipped computer labs with analytics software

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
FAQs

KRMU BBA Hons. (Research) BI&A Fees

The BBA Honours with Research in Business Intelligence and Analytics programme at K.R. Mangalam University involves a structured fee payment across four years. The annual tuition fee is 2.30 lakhs, making the total programme cost 12.81 lakhs. Additional charges include application fee, registration fee, and optional hostel facilities. The university offers flexible payment options and education loans through partner banks with moratorium periods.

Fee Structure

Fee Component	Year 1	Year 2	Year 3	Year 4	Total
Tuition Fee	230000	230000	230000	230000	920000
Registration Fee	25000	-	-	-	25000
Other Charges	150000	150000	155000	155000	610000
Total Fees	405000	380000	385000	385000	1555000

Registration fee is paid once at the time of admission and adjusted in the first semester fee.
Other charges include examination fees, library charges, and activity fees.
Hostel fees are optional and charged separately.
The university offers education loans through ICICI Bank, HDFC Bank, Axis Bank, IDFC Bank, and other financial institutions with up to 100% loan coverage and concessional interest rates.
Fees may increase up to 10% per annum in subsequent years.

KRMU BBA Hons. (Research) BI&A Admission 2026

The admission process for BBA Honours with Research in Business Intelligence and Analytics at K.R. Mangalam University is merit-based and conducted through the university's entrance examination. The process is streamlined to ensure qualified candidates are selected based on their academic performance and entrance exam scores. Admissions are open throughout the year on a rolling basis, allowing flexibility for candidates to apply at their convenience.

Important Dates

Event	Date
Application Portal Opens	January 2026
KREE Entrance Exam (Multiple Attempts)	January - June 2026
Personal Interview	Within 2 weeks of exam
Admission Offer Letter	Within 1 week of interview
Registration and Fee Payment	Within 2 weeks of offer
Batch Commencement	July 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Passed 10+2 or equivalent examination from a recognized board with a minimum of 50% aggregate marks
No specific subject restrictions; candidates from any stream (Science, Commerce, Arts) are eligible to apply
Age should not exceed 25 years at the time of admission (relaxation available for reserved categories as per university norms)

Admission Process

Submit online application through admissions.krmangalam.edu.in with required documents
Pay non-refundable application fee of 1000 rupees
Appear for KREE (K.R. Mangalam University Entrance Exam) conducted by the university
Qualify the entrance exam and appear for faculty-led personal interview
Receive admission offer letter upon successful interview
Complete registration and pay registration fee of 25000 rupees (adjusted in semester fee)
Enroll and commence studies in July 2026

KRMU BBA Hons. (Research) BI&A Scholarships 2026

K.R. Mangalam University offers merit-based scholarships for BBA Honours with Research in Business Intelligence and Analytics students based on their Class XII performance. Scholarships are limited to the first 100 students on a first-come, first-served basis. The scholarship amounts are deducted from the programme fee and paid in installments across semesters, subject to maintaining academic performance and attendance standards.

Scholarship Structure

Class XII Marks	Scholarship	Payment Schedule
90% and above	100%	25% upfront, 50% in Semester 2, 25% in Semester 3
85% to less than 90%	35%	50% upfront, 50% in Semester 2
80% to less than 85%	25%	50% upfront, 50% in Semester 2
75% to less than 80%	15%	Full amount in Semester 1

Scholarships are applicable only on the first-year programme fee.
Continuation of scholarship in subsequent semesters requires maintaining 75% attendance, clearing all subjects, and maintaining disciplinary standards.
No two scholarships can be combined.
Sports scholarships are also available based on performance in the last 3 years and physical fitness tests.
The university also offers entrance exam-based scholarships for students scoring well in KREE.

KRMU BBA Hons. (Research) BI&A Placement 2026

K.R. Mangalam University has established a strong placement record for BBA Honours with Research in Business Intelligence and Analytics graduates. The programme benefits from the university's extensive industry network and partnerships with leading analytics and IT firms. Over 800 companies participate in campus recruitment drives, providing diverse career opportunities for graduates. The university provides 100% placement assistance and comprehensive training to prepare students for interviews and corporate roles.

Placement Statistics

Placement Metric	2024-25
Placement Rate	92%
Highest Package	56.6 LPA
Average Package	8-10 LPA
Median Package	7.5 LPA
Number of Recruiters	800+
Top Recruiting Companies	Infosys, ITC Limited, Absolutdata, ICICI Bank, HDFC Bank, Oracle, Adobe, Apple, IBM, Cognizant

The honours programme with research component prepares graduates for advanced roles such as Business Intelligence Analyst, Data Scientist, Market Research Analyst, Digital Marketing Analyst, and Analytics Consultant. BBA Honours graduates from KRMU are placed in senior analytics roles across sectors including IT, banking, e-commerce, consulting, and manufacturing.

KRMU BBA Hons. (Research) BI&A FAQs

Ques. What is the research component in the BBA Honours Business Intelligence and Analytics programme?

Ans. The research component allows students to conduct original research on analytics topics such as data-driven decision making, predictive modeling, business intelligence trends, and AI applications. Students work on research projects, write a thesis, and present their findings, developing critical thinking and research skills essential for advanced analytics roles.

Ques. How does EY support benefit students in this programme?

Ans. Ernst & Young (EY) provides industry expertise through guest lectures, masterclasses, and mentorship from experienced professionals. Students gain insights into real-world analytics applications, industry best practices, and emerging trends in business intelligence, bridging the gap between academic learning and professional practice.

Ques. What tools and software are taught in this programme?

Ans. Students receive comprehensive training in industry-standard tools including SAS, Tableau, and R. These tools are essential for data analysis, visualization, and statistical modeling, making graduates highly employable in analytics roles across industries.

Ques. What are the career prospects after completing BBA Honours with Research in Business Intelligence and Analytics?

Ans. Graduates can pursue careers as Business Intelligence Analysts, Data Scientists, Market Research Analysts, Digital Marketing Analysts, Analytics Consultants, and senior analytics roles in IT firms, banks, and multinational corporations. The average package ranges from 8-10 LPA with the highest reaching 56.6 LPA.

Ques. Can I pursue higher education after completing the BBA Honours programme?

Ans. Yes, the BBA Honours with Research programme is specifically designed to prepare students for higher education. Graduates can pursue MBA in Analytics, M.Tech, or research-based postgraduate programmes in data science, business analytics, or related fields from reputed institutions in India and abroad.

Ques. What makes this programme unique compared to other analytics programmes?

Ans. The honours programme combines industry-integrated curriculum with research exposure, EY mentorship, live projects with real companies, and hands-on training in SAS, Tableau, and R. It prepares students for both corporate careers and research-oriented paths in business analytics.