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LPU Bachelor of Business Administration [BBA] Digital Marketing and Artificial Intelligence: Fees 2026, Course Duration, Dates, Eligibility
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About LPU BBA Digital Marketing
LPU offers a three-year, full-time BBA Digital Marketing course with 120 seats through LPUNEST, CUET and JEE Main routes. The course is taught on campus over six semesters, with campaign work from the first semester. LPU holds NAAC A++ with 3.68 and stands #31 in NIRF university ranking 2025. The full fee without hostel is INR 6.15 Lakhs, paid per semester, and INR 9.35 Lakhs with hostel and mess. You apply through the LPU Admission Cell. The General LPUNEST route seat closed at rank 12,400 in the guide range used here. The last batch averaged INR 8.5 LPA and 92% of the batch was placed.
LPU BBA Digital Marketing Fees
The full course costs INR 6.15 Lakhs without hostel and INR 9.35 Lakhs with hostel. The tuition fee is INR 6 Lakhs of that. You pay the tuition fee per semester, six times in all. The admission fee is paid once. The caution deposit comes back when you leave. Hostel and mess add INR 3.20 Lakhs over three years.
| Fee head | Amount | How it is charged |
|---|---|---|
| Tuition fee | INR 6 Lakhs | INR 1 Lakh a semester, 6 semesters |
| Admission fee | INR 15,000 | One time |
| Caution deposit | INR 10,000 | One time, refundable |
| Hostel and mess | INR 3.20 Lakhs | INR 10,667 a month, 30 months |
| Total, no hostel | INR 6.15 Lakhs | Full course |
| Total with hostel | INR 9.35 Lakhs | Full course |
LPU BBA Digital Marketing Admission Dates
The 2027 rail starts with the admission form in Oct 2026 and classes start in Aug 2027. The first fee payment is expected in Mar 2027. You apply on the LPU portal, book LPUNEST if needed and keep your score card ready. The LPU Admission Cell checks the form and sends the allotment step.
| Event | Date | Status |
|---|---|---|
| Admission form, last date to apply | Oct 2026 | Tentative |
| LPUNEST exam or score upload | Nov 2026 | Tentative |
| LPUNEST result and rank | Dec 2026 | Tentative |
| Online counselling and choice filling | Jan 2027 | Tentative |
| Provisional allotment | Feb 2027 | Tentative |
| First fee payment | Mar 2027 | Tentative |
| Reporting and document check | Jul 2027 | Tentative |
| Classes start | Aug 2027 | Tentative |
LPU BBA Digital Marketing Eligibility
You need 60% in Class 12 with Physics, Mathematics and English, and the relaxed mark is 55%. You also need LPUNEST, CUET or JEE Main as accepted by LPU. If your qualifying exam was in English medium, LPU may waive the English subject condition. Keep the marksheet ready before you fill the form.
| Requirement | What you need |
|---|---|
| Class 12 subjects | Physics, Mathematics and English |
| Class 12 marks | 60% aggregate |
| Relaxed mark | 55% for listed categories |
| Exam route | LPUNEST, CUET or JEE Main |
LPU BBA Digital Marketing Admission Process
The admission form starts the process and LPUNEST or score upload follows it. The LPU Admission Cell checks the form, allots the seat and then asks for fee payment. You must pay the first fee by the given date. If you miss it, you lose the seat.
| Step | What you do |
|---|---|
| Admission form | Fill the LPU form and choose BBA Digital Marketing |
| Exam or score | Book LPUNEST or upload CUET or JEE Main score |
| Allotment | Check the seat offer from the LPU Admission Cell |
| Fee payment | Pay the first part of the fee by the last date |
| Reporting | Bring originals for document check on campus |
LPU BBA Digital Marketing Cutoff
The General guide close is rank 12,400 and the OBC-NCL guide close is rank 4,300. These are the cutoff ranges used in the checker above for the LPUNEST route. Keep the course in your list if your rank sits near the middle range, and check your own category before paying.
| Category | Closing rank or score | Round and year |
|---|---|---|
| General | 12,400 | Guide range, 2025 |
| OBC-NCL | 4,300 | Guide range, 2025 |
| SC | 2,100 | Guide range, 2025 |
| ST | 1,000 | Guide range, 2025 |
LPU BBA Digital Marketing Placements
The last batch placed 92% of students at an average pay of INR 8.5 LPA. LPU also reports stronger pay among top performers, with marketing and technology roles named on the course page. You should build campaign, SEO and analytics work during the course, because those files help at interview time.
| Metric | Value |
|---|---|
| Average pay | INR 8.5 LPA |
| Median pay | INR 8 LPA |
| Batch placed | 92% |
| Top performer average | INR 13.60 LPA |
| Role areas | SEO, social media, analytics and campaigns |
LPU BBA Digital Marketing Scholarships
The scholarship set can cut the fee from INR 40,000 to INR 2 Lakhs for one scheme. A combined answer can show INR 2.40 Lakhs. The state post-matric scholarship gives the biggest single waiver here. Keep income papers and category papers ready before the aid form closes.
| Scholarship | Who can get it | Amount or waiver |
|---|---|---|
| State post-matric scholarship | SC or ST, income below INR 2.5 Lakhs | INR 2 Lakhs |
| Central Sector Scheme | Income up to INR 8 Lakhs | INR 40,000 |
| EWS tuition waiver | EWS certificate and income up to INR 8 Lakhs | INR 1.50 Lakhs |
| OBC post-matric scholarship | OBC-NCL, income below INR 2.5 Lakhs | INR 1 Lakh |
LPU BBA Digital Marketing Ranking
LPU has NAAC A++ with a 3.68 score and #31 in NIRF university ranking 2025. The course page also belongs to a university that is UGC recognised. Use the rank as a college signal, and use the fee, pay and course fit to make the final call.
| Ranking body | Year | Rank or grade |
|---|---|---|
| NIRF university ranking | 2025 | #31 |
| NAAC | 2025 | A++ with 3.68 |
| UGC | 2026 | Recognised university |
LPU BBA Digital Marketing Course Structure
The course has 3 years and 6 semesters. The early terms cover management, marketing and communication, while later terms add SEO, social media, campaign work and marketing analytics. You should save project proof from each semester, because placement teams ask for work samples.
| Year | What you study |
|---|---|
| Year 1 | Business basics, communication and marketing basics |
| Year 2 | SEO, social media, consumer behaviour and analytics |
| Year 3 | AI tools, campaign projects and placement preparation |
LPU BBA Digital Marketing Hostel and Campus
Hostel and mess add INR 3.20 Lakhs in the fee toggle here. The lower hostel plan is shared, and higher room types cost more. Confirm the room type before you pay, because hostel cost can change with air cooled or air conditioned rooms.
| Item | Detail |
|---|---|
| Hostel and mess estimate | INR 3.20 Lakhs |
| Room type | Shared room plan used for this estimate |
| Campus city | Jalandhar, Punjab |
Should you pick BBA Digital Marketing at LPU?
This course suits students who want marketing work with data tools and can study on a large private campus.
BBA Digital Marketing Eligibility▾
BBA Digital Marketing Admission Process▾
BBA Digital Marketing Admission Dates 2027
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The 2027 calendar is not out yet. These dates are estimates based on 2026. A date marked Confirmed is official.
Source: LPU admission and programme pages. Confirm on the official site before you act.
Lovely Professional University BBA Digital Marketing Fees 2027
▾
This is the full 3-year cost, not one year. Turn on the toggle to add hostel and mess.
Source: LPU programme fee page. Confirm on the official site before you act.
Will your LPUNEST rank get you BBA Digital Marketing at LPU?
Pick your category and route. The cutoff ranges are guide ranks for this course.
Use the safer range if your rank is near the close. LPU can change the route mix, so check the admission office before paying the first fee.
LPU BBA Digital Marketing Scholarship Calculator
Answer two questions to see what you can claim. Confirm the final amount with LPU.
Scholarships you missedYou do not qualify on your answers. Tap to see why.▾
Each chip below says which answer blocked the scheme.
LPU BBA Digital Marketing vs similar colleges
Tap a college to see it next to LPU. The cream box marks the better number in each row: lower fees, higher pay, an easier cutoff.
Fees and pay can change. Check each college site before you decide.
FAQs on LPU BBA Digital Marketing
Straight answers to what students ask before they decide.
Is BBA Digital Marketing at LPU worth the fee?▾
Should I take it if my LPUNEST rank is near the cutoff?▾
What job can I aim for after this course?▾
Who should skip this course at LPU?▾
Is this better than a plain BBA for marketing?▾
Is the fee worth it against average pay?▾
Should I wait for the next intake?▾
Is this course right for higher studies?▾
Can I get a scholarship in this course?▾
Can I pay the fee in parts?▾
Is hostel included in the BBA Digital Marketing fee?▾
Which documents should I keep ready for admission?▾
This page is AI assisted and human verified.
LPU: 144 Answered Questions
Is ece is best in this college?
LPU’s ECE program is well-regarded for its placement opportunities, infrastructure, industry connections, and practical curriculum. It is a solid option for students seeking a career in electronics, communication, or a related IT field.
LPU ECE Highlights
|
Parameter |
Details |
|
Placement Rate |
90%+ |
|
Average Package |
5–8 LPA |
|
Highest Package |
Up to 68 LPA (exceptional cases) |
|
Top Recruiters |
Intel, Samsung, IBM, Microsoft, Amazon, Qualcomm, Bosch |
|
Infrastructure |
Modern labs, Wi-Fi, AC classrooms, sports, hostels |
|
Faculty |
Qualified, industry-experienced, research-oriented |
|
Admission |
LPUNEST/CUET-UG + 10+2 PCM |
|
Student Rating |
4.2/5 |
Which is better for Computer Science LPU or Amity Gwalior?
I am currently pursuing B.Tech CSE at LPU. According to me, LPU is one of the best institutes for BTech in Computer Science because of its excellent academics, top placements, scholarship facility, and more.
LPU was ranked 50 by NIRF in 2023 for its Engineering courses. Other than that, LPU has attained the 3rd rank because of the coding expertise demonstrated by its students on the International Coding Platform- HackerEarth. More than 90 students of B.Tech Computer Science at LPU cleared the TCS National Qualifier Test (NQT). The highest package offered to B.Tech Computer Science students at LPU is around INR 64 LPA, and the average package is around INR 14.97 LPA.
I don’t know much about Amity Gwalior, but LPU is definitely a good choice for B.Tech Computer Science.
Which will be better for a BCA, IMS Ghaziabad or LPU?
I am a second year BCA student at LPU. I chose LPU over IMS Ghaziabad for BCA because of the following reasons:
- LPU has received the highest A++ grade by NAAC.
- LPU has a better placement record than IMS Ghaziabad. According to the LPU placement report 2023, 100% BCA batch got placed. The highest salary package offered to the LPU BCA students was INR 34.24 LPA during that year.
According to the IMS Ghaziabad placement report 2022, around 25% of students in the BCA program got placed, and the highest salary package offered to the BCA students was INR 10 LPA.
- LPU offers BCA, BCA Hons, and BCA Big Data Analytics in a tie-up with IBM. This offers a great industrial exposure to students.
- LPU offers scholarships to its students based on their percentage in the qualifying exam or LPUNEST or in the form of financial aid, and more.
- LPU offers various skill development programs, professional training, and opportunities for industrial exposure to its students.
When a student chooses a university, they must consider factors such as academic environment, faculty, placement opportunities, ranking, industrial exposure, professional training, infrastructure, etc. So according to these factors, I can say BCA at LPU is better than IMS Ghaziabad.
Which university in Punjab is best for pursuing Electronics and communication engineering amongst Lovely Professional University, Chandigarh University and Chitkara University?
As a former student at LPU, I would suggest you go for a BTech ECE at LPU.
LPU has attained high rankings in the past years, and it is one of the best private universities in India. It has been ranked 50th among top Engineering colleges in India by NIRF Ranking 2023. Additionally, there are several options to pursue specialised BTech ECE programs with industry collaborations and international credit transfer option.
Here are some advantages of pursuing a BTech (ECE) at LPU-
- The programme seeks an extensive grasp of the subject matter through a strong curriculum.
- Several sections of the curriculum are taught by renowned academicians and professionals in the field.
- Financial help and scholarships are available to BTech ECE students at LPU.
- There are industry collaborations with top companies in the department like Cadence, Hughes, Pega, Nasscom, etc.
- The department has an outstanding placement record, with INR 46.41 LPA as the highest package in 2023.
Due to these reasons, I selected LPU for my B.Tech ECE degree, and I would recommend the same to you as well.
Which is best for BArch Manipal University or LPU?
In my opinion, LPU is a better choice for pursuing a B.Arch. First of all, LPU is ranked #16 among top Architecture institutes in India by NIRF Ranking 2023.
The top advantages of pursuing a B.Arch at LPU are-
- The program has a top-notch curriculum that aims to provide the students an extensive understanding of this field.
- Financial help and several scholarships are available to B.Arch students at LPU.
- Expert academicians and industry experts teach several sections of the curriculum.
- There are opportunities for internships that emphasise controlling real-world scenarios.
- The department has an outstanding placement record, with INR 31.69 LPA as the highest package in 2023.
Thus, based on these advantages, I would highly recommend LPU for your B.Arch degree.
Which one is best for Computer Science Engineering, Jaypee University of Information Technology (Solan), CGC, Chandigarh University, Chitkara University or Lovely Professional University?
My suggestion would be to go for a BTech (CSE) at LPU. First of all, LPU is ranked 50 among top engineering institutes in India by NIRF Ranking 2023. Moreover, you’ll have the option to pursue specialised BTech programs at LPU, for e.g. industry collaboration, work integration, international credit transfer option, etc.
Here are some of the top features of pursuing a BTech (CSE) at LPU.
- BTech at LPU has industry collaborations with top global conglomerates like Google, Microsoft, Dell, Cisco, Bosch, etc.
- BTech Placements at LPU are excellent with the highest package being INR 64 LPA in 2023.
- Every year there are over 900 recruiters that visit LPU for BTech placements.
- Pursuing a BTech at LPU can give you the opportunity to serve as a campus ambassador for Google, Amazon, Intel, etc.
- LPU offers various scholarships and tuition fee waivers for its BTech students.
Based on the above reasons, I would suggest you choose LPU for your B.Tech CSE programme.
Which one is better for a BBA: Amity University, Chandigarh, or LPU? How does the campus life vary in both?
As a former student at LPU, I would suggest you choose LPU for a BBA. LPU has a high ranking, and it is a good private university in India. It is ranked 32nd among Management colleges in India by NIRF 2023.
Additionally, there are several options to pursue specialised BBA programs with industry collaborations and international credit transfer at LPU.
The best features of campus life at LPU are:
- Entrepreneurial setting: LPU has incubation centres, capacity-building programs, mentoring facilities, etc. to encourage the students to build their own startups. The LPU website showcases hundreds of such startups by the university’s alumni.
- Part-time Jobs: At LPU you’ll be allowed to work part-time jobs alongside your studies which is a unique feature unlike any college in India.
- Career Enhance Programs: LPU undertakes several initiatives for enhancing the soft skills of students which will ultimately help in their career growth, along with language lab, personal counselling etc.
Thus, I would suggest you choose Lovely Professional University for a BBA.
Is LPU a better option in private colleges if I want to pursue a BA LLB?
Yes, BA LLB at LPU will be a good option to choose from rather than other private colleges. Here are the top reasons why.
- Graduates of LLB are offered lucrative placements and internship opportunities.
- At the latest placements, LLB graduates were offered the highest package of INR 12 LPA, while the highest internship was INR 30 K per month.
- LPU is ranked 16th among the top law colleges in India by NIRF 2023.
- The department regularly holds workshops and Moot Court competitions.
- LPU offers various elective courses for BA LLB like IT law, animal protection law, rent laws, etc.
- LPU offers several scholarships for BA LLB.
How much does LPU credit transfer programme cost overall for BTech?
LPU has a different fee structure for national and international students for the credit transfer program. I have listed the fee for the credit transfer program for you below.
| Type of Students | Applicable Fee |
|---|---|
| National Students+International Students from Nepal, Bhutan, Bangladesh, and Sri Lanka | INR 50000 + Tuition fee for 1st Semester (Term I) |
| International students from countries other than those mentioned above | USD 625 + Tuition fee for 1st Semester (Term I) |
Does LPU offer an undergraduate degree in paramedical studies? How can I get admission into it?
At the undergraduate level, LPU offers a BSc. in Medical Laboratory Technology (B.Sc. MLT) which is a three year paramedical undergraduate program that trains students for a career as Medical Laboratory Technicians.
For admissions into this program at LPU, the candidates must clear their 10+2 with 60% aggregate (with English, Physics, Chemistry and Maths/Biology/Biotechnology as core subjects). For admission to this course, you must clear LPUNEST or CUET. The university also offers a Diploma in Medical Lab Technology (DMLT).
I hope this answered your query regarding paramedical courses offered at LPU on the undergraduate/diploma level.
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