Chandigarh University BBA {Hons.} Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Chandigarh University's Bachelor of Business Administration (Hons.) in Digital Marketing is a 4-year full-time undergraduate programme offered under the Apex Institute of Management. The programme is designed to equip students with future-ready skills in online marketing strategies, data-driven decision-making, SEO, social media, performance marketing, e-commerce, and AI-driven marketing tools. The total tuition fee is Rs. 7,80,000 (Rs. 97,500 per semester across 8 semesters), with a total course cost of Rs. 8,02,000 including examination and security fees. Admission is through CUCET (Chandigarh University Common Entrance Test), which also serves as a scholarship test. The programme is powered by Simbound (a digital marketing simulation platform) and includes a partnership with Blacklisted Agency for industry-focused training, making it one of the more industry-integrated BBA Digital Marketing programmes in the region.

Admissions for the 2026-27 academic session are currently open. CUCET Phase I registration is ongoing with the last date to apply being 30 April 2026. The exam is conducted on a rolling basis and results are declared on the day of the exam itself. Batch commencement is expected in July/August 2026.

Key Points

• Programme is powered by Simbound, a digital marketing simulation platform, providing hands-on real-world campaign experience.
• MOU signed with Blacklisted Agency for industry-focused training and real-world digital marketing project exposure.
• Students gain free access to HubSpot Academy and Hootsuite Academy certifications as part of the curriculum.
• Hands-on training on industry tools including Power BI, Adobe Creative Cloud, WhatsApp Marketing, Google Analytics, and Looker Studio.
• Global certifications from Google, Meta, and HubSpot are integrated into the programme.
• International internship opportunities and a Sustainability Entrepreneurship and Innovation Executive Program in Taiwan, China, and Dubai.
• Students can opt for a Research Honours degree with a dissertation component in the final year.

CU BBA Digital Marketing Fees

Fee Structure

• Security Deposit of Rs. 2,000 is a one-time refundable caution fee, refunded at the time of leaving the university subject to no dues.
• Hostel fees are optional and not included in the above total.
• Hostel accommodation (non-mandatory) ranges from Rs. 1,20,000 to Rs. 2,20,000 per year depending on room type (Non-AC 5-seater at Rs. 1,20,000/year to AC 1-seater at Rs. 2,20,000/year).
• Hostel fees include mess charges.
• Hostel fees are increased by Rs. 2,000 per annum for domestic students on account of food inflation.
• The full semester fee is to be paid at the time of admission/each semester commencement.
• Education loan facility is available through the university's tie-ups with leading banks.

CU BBA Digital Marketing Admission 2026

Chandigarh University BBA (Hons.) Digital Marketing - Admission Dates 2026-27

Accepted Entrance Exam Dates - CUET UG 2026

• CUCET is the primary entrance-cum-scholarship test for Chandigarh University.
• CUET UG scores are also accepted for scholarship purposes.
• Candidates scoring 90% and above in CUET UG are eligible for 50% scholarship on semester fee (subject to 10% of total intake seats).

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

• Candidates must have passed 10+2 or equivalent examination with at least 50% marks in aggregate in any stream from a recognised board/university/council.
• Candidates appearing in Class 12 board examinations are also eligible to apply provisionally.
• No specific stream restriction - students from Science, Commerce, and Arts backgrounds are all eligible.

Admission Process

• Register on the CUCET portal at cucet.cuchd.in and create a candidate profile.
• Pay the CUCET application fee of Rs. 1,000 and choose a preferred exam date/slot.
• Appear for the CUCET online exam (100 MCQs, 2 hours, no negative marking).
• Result is declared on the day of the exam; scholarship eligibility is communicated via email.
• Deposit 30% of the admission fee within 15 days of result to confirm admission and avail scholarship.
• Complete document verification and pay the remaining fee to secure the seat.
• Candidates with 90%+ in Class 12 or up to 50,000 rank in JEE are exempted from CUCET.

CU BBA Digital Marketing Scholarships 2026

Scholarship Details

• Scholarships are renewable annually subject to maintaining a minimum 7.5 CGPA with no E, F, or I grades in any subject.
• A student cannot avail multiple scholarships simultaneously.
• Scholarship scheme swapping is not allowed in subsequent years.
• Maximum 10% of total intake seats in each course are offered under merit-based scholarship schemes.
• CUCET scholarship is applicable for the entire programme duration subject to renewal criteria.
• Apply for CUCET at cucet.cuchd.in; for other scholarships, contact admissions@cumail.in.