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Bachelor of Business Administration (BBA) Honours with Research in Marketing at K.R. Mangalam University is a 4-year full-time undergraduate honours programme designed to prepare students for strategic marketing leadership roles with research-driven insights. The programme fee is 2.00 lakhs per year, with a total course fee of 12.00 lakhs. The primary entrance exam is the K.R. Mangalam University Entrance Exam (KREE). The course has an intake of approximately 60 students per batch. This full-time on-campus honours programme is popular among students seeking careers in digital marketing, brand management, advertising, and market research, with emphasis on consumer insights and data-driven marketing strategies.

Admissions for the 2026-27 academic year are currently ongoing. The application process is open throughout the year on a rolling basis. Interested candidates can apply through the official admissions portal at admissions.krmangalam.edu.in. The KREE entrance exam is conducted multiple times during the admission season. Counselling and fee payment typically occur within 2-3 weeks of receiving the admission offer. Batch commencement is scheduled for July 2026 for the academic year 2026-27.

Key Points:

Honours programme with integrated research component providing advanced specialization in marketing strategy and consumer behavior
Curriculum designed with industry leaders ensuring cutting-edge knowledge and practical marketing expertise
Live industry projects and case studies solving real-time marketing challenges in dynamic business environments
Guest lectures and workshops from industry experts in digital marketing, brand management, and advertising
Access to advanced labs including Business Simulation Lab and Consumer Insights Lab with analytics tools
Entrepreneurship and Incubation Centre supporting marketing-driven startup ideas with mentorship and resources

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

KRMU BBA Hons. Research Marketing Fees

The BBA Honours with Research in Marketing programme at K.R. Mangalam University involves a structured fee payment across four years. The annual tuition fee is 2.00 lakhs, making the total programme cost 12.00 lakhs. Additional charges include application fee, registration fee, and optional hostel facilities. The university offers flexible payment options and education loans through partner banks with moratorium periods.

Fee Structure

Fee Component	Year 1	Year 2	Year 3	Year 4	Total
Tuition Fee	200000	200000	200000	200000	800000
Registration Fee	25000	-	-	-	25000
Other Charges	150000	150000	155000	155000	610000
Total Fees	375000	350000	355000	355000	1435000

Registration fee is paid once at the time of admission and adjusted in the first semester fee.
Other charges include examination fees, library charges, and activity fees.
Hostel fees are optional and charged separately.
The university offers education loans through ICICI Bank, HDFC Bank, Axis Bank, IDFC Bank, and other financial institutions with up to 100% loan coverage and concessional interest rates.
Fees may increase up to 10% per annum in subsequent years.

KRMU BBA Hons. Research Marketing Admission 2026

The admission process for BBA Honours with Research in Marketing at K.R. Mangalam University is merit-based and conducted through the university's entrance examination. The process is streamlined to ensure qualified candidates are selected based on their academic performance and entrance exam scores. Admissions are open throughout the year on a rolling basis, allowing flexibility for candidates to apply at their convenience.

Important Dates

Event	Date
Application Portal Opens	January 2026
KREE Entrance Exam (Multiple Attempts)	January - June 2026
Personal Interview	Within 2 weeks of exam
Admission Offer Letter	Within 1 week of interview
Registration and Fee Payment	Within 2 weeks of offer
Batch Commencement	July 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Passed 10+2 or equivalent examination from a recognized board with a minimum of 50% aggregate marks
No specific subject restrictions; candidates from any stream (Science, Commerce, Arts) are eligible to apply
Age should not exceed 25 years at the time of admission (relaxation available for reserved categories as per university norms)

Admission Process

Submit online application through admissions.krmangalam.edu.in with required documents
Pay non-refundable application fee of 1000 rupees
Appear for KREE (K.R. Mangalam University Entrance Exam) conducted by the university
Qualify the entrance exam and appear for faculty-led personal interview
Receive admission offer letter upon successful interview
Complete registration and pay registration fee of 25000 rupees (adjusted in semester fee)
Enroll and commence studies in July 2026

KRMU BBA Hons. Research Marketing Scholarships 2026

K.R. Mangalam University offers merit-based scholarships for BBA Honours with Research in Marketing students based on their Class XII performance. Scholarships are limited to the first 100 students on a first-come, first-served basis. The scholarship amounts are deducted from the programme fee and paid in installments across semesters, subject to maintaining academic performance and attendance standards.

Scholarship Details

Class XII Marks	Scholarship	Payment Schedule
90% and above	100%	25% upfront, 50% in Semester 2, 25% in Semester 3
85% to less than 90%	35%	50% upfront, 50% in Semester 2
80% to less than 85%	25%	50% upfront, 50% in Semester 2
75% to less than 80%	15%	Full amount in Semester 1

Scholarships are applicable only on the first-year programme fee.
Continuation of scholarship in subsequent semesters requires maintaining 75% attendance, clearing all subjects, and maintaining disciplinary standards.
No two scholarships can be combined.
Sports scholarships are also available based on performance in the last 3 years and physical fitness tests.
The university also offers entrance exam-based scholarships for students scoring well in KREE.

KRMU BBA Hons. Research Marketing Placement 2026

K.R. Mangalam University has established a strong placement record for BBA Honours with Research in Marketing graduates. The programme benefits from the university's extensive industry network and partnerships with leading marketing and advertising firms. Over 800 companies participate in campus recruitment drives, providing diverse career opportunities for graduates. The university provides 100% placement assistance and comprehensive training to prepare students for interviews and corporate roles.

Placement Statistics

Placement Metric	2024-25
Placement Rate	92%
Highest Package	56.6 LPA
Average Package	6-8 LPA
Median Package	5.5 LPA
Number of Recruiters	800+
Top Recruiting Companies	EY, Capgemini, SBI, Nestle, Asian Paints, Flipkart, Cadbury, Amazon, Unilever, Procter & Gamble

The honours programme with research component prepares graduates for advanced roles such as Digital Marketing Strategist, Brand Manager, Market Research Analyst, Advertising Executive, and Sales and Business Development Manager. BBA Honours graduates from KRMU are placed in senior marketing roles across sectors including FMCG, retail, e-commerce, advertising, and consulting firms.

KRMU BBA Hons. Research Marketing FAQs

Q1: What is the research component in the BBA Honours Marketing programme?

Ans. The research component allows students to conduct original research on marketing topics such as consumer behavior, brand positioning, digital marketing trends, and market analysis. Students work on research projects, write a thesis, and present their findings, developing critical thinking and research skills essential for advanced marketing roles.

Q2: How does this programme differ from regular BBA Marketing?

Ans. The honours programme includes a research component, live industry projects, mentorship from marketing experts, and advanced specialization options. It prepares students for strategic marketing leadership roles and provides a strong foundation for research-oriented careers and higher education in marketing.

Q3: What are the career prospects after completing BBA Honours with Research in Marketing?

Ans. Graduates can pursue careers as Digital Marketing Strategists, Brand Managers, Market Research Analysts, Advertising Executives, Sales and Business Development Managers, and senior marketing roles in multinational corporations, advertising agencies, and consulting firms. The average package ranges from 6-8 LPA with the highest reaching 56.6 LPA.

Q4: Does the programme cover digital marketing and social media marketing?

Ans. Yes, the curriculum covers comprehensive digital marketing topics including social media marketing, content marketing, SEO, SEM, email marketing, and analytics. Students gain hands-on experience with industry-relevant tools and platforms used in modern marketing.

Q5: Can I pursue higher education after completing the BBA Honours programme?

Ans. Yes, the BBA Honours with Research programme is specifically designed to prepare students for higher education. Graduates can pursue MBA in Marketing, M.Tech, or research-based postgraduate programmes in marketing, business administration, or related fields from reputed institutions in India and abroad.

Q6: What makes this programme unique compared to other marketing programmes?

Ans. The honours programme combines industry-integrated curriculum with research exposure, live projects with real companies, mentorship from marketing leaders, and access to advanced analytics labs. It prepares students for both corporate careers and research-oriented paths in marketing.