Chandigarh University BBA {Hons.} Marketing: Fees 2026, Course Duration, Dates, Eligibility

Mohali, PunjabPrivate UniversityEstd 2012NAAC Grade A+ 3.3
Collegedunia Team's profile photo

Collegedunia Team

Content Curator | Updated 3+ months ago

The Bachelor of Business Administration (BBA) Hons. with specialization in Marketing at Chandigarh University (CU), Mohali, is a 4-year full-time on-campus undergraduate program offered by the University School of Business (USB). The program provides a strong foundation in business principles while equipping students with advanced, industry-relevant marketing capabilities including digital marketing, CRM, branding, Salesforce automation, and AI-driven marketing analytics. The total tuition fee is Rs. 7,20,000 (Rs. 90,000 per semester for 8 semesters). The program is popular for its EY (Ernst and Young) collaboration, Harvard-Stanford inspired pedagogy, hands-on Digital Marketing Lab, and strong placement record with companies like TCS, Capgemini, Dell Technologies, BYJU'S, and Jaro Education. Employment for Market Research Analysts is projected to grow 7% from 2024 to 2034, making this one of the most career-relevant BBA specializations.

Admissions for the 2026-27 academic session are currently ongoing. CUCET Phase 1 registration is open with the last date being 30th April 2026. Phase 2 registration opens from the 1st week of July 2026. The batch is expected to commence in August 2026.

Key Points

  • The BBA Marketing (Hons.) program is part of the flagship BBA (Hons.) program at USB, Chandigarh University, which is NBA-accredited and ranked 36th in Management by NIRF 2024.
  • The program is now powered by Ernst and Young (EY), offering 10 EY-endorsed certifications in high-demand domains.
  • Students gain hands-on experience in the Digital Marketing Lab using tools like WordPress, Google Analytics, Canva, SEO platforms, HubSpot, Power BI, and marketing automation suites.
  • The curriculum covers Consumer Behavior, Digital Marketing, Brand Management, CRM, Social Media Marketing, Campaign Management, and Data-Driven Decision Making.
  • Students have access to 500+ Harvard and 3,000+ Emerald case studies for case-based learning.
  • The program offers a 2+2 international transfer pathway and articulation programs with leading global universities.
  • Students can pursue dual specialization options along with 50+ value-added courses in FinTech, Digital Marketing, Business Analytics, Blockchain, and Artificial Intelligence.
  • USB is ranked 9th in Social Sciences and Management by QS World University Rankings by Subject 2024 and 18th in India for Business and Management Studies.

CU BBA Marketing Fees

Fee Structure

Fee ComponentAmount (Per Semester)Amount (Total - 8 Semesters)
Tuition FeeRs. 90,000Rs. 7,20,000
Examination FeeRs. 2,500Rs. 20,000
Total FeesRs. 92,500Rs. 7,40,000

Hostel Fees (Optional - Not Mandatory)

Accommodation TypeFee Per Year (National Students)
5 Seater Non-AC (Both)Rs. 1,20,000
4 Seater Non-AC (Both)Rs. 1,35,000
3 Seater Non-AC (Both)Rs. 1,50,000
3 Seater AC (Both)Rs. 1,80,000
2 Seater AC (Boys only)Rs. 2,08,000
1 Seater AC (Boys only)Rs. 2,20,000
  • A one-time refundable security deposit of Rs. 2,000 is applicable at the time of admission.
  • The hostel fee is inclusive of meals (mess charges) and is optional.
  • Hostel fees increase by Rs. 2,000 per annum for domestic students on account of food inflation.
  • Education loan facility is available through PNB Bank and Indian Overseas Bank for up to Rs. 4 lakh without any security.

CU BBA Marketing Admission 2026

Important Dates

EventDate
CUCET Phase 1 Registration Start25th October 2025
CUCET Phase 1 Registration End Date30th April 2026
CUCET Phase 2 Registration Start1st week of July 2026
CUCET Phase 2 Registration EndTill end of admissions (August 2026)
Expected Batch CommencementAugust 2026

Entrance Exam Details

ExamDetails
CUCET 2026 (Chandigarh University Common Entrance Test)Optional for BBA admissions; however, mandatory to avail merit-based scholarships. Conducted on-demand (candidate chooses date).
CUET UG 2026 (NTA)Accepted for scholarship purposes; 90% and above: 50% of semester fee; 85-89.99%: 30%; 80-84.99%: 15%; 70-79.99%: 10%
  • For BBA programs at CU, CUCET is optional for admission but mandatory for scholarship.
  • CUET UG scores are also accepted for scholarship purposes.
  • No specific national-level management entrance exam is mandatory for BBA admission at CU.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

  • Candidates must have passed 10+2 with at least 50% marks in aggregate in any stream from a recognized Board/University/Council.
  • Candidates appearing in the qualifying examination are also eligible to apply provisionally.
  • There is no specific stream restriction; students from Science, Commerce, and Arts backgrounds are all eligible.

Admission Process

  • Register on the CUCET portal at cucet.cuchd.in and create a candidate profile.
  • Choose a convenient date and appear for the CUCET online examination (optional but recommended for scholarship).
  • Based on CUCET score or 12th marks, receive scholarship and admission offer from the university.
  • Submit the admission application along with required documents and pay the semester fee to confirm the seat.
  • Report to the campus on the allotted date for document verification and enrollment.

CU BBA Marketing Scholarships 2026

Scholarship Schemes

Scholarship SchemeEligibilityQuantum of Scholarship
CUCET Scholarship (Phase 1: Oct 2025 - Apr 2026)Based on CUCET score90.01-100 marks: 100% of semester fee (Rs. 90,000); 80-90: 50% (Rs. 45,000); 70-79.99: 40% (Rs. 36,000); 60-69.99: 30% (Rs. 27,000); 50-59.99: 25% (Rs. 22,500); 40-49.99: 15% (Rs. 13,500)
CUCET Scholarship (Phase 2: Jul 2026 onwards)Based on CUCET score90.01-100 marks: 100%; 80-90: 40%; 70-79.99: 30%; 60-69.99: 20%; 50-59.99: 15%; 40-49.99: 10%
Merit Scholarship - UG (Based on 12th Marks)12th marks; max 10% of intake seats90% and above: 50% of semester fee; 85-89.99%: 20%; 80-84.99%: 10%
CUET UG ScholarshipCUET UG score; max 10% of intake seats90% and above: 50% of semester fee; 85-89.99%: 30%; 80-84.99%: 15%; 70-79.99%: 10%
Single Girl Child ConcessionSingle girl child20% concession on yearly fee for entire program duration
Defence Personnel Scholarship (AFEWS)Wards/spouse of defence personnel20% fee concession; 5% seats reserved
Sibling ConcessionOne sibling studying at CU10% concession on yearly fee
Teacher's Ward ConcessionWards of Govt. school/college teachers10% concession on yearly fee (max 5% of seats)
Kalpana Chawla Scholarship (Girls - EWS, Chandigarh)Girls from EWS of Chandigarh; family income < Rs. 3 lakh/year10% of academic fee; 10 seats per year (first-come-first-served)
CGPA-Based Scholarship9.0 CGPA or above (existing students not availing other scholarships)10% of semester fee
Sports ScholarshipAchievement in sports at national/international levelAs per CU Sports Policy 2026-27
  • CUCET Phase 1 scholarships are higher than Phase 2; students are encouraged to apply early.
  • Scholarship renewal requires maintaining a minimum 7.5 CGPA each year with no E, F, or I grades.
  • A student cannot avail multiple scholarships simultaneously.
  • Scholarship scheme swapping is not allowed in subsequent years.

Table of Contents

Chandigarh University Latest Updates and News

09 Oct, 2026 Chandigarh University Admission 2027-28 begins. Apply Now! The detailed CUCET 2027 schedule to be released soon. Read news!

13 May, 2026 Chandigarh University BBA {Hons.} Marketing Fee structure 2026-27 has been released. The total academic fee is ₹ 7.25 Lakhs.

CU BBA Marketing FAQs

Ques. What makes BBA Marketing (Hons.) at Chandigarh University different from a regular BBA Marketing program?

Ans. The BBA Marketing (Hons.) at CU is part of the flagship BBA program powered by Ernst and Young (EY), which sets it apart from regular BBA programs. Students receive 10 EY-endorsed certifications in high-demand domains, access to 500+ Harvard and 3,000+ Emerald case studies, and hands-on training in a dedicated Digital Marketing Lab. The program integrates AI tools like ChatGPT, HubSpot, Google Analytics, and Canva from Day 1. The Hons. designation also means a more research-oriented and academically rigorous curriculum compared to a standard BBA.

Ques. What digital marketing tools and platforms will I learn in this program?

Ans. The program provides extensive hands-on training in the Digital Marketing Lab using tools including WordPress (website creation), Google Analytics (web analytics), Canva (design), SEO platforms, HubSpot (CRM and marketing automation), Power BI (data visualization), CapCut (video editing), Mailchimp (email marketing), and ChatGPT (AI-assisted marketing). Students also learn Salesforce automation, CRM management, and campaign analytics. These are among the most in-demand tools in the digital marketing industry, making graduates job-ready from day one.

Ques. What are the placement opportunities after BBA Marketing from CU, and what salary can I expect?

Ans. Graduates of BBA Marketing from CU have been placed at companies like TCS, Capgemini, Dell Technologies, BYJU'S, Jaro Education, Coding Ninjas, Tommy Hilfiger, and IndusInd Bank. The highest package reported for BBA students at USB is 28 LPA, with packages ranging from 12 to 28 LPA for top performers. Entry-level marketing roles typically offer 3-6 LPA, while digital marketing specialists with strong tool proficiency can command 5-10 LPA. The program's strong industry connections and placement cell support significantly improve placement outcomes.

Ques. Can I pursue BBA Marketing (Hons.) at CU if I am from a Science background?

Ans. Yes, absolutely. The eligibility criteria for BBA Marketing (Hons.) at CU only require 10+2 with 50% marks in any stream. Students from Science, Commerce, and Arts backgrounds are all equally eligible. Many students from Science backgrounds choose BBA Marketing to pivot towards business and digital marketing careers. The program is designed to build marketing knowledge from the ground up, so no prior commerce or business knowledge is required.

Ques. What is the difference between BBA Marketing and BBA Branding and Advertising at Chandigarh University?

Ans. BBA Marketing is a broader specialization covering the full spectrum of marketing including digital marketing, CRM, consumer behavior, market research, and brand management. BBA Branding and Advertising, on the other hand, is more focused on creative aspects of brand building, advertising campaigns, media planning, and visual communication. Students who want a comprehensive marketing education with strong digital and analytical skills should opt for BBA Marketing, while those interested specifically in creative advertising and brand storytelling may prefer BBA Branding and Advertising.

Ques. Is the BBA Marketing (Hons.) program at CU recognized by industry, and does the Hons. degree add value?

Ans. Yes, the BBA Marketing (Hons.) from Chandigarh University is well-recognized by industry. USB is ranked 36th in Management by NIRF 2024 and 9th in Social Sciences and Management by QS World University Rankings by Subject 2024. The Hons. designation indicates a more rigorous academic program with research components, which is valued by employers and also provides a stronger foundation for pursuing MBA or other postgraduate programs. The EY collaboration and 10 industry-endorsed certifications further add significant value to the degree in the job market.

Chandigarh University: 10 Answered Questions

What is the syllabus for bca ?

Vinima Bhola

The Chandigarh University Bachelor of Computer Applications (BCA) programme combines fundamental technical subjects with real-world skills to offer a thorough foundation in computer science and applications.

BCA Syllabus Overview (Chandigarh University)

Semester-wise Subjects

Semester

Main Subjects

1

Computer Programming, Digital Electronics, Discrete Mathematics, Communication Skills

2

Object-Oriented Programming, Data Structures & Algorithms, Management & Leadership

3

Design & Analysis of Algorithms, Database Management Systems, Operating Systems

4

Python Programming, Computer Graphics, Computer Networks, Probability & Statistics

5

Data Visualization, Business Analytics, Data Warehousing & Data Mining, Cloud Computing

6

Software Engineering, Machine Learning, Cloud Native Development, Major Project

The above structure represents the general BCA course at Chandigarh University, though the specific syllabus may differ slightly based on the specialisation (e.g., BCA in Data Science or Augmented Reality/Virtual Reality).

...Read More
0
0

Does Chandigarh University have Master Program with specialisation of Electric Vehicle ?

Vinima Bhola

Indeed, the Electrical Engineering department at Chandigarh University offers a Master of Engineering (M.E.) programme with a focus on electric vehicles.

This program focuses on Electric vehicle design, battery management systems, power electronics, motor control, powertrain systems, and charging infrastructure are just a few of the advanced topics covered in this programme.

Criteria

Details

Eligibility

4-year B.E./B.Tech. in relevant field, min. 55% (50% SC/ST)

Duration

2 years (full-time)

Admission Basis

CUCET or GATE score

Total Course Fee

2,40,000 (total)

Specialization

Electric Vehicles

Department

Electrical Engineering

...Read More
0
0

How is ME Electric Vehicle Program in Chandigarh University ?

Vinima Bhola

The ME Electric Vehicle program at Chandigarh University is highly regarded in Punjab and India.  It is considered good as it has an industry-relevant curriculum, hands-on learning, strong industry partnerships, and excellent career prospects in the fast-growing electric vehicle sector.

Highlights of the Program:

  • Industry-Aligned Curriculum
  • Hands-on Learning
  • Research & Innovation
  • Career Opportunities
  • Future-Ready Skills
  • Global Recognition

Feature

Details

Program Name

ME Electrical Engineering (Electric Vehicles)

Focus Areas

EV Architecture, Power Electronics, Energy Storage, Battery Management

Industry Collaboration

Hartek Group, Major Automotive Brands

Labs

Innovation Lab for Sustainability, Power Electronics, Battery Management

Career Opportunities

Maruti, PTL, John Deere, Hero Electric, Ather Energy, etc.

Accreditation

ABET, NBA

...Read More
0
0

Can diploma holder take addmission in CU?

Vinima Bhola

In particular, the lateral entry route for engineering and related programmes allows diploma holders to enrol at Chandigarh University. For admission, students must have a three-year diploma in the relevant engineering or technology field (with at least 50% or 60% of the possible points, depending on the programme) to be eligible.

For example, the B.E. (Lateral Entry) in Computer Science Engineering requires a three-year diploma in CSE, IT, or ECE with a minimum of 60% of the possible points. Other B.E. (Lateral Entry) programmes require a three-year diploma with at least 50% in any engineering or technology branch.

...Read More
0
0

Is Archeological department availabile in Chandigarh University ?

Vinima Bhola

Chandigarh University does not currently have a dedicated Department of Archaeology or a specialized department for Ancient Indian History, Culture, and Archaeology like Panjab University, Chandigarh.

Chandigarh University offers a range of BA (Bachelor of Arts) and MA (Master of Arts) courses:

Level

Course Type

Specializations (2025)

UG

BA (Hons.)/BA (Hons.) with Research

Economics, Journalism & Mass Comm, Psychology, Liberal Arts, Social Work, Sports, ITP variants

UG

BA (General)

Discontinued (Jan 2025)

PG

MA (Core Arts)

Not currently offered

PG

MA (Professional/Specialized)

Limited (e.g., Journalism, Yoga, if available)

...Read More
0
0

Which course is best for future at Chandigarh University ?

Vinima Bhola

Your interests, abilities, and professional objectives will determine which Chandigarh University course is "best" for you. Nonetheless, these are some of the most promising choices based on industry demand, placement trends, and compensation packages.

Course

Placement Highlights

Highest Package (Recent)

Career Prospects

B.Tech/B.E. CSE

Top recruiters, high offers

54.75 LPA (Ddomestic)

Software, IT, AI, Data Science

B.Tech/B.E. AI/ML or Data Science

Core tech roles

Similar to CSE

AI, ML, Data Science

B.Sc (Hons) Data Science

Emerging field

Not specified

Data Science, Analytics

MBA

Management roles

28 LPA (Domestic)

Management, Consulting, Finance

The course that best suits your interests and long-term professional objectives is ultimately the best one.

...Read More
0
0

I want to join chandigarh university in 2025 in BA course of arts, will I have to give cucet?

Vinima Bhola

Yes, if you want to join the Bachelor of Arts (BA) course at Chandigarh University in 2025, you are generally required to appear for the Chandigarh University Common Entrance Test (CUCET) as part of the admission process. 

Requirements

Details

Minimum Qualification

10+2 (any stream), 45% aggregate

Entrance Exam

CUCET (Chandigarh University Common Entrance Test)

Admission Basis

CUCET score + eligibility criteria

Application Mode

Online

...Read More
0
0

How is BBA at Chandigarh University?

Vidhi KapoorStudent, CU

The BBA program at Chandigarh University is known for its industry-focused curriculum and practical approach. Students develop a strong foundational knowledge through a wide range of subjects. BBA students are also exposed to strong internship and placement support through collaborations with industry partners preparing students for a successful career in business and management. 

Most of the BBA faculty are experienced professionals who provide personalised guidance and mentorship. The difficulty level of the BBA exam is generally moderate with most of the students passing the exam easily. 

Overall, the BBA program at CU is robust providing students with quality education and valuable industry exposure. It leads to successful placements of most of the students in top companies through campus drives. 

...Read More
0
0

What do students think about the curriculum of the CSE course at Chandigarh University?

GurpreetBTech CSE (2023), Chandigarh University

The course material is excellent and the curriculum is very similar to that of tier-one universities such as IITs, IIITs, and other NITs. This curriculum prepares us for real-world applications or further academic journeys because it incorporates the newest technologies, like Mobile Computing, the Internet of Things (IoT), AI, Open Source, etc. Our university also provides us with licencing for several other online platforms, such as Coursera and LinkedIn Learning.

...Read More
0
0

What is the fee structure for the CSE course at Chandigarh University?

Gulshan KaurCSE (2022-Present), Chandigarh University

The fee structure for CSE at Chandigarh University is divided semester-wise. The fee for each of the 8 semesters is INR 1.36 lakhs. This makes the total fee for all 4 years to INR 10.88 lakhs.

...Read More
0
0
View All Questions and Answers

Bachelor of Business Administration [BBA] {Hons.} (Marketing) Videos

Comments


No Comments To Show