UPES PG Program Marketing Management: Fees 2026, Course Duration, Dates, Eligibility

Ans. This programme is ideal for marketing executives, sales professionals, brand managers, digital marketing specialists, and fresh graduates who want to build or deepen their expertise in marketing management. It is also suitable for professionals in business development, communications, or e-commerce roles who want to formalise their marketing knowledge. The programme's focus on digital brand management, marketing analytics, and social and digital media marketing makes it particularly relevant for those targeting roles in the rapidly growing digital marketing space.

Ans. The PGP is a 10-month online certification costing INR 75,000 + GST, while the MBA in Marketing Management is a 2-year UGC-DEB entitled degree costing INR 1,75,000 (total). The MBA is a full degree recognised by UGC and equivalent to a regular MBA, while the PGP is a professional certification. The PGP has a lower eligibility threshold (45% vs 50%) and is faster to complete. For those seeking a recognised degree, the MBA is recommended; for quick upskilling in marketing, the PGP is the better choice.

Ans. Module I covers Consumer Buying Behaviour in Digital World, Online Sales and Channel Management, Digital Brand Management, Marketing Analytics, and Services Marketing. Module II covers Business Policy and Strategy, Data Visualization, Advertising and Sales Promotion, and Social and Digital Media Marketing. The curriculum is designed to develop both strategic and digital marketing skills, with a strong emphasis on data-driven marketing practices.

Ans. At entry level: Marketing Coordinator, Social Media Specialist, Sales Representative. At mid-level: Brand Manager, Product Marketing Manager, Digital Marketing Manager. At experienced level: Marketing Manager, Marketing Director, Chief Marketing Officer (CMO). The programme is particularly useful for professionals targeting roles in FMCG, e-commerce, retail, media, advertising agencies, and digital marketing firms.

Ans. Yes, the curriculum includes dedicated subjects on Social and Digital Media Marketing, Digital Brand Management, and Marketing Analytics in Module I, as well as Advertising and Sales Promotion and Data Visualization in Module II. These subjects collectively provide a comprehensive grounding in modern digital marketing practices, making the programme highly relevant for the current marketing landscape where digital channels dominate.

Ans. Yes, the PGP is specifically designed for working professionals. The fully online format with recorded lectures and live sessions allows you to study at your own pace without mandatory physical attendance. The 10-month duration is manageable alongside a full-time job, and the curriculum covering consumer behaviour, brand management, and digital marketing is directly applicable to day-to-day marketing work.