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The Bachelor of Business Administration [BBA] in Marketing at K.R. Mangalam University is a 3-year full-time undergraduate program designed to master the art of branding, consumer behaviour, digital marketing, and market research. With an annual program fee of 2,00,000 (total 6,00,000 for 3 years), this course is offered in full-time on-campus mode at KRMU's state-of-the-art campus in Gurugram. The program is highly popular among students aspiring to build careers in digital marketing, brand management, advertising, market research, and retail management. KRMU's BBA Marketing program is recognized for its industry-designed curriculum, learning from marketing experts, industry visits with live projects, and strong placement record with highest packages reaching 56.6 LPA and 800+ campus recruiters.

Admissions for the 2026-27 academic year are currently ongoing. The application submission window for BBA Marketing is from November 1, 2025 to February 28, 2026. CUET-UG (Common University Entrance Test - Undergraduate) is the mandatory entrance examination for this course. CUET-UG registration is open from January 3, 2026 to February 4, 2026. The CUET-UG admit card will be released on May 4, 2026 (tentative), and the examination will be conducted from May 11 to May 31, 2026. Results are expected by July 30, 2026. After CUET-UG results, KRMU will conduct counselling and personal interviews for final admission. Students are advised to complete their CUET-UG registration by February 4, 2026 to secure their examination slot.

Key Points:

Curriculum designed with industry leaders ensuring cutting-edge knowledge and practical marketing expertise
Learning from industry experts through guest lectures, workshops, and mentorship sessions
Industry visits and live projects providing practical exposure in marketing sector
Entrepreneurship and Innovation Support through Incubation Center and Design Thinking Lab
Focus on entrepreneurial and managerial skills with critical decision-making abilities
Marketing strategy and consumer insights expertise for data-driven decision making

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Highlights
Fees
Admission
Scholarships
Placements
Cutoff
FAQs

KRMU BBA (Marketing) Fees

The BBA Marketing program at KRMU offers a comprehensive fee structure designed to cover all academic and campus facilities. The total program fee for the 3-year course is 8,80,000, with an annual fee of 2,00,000 to 2,16,000 depending on the year. This includes tuition fees, registration charges, transport facilities, caution fees, and other academic charges. Students can avail of convenient payment options through education loans from leading banks with moratorium periods and flexible repayment tenures of 5-15 years. The university also offers merit-based scholarships for eligible students based on 12th board marks and CUET scores.

Fee Components

Fee Component	Amount (INR)
Tuition Fee (per year)	1,30,000 - 1,40,000
Registration Fee (one-time)	25,000
Caution Fee (refundable)	10,000
Transport Fee (per year)	54,000
Other Charges	1,00,000 - 1,10,000
Alumni Fee (one-time)	2,000
Total Fees (3 years)	8,80,000

Caution fee is refundable at the end of the course.
Transport fees include both regular bus service and shuttle service options.
Students can opt for either transport option.
EMI options are available through partner banks (ICICI, HDFC, Axis, IDFC, Kuhoo Finance, and Grayquest).
The university offers education loans with up to 100% coverage and zero processing fees.
Hostel fees are additional at 5,76,000 for the entire course (optional).
Fees may increase up to 10% per annum in subsequent years.

KRMU BBA (Marketing) Admission 2026

The admission process for BBA Marketing at KRMU is merit-based and involves multiple stages to ensure selection of deserving candidates. The university follows a transparent and comprehensive admission procedure that includes entrance examination, personal interview, and document verification. Admissions are currently open for the 2026-27 academic year with applications accepted until February 28, 2026. CUET-UG is the mandatory entrance examination for this course.

College-Specific and Exam Dates

Event	Date
Application Submission Window	November 1, 2025 - February 28, 2026
CUET-UG Registration Start	January 3, 2026
CUET-UG Registration End	February 4, 2026
CUET-UG Admit Card Release	May 4, 2026 (Tentative)
CUET-UG Examination	May 11 - May 31, 2026
CUET-UG Result Declaration	July 30, 2026 (Tentative)
KRMU Counselling & Interview	August 2026 (Tentative)
Admission Offer Letter	August 2026 (Tentative)
Batch Start Date	August/September 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidates must have passed 10+2 or equivalent examination from a recognized board with a minimum of 50% aggregate marks
CUET-UG qualification is mandatory for admission to this course
Candidates from any stream (Science, Commerce, or Arts) are eligible to apply

Admission Process:

Step 1: Register on the KRMU admissions portal (admissions.krmangalam.edu.in) and fill the application form
Step 2: Pay the application fee of 1,000 (non-refundable)
Step 3: Register for CUET-UG and appear for the examination between May 11-31, 2026
Step 4: Participate in KRMU's counselling process and personal interview conducted by faculty members
Step 5: Receive the admission offer letter after successful interview
Step 6: Complete enrollment by submitting required documents and paying the registration fee of 25,000

K.R. Mangalam University Gurugram: Students' Opinion

AI-Generated Summary based on 3 Reviews

The college fosters a strong faculty-student relationship, with approachable and helpful professors. The curriculum is current and relevant, featuring midterm and end-term exams along with periodic tests, with varying difficulty levels. Faculty members like Sukanya and Pradeep Kumar are noted for their effective teaching, especially in subjects like Excel. The college organizes seminars on entrepreneurship and finance, and offers off-campus visits for real-world experience. The Career Development Centre (CDC) supports students in interview preparation, communication, and CV enhancement.

Students become eligible for campus placements from the second semester, with companies offering packages ranging from an average of 7 lakh to a high of 40 lakh. The college hosts an investment club and an incubation centre, providing internships for practical learning. Scholarships are available based on merit and CUET scores, covering up to 100% of fees for eligible students. The annual tuition fee for BBA Marketing and BBA International Business programs is Rs. 1,70,000, unless reduced by scholarships or quotas.

Scholarship information is communicated via email and the college portal.

By Collegedunia’s Personal AI

KRMU BBA (Marketing) Scholarships 2026

K.R. Mangalam University offers merit-based scholarships to deserving students on a first-come, first-served basis, limited to the first 100 students. The scholarship program is designed to recognize academic excellence and support talented students in pursuing their educational goals. Scholarships are awarded based on performance in Class XII examinations, entrance examination scores (CUET), and other merit criteria. Students can avail of multiple scholarship options, though only one scholarship can be combined per student.

Scholarship Options

Scholarship Type	Eligibility	Amount	Payment Schedule
Merit Scholarship (Class XII Performance) - 90% and above	90% or above in Class XII	100% of Semester 1 Fee	25% upfront, 50% in Semester 2, 25% in Semester 3
Merit Scholarship (Class XII Performance) - 85-89%	85% to less than 90% in Class XII	35% of Semester 1 Fee	50% upfront, 50% in Semester 2
Merit Scholarship (Class XII Performance) - 80-84%	80% to less than 85% in Class XII	25% of Semester 1 Fee	Full amount in Semester 1
CUET Scholarship	CUET score 40% or above	10% of Semester 1 Fee	Full amount in Semester 1
Female Student Scholarship (Shero)	Female students	10% of Semester 1 Fee	Semester 1 only
Sibling Scholarship	Sibling studying at KRMU	Variable	As per university policy
Sports Scholarship	Sports performance (last 3 years)	Travel, Registration & Match Fees	As per sports policy

Scholarships are applicable only on the first-year program fee.
Only the first 100 students are eligible on a first-come, first-served basis.
No two scholarships can be combined.
Continuation of scholarship in subsequent semesters requires maintaining 75% attendance, clearing all subjects, and maintaining disciplinary standards.
Financial aid is accessible through partnerships with GrayQuest, ICICI Bank, IDFC Bank, and Axis Bank.
For detailed sports scholarship criteria, refer to the university's sports scholarship policy.
Application deadline for scholarships is typically before the start of the academic session.

KRMU BBA (Marketing) Placement 2026

K.R. Mangalam University has established itself as a leading institution with strong placement records in the BBA Marketing program. The university has partnerships with over 800 campus recruiters including major corporations like Capgemini, Nestle, Cadbury, Asian Paints, SBI, Flipkart, and Ernst & Young. BBA Marketing graduates are well-positioned for diverse career opportunities in digital marketing, brand management, advertising, market research, and retail management. The university provides 100% placement assistance through its dedicated Career Development Centre, which offers training, mock interviews, and industry mentoring to all students.

Placement Statistics

Metric	Value
Highest Package Offered (University-wide)	56.6 LPA
Average Package	6-8 LPA
Campus Recruiters	800+
Placement Assistance	100%
Sectors Recruiting	Digital Marketing, Brand Management, Advertising, Market Research, Retail
Key Recruiters	Capgemini, Nestle, Cadbury, Asian Paints, SBI, Flipkart, Ernst & Young

Placement statistics are based on recent graduate data.
BBA Marketing graduates typically secure positions as Digital Marketing Strategists, Brand Managers, Market Research Analysts, Social Media Managers, and Content Marketing Specialists.
The average salary for BBA Marketing graduates ranges from 6-8 LPA with opportunities for growth through experience and professional certifications.
The Career Development Centre provides pre-placement training, group discussion coaching, and mock interviews to enhance employability.
Internship opportunities with leading marketing firms provide practical experience and networking opportunities.

KRMU BBA (Marketing) FAQs

Ques. What is the difference between BBA Marketing and BBA Finance?

Ans. BBA Marketing focuses on branding, consumer behaviour, digital marketing, and market research, preparing students for careers in marketing and advertising. BBA Finance specializes in financial analysis, risk management, and corporate finance. Both programs have different career trajectories - Marketing graduates work in advertising and brand management while Finance graduates work in banking and financial institutions.

Ques. What are the career prospects after completing BBA Marketing from KRMU?

Ans. BBA Marketing graduates from KRMU have diverse career opportunities across sectors including digital marketing, brand management, advertising, market research, and retail management. The program equips students with marketing strategy and consumer insights skills valued across industries. KRMU's strong industry connections and 100% placement assistance help graduates secure positions in leading organizations with average packages of 6-8 LPA.

Ques. Is CUET-UG mandatory for admission to BBA Marketing at KRMU?

Ans. Yes, CUET-UG (Common University Entrance Test - Undergraduate) is mandatory for admission to BBA Marketing at KRMU. This is a national-level entrance examination conducted by the National Testing Agency (NTA). Students must register for CUET-UG by February 4, 2026 and appear for the examination between May 11-31, 2026. KRMU also conducts its own counselling and personal interview process after CUET-UG results.

Ques. What internship opportunities are available during the BBA Marketing program?

Ans. Yes, internship opportunities are an integral part of the BBA Marketing curriculum at KRMU. The program includes internships with leading marketing firms, advertising agencies, and consumer brands. These internships provide practical experience in campaign management, brand strategy, and market research. KRMU's partnerships with 800+ recruiters provide students with meaningful internship placements that help build professional networks and gain real-world marketing experience.

Ques. What is the hostel facility and cost at KRMU?

Ans. KRMU provides on-campus hostel facilities for students. The hostel fee is 5,76,000 for the entire 3-year course duration, which works out to approximately 1,92,000 per year. Hostel facilities include furnished rooms, mess facilities with nutritious meals, 24-hour security, Wi-Fi connectivity, and recreational amenities. Hostel accommodation is optional and students can choose to stay off-campus if preferred.

Ques. Can I pursue higher studies after BBA Marketing?

Ans. Yes, BBA Marketing graduates can pursue postgraduate studies including MBA in Marketing, Digital Marketing specializations, or professional certifications in marketing. The comprehensive foundation of the BBA Marketing program prepares students well for advanced studies. Many KRMU graduates pursue MBA programs at top universities or opt for professional certifications to enhance their career prospects in the marketing sector.