Brand management is crucial in today's complex business world, as it helps businesses leave a lasting impression on customers. These courses help professionals create and maintain brands, enhance customer perception, and secure advertising, branding, and marketing roles.
Candidates from diverse educational backgrounds, basic marketing concepts and passion for creative brand strategies can apply for a brand management course. Top Virtual Platforms like Coursera, Udemy, edX, Linkedin Learning, Great Learning, Alison, etc., have free and paid brand management courses. Top universities and institutes that offer brand management courses are Jain Deemed University, Bangalore, IIM Nagpur, and IIM Ahmedabad.
Brand Management graduates can pursue diverse career opportunities in various job roles, such as Brand Manager, Marketing Manager, Product Manager, Advertising Manager, Public Relations Specialist, or Market Research Analyst. The average salary ranges between INR 15 LPA - 30 LPA.
Table of Contents
2.1 Brand Management Courses with Certificates
2.2 University Affiliated Brand Management Courses
2.3 Free Brand Management Courses
3.1 Coursera
3.2 Udemy
3.3 edX
3.4 LinkedIn
3.5 Skillshare
3.6 Great Learning
3.7 Alison
Top 10 Best Brand Management Courses Online
There are many online platforms that offer different brand management courses. Most of the time, offers are going on the website so the student can avail of the course cheaply. The top 10 Brand Management Courses offered by various virtual learning platforms are mentioned below:
| Course Name | Provider | Course Fee |
|---|---|---|
| Brand Management: Aligning Business, Brand and Behaviour | Coursera | INR 2,398 |
| Brand and Product Management | Coursera | INR 12,685 |
| Brand Management: Building Successful Long-Lasting Brands | Udemy | INR 549 |
| Curtin X: Strategic Brand Management | edX | INR 16,599 |
| Create a Brand Strategy | LinkedIn Learning | INR 1,150 |
| Brand Management: Creating What Sets You Apart | Skillshare | INR 1,260 |
| Brand Management Course | Great Learning | Free |
| Fundamentals of Brand Development | Alison | Free |
| Branding Your Creative Business: Define Your Brand | Skillshare | INR 1,260 |
| Branding Essentials for Designers | Creative Live | INR 1,997 |
Top Brand Management Courses
Brand Management Courses are offered by some of the best universities and institutes. Some of the top universities and institutes are mentioned below. The courses are designed to provide students with basic skills and a fundamental understanding of their chosen course.
Brand Management Courses with Certificates
Brand management courses that provide certificates are listed below. Most of the time, offers are going on the website so the student can avail the course at a very cheap price.
| Course Name | Provider | Course Fees |
|---|---|---|
| Certificate Programme in Strategic Brand Management and Communications (Online) | MICA | INR 99,000 |
| Professional Certificate in International Branding Strategies in Oyo 2024 | MSBM | INR 35,100 |
| Professional Certificate in Brand Strategy | SPJIMR | INR 1,99,000 |
| Branding & Brand Management Professional Certification (BMPC) | Udemy | INR 549 |
| Professional Certificate in Brand and Marketing Research Strategy | edX | INR 42, 565 |
| Micromasters Program Certificate in Marketing in a Digital World | edX | INR 59,681 |
| Brand Management | Great Learning | Free |
| Strategy Formulation | Copenhagen Business School via Coursera | INR 12,160 |
| Luxury Branding | Udemy | INR 549 |
| Creating Global Brands with Jagadish Sheth | University System of Georgia via Coursera | INR 19,605 |
| Working with the Media | University of Colorado Boulder via Coursera | INR 12,160 |
| Executive Development Programme in Strategic Brand Development | IIM Kashipur via Talent Edge | INR 1,00,000 |
| Brand Management: Build Successful and Long-Lasting Brands | Udemy | INR 549 |
| Certified Brand Manager | VSkills | INR 3,499 |
University Affiliated Brand Management Courses
Several Universities offer Brand management courses. Some of the universities that offer brand management courses are listed below.
| Course Name | Provider | Course Fees |
|---|---|---|
| Post Graduate Diploma in Brand Management | SPJIMR Mumbai | INR 2,40,000 |
| PG Diploma in Advertising and Brand Management | Amity University, Noida | INR 1,60,000 |
| Post Graduate Certificate Programme in Marketing and Strategic Brand Management | IIM Nagpur | INR 1,75,000 |
| Advanced Certificate in Digital Branding & Advertising | MICA, Ahmedabad | INR 1,50,000 |
| Advanced Certificate Programme in Strategic Brand Management and Public Relations | MICA, Ahmedabad | INR 1,01,500 |
| Executive Development in Strategic Brand Management | IIM Kashipur | INR 1,00,000 |
| Marketing Luxury: Understanding the Complexities of a New World of Business (Online) | IIM Ahmedabad | INR 96,000 |
Free Brand Management Courses
Some platforms also offer free courses on brand management courses. Below are some of the platforms that offer online free brand management courses.
| Brand | Provider |
|---|---|
| Brand Management Course | Great Learning |
| Fundamentals of Brand Development | Alison |
| Strategic Brand Management | edX |
| Luxury Management | edX |
| Brand Management | edX |
| Digital Branding and Engagement | edX |
| Introduction to Intercultural Studies: The Branding of Culture | Futurelearn |
| Introduction to Personal Branding | Coursera |
| Personal Branding: Stand Out and Succeed | Coursera |
| Brand and Product Management | Coursera |
| Branding Identity and Strategy | Coursera |
| Branding and Customer Experience | Coursera |
| Storytelling in Branding and Content Marketing | Coursera |
| From Brand to Image: Creating High-Impact Campaigns That Tell Brand Stories | Coursera |
| Strategic Self-Marketing and Personal Branding | Coursera |
| Introduction to Luxury Brand Management | Great Learning |
| Retail Management: Marketing and Brand Management | Alison |
| Branding 101 for Small Businesses | Alison |
| Creating a Unique Brand Identity | Alison |
| How to build a Profitable Small Business Brands | Alison |
Online Brand Management Courses
Top Virtual Learning platforms like Coursera, Udemy, Skillshare, LinkedIn Learning, edX, Great Learning, and Alison are offering courses in Brand Management. The best Brand Management Courses available on these platforms are listed below with the course duration and fees.
Coursera Brand Management Courses
Coursera's Brand Management course offers professionals and marketers insights into brand management principles, including strategy, consumer behaviour, market research, and communication. It includes interactive content and real-world case studies.
| Course Name | Duration | Course Fee |
|---|---|---|
| Brand and Product Management | 1 Month | INR 4,152 |
| 3 Months | INR 8,225 | |
| 6 Months | INR 10,855 | |
| Brand Management: Aligning Business, Brand and Behaviour | 17 Hours | INR 2,398 |
| Brand Identity and Strategy | 1 Month | INR 6,422 |
| 3 Months | INR 8,858 | |
| 6 Months | INR 11,285 | |
| Brand Management – Strategies for a Strong Brand | 3 Hours | INR 2,398 |
| Global Marketing: Building Iconic Brands | 1 Month | INR 6,422 |
| 3 Months | INR 8,858 | |
| 6 Months | INR 11,285 |
Udemy Brand Management Courses
Udemy is an online platform that offers different programmes. Most of the time, offers are going on the website so the student can avail the course at a very low and affordable price.
| Course Name | Duration | Course Fee |
|---|---|---|
| Brand Management: Build Successful Long Lasting Brands | 5.5 Hours | INR 549 |
| Fashion Marketing Strategy: How to Promote & Sell your Brand | 1 Hour | INR 549 |
| Brand Building for Startups: How to win consumer mind? | 2.5 Hours | INR 549 |
| Brand Strategy Course for Entrepreneurs | 1 Hour | INR 549 |
| Luxury Branding | 2 Hours | INR 549 |
| Branding for Beginners | 2 Hours | INR 549 |
| Master Course in Business Branding and Brand Management | 1 Hour | INR 549 |
| Brand Management and Marketing Strategy | 5 Hours | INR 549 |
| Professional Diploma in Branding & Brand Management | 2 Hours | INR 549 |
edX Brand Management Courses
edX's Brand Management course equips learners with essential marketing skills, focusing on brand strategy, consumer behaviour, market analysis, and digital marketing through interactive lessons and case studies.
| Course Name | Duration | Course Fee |
|---|---|---|
| Strategic Brand Management | 12 Weeks | INR 16,599 |
| Digital Branding & Engagement | 4 Weeks | INR 8,258 |
| Brand and Marketing Research Strategy | 4 Months | INR 42,565 |
| Marketing Fundamentals: Who is your customer? | 4 Weeks | INR 16,599 |
| Marketing in a Digital World | 1 Year | INR 59,681 |
| Customer-Centric Marketing for Entrepreneurs | 4 Weeks | INR 12,428 |
LinkedIn Learning Brand Management Courses
LinkedIn's Brand Management course equips professionals with essential skills for building and managing strong brands, covering strategy, positioning, storytelling, and customer engagement through video lessons and practical exercises.
| Course Name | Duration | Course Fee |
|---|---|---|
| Building a Superstar Brand | 56 mins | INR 1,150 |
| Create a brand Strategy | 54 mins | INR 1,150 |
| Advanced Branding | 1 Hour 6mins | INR 1,150 |
| Employer Branding to Attract Talent | 1 Hour 6mins | INR 1,150 |
| Branding Foundations | 30 minutes | INR 1,150 |
Skillshare Brand Management Courses
Skillshare's Brand Management course enhances marketing expertise by focusing on brand development, identity, storytelling, market positioning, and consumer engagement strategies through video tutorials, hands-on projects, and peer feedback.
| Course Name | Duration | Course Fee |
|---|---|---|
| Brand Management: Creating What Sets You Apart | 1 Hour 13 mins | INR 1,260 |
| Building a Brand with Personality: Brand Archetypes | 23 mins | INR 1,260 |
Great Learning Brand Management Courses
Great Learning offers a comprehensive Brand Management course for marketing professionals, focusing on brand strategy, consumer behaviour analysis, market research, and digital branding techniques. On Great Learning, the payment for the courses has instalment options. Hence, one can avail of the course and pay the fees in instalments.
| Course Name | Duration | Course Fee |
|---|---|---|
| Brand Management | 1.5 Hours | Free |
| Introduction to Luxury Brand Management | 1 Hour | Free |
Alison Brand Management Courses
Alison is an online learning platform that offers a variety of free Brand Management courses to help individuals enhance their skills and knowledge in the field of brand administration and management.
| Course Name | Duration | Course Fee |
|---|---|---|
| Retail Management: Marketing and Brand Management | 1.5 – 3 Hours | Free |
| Branding 101 for Small Businesses | 2-3 Hours | Free |
| Creating a Unique Brand Identity | 2-3 Hours | Free |
| How to build a Profitable Small Business Brands | 2-3 Hours | Free |
| Fundamentals of Brand Development | 1.5 – 3 Hours | Free |
Brand Management Courses Syllabus
Brand Management is creating and maintaining a strong brand and brand management courses teaches how to use various techniques to achieve key elements like brand awareness, consistency, loyalty and reputation. The syllabus that is covered in this course is as follows:
| Understanding Brand Strategy | Using Segmentation, Targeting and Positioning | Brand Voice |
| Defining your Business | Importance of Branding | Creating a Brand Plan |
| Brand Design & Delivery | Building your Brand Portfolio | Brand Practices & Engagement |
| Perfect Customer or Client | Brand Metrics and Returns | Brand Personality |
| Competitive Research | Brand Architecture | Brand Visions and Missions |
| Brand Architecture & Naming | Launching New Products and the challenge of managing their life-cycle | Principles of Brand Management |
Brand Manager Jobs and Salary
A Brand Manager with 4-9 years of experience earns an average salary of INR 17 LPA, while an experienced Brand Manager with 10-20 years of experience earns an average salary of INR 30-50 LPA. Also Check: How to Become a Brand Manager
| Job Roles | Average Salary |
|---|---|
| Brand Manager | INR 21.1 LPA - 30 LPA |
| Senior Brand Manager | INR 28.3 LPA - 40 LPA |
| Brand Executive | INR 4.8 LPA - 10 LPA |
| Assistant Brand Manager | INR 14.7 LPA - 25 LPA |
| Brand Communications Manager | INR 20 LPA - 40 LPA |
| Brand Ambassador | INR 12 LPA - 23 LPA |
| Product Manager | INR 23 LPA - 40 LPA |
| Brand and Marketing Manager | INR 25 LPA - 45 LPA |
Brand Management Course: FAQs
Ques. What is the study format followed on virtual platforms for a Brand Management Course?
Ans. All courses in Brand Management that are offered through Virtual Platforms are a combination of live webinars, pre-recorded lectures, doubt-clearing sessions, assignments to complete, lifetime access to the platform and study videos.
Ques. Do industry professionals recognise online brand management courses?
Ans. Courses from reputed institutes are valuable and are highly recognised by the industry. The students, before selecting a course should check if the courses have a strong reputation. Check for reviews from the students who have already taken up that course or from professionals in that field. The students can also find the faculty details for that particular course in the course detail section.
Ques. What are the prerequisites for applying for a brand management course?
Ans. Anyone with basic marketing, advertising, and branding knowledge can be useful. If the candidate already has a degree in the mentioned field would definitely be an added advantage.
Ques. How can practical skills be developed in Brand Management Courses?
Ans. The course curriculum is prepared to achieve theoretical knowledge and practical skills. The courses cover real-time projects, group projects, case studies, and internships to provide hands-on experience to the students.
Ques. What job roles can one pursue after completing courses in brand management?
Ans. Graduates and post-graduates can pursue roles like assistant brand manager, brand manager, marketing manager, product manager, brand and communication manager, digital marketing strategist, market researcher, etc.
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